Amazon Smart Grocery Plan

Designing what nobody wants to see

IDUS 711 | Methods of Contextual Research | Fall 2019 | Aashna Poddar and Sofia Telatin

Mode 1 Sense Intent

CONTENT

01

Sense Intent Intent statement, research questions and secondary research

CONTENT

01

Sense Intent Intent statement, research questions and secondary research

OBLEM

PROBLEM STATEMENT

There are many unclear and not transparency process that users don’t get to see. There are not visible contacts for user to get involved in these process.

OPPORTU

OPPORTUNITY STATEMENT

Create services that help to solve problems and support personal and social change. Create visible contact points and involve users in the process from start to end. Increasing transparency.

STIONS

RESEARCH QUESTIONS

How can design help build a management system that prioritizes awareness and transparency? How can design create visible contacts points in the system to involve the user and encourage personal and social change?

IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin

STIONS SUB RESEARCH QUESTIONS

What can be classified as management systems?

What problems are hidden in this invisible systems? And why?

Why does an invisible management system cause problems?

Which problems are caused by a hidden management system?

IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin

METHODO

RESEARCH METHOD

PUBLIC SPACES

To dig more into those process that are not visible to users, we started to brainstorm on two different dimensions: public and private spaces.

PRIVATE SPACES

D MAPS

MIND MAPS

To help us brainstorm on the chosen scenario we used the mind map as a tool to further investigate the scenario. The method also involved an iterate process of clustering similar topics and eliminating scenarios that was out of our control.

PUBLIC PUBLIC SPACES

PUBLIC

SUPERMARKETS

Information

Security

AIRPORTS

Footprint Food supply chain Needs track

Changing rooms

Mobility

Clothes track history

SHOPS

Second hands Furniture and used stuff

Night crimes Lightening

PARKING LOT

Crimes

Shading

Lights

Privacy

PARKS

Shading things Benches

PUBLIC SPACES

Scholarships

SCAD Changing rooms Backyard

Basement Bathroom

SPORTS CENTER

Rooms

Bathroom

RESTAURANTS Accessibility Selling Closet

Restroom Food journey

MUSEUMS

Waiting areas

BUS STATION

Bus stops Under the bench

Kitchen

PUBLIC

SUPERMARKETS

Information

Security

AIRPORTS

Footprint Food supply chain Needs track

Changing rooms

Mobility

Clothes track history

SHOPS

Second hands Furniture and used stuff

Night crimes Lightening

PARKING LOT

Crimes

Shading

Lights

Privacy

PARKS

Shading things Benches

PUBLIC SPACES

Scholarships

SCAD Changing rooms Backyard

Basement Bathroom

SPORTS CENTER

Rooms

Bathroom

RESTAURANTS Accessibility Selling Closet

Restroom Food journey

MUSEUMS

Waiting areas

BUS STATION

Bus stops Under the bench

Kitchen

PUBLIC

SUPERMARKETS

Information

Security

AIRPORTS

Footprint Food supply chain Needs track

Changing rooms

Mobility

Clothes track history

SHOPS

Second hands Furniture and used stuff

Night crimes Lightening

PARKING LOT

Crimes

Shading

Lights

Privacy

PARKS

Shading things Benches

PUBLIC SPACES

Scholarships

SCAD Changing rooms Backyard

Basement Bathroom

SPORTS CENTER

Rooms

Bathroom

RESTAURANTS Accessibility Selling Closet

Restroom Food journey

MUSEUMS

Waiting areas

BUS STATION

Bus stops Under the bench

Kitchen

PUBLIC

SUPERMARKETS

Information

Security

AIRPORTS

Footprint Food supply chain Needs track

Changing rooms

Mobility

Clothes track history

SHOPS

Second hands Furniture and used stuff

Night crimes Lightening

PARKING LOT

Crimes

Shading

Lights

Privacy

PARKS

Shading things Benches

PUBLIC SPACES

Scholarships

SCAD Changing rooms Backyard

Basement Bathroom

SPORTS CENTER

Rooms

Bathroom

RESTAURANTS Accessibility Selling Closet

Restroom Food journey

MUSEUMS

Waiting areas

BUS STATION

Bus stops Under the bench

Kitchen

PUBLIC MIND MAP KEY FINDINGS USED STUFF

SHOP

WAITING AREAS

PARKS

LIGHTS

After the iteration process with the mind map we narrow down the public scenario into 4 main topics and subtopics that initially showed interesting opportunities.

