Safeco Insurance

Š 2005-2008, Paul Politis

$

IMS

Š 2005-2008, Paul Politis

CLA

Provide resources to customers before it is too late.

Metaphor and Analogy in Design Institute of Design : : Spring 2009 Amy Batchu

Resources and compensation are anchored around a loss which is always a negative situation, often too late.

Insurance appears big and obtrusive during a claims experience.

Š 2005-2008, Paul Politis

Insurance Industry Current Model $ IMS

Š 2005-2008, Paul Politis

CLA

Safeco's Holistic Insurance Model Resources are offered before a loss to help facilitate growth and survival.

Insurance will be a constant, small and non-cumbersome experience.

Provide resources to customers before it is too late.

Audience: Safeco client and internal design team

Metaphor and Analogy in Design Institute of Design : : Spring 2009 Amy Batchu

Purpose: Using logic based on our research findings and strategic recommendations, this metaphor helps to better understand a new Safeco strategy and brand behavior