Colour Story - S/S 2016

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COLOUR STORY SEASONAL TREND REPORT

2016 SPRING SUMMER



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COLOUR STORY SEASONAL TREND REPORT The seasonal report is inclusive of all hues under the highlighted theme story, the colour variants, pantone specifications and sets of proposed colour combinations expressing various moods and themes that can be referred.

2016 SPRING SUMMER


THE THEME

quintessence THE PERFECT ESSENCE | SELF EXPRESSION A STATEMENT OF INDIVIDUALITY SOORYANAMASKAR | PEACOCK PREENING


Synonymous to nirvana, synonymous to bliss - today, is the urban trend of spirituality and yoga. To feel happy and self confident is an attractive notion to counter modern day stress and the chaotic world in which we live. Yoga has become a lifestyle choice, a trend statement; The theme explores and encourages spirituality, fun and exuberant self - expression via the medium of social networks. Embracing the colossal wave of selfies and instagram, is an extension of the urban wellness and fitness trend. Adapting the ‘feel good,look good’ mantra, people pose, preen and parade themselves. Being happy on the inside is reflecting on the outside. The appeal of the theme is perfectly in sync with the modern day desires of the current new. Happiness is a state of mind, yoga is the medium and peacock preening is the resultant attitude. Taking inspiration from the brilliant jewel tones of the peacock plumage, this seasonal story’s colours exude vibrance, reflect iridescence with teal, blue-greens and violet feathers. Borrowing from the yoga asana ‘ sooryanamaskar’, last year’s orange skies fade into this seasons monochromatic yellow tones of general well being and happiness. QUINTESSENCE celebrates self expression at the most basic and superflous level.


COLOUR SPECIFICATIONS DIVINE PLUM

DRY MUSK

OLIVE

POLLEN

CURRY LEAF

ZESTY LEMON

DEEP ULTRAMARINE

BAMBOO YELLOW

PEACOCK

GOLDEN GLOW

ACID BLUE

MANGO SORBET

PANTONE 437 C

PANTONE 7490 C

PANTONE 7734 C

PANTONE 534 C

PANTONE 5473 C

PANTONE 7710 C

PANTONE 451 C

PANTONE 602 C

PANTONE 394 C

PANTONE 3935 C

PANTONE 107 C

PANTONE 123 C


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INSPIRATION BOARD


COLOUR PLAY AN ECLECTIC POT POURRI OF COLOURS COMBINE TO CREATE AND EXPRESS MOODS AND THEMES


IRRESISTABLY MINIMAL The appeal of straightforward monochromes in two-three tones, offset by a slightly faded matte shade of brown, reinforces the refreshing simplicity of uncomplication. Timeless and solid colours combine to create a taste of understated yet not austere aesthetic beauty.

02 07

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SUMMER COCKTAIL The essence of a summer glow iluminating a vision of deep contrsating blue: the look is summery yet elegant. The twist of underwater shimmer in association with bleached brights fragments the one dimensional plane and lends vibrance to the palette.

08 10

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THE NEW AGE BLISS Colours sing the praises of greenery and flora: a springtime symphony of muted bliss. The combination of mellow yellows with leafy green hues hints at a quest for simplicity on one hand as opposed to richness and complexity on the other.


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VELVET VIBRANCE Gradient harmonies of brilliant blue feathers and lustrous plum create sensuality with cool hues. A palette borrowed from peacock plumage with intense inky tones inspire a feel of intangible velvet, vibrant and voluptuous.

FUNCTIONAL FUN Breaking the rules of complementary hues, the association of bold opposites with soft, supple musk confer high energy, playfulness and functionality. A revolutionalisingly simple palette of sun, sand and waves. The four tones work together like neat and basic, playful and utilitarian.

07 01 03 04

09 02 05

VIOLET VINES An improvised array of muted colours to overthrow the shadow of warm summer brights. the combination draws the contours of floral vines of reflective violets creating a subtle an delusive mix of colours.


02 01

08

SPIRITUAL POET An antique multi-hue range for a contemporary ambiance evoking a sense of dreaminess and spirituality. Unfurling poetic tones of pale yellow and neutrals with a purple glimmer picturesque of a countryside charm contrasting with the urban spiritual trend.

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BIG BOLD AND BLUE Opaque, solid and bold brights: a contrasting gradient of colour ways. Two tone monochromes in primary hues of blue and yellow. An iridescent palette with a photo luminous glow, the colours exude a blod and bigger than life attitude.

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ODDS AND ENDS Irregular chunks of mango,plum, spinach green and deep sea abysses. Playful and random yet perfectly controlled, the palette is rudimentary and basic at its best.

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COLOUR OF THE SEASON

BAMBOO YELLOW



SPRING/SUMMER 2016


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