CRIMES

FOOTPRINTS

MOBILITY

PUBLIC

We kept the opportunities that we found most related with our initial topic.

MIND MAP TAKEAWAYS USED STUFF

SHOP

WAITING AREAS

PARKS

LIGHTS

CRIMES

FOOTPRINTS

MOBILITY

PRIVATE PRIVATE SPACES

PRIVATE Laundry

HOME

Under the sink

Under the stairs Kitchen

Under the sit

CAR

Door side Trunk

Bedroom

Closet

Carpet

Bathroom

Fridge Trash Cardboards boxes Basement

PRIVATE SPACES

Cleaning detergent Trash bags Trash bin Keeping stuff

GARAGE Trash Cardboards Trash bin

BACKYARD

Stuff

PRIVATE Laundry

HOME

Under the sink

Under the stairs Kitchen

Under the sit

CAR

Door side Trunk

Bedroom

Closet

Carpet

Bathroom

Fridge Trash Cardboards boxes Basement

PRIVATE SPACES

Cleaning detergent Trash bags Trash bin Keeping stuff

GARAGE Trash Cardboards Trash bin

BACKYARD

Stuff

PRIVATE Laundry

HOME

Under the sink

Under the stairs Kitchen

Under the sit

CAR

Door side Trunk

Bedroom

Closet

Carpet

Bathroom

Fridge Trash Cardboards boxes Basement

PRIVATE SPACES

Cleaning detergent Trash bags Trash bin Keeping stuff

GARAGE Trash Cardboards Trash bin

BACKYARD

Stuff

PRIVATE

After the iteration process with the mind map we narrow down the private scenario into 3 main topics and subtopics that initially showed interesting opportunities.

MIND MAP KEY FINDINGS TRASH

CARDBOARD

BACKYARD

USED STUFF

BILLS

HOME

IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin

PRIVATE

We kept the opportunities that we found most related with our initial topic.

MIND MAP TAKEAWAYS

TRASH

CARDBOARD

BACKYARD

KEEPING STUFF

BILLS

HOME

IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin

KEAWAYS MODE 1 TAKEAWAYS

HOME

KLEPTOMANIA

WASTE MANAGEMENT

We combined the main key findings from the public and the private space. We took Home as our main focus, along with waste management as a possible scenario within conducting the research.

CARDBOARD

TRASH

FOOTPRINTS

KEEPING STUFF

USED STUFF

Mode 2 Know Context

CONTENT

01

Sense Intent

02

Know Context

Intent statement, research questions and secondary research

Secondary research, Convergences map

KEY FACTS

KEY FACTS TAKEAWAYS

187.77 LB Cardboard

220.96 LB Food 72.99 LB Durable plastic

Using key facts as a tool to find out more data regarding waste management, we discovered that food and cardboard waste are the one that generate most waste according to EPA (Environment Protection Agency, 2016).

28.98 LB 5.48 LB Book waste

Plastic pack.

22.36 LB Tissue paper

53.38 LB Newspaper

*Average person generates over 4 pound/ year trash

KEY FACTS

FOOD SHOWS OPPORTUNITIES

187.77 LB Cardboard

220.96 LB Food 72.99 LB Durable plastic

After secondary research results we decided to explore more the context of food and food waste. We decided to do so because secondary research (key facts, publication research and popular media search) shows an opportunity.

28.98 LB 5.48 LB Book waste

Plastic pack.

22.36 LB Tissue paper

53.38 LB Newspaper

*Average person generates over 4 pound/ year trash

CONVERG Not personal gain

CONVERGENCE MAP

Not social gain

Not transparent process

Confused system

Agriculture waste

We selected waste management, food and packaging as our three variables to reveal interesting relationships.

WASTE MANAGEMENT SYSTEM PACKAGING FOOD WASTE

Home Frozen food

Food habits

Unused food

Unclear labels

Cooked food

Uncooked food

Energy waste

Grocery shopping Packaging

Impatient shopping

Labels Unable to recycling Environmental footprints Awareness

Fold cardboards Tissues

Mails Food cardboard

EXPERIENCE

Users are buying but confused about labels

Ongoing climate change awareness people care more on what that buy

A clear process with active point of participation

Unclear system of label

Health and hygiene conscious

Transparent system to end user

PROCESS

We took the main key findings from the convergence map and we used from to exploration method to find innovation opportunities to further continuing with our project.

