Designing what nobody wants to see
IDUS 711 | Methods of Contextual Research | Fall 2019 | Aashna Poddar and Sofia Telatin
Mode 1 Sense Intent
CONTENT
01
Sense Intent Intent statement, research questions and secondary research
CONTENT
01
Sense Intent Intent statement, research questions and secondary research
OBLEM
PROBLEM STATEMENT
There are many unclear and not transparency process that users don’t get to see. There are not visible contacts for user to get involved in these process.
OPPORTU
OPPORTUNITY STATEMENT
Create services that help to solve problems and support personal and social change. Create visible contact points and involve users in the process from start to end. Increasing transparency.
STIONS
RESEARCH QUESTIONS
How can design help build a management system that prioritizes awareness and transparency? How can design create visible contacts points in the system to involve the user and encourage personal and social change? IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin
STIONS SUB RESEARCH QUESTIONS
What can be classified as management systems? What problems are hidden in this invisible systems? And why? Why does an invisible management system cause problems? Which problems are caused by a hidden management system? IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin
METHODO
RESEARCH METHOD
PUBLIC SPACES
To dig more into those process that are not visible to users, we started to brainstorm on two different dimensions: public and private spaces.
PRIVATE SPACES
D MAPS
MIND MAPS
To help us brainstorm on the chosen scenario we used the mind map as a tool to further investigate the scenario. The method also involved an iterate process of clustering similar topics and eliminating scenarios that was out of our control.
PUBLIC PUBLIC SPACES
PUBLIC
SUPERMARKETS
Information
Security
AIRPORTS
Footprint Food supply chain Needs track
Changing rooms
Mobility
Clothes track history
SHOPS
Second hands Furniture and used stuff
Night crimes Lightening
PARKING LOT
Crimes
Shading
Lights
Privacy
PARKS
Shading things Benches
PUBLIC SPACES
Scholarships
SCAD Changing rooms Backyard
Basement Bathroom
SPORTS CENTER
Rooms
Bathroom
RESTAURANTS Accessibility Selling Closet
Restroom Food journey
MUSEUMS
Waiting areas
BUS STATION
Bus stops Under the bench
Kitchen
PUBLIC
SUPERMARKETS
Information
Security
AIRPORTS
Footprint Food supply chain Needs track
Changing rooms
Mobility
Clothes track history
SHOPS
Second hands Furniture and used stuff
Night crimes Lightening
PARKING LOT
Crimes
Shading
Lights
Privacy
PARKS
Shading things Benches
PUBLIC SPACES
Scholarships
SCAD Changing rooms Backyard
Basement Bathroom
SPORTS CENTER
Rooms
Bathroom
RESTAURANTS Accessibility Selling Closet
Restroom Food journey
MUSEUMS
Waiting areas
BUS STATION
Bus stops Under the bench
Kitchen
PUBLIC
SUPERMARKETS
Information
Security
AIRPORTS
Footprint Food supply chain Needs track
Changing rooms
Mobility
Clothes track history
SHOPS
Second hands Furniture and used stuff
Night crimes Lightening
PARKING LOT
Crimes
Shading
Lights
Privacy
PARKS
Shading things Benches
PUBLIC SPACES
Scholarships
SCAD Changing rooms Backyard
Basement Bathroom
SPORTS CENTER
Rooms
Bathroom
RESTAURANTS Accessibility Selling Closet
Restroom Food journey
MUSEUMS
Waiting areas
BUS STATION
Bus stops Under the bench
Kitchen
PUBLIC
SUPERMARKETS
Information
Security
AIRPORTS
Footprint Food supply chain Needs track
Changing rooms
Mobility
Clothes track history
SHOPS
Second hands Furniture and used stuff
Night crimes Lightening
PARKING LOT
Crimes
Shading
Lights
Privacy
PARKS
Shading things Benches
PUBLIC SPACES
Scholarships
SCAD Changing rooms Backyard
Basement Bathroom
SPORTS CENTER
Rooms
Bathroom
RESTAURANTS Accessibility Selling Closet
Restroom Food journey
MUSEUMS
Waiting areas
BUS STATION
Bus stops Under the bench
Kitchen
PUBLIC MIND MAP KEY FINDINGS USED STUFF
SHOP
WAITING AREAS
PARKS
LIGHTS
After the iteration process with the mind map we narrow down the public scenario into 4 main topics and subtopics that initially showed interesting opportunities.
