01 /
1pg
Identity Guidelines
SomethinkSounds / Guidelines & Application
Prescribed by:
01 /
Somethinksounds is a record label based in both London, and Berlin. We focus on the concept of extending the culture we uphold while creating the correct ambience for the relaxed state of mind, and sounds we prescribe to you. Our application has print, web and environmental considerations.
2pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logos /
01 / Closed Symbol
02 / Open symbol
03 / Type
01 / Alternate 02 / Primary 03 / Secondary
3pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logos / Scaling Always scale in direct correlation with each other. All logos must be scaled around vinyl record dot, in order to remain consistent.
4pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Typography /
Web
5pg
Akkurat Bold Helvetica Bold Helvetica Regular
SomethinkSounds / Guidelines & Application
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Scaling / Sleeves
12” Record Sleeve
CD Case
Title 72pt
7” Record Sleeve
Subheading 36pt
Subheading 22pt
Bodycopy 12pt
Bodycopy 8pt
Title 32pt Subheading 16pt Bodycopy 6pt
6pg
Title 44pt
SomethinkSounds / Guidelines & Application
Prescribed by:
Scaling / Posters
A1 Wheatpaste
Title 136pt Subheading 68pt Bodycopy 24pt
A0 Wheatpaste
Title 136pt Subheading 68pt Bodycopy 24pt
7pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Type treatment / Sleeves
12” Record Sleeve
Title Subheading Bodycopy
7” Record Sleeve
Title Subheading Bodycopy
8pg
SomethinkSounds / Guidelines & Application
Kerning: -25pt Leading: 86.4pt
Kerning: -25pt Leading: 43.2pt
Kerning: 0pt Leading: 14.5pt
Kerning: -25pt Leading: 52.8pt
Kerning: -25pt Leading: 26.4pt
Kerning: -25pt Leading: 10pt
Prescribed by:
Type treatment / Sleeves
CD Case
Title Subheading Bodycopy
9pg
SomethinkSounds / Guidelines & Application
Kerning: -25pt Leading: 38.4pt
Kerning: -25pt Leading: 19.2pt
Kerning: 0pt Leading: 7.5pt
Prescribed by:
Type treatment / Posters
A1 Poster
Title Subheading Bodycopy
A1 Poster
Title Subheading Bodycopy
10pg
SomethinkSounds / Guidelines & Application
Kerning: -25pt Leading: 163.2pt
Kerning: -25pt Leading: 81.6pt
Kerning: 0pt Leading: 30pt
Kerning: -25pt Leading: 163.2pt
Kerning: -25pt Leading: 81.6pt
Kerning: 0pt Leading: 30pt
Prescribed by:
Layout keywords /
11pg
Assymetrical Gridular Layered Hierarchical Efficient Sectioned Prescriptive SomethinkSounds / Guidelines & Application
Prescribed by:
Grids / Sleeves
12pg
12” Sleeve /
317.5 x 317.5mm 8 x 28 Grid
6mm gutter 3mm bleed
12.7 margin excl. 32mm margin left
7” Sleeve /
182.5 x 182.5mm 8 x 28 Grid
6mm gutter 3mm bleed
12.7 margin excl. 16mm margin left
SomethinkSounds / Guidelines & Application
Prescribed by:
Grids / Sleeves
13pg
CD Case
124 x 124mm 8 x 28 Grid
SomethinkSounds / Guidelines & Application
Prescribed by:
6mm gutter 3mm bleed
6mm margin
Grids / Posters
14pg
A1 Wheatpaste
594 x 841mm 8 x 40 Grid
SomethinkSounds / Guidelines & Application
Prescribed by:
8mm gutter 3mm bleed
26 margin excl. 48mm margin left
Hierarchy of Information /
Record Sleeves Title Bodycopy
Subheading + Logo Pattern
Footer + Logo
15pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Hierarchy of Information /
Wheatpastes Title Bodycopy Subheading + Logo Pattern or Image
Footer + Logo
16pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logo placement /
Record Sleeve Front
Record Sleeve Back 03 01
Placement area:
02
Logo usage /
01 /
03 /
02 /
17pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logo placement /
Wheatpaste Front
01
Placement area:
02
Logo usage /
18pg
01 /
02 /
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour swatches /
Print /
K100%
PANTONE 3262 C
PANTONE 1788 C
PANTONE Yellow C
PANTONE 173 C
Web /
R0 G0 B0
R6 G255 B184
R6 G255 B184
R255 G242 B0
R255 G108 B0
19pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour synthesis /
20pg
Print /
1 Process + 1 Spot colour
Web /
RGB Black + 1 Colour
SomethinkSounds / Guidelines & Application
Prescribed by:
Image treatment / Print
Before:
High Contrast Desaturation Levels Adjustment Pattern Halftone
After:
21pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Image treatment / Web
Before:
Gradient Maps Swatches Levels
After:
22pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Image cropping / A focus on halfway cropping and placement, with bold colour blocking.
23pg
SomethinkSounds / Guidelines & Application
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Colour blocking /
24pg
Always horizontal.
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour placement Don’ts /
25pg
Angular
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour placement Don’ts /
26pg
Vertical
SomethinkSounds / Guidelines & Application
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Symbol system
27pg
SomethinkSounds / Guidelines & Application
01
Prescribed by:
Symbol system
28pg
SomethinkSounds / Guidelines & Application
02
Prescribed by:
Symbol system
29pg
SomethinkSounds / Guidelines & Application
03
Prescribed by:
Symbol system
30pg
SomethinkSounds / Guidelines & Application
04
Prescribed by:
Wayfinding
31pg
SomethinkSounds / Guidelines & Application
01
Prescribed by:
Wayfinding
32pg
SomethinkSounds / Guidelines & Application
02
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System logic /
Decibels
10 x 6 rows of symbols = 60 readings
Decibel reading of song at 60 different times dictates 60 different sizes.
33pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Tone of voice /
34pg
Relaxed Meditative Assured Reliable Knowledgable Efficient Likeminded SomethinkSounds / Guidelines & Application
Prescribed by:
Example 01 /
Concentrated aural pleasure, relieving aggravation and tension. To be taken a minimum of once a day, from the specified dates.
Example 02 /
35pg
Late Reaction rattles into your consciousness with thick, raw kick drums, modulated sub bass and old school chord stabs. SomethinkSounds / Guidelines & Application
Prescribed by: