Responsive: Live Briefs

Abbas Mushtaq

OUGD503_Responsive

Creatures of The Night: Santa Sangre

Brief Title

Deliverables

Creatures of The Night x Santa Sangre

Digital low-resolution and highresolution print ready Jpegs sent via email

The Brief

Printed A2 copies signed and numbered for event.

Design a one-off, exclusive and eyecatching poster for Hyde Park Picture House’s special screening of Santa Sangre, a classic Spanish horror movie in time for a Creatures of The Night Halloween special.

Deadline 17:00 15th October 2012

Considerations Consider existing posters out there and how to set your poster apart from them.

Consider print costs and work with a restricted colour palette suitable for screen-printing Mandatories Poster must include: A Creatures of the Night Halloween Special - Santa Sangre - Saturday 27th October 2012 - 11PM - At The Hyde Park Picture House - Tickets from £4.50 to £6.50 - 0113 275 2045 - www. hydeparkpicturehouse.co.uk

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Abbas Mushtaq

OUGD503_Responsive

Black History Month: Culture Fest

Brief Title

Must be easy to produce in a large run and able to print effectively through inkjet CMYK.

Black History Month x Culture Fest 2013

Deliverables

The Brief Produce a visually engaging poster which will be stuck and promoted around Leeds for an event by Leeds Spoken Word Society.

This is the first time we’ve ever had a Culture Fest event and this needs to really sell the event as a fun, appealing and exciting event to attend.

Considerations Consider scale and format and user interactivity. Maybe consider creating branding material to create a more wholesome and impressive proposition.

Consider our previous Black History Month poster and how you can set your apart Mandatories Send a variety of variations for the client to analyse and give feedback to you for a final design In-depth visual investigation

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High-resolution jpeg sent via email Finished poster sizeable at A4/A3/ A2 scale.

Deadline 15th October 2012

Abbas Mushtaq

OUGD503_Responsive

Radio City Hall: NAS NYE NYC

Brief Title

Deliverables

Talenthouse_Radio City Hall: Nas NYE Performance

A2 size posters printed and photographed for submission and blog

The Brief Produce an eye-catching and memorable poster for Nas’ landmark performance at the world famous Radio City Hall in New York, on New Years Eve. Considerations Consider scale and format, poster will be distributed from small scales such as flyers to large scales such as billboards and the side of the venue Consider legibility at different scales, must be original artwork Existing artwork for Nas such as album covers and performance posters.

Mandatories Post progress and research to blog, with in-depth visual investigation Muat be CMYK format and have high-resolution artwork safe in the case of winning competition.

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Small web-resolution artwork posted to client for approval and judging panel.

Deadline 7th December 2012

Abbas Mushtaq

OUGD503_Responsive

Creatures of The Night: Robocop x Total Recall

Brief Title Hyde Park Picture House_ Creatures of The Night: Robocop x Total Recall The Brief Produce a visually engaging and interesting movie poster for the Robocop and Total Recall double bill taking place on Saturday 26th January for Hyde Park Picture house. Needs to stand out from the crowd and be enticing and add curiosity to the screenings.

Research Gather reference imagery of 80’s and early 90’s science fiction posters, the general composition and vibe put across.

Look into circus attraction/horror/ posters relevant to the Creatures Of The Night tagline.

along with film-buffs, who visit independent picture houses and familiar with 80’s sci fi.

Mandatories Poster must include info: Creatures of the Night Presents a Paul Verhoeven Double Bill ROBOCOP / TOTAL RECALL Saturday 26th January 2013 - 11PM At The Hyde Park Picture House Tickets from £6.50 to £8.50 www.hydeparkpicturehouse.co.uk BOX OFFICE: 0113 275 2045 Deliverables Low and high-res jpegs emailed for client to promote through social media, printing and web A2 size posters printed in a limited run of 15-20 signed, dated, numbered and sold at the screening.

Considerations

Deadline

Produce work which merges scifi, with horror and your own visual style and sensibilities Produce a final design which lends itself to being cost-effective to print, and also a maximum of two colours perfect for screen-printing in limited runs for sale at the event Appeal to the target market of university students - 18-24

14th January 2013

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Abbas Mushtaq

OUGD503_Responsive

Hyde Park Picture House: The Shining

Brief Title

Mandatories

Hyde Park Picture House_ Creatures of The Night: The Shining

Must include following information: Creatures of the Night Presents Stanley Kubrick’s THE SHINING Saturday 23rd February 2013 11PM At The Hyde Park Picture House Tickets from £4.50 to £6.50 www.hydeparkpicturehouse.co.uk BOX OFFICE: 0113 275 2045

The Brief Produce an interesting and exciting poster which catches your attention straight away for Hyde Park Picture House’s screening of The Shining in February.

Research Research into existing examples of horror movie posters and their conventions, paying special attention to existing examples of posters for The Shining Look into the picture house itself and produce something fresh and new which has never been seen before there but also captures the look and feel of the movie.

Considerations

Must work at A2 / A1 scale and be easily produced in large numbers if/when needed.