CRIMES
FOOTPRINTS
MOBILITY
PUBLIC
We kept the opportunities that we found most related with our initial topic.
MIND MAP TAKEAWAYS USED STUFF
SHOP
WAITING AREAS
PARKS
LIGHTS
CRIMES
FOOTPRINTS
MOBILITY
PRIVATE PRIVATE SPACES
PRIVATE Laundry
HOME
Under the sink
Under the stairs Kitchen
Under the sit
CAR
Door side Trunk
Bedroom
Closet
Carpet
Bathroom
Fridge Trash Cardboards boxes Basement
PRIVATE SPACES
Cleaning detergent Trash bags Trash bin Keeping stuff
GARAGE Trash Cardboards Trash bin
BACKYARD
Stuff
PRIVATE Laundry
HOME
Under the sink
Under the stairs Kitchen
Under the sit
CAR
Door side Trunk
Bedroom
Closet
Carpet
Bathroom
Fridge Trash Cardboards boxes Basement
PRIVATE SPACES
Cleaning detergent Trash bags Trash bin Keeping stuff
GARAGE Trash Cardboards Trash bin
BACKYARD
Stuff
PRIVATE Laundry
HOME
Under the sink
Under the stairs Kitchen
Under the sit
CAR
Door side Trunk
Bedroom
Closet
Carpet
Bathroom
Fridge Trash Cardboards boxes Basement
PRIVATE SPACES
Cleaning detergent Trash bags Trash bin Keeping stuff
GARAGE Trash Cardboards Trash bin
BACKYARD
Stuff
PRIVATE
After the iteration process with the mind map we narrow down the private scenario into 3 main topics and subtopics that initially showed interesting opportunities.
MIND MAP KEY FINDINGS TRASH
CARDBOARD
BACKYARD
USED STUFF
BILLS
HOME
IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin
PRIVATE
We kept the opportunities that we found most related with our initial topic.
MIND MAP TAKEAWAYS
TRASH
CARDBOARD
BACKYARD
KEEPING STUFF
BILLS
HOME
IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin
KEAWAYS MODE 1 TAKEAWAYS
HOME
KLEPTOMANIA
WASTE MANAGEMENT
We combined the main key findings from the public and the private space. We took Home as our main focus, along with waste management as a possible scenario within conducting the research.
CARDBOARD
TRASH
FOOTPRINTS
KEEPING STUFF
USED STUFF
Mode 2 Know Context
CONTENT
01
Sense Intent
02
Know Context
Intent statement, research questions and secondary research
Secondary research, Convergences map
KEY FACTS
KEY FACTS TAKEAWAYS
187.77 LB Cardboard
220.96 LB Food 72.99 LB Durable plastic
Using key facts as a tool to find out more data regarding waste management, we discovered that food and cardboard waste are the one that generate most waste according to EPA (Environment Protection Agency, 2016).
28.98 LB 5.48 LB Book waste
Plastic pack.
22.36 LB Tissue paper
53.38 LB Newspaper
*Average person generates over 4 pound/ year trash
KEY FACTS
FOOD SHOWS OPPORTUNITIES
187.77 LB Cardboard
220.96 LB Food 72.99 LB Durable plastic
After secondary research results we decided to explore more the context of food and food waste. We decided to do so because secondary research (key facts, publication research and popular media search) shows an opportunity.
28.98 LB 5.48 LB Book waste
Plastic pack.
22.36 LB Tissue paper
53.38 LB Newspaper
*Average person generates over 4 pound/ year trash
CONVERG Not personal gain
CONVERGENCE MAP
Not social gain
Not transparent process
Confused system
Agriculture waste
We selected waste management, food and packaging as our three variables to reveal interesting relationships.
WASTE MANAGEMENT SYSTEM PACKAGING FOOD WASTE
Home Frozen food
Food habits
Unused food
Unclear labels
Cooked food
Uncooked food
Energy waste
Grocery shopping Packaging
Impatient shopping
Labels Unable to recycling Environmental footprints Awareness
Fold cardboards Tissues
Mails Food cardboard
EXPERIENCE
Users are buying but confused about labels
Ongoing climate change awareness people care more on what that buy
A clear process with active point of participation
Unclear system of label
Health and hygiene conscious
Transparent system to end user
PROCESS
We took the main key findings from the convergence map and we used from to exploration method to find innovation opportunities to further continuing with our project.