TO

Bulk shopping

CULTURE

FROM‌TO EXPLORATION

TREND

SYSTEM

RATION

FROM

People buy more than what they need

Buying less

Sensitize shopping

A culture that give people a motive to shop consciousness

Awareness and mindful shopping

TAKEAWAYS The result from mode 2 gave us the hints to start our primary research focusing on food and food waste, but also on food habits.

MODE 2 TAKEAWAYS BUYING

STORING

COOKING

WASTING

Mode 3 Know People

CONTENT

01

Sense Intent

02

Know Context

03

Know People

Intent statement, research questions and secondary research

Secondary research, Convergences map

Primary research, Online survey and in depth interviews

PRIMARY R

PRIMARY RESEARCH

After finding interesting opportunities during our secondary research. We decided to run an online survey and some in depth interviews that were based on results from mode 2.

ONLINE SURVEY

IN DEPTH INTERVIEWS

21

12

ONLINE

ONLINE SURVEY 21

To help us further investigate about food waste and habits we firstly create an online survey.

Where do you buy groceries?

What type of food do you buy the most?

What type of food do you throw away the most?

How do you find expiration food labels?

How do you throw food away?

KEAWAYS

We analyzed the online survey and based on the answers we have collected the results. The most interesting one were related to labels, food waste and shopping habits.

SURVEY TAKEAWAYS 90 %

85 %

61 %

52 %

76 %

SUPERMARKET

FRESH FOOD

FRESH FOOD

EXPIRATION LABEL

THROWING FOOD

Go to supermarket to buy groceries

Buy fresh and frozen food the most

Thrown away fresh food often

Sometimes I am confused by them

Thrown the food with the packaging

ONLINE

IN DEPTH INTERVIEWS 12

As a follow up to our online survey we did in depth interviews at Forsty Park.

How often do you cook in a week?

What type of food do you throw away the most?

How often to you throw away food?

Do you ever forget food in the fridge/pantry? And why?

How do you find food labels?

DATA P

ORGANIZING DATA POINT

After conducting interviews we gather together and we started organizing our primary research data points.

INSIGHTS INSIGHTS

People use senses to select and identify edible food

People find nutritions labels confusing, incoherent and in-consist

People store food in cabinets and fridge the most

People struggle in finding the location and readability of expiration labels

INSIGHTS INSIGHTS

People don’t sort the food when they throw it away

People sometimes are forced to buy more than what they need

People tend to forget what they have in their fridge and cabinets

QUOTES BEST INSIGHTS “(…) not use enough of the food that we bought”

“ Expiration date (…) Cannot really see them sometimes ”

“Finding expiration date, always a struggle”

“I guess the food is packed is important”

“Act differently if there was recycling”

“ (…) to be more mindful of what we have ”

“ I wish I waste the less”

“(…) I forgot is in there”

“We feel that we waste $100 a month in food waste”

“Most of the time I don’t know what I have at home”

“Expiration date (…) It is hard, you really have to search for it”

FIELD VISIT

FIELD V P

After capturing insights we decided to conduct a field visit and we observed users behavior while unpacking, storing and checking food.

FOOD VISIBILITY

FRESH FOOD WASTE

THROWING HABITS

RAPHIC

ETHNOGRAPHIC INTERVIEWS

As a follow up to the field visit we did an ethnography research in the users’s space, in this case at home. The interviews were useful to have a point of view of the users in its own place. “ I always know what I have in the cabinet but I don’t know what I have in the fridge cuz I don’t open it often so I forget about things ”

FOOD VISIBILITY

FORGET FOOD

Mode 4 Frame Insights

CONTENT

04

01

Sense Intent

02

Know Context

03

Know People

Intent statement, research questions and secondary research

Secondary research, Convergences map

Primary research, Online survey and in depth interviews

Frame Insights Ideation session and principle generation

IDEATION

IDEATION SESSION

BRAINSTORMING SESSION

SHARING IDEAS

GROUP DISCUSSION

CLUSTERING SIMILAR IDEAS

INSIGHTS INSIGHTS

People use senses to select and identify edible food

SENSES

PEOPLE USE SENSES TO SELECT EDIBLE FOOD We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