Deliverables Low and high resolutions jpeg’s emailed for client to print and promote prior to screening Limited run of signed and dated posters for sale at event.

Deadline 31st January 2013

Produce a final design which lends itself to being cost-effective to print. and appeals to the target market of students aged 18-24 along with film-buffs, who visit independent picture houses familiar with horror.

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Abbas Mushtaq

OUGD503_Responsive

Little White Lies_ TRON

Brief Title

Mandatories

Little White LIes x Wreck It Ralph_16 Bit

640x480 resolution. File format must be PNG or GIF files.

The Brief

Deliverables

Inspired by Wreck-It Ralph’s 8-bit theme, we want you to design a start screen for a fictional 8-bit Disney video game using that beloved relic of computer art software, MS Paint. You can choose any animated or live action film from the Disney archives, but your design must be original

Send PNG or GIF file to competitions@churchoflondon. com

All Windows users should have MS Paint right there in your programs folder. Mac users can download a faithful emulation at paintbrush. sourceforge.net Research Look into existing video-game start screen for 80’s video games and existing imagery for your chosen movies. Be original and eyecatching.

Considerations Consider the format of your work and how you can take into advantage working digitally The colour palette of a 16-bit game often can only product 16 colours.

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Deadline 18th February 2013

Abbas Mushtaq

OUGD503_Responsive

Secret 7” HAIM

Brief Title

Look into inspiration and existing examples of high-concept artwork and translating a message through simple 7” artwork.

Secret 7” - HAIM The Brief Secret 7’’ are inviting creatives from around the globe to take inspiration from HAIM’s track, Better Off and design an original 7 inch vinyl sleeve Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April The project culminates on Record Store Day when the 700 one-ofa-kind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.

Research Research into existing artwork for the song/artist and how your artwork can be unique

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Considerations Dimensions should be 184mm x 184mm with a 3mm bleed, so in total 190mm x 190mm. The bleed will not show on the front of the sleeve so please don’t design anything in this area that you want to be visible Original submission files must be produced in CMYK, 300dpi and either Tiff, JPEG or EPS file formats.

Deadline 18th February 2013

Abbas Mushtaq

OUGD503_Responsive

Secret 7” Jessie Ware

Brief Title Secret 7” - Jessie Ware The Brief Secret 7’’ are inviting creatives from around the globe to take inspiration from Jessie Ware’s track ‘Still Love Me’ and design an original 7 inch vinyl sleeve Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April The project culminates on Record Store Day when the 700 one-ofa-kind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.

Research Research into existing artwork for the song/artist and how your artwork can be unique

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Look into inspiration and existing examples of high-concept artwork and translating a message through simple 7” artwork.

Considerations Dimensions should be 184mm x 184mm with a 3mm bleed, so in total 190mm x 190mm. The bleed will not show on the front of the sleeve so please don’t design anything in this area that you want to be visible Original submission files must be produced in CMYK, 300dpi and either Tiff, JPEG or EPS file formats.

Deadline 18th February 2013

Abbas Mushtaq

OUGD503_Responsive

The Dieline Awards_ Heinz Ketchup 69

Brief Title

Deliverables

The Dieline Awards_Heinz 69

Boards/images sent and uploaded to The Dieline awards competition by the deadline

The Brief Rebrand and redesign the Heinz Ketchup bottle. Building on previous developments to create a unique and innovative new solution, being careful not to alienate existing customers, but at the same time having an element of surprise and excitement.

Background Existing Heinz adverts, be careful not to create too extreme and outlandish an advert unless you can justify it Research into colour palettes and general themes and specifications in terms of point size of existing adverts and packaging by Heinz Mandatories Research into existing opinions and perceptions of Heinz and their Ketchup packaging. Blogging and design development showing design decisions and process from early framework to the finalised artwork.

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Interactive PDF of presentation boards uploaded and posted to design practice blog Boards for project compiled with other live briefs as part of your Responsive Project Report.

Deadline 1st April 2013

Abbas Mushtaq

OUGD503_Responsive

010

Abbas Mushtaq

OUGD503_Responsive

The Rowes Group Finance & Insurance

Brief Title Rowes Group - Finance & Insurance The Brief Produce a logo and branding material for Rowes, the well established and long-standing financial company based in the US. Create a unique and luxurious look taking into account the client, and in turn the kinds of clients Rowes gets and the kind of aesthetic appeal we want to give off.

Considerations Rowes want to communicate: #1 - We’re a leader in the financial industry #2 - Strength #3 - Longevity & Luxury Existing logos for rival brands and insurance group companies out there and how you can differentiate Rowes from them.

A consistent colour scheme and visual style throughout all branding material and logo.Rowes is the family name of the company.

Values

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Manly Serious Mature Mixture between modern and classic Target Market Middle-class individuals, working professionals who want a reliable and well-established company to give them security and peace of mind in handling their financial affairs.

Deliverables Logo design & Branding material including letterhead, notepads, folders and other material to really show application of the logo and the brand design across different materials and products.

Deadline 18th April 2013