TO
Bulk shopping
CULTURE
FROM‌TO EXPLORATION
TREND
SYSTEM
RATION
FROM
People buy more than what they need
Buying less
Sensitize shopping
A culture that give people a motive to shop consciousness
Awareness and mindful shopping
TAKEAWAYS The result from mode 2 gave us the hints to start our primary research focusing on food and food waste, but also on food habits.
MODE 2 TAKEAWAYS BUYING
STORING
COOKING
WASTING
Mode 3 Know People
CONTENT
01
Sense Intent
02
Know Context
03
Know People
Intent statement, research questions and secondary research
Secondary research, Convergences map
Primary research, Online survey and in depth interviews
PRIMARY R
PRIMARY RESEARCH
After finding interesting opportunities during our secondary research. We decided to run an online survey and some in depth interviews that were based on results from mode 2.
ONLINE SURVEY
IN DEPTH INTERVIEWS
21
12
ONLINE
ONLINE SURVEY 21
To help us further investigate about food waste and habits we firstly create an online survey. Where do you buy groceries? What type of food do you buy the most? What type of food do you throw away the most? How do you find expiration food labels? How do you throw food away?
KEAWAYS
We analyzed the online survey and based on the answers we have collected the results. The most interesting one were related to labels, food waste and shopping habits.
SURVEY TAKEAWAYS 90 %
85 %
61 %
52 %
76 %
SUPERMARKET
FRESH FOOD
FRESH FOOD
EXPIRATION LABEL
THROWING FOOD
Go to supermarket to buy groceries
Buy fresh and frozen food the most
Thrown away fresh food often
Sometimes I am confused by them
Thrown the food with the packaging
ONLINE
IN DEPTH INTERVIEWS 12
As a follow up to our online survey we did in depth interviews at Forsty Park. How often do you cook in a week? What type of food do you throw away the most? How often to you throw away food? Do you ever forget food in the fridge/pantry? And why? How do you find food labels?
DATA P
ORGANIZING DATA POINT
After conducting interviews we gather together and we started organizing our primary research data points.
INSIGHTS INSIGHTS
People use senses to select and identify edible food
People find nutritions labels confusing, incoherent and in-consist
People store food in cabinets and fridge the most
People struggle in finding the location and readability of expiration labels
INSIGHTS INSIGHTS
People don’t sort the food when they throw it away
People sometimes are forced to buy more than what they need
People tend to forget what they have in their fridge and cabinets
QUOTES BEST INSIGHTS “(…) not use enough of the food that we bought”
“ Expiration date (…) Cannot really see them sometimes ”
“Finding expiration date, always a struggle”
“I guess the food is packed is important”
“Act differently if there was recycling”
“ (…) to be more mindful of what we have ”
“ I wish I waste the less”
“(…) I forgot is in there”
“We feel that we waste $100 a month in food waste”
“Most of the time I don’t know what I have at home”
“Expiration date (…) It is hard, you really have to search for it”
FIELD VISIT
FIELD V P
After capturing insights we decided to conduct a field visit and we observed users behavior while unpacking, storing and checking food.
FOOD VISIBILITY
FRESH FOOD WASTE
THROWING HABITS
RAPHIC
ETHNOGRAPHIC INTERVIEWS
As a follow up to the field visit we did an ethnography research in the users’s space, in this case at home. The interviews were useful to have a point of view of the users in its own place. “ I always know what I have in the cabinet but I don’t know what I have in the fridge cuz I don’t open it often so I forget about things ”
FOOD VISIBILITY
FORGET FOOD
Mode 4 Frame Insights
CONTENT
04
01
Sense Intent
02
Know Context
03
Know People
Intent statement, research questions and secondary research
Secondary research, Convergences map
Primary research, Online survey and in depth interviews
Frame Insights Ideation session and principle generation
IDEATION
IDEATION SESSION
BRAINSTORMING SESSION
SHARING IDEAS
GROUP DISCUSSION
CLUSTERING SIMILAR IDEAS
INSIGHTS INSIGHTS
People use senses to select and identify edible food
SENSES
PEOPLE USE SENSES TO SELECT EDIBLE FOOD We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
INSIGHTS INSIGHTS
People use senses to select and identify edible food
People find nutritions labels confusing, incoherent and in-consist
NUTRITION
NUTRITION LABELS ARE CONFUSING
We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
INSIGHTS INSIGHTS
People use senses to select and identify edible food
People find nutritions labels confusing, incoherent and in-consist
People store food in cabinets and fridge the most
STORAGE
FOOD IS STORED IN FRIDGE AND CABINETS
We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
INSIGHTS INSIGHTS
People use senses to select and identify edible food
People find nutritions labels confusing, incoherent and in-consist
People store food in cabinets and fridge the most
People struggle in finding the location and readability of expiration labels
EXPIRATIO
STRUGGLE IN LOCATING AND READABILITY OF EX. DATE We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
INSIGHTS INSIGHTS
People don’t sort the food when they trow it away
FOOD SOR
PEOPLE DON’T SORT FOOD WHEN THEY THROW IT We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
INSIGHTS INSIGHTS
People don’t sort the food when they trow it away
People sometimes are forced to buy more than what they need
BUYING H
PEOPLE FEEL FORCED TO BUY MORE THAN NEEDED We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
INSIGHTS INSIGHTS
People don’t sort the food when they trow it away
People sometimes are forced to buy more than what they need
People tend to forget what they have in their fridge and cabinets
FORGET
PEOPLE TEND TO FORGET WHAT FOOD THEY HAVE We brainstormed 4 ideas each. For each idea we set a time of one minutes. The rule was that drawing has to be the main communicator. After ideation we went back and cluster similar ideas.
NCIPLES DESIGN PRINCIPLES GENERATION 1
2
3
AWARENESS
VISIBILITY
RECYCLING HABITS
Raise awareness on food that people have stored
Increase visibility on food stored and food labels
Supporting a recycling behavior
NCIPLES DESIGN PRINCIPLES TAKEAWAYS
We decided to keep working on principle number 1 and 2. On the other hand we decided to not keep working on waste because we felt that people’s habits related to this problem were influenced by the location.
1
2
3
AWARENESS
VISIBILITY
RECYCLING HABITS
Raise awareness on food that people have stored
Increase visibility on food stored and food labels
Supporting a recycling behavior
Mode 5 Explore Concepts
CONTENT
01
Sense Intent
02
Know Context
03
Know People
Intent statement, research questions and secondary research
Secondary research, Convergences map
Primary research, Online survey and in depth interviews
04
Frame Insights
05
Explore Concepts
Ideation session and principle generation
Principles to opportunity, problem statement, opportunity statement, ideation session
TUNITIES
PRINCIPLES TO OPPORTUNITIES INSIGHTS
PRINCIPLES
INDIVIDUAL OPPT.
SYSTEM OPPT.
People buy more than what they need People store most food in pantry and fridge People forget what they have
AWARENESS Raise awareness on food that people have stored STICKERS
People throw away leftover the most
People find nutrition labels confusing
VISIBILITY
People struggle with expiration labels
Increase visibility on food stored and food labels
GUIDES
REMINDERS
PERSONAL LABLE
DEVICES
PACKAGING
APP
LABELS REDESIGN
APP
FORNITURE REDESIGN
TUNITIES
PRINCIPLES TO OPPORTUNITIES INSIGHTS
PRINCIPLES
INDIVIDUAL OPPT.
SYSTEM OPPT.
People buy more than what they need People store most food in pantry and fridge People forget what they have
AWARENESS Raise awareness on food that people have stored STICKERS
People throw away leftover the most
People find nutrition labels confusing
VISIBILITY
People struggle with expiration labels
Increase visibility on food stored and food labels
GUIDES
REMINDERS
PERSONAL LABLE
DEVICES
PACKAGING
APP
LABELS REDESIGN
APP
FORNITURE REDESIGN
OBLEM
PROBLEM STATEMENT
How might we help people remember the food they bought before it should be thrown away?
OPPORTU
OPPORTUNITY STATEMENT
Create services that help people remember and support personal and social change. Raise awareness and rightfulness on food that people have in their house.
STIONS
RESEARCH QUESTIONS
How can design improve the food waste management system that prioritizes awareness? How can design create visible solution for users to better storing and remembering the food they have? IDUS 706 Idea Visualization | Fall 2019 | Sofia Telatin
EATION
IDEATION
After identifying the problem statement we started ideate possible solutions. We draw each solution on one paper.
IDEATION AMAZON SERVICES
IDEATION TAKE AWAYS
SMART GROCERY LIST
BEFORE
The solution that came out from the ideation session could be categorized into three main categories: a solution connected with smart grocery list, a smart packaging and smart stickers applicable directly on food.
DURING
SMART PACKAGING
SMART STICKERS
DURING
DURING
DECISION
DECISION MAKING DIAGRAM
To decide which solution was the most feasible in terms of technology, usability and value we analyzed each solution with the help of a diagram. Each of us gave a score and then we combined them.
GROCERY
SMART GROCERY LIST
We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.
PACKAGIN
SMART PACKAGING
We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.
STICKERS
SMART STICKERS
We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.
AMAZON
AMAZON SERVICES VPA
LOOP
HEADPHONES
APP
We decided the diagram into 3 main categories: tech, how is the technology level, value, what is the value added and usability, how user friendly would be the service/product.
DIAGRAM
DIAGRAM TAKEAWAYS
After analyzing the diagrams we discussed and compared them to find opportunities for our final solution.
DIAGRAM AMAZON SERVICES
DIAGRAM TAKEAWAYS
SMART GROCERY LIST
BEFORE
The smart grocery list at this time was the one that showed more opportunities to succeed. In particular if linked with amazon services. In addition, in this way we will be able to cover the before, the during and the after of the user experience.
DURING
AFTER
SMART PACKAGING
SMART STICKERS
DURING
DURING
ORTEM PRE MORTEM
Before keeping forward with our idea we stopped for a moment and analyzed the threats and so the failure of our service.
1
2
3
The digital solution has too many “clicking�
The reminders are too many and could bother the user
The service is restricted to Amazon and whole food users
KETCHES
CONCEPT SKETCHES
We used sketches to visualize how our final service/solution will look and work like.
CONCEPT AWARENESS , VISIBILITY AND CONSCIOUSNESS
CONCEPT TAKEAWAYS
REMINDERS
“(…) I forgot is in there”
“don’t know what I have at home”
The main features of the solution links back to the insights that we collected during interviews and online survey.
SMART BILL
WEEKLY REPORTS
“We feel that we waste $100 a month in food waste”
“ I wish I waste the less”
“ be more mindful of what we have ”
PERSONAS
PERSONAS DEFINITION
INDIVIDUAL
Analyzing the potential user of our solution would be the next step. We decided to have two types of personas: a family and a singular individual.
FAMILY
INDIVIDUAL
FAMILY
JOURNEY
CUSTOMER JOURNEY
CONSIDERING THE SERVICE
After defining our personas we developed two costumer journeys. The first one, where the personas is not using our service/solution and the second one, where the personas start using our service/solution.
USING THE SERVICE
CONSIDERING THE SERVICE
JOURNEY
CUSTOMER JOURNEY
CONSIDERING THE SERVICE
JOURNEY
CUSTOMER JOURNEY
PAIN POINT
PAIN POINT
USING THE SERVICE
JOURNEY
CUSTOMER JOURNEY
USING THE SERVICE
JOURNEY
CUSTOMER JOURNEY
Mode 6 Frame Solutions
CONTENT
01
Sense Intent
02
Know Context
03
Know People
Intent statement, research questions and secondary research
Secondary research, Convergences map
Primary research, Online survey and in depth interviews
04
Frame Insights
05
Explore Concepts
06
Frame Solutions
Ideation session and principle generation
Principles to opportunity, problem statement, opportunity statement, ideation session
Prototype workshop, feedback session, and refinement
WORKSHO
CONCEPT WORKSHOP
To test our solution we organized a workshop with 10 people. The workshop was divided into two main phases: the first part was dedicated to simulate the grocery shopping experience as-is; the second part we tested the same experience but this time with our solution.
AS-IS EXPERIENCE
NEW EXPERIENCE
XPERIENCE 2
BAG AND CARD
AS-IS EXPERIENCE
Before starting the experience we briefed each participant on what the experience was about. Then the experience started by going to look inside the fridge. They had 10 second to look inside. After this they had to grab a shopping bag and the credit card and go shopping.
1
FRIDGE SCAN
XPERIENCE 4
PAY AND GO
AS-IS EXPERIENCE
At the supermarket participants had to shop based on what they have seen inside the fridge. Once they have done shopping, participant had to pay by sliding their card.