INSIGHTS INSIGHTS

People use senses to select and identify edible food

People find nutritions labels confusing, incoherent and in-consist

NUTRITION

NUTRITION LABELS ARE CONFUSING

We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

INSIGHTS INSIGHTS

People use senses to select and identify edible food

People find nutritions labels confusing, incoherent and in-consist

People store food in cabinets and fridge the most

STORAGE

FOOD IS STORED IN FRIDGE AND CABINETS

We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

INSIGHTS INSIGHTS

People use senses to select and identify edible food

People find nutritions labels confusing, incoherent and in-consist

People store food in cabinets and fridge the most

People struggle in finding the location and readability of expiration labels

EXPIRATIO

STRUGGLE IN LOCATING AND READABILITY OF EX. DATE We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

INSIGHTS INSIGHTS

People don’t sort the food when they trow it away

FOOD SOR

PEOPLE DON’T SORT FOOD WHEN THEY THROW IT We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

INSIGHTS INSIGHTS

People don’t sort the food when they trow it away

People sometimes are forced to buy more than what they need

BUYING H

PEOPLE FEEL FORCED TO BUY MORE THAN NEEDED We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

INSIGHTS INSIGHTS

People don’t sort the food when they trow it away

People sometimes are forced to buy more than what they need

People tend to forget what they have in their fridge and cabinets

FORGET

PEOPLE TEND TO FORGET WHAT FOOD THEY HAVE We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.

NCIPLES DESIGN PRINCIPLES GENERATION 1

2

3

AWARENESS

VISIBILITY

RECYCLING HABITS

Raise awareness on food that people have stored

Increase visibility on food stored and food labels

Supporting a recycling behavior

NCIPLES DESIGN PRINCIPLES TAKEAWAYS

We decided to keep working on principle number 1 and 2. On the other hand we decided to not keep working on waste because we felt that people’s habits related to this problem were influenced by the location.

1

2

3

AWARENESS

VISIBILITY

RECYCLING HABITS

Raise awareness on food that people have stored

Increase visibility on food stored and food labels

Supporting a recycling behavior

Mode 5 Explore Concepts

CONTENT

01

Sense Intent

02

Know Context

03

Know People

Intent statement, research questions and secondary research

Secondary research, Convergences map

Primary research, Online survey and in depth interviews

04

Frame Insights

05

Explore Concepts

Ideation session and principle generation

Principles to opportunity, problem statement, opportunity statement, ideation session

TUNITIES

PRINCIPLES TO OPPORTUNITIES INSIGHTS

PRINCIPLES

INDIVIDUAL OPPT.

SYSTEM OPPT.

People buy more than what they need People store most food in pantry and fridge People forget what they have

AWARENESS Raise awareness on food that people have stored STICKERS

People throw away leftover the most

People find nutrition labels confusing

VISIBILITY

People struggle with expiration labels

Increase visibility on food stored and food labels

GUIDES

REMINDERS

PERSONAL LABLE

DEVICES

PACKAGING

APP

LABELS REDESIGN

APP

FORNITURE REDESIGN

TUNITIES

PRINCIPLES TO OPPORTUNITIES INSIGHTS

PRINCIPLES

INDIVIDUAL OPPT.

SYSTEM OPPT.

People buy more than what they need People store most food in pantry and fridge People forget what they have

AWARENESS Raise awareness on food that people have stored STICKERS

People throw away leftover the most

People find nutrition labels confusing

VISIBILITY

People struggle with expiration labels

Increase visibility on food stored and food labels

GUIDES

REMINDERS

PERSONAL LABLE

DEVICES

PACKAGING

APP

LABELS REDESIGN

APP

FORNITURE REDESIGN

OBLEM

PROBLEM STATEMENT

How might we help people remember the food they bought before it should be thrown away?

OPPORTU

OPPORTUNITY STATEMENT

Create services that help people remember and support personal and social change. Raise awareness and rightfulness on food that people have in their house.

STIONS

RESEARCH QUESTIONS

How can design improve the food waste management system that prioritizes awareness? How can design create visible solution for users to better storing and remembering the food they have?

IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin

EATION

IDEATION

After identifying the problem statement we started ideate possible solutions.

We draw each solution on one paper.

