Š 2005-2008, Paul Politis
$
IMS
Š 2005-2008, Paul Politis
CLA
Provide resources to customers before it is too late.
Metaphor and Analogy in Design Institute of Design : : Spring 2009 Amy Batchu
Resources and compensation are anchored around a loss which is always a negative situation, often too late.
Insurance appears big and obtrusive during a claims experience.
Š 2005-2008, Paul Politis
Insurance Industry Current Model $ IMS
Š 2005-2008, Paul Politis
CLA
Safeco's Holistic Insurance Model Resources are offered before a loss to help facilitate growth and survival. Insurance will be a constant, small and non-cumbersome experience.
Provide resources to customers before it is too late. Audience: Safeco client and internal design team
Metaphor and Analogy in Design Institute of Design : : Spring 2009 Amy Batchu
Purpose: Using logic based on our research findings and strategic recommendations, this metaphor helps to better understand a new Safeco strategy and brand behavior