3
SHOP FOOD
QUOTES FEEDBACK SESSION “sometimes I throw more than a half of my food”
“ Location matter on the quantity I buy ”
“I should take a picture before going shopping”
“(…) I usually forget quantity”
“(…) I pick up things that I don’t really need”
“ Location of the food matter ”
“ I need a shopping list”
“Very well curated”
“Props and set added value to the experience”
“(…) the visibility where I place fresh food is limited (…) I don’t see it so I don’t use it””
“(…) I tend to push the leftover behind”
XPERIENCE 2
DIGITAL SERVICE
NEW EXPERIENCE
In the second experience we introduced our solution. Participant had to go straight to the supermarket, because the app already provided them with the food info inside the fridge.
1
SHOP FOOD
XPERIENCE 4
DIGITAL SERVICE
NEW EXPERIENCE
After shopping and paying through the app we introduced to them the reminder function and how it would work.
3
PAY AND GO
KETCHES
CONCEPT PROTOTYPE
We shared our paper prototype with the participants to explain them how the final solution will work. We collected feedbacks.
EDBACKS PROTOTYPE TEST IMPACT 1
2
3
4
Participants liked the solution in terms of features and as an add on service to amazon prime
Having reminders and not looking inside the fridge often is a good thing
The solution could be implemented with personalized recipes
Implementing the service with more stores in the future would be nice
USING THE SERVICE
JOURNEY
CUSTOMER JOURNEY
Mode 7 Frame Solutions
CONTENT
01
Sense Intent
02
Know Context
03
Know People
Intent statement, research questions and secondary research
Secondary research, Convergences map
Primary research, Online survey and in depth interviews
04
Frame Insights
05
Explore Concepts
06
Frame Solutions
07
Ideation session and principle generation
Principles to opportunity, problem statement, opportunity statement, ideation session
Prototype workshop, feedback session, and refinement
Frame Solutions Value proposition, Objective, service strategy and Future roadmap
AMAZON PRIME
SMART GROCERY PLAN
YOUR SMART TOOL FOR REDUCING YOUR DOMESTIC FOOD WASTE
MAIN FEATURES
SMART REMINDERS The app will provide the user with useful reminders on purchased food across time
MAIN FEATURES
SMART REMINDERS The app will provide the user with useful reminders on purchased food across time
CLEAR EXPIRATION DATE The system will give the user access to expiration date and it will automatically delate expired items
MAIN FEATURES
SMART REMINDERS The app will provide the user with useful reminders on purchased food across time
CLEAR EXPIRATION DATE The system will give the user access to expiration date and it will automatically delate expired items
MONTHLY REPORTS The system keeps track of your grocery shopping expenditure and notify the users with monthly reports
MAIN FEATURES
SMART REMINDERS The app will provide the user with useful reminders on purchased food across time
CLEAR EXPIRATION DATE The system will give the user access to expiration date and it will automatically delate expired items
MONTHLY REPORTS Weekly reports keeps track of your grocery shopping expenditure and notify the users on how is doing
RECIPE SUGGESTIONS The app based on your smart grocery list will match single food items and suggest a recipe
PROPOSIT
VALUE PROPOSITION FOR WHO
OUR SERVICE PROVIDES UNLIKE
OUR SOLUTION
family and individuals who shops at Whole Food
are looking for being more mindful with the food they have
Amazon Smart Grocery Plan is an add-on service new opportunities to improve users buying, storing and food wasting habits the current scenario users tend to forget what groceries they have shopped due to reckless shopping and end up throwing away lot of food
is an opportunity to learn mindful shopping, get to know what user have at home through intelligent reminders which will support personal and social change towards a reduce of domestic food waste
VALUE AD
VALUE ADDED
Intelligent reminders which will support personal and social change towards a reduce food waste management
Increasing the culture of mindful grocery shopping and reducing the habits of buying more than needed towards a clear and informative grocery list
Decreasing domestic food waste by increasing and adding awareness into people’s habits
SERVICE M Personal and social change Conscious shopping
SERVICE MAP
Amazon App
Amazon Headphones
Amazon Loop
Amazon Alexa
Decreasing food waste
SMART GROCERY PLAN
Individual
Family or Group
AMAZON PRIME NOW
WHOLE FOOD MARKET
Food market place
Data/Info on food
Whole food system
ROADMAP
ROADMAP 1
2
3
Extending the features of the service by creating a virtual community
Extending the service to other users (ex. Google, Apple,‌)
Scaling the service to others supermarkets such as Kroger, Public and so on
Thank You