IDEATION AMAZON SERVICES

IDEATION TAKE AWAYS

SMART GROCERY LIST

BEFORE

The solution that came out from the ideation session could be categorized into three main categories: a solution connected with smart grocery list, a smart packaging and smart stickers applicable directly on food.

DURING

SMART PACKAGING

SMART STICKERS

DURING

DURING

DECISION

DECISION MAKING DIAGRAM

To decide which solution was the most feasible in terms of technology, usability and value we analyzed each solution with the help of a diagram.

Each of us gave a score and then we combined them.

GROCERY

SMART GROCERY LIST

We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.

PACKAGIN

SMART PACKAGING

We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.

STICKERS

SMART STICKERS

We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.

AMAZON

AMAZON SERVICES VPA

LOOP

HEADPHONES

APP

We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.

DIAGRAM

DIAGRAM TAKEAWAYS

After analyzing the diagrams we discussed and compared them to find opportunities for our final solution.

DIAGRAM AMAZON SERVICES

DIAGRAM TAKEAWAYS

SMART GROCERY LIST

BEFORE

The smart grocery list at this time was the one that showed more opportunities to succeed.

In particular if linked with amazon services.

In addition, in this way we will be able to cover the before, the during and the after of the user experience.

DURING

AFTER

SMART PACKAGING

SMART STICKERS

DURING

DURING

ORTEM PRE MORTEM

Before keeping forward with our idea we stopped for a moment and analyzed the threats and so the failure of our service.

1

2

3

The digital solution has too many “clicking�

The reminders are too many and could bother the user

The service is restricted to Amazon and whole food users

KETCHES

CONCEPT SKETCHES

We used sketches to visualize how our final service/solution will look and work like.

CONCEPT AWARENESS , VISIBILITY AND CONSCIOUSNESS

CONCEPT TAKEAWAYS

REMINDERS

“(…) I forgot is in there”

“don’t know what I have at home”

The main features of the solution links back to the insights that we collected during interviews and online survey.

SMART BILL

WEEKLY REPORTS

“We feel that we waste $100 a month in food waste”

“ I wish I waste the less”

“ be more mindful of what we have ”

PERSONAS

PERSONAS DEFINITION

INDIVIDUAL

Analyzing the potential user of our solution would be the next step. We decided to have two types of personas: a family and a singular individual.

FAMILY

INDIVIDUAL

FAMILY

JOURNEY

CUSTOMER JOURNEY

CONSIDERING THE SERVICE

After defining our personas we developed two costumer journeys. The first one, where the personas is not using our service/solution and the second one, where the personas start using our service/solution.

USING THE SERVICE

CONSIDERING THE SERVICE

JOURNEY

CUSTOMER JOURNEY

CONSIDERING THE SERVICE

JOURNEY

CUSTOMER JOURNEY

PAIN POINT

PAIN POINT

USING THE SERVICE

JOURNEY

CUSTOMER JOURNEY

USING THE SERVICE

JOURNEY

CUSTOMER JOURNEY

Mode 6 Frame Solutions

CONTENT

01

Sense Intent

02

Know Context

03

Know People

Intent statement, research questions and secondary research

Secondary research, Convergences map

Primary research, Online survey and in depth interviews

04

Frame Insights

05

Explore Concepts

06

Frame Solutions

Ideation session and principle generation

Principles to opportunity, problem statement, opportunity statement, ideation session

Prototype workshop, feedback session, and refinement

WORKSHO

CONCEPT WORKSHOP

To test our solution we organized a workshop with 10 people. The workshop was divided into two main phases: the first part was dedicated to simulate the grocery shopping experience as-is; the second part we tested the same experience but this time with our solution.

AS-IS EXPERIENCE

NEW EXPERIENCE

XPERIENCE 2

BAG AND CARD

AS-IS EXPERIENCE

Before starting the experience we briefed each participant on what the experience was about.

Then the experience started by going to look inside the fridge. They had 10 second to look inside. After this they had to grab a shopping bag and the credit card and go shopping.

1

FRIDGE SCAN

XPERIENCE 4

PAY AND GO

AS-IS EXPERIENCE

At the supermarket participants had to shop based on what they have seen inside the fridge.

Once they have done shopping, participant had to pay by sliding their card.

