OUGD503: Project Report

Jessie Ware_Secret 7” The Dieline Awards_ Heinz 69 Abbas Mushtaq

OUGD503

Project Report

The Rowes Group D&AD_Ted Baker D&AD_BBC Online

Santa Sangre Culture Fest Nas_Radio City Hall Robocop x Total Recall The Shining TRON_Little White Lies 1

HAIM_Secret 7”

Project Key

Editorial & Layout

Poster & Illustration

Branding & Identity

Packaging & Promotion

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Responsive: Project Report Table of Contents 04

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Santa Sangre

Jessie Ware_Secret 7”

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30

Culture Fest

Dieline Awards_Heinz Ketchup

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34

Nas_Radio City Hall

Rowes Group

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Robocop x Total Recall

D&AD_Ted Baker

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44

The Shining

D&AD_BBC Online

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48

Tron_Little White Lies

Brief Outlines

24 HAIM_Secret 7”

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Santa Sangre

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Santa Sangre

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Santa Sangre

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Creatures of The Night: Santa Sangre

Creatures of The Night was the first live brief carried out in Level 05. The brief was sent out by Hyde Park Picture House to all students in Leeds.

Creatures of the Night is a big event. The brief was to design a one-off poster for one of the big titles being shown this year - Alejandro Jodorowsky’s classic horror film - Santa Sangre (1989). The brief was open to all Leeds Art students.

unnerving atmosphere. To add to the trippiness the poster works just as well upside down, with an equal amount of information each way up.

In the end I won which really boosted my confidence, especially as it told me I have something to offer in a medium of design I enjoy so much. A run of 15 posters was printed for the event, which sold out and was the first time I had produced a run of posters for a client in a limited time frame of a couple days, this taught me to be reliable and manage my time well, I can’t let a client down - especially for a huge event like this.

A great opportunity for me.

Over my studies I’ve realised one of my favourite formats and specialisms within graphic design is the poster format, purely because the visuals take the centre of attention and not the feel and physical craft of it in terms of packaging. In the movie a religious and fanatical mother has her arms cut off by her husband and ends up using her son as “her arms” to carry out evil deeds. I referenced this and used a two-colour palette of red and green to create an

I also learnt simply having a go at everything can lead to success, you have nothing to lose. If anything you’ll make contacts which is invaluable and has lead me to future work and opportunities.

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Culture Fest

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Culture Fest

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Culture Fest

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Black History Month x Culture Fest I learnt a variety of important lessons from this brief, firstly having a clear brief before setting out to do design is essential and secondly to listen and work with the client. This brief had several different iterations, the first efforts are nothing like the finished poster and are pretty bad.

This is due to an unclear brief and no real direction and me not listening to the client fully and going against them.

Culture Fest is an annual event organised by the Leeds University Students’ Union and is in celebration of Black History Month.

This years event was called ‘Culture Fest’ and marks my first substantial freelance project I’ve done in my career so far. The turnaround for the brief was pretty quick, literally a weekend as the original designer had pulled out and I was a last-minute replacement.

My job was to design a poster to be used to promote the event and be heavily circulated and