Contact:
Eileen Masciale 631.665.2163 ejm@ejmpr.net
FOR IMMEDIATE RELEASE New Book, The Smarter Science of Slim, Unveils Roadmap for Healthy Lifestyle Featuring “Eating More-Smarter” and “Exercising Less-Smarter” First-Ever Lifestyle Guide Based Solely on Comprehensive Scientific Research Available on January 2, 2012 BELLEVUE, WA, December 6, 2011 –“Biology is not a matter of opinion; it’s a matter of fact,” said author Jonathan Bailor, who collaborated with scientists worldwide and conducted extensive research on diet and exercise for more than ten years before penning his first book, The Smarter Science of Slim (Aavia Publishing, ISBN#978-0983520801, softcover, 388 pp, $23.07, Kindle/iPad, $9.95), which is available beginning January 2, 2012. Based on the evidence Bailor found in more than 1,000 international research studies, the new book addresses how people can “eat more-smarter” and “exercise less-smarter” to “unclog” their fat-burning process and change their “set-point” weight so that their body can burn fat easily like naturally thin people. “The scientific community now knows a great deal about how the human body works,” said Dr. JoAnn E. Manson, Chief, Division of Preventive Medicine, Brigham and Women's Hospital, and Professor of Medicine, Harvard Medical School. “In culling the literature and gathering the results of so many clinical studies, Bailor presents a program that is based on rigorous science.” According to studies, said Bailor, the “eat less, exercise more—harder” theory of weight loss has been proven ineffective in about 95 percent of cases. Bailor’s solution focuses on “SANE” foods vs. “inSANE” foods, which are based on the quality of the calories eaten (Satiety, Aggression, Nutrition and Efficiency), and “deep” exercise, which works more muscle fibers to trigger clog-clearing hormones and reduce the set-point weight. “The Smarter Science of Slim is a proven and practical guide to fighting the big problem of obesity,” said Dr. Theodoros Kelesidis, Division of Endocrinology, Diabetes and Metabolism, Harvard Medical School, and Department of Medicine, UCLA School of Medicine. “Simplifying a bunch of biology while making decades of academic obesity research accessible to everyone, Bailor gives a complete and captivating explanation of the science of losing weight permanently.” As the holder of more than 20 patents, Bailor (www.JonathanBailor.com) has a proven track record for providing innovative solutions to tough problems. He is not only an author, but he is also a program manager at Microsoft Corporation. His expertise is in translating complex technical information for consumers, a skill that made it possible for him to bring the diet and exercise research to the public in the new book. To complement The Smarter Science of Slim (www.TheSmarterScienceofSlim.com), a workbook and journal are also available to further assist people on their way to good health. #
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For a review copy, please contact: Eileen Masciale, 631.665.2163, ejm@ejmpr.net