3

SHOP FOOD

QUOTES FEEDBACK SESSION “sometimes I throw more than a half of my food”

“ Location matter on the quantity I buy ”

“I should take a picture before going shopping”

“(…) I usually forget quantity”

“(…) I pick up things that I don’t really need”

“ Location of the food matter ”

“ I need a shopping list”

“Very well curated”

“Props and set added value to the experience”

“(…) the visibility where I place fresh food is limited (…) I don’t see it so I don’t use it””

“(…) I tend to push the leftover behind”

XPERIENCE 2

DIGITAL SERVICE

NEW EXPERIENCE

In the second experience we introduced our solution. Participant had to go straight to the supermarket, because the app already provided them with the food info inside the fridge.

1

SHOP FOOD

XPERIENCE 4

DIGITAL SERVICE

NEW EXPERIENCE

After shopping and paying through the app we introduced to them the reminder function and how it would work.

3

PAY AND GO

KETCHES

CONCEPT PROTOTYPE

We shared our paper prototype with the participants to explain them how the final solution will work. We collected feedbacks.

EDBACKS PROTOTYPE TEST IMPACT 1

2

3

4

Participants liked the solution in terms of features and as an add on service to amazon prime

Having reminders and not looking inside the fridge often is a good thing

The solution could be implemented with personalized recipes

Implementing the service with more stores in the future would be nice

USING THE SERVICE

JOURNEY

CUSTOMER JOURNEY

Mode 7 Frame Solutions

CONTENT

01

Sense Intent

02

Know Context

03

Know People

Intent statement, research questions and secondary research

Secondary research, Convergences map

Primary research, Online survey and in depth interviews

04

Frame Insights

05

Explore Concepts

06

Frame Solutions

07

Ideation session and principle generation

Principles to opportunity, problem statement, opportunity statement, ideation session

Prototype workshop, feedback session, and refinement

Frame Solutions Value proposition, Objective, service strategy and Future roadmap

AMAZON PRIME

SMART GROCERY PLAN

YOUR SMART TOOL FOR REDUCING YOUR DOMESTIC FOOD WASTE

MAIN FEATURES

SMART REMINDERS The app will provide the user with useful reminders on purchased food across time

MAIN FEATURES

SMART REMINDERS The app will provide the user with useful reminders on purchased food across time

CLEAR EXPIRATION DATE The system will give the user access to expiration date and it will automatically delate expired items

MAIN FEATURES

SMART REMINDERS The app will provide the user with useful reminders on purchased food across time

CLEAR EXPIRATION DATE The system will give the user access to expiration date and it will automatically delate expired items

MONTHLY REPORTS The system keeps track of your grocery shopping expenditure and notify the users with monthly reports

MAIN FEATURES

SMART REMINDERS The app will provide the user with useful reminders on purchased food across time

CLEAR EXPIRATION DATE The system will give the user access to expiration date and it will automatically delate expired items

MONTHLY REPORTS Weekly reports keeps track of your grocery shopping expenditure and notify the users on how is doing

RECIPE SUGGESTIONS The app based on your smart grocery list will match single food items and suggest a recipe

PROPOSIT

VALUE PROPOSITION FOR WHO

OUR SERVICE PROVIDES UNLIKE

OUR SOLUTION

family and individuals who shops at Whole Food

are looking for being more mindful with the food they have

Amazon Smart Grocery Plan is an add-on service new opportunities to improve users buying, storing and food wasting habits the current scenario users tend to forget what groceries they have shopped due to reckless shopping and end up throwing away lot of food

is an opportunity to learn mindful shopping, get to know what user have at home through intelligent reminders which will support personal and social change towards a reduce of domestic food waste

VALUE AD

VALUE ADDED

Intelligent reminders which will support personal and social change towards a reduce food waste management

Increasing the culture of mindful grocery shopping and reducing the habits of buying more than needed towards a clear and informative grocery list

Decreasing domestic food waste by increasing and adding awareness into people’s habits

SERVICE M Personal and social change Conscious shopping

SERVICE MAP

Amazon App

Amazon Headphones

Amazon Loop

Amazon Alexa

Decreasing food waste

SMART GROCERY PLAN

Individual

Family or Group

AMAZON PRIME NOW

WHOLE FOOD MARKET

Food market place

Data/Info on food

Whole food system

ROADMAP

ROADMAP 1

2

3

Extending the features of the service by creating a virtual community

Extending the service to other users (ex. Google, Apple,‌)

Scaling the service to others supermarkets such as Kroger, Public and so on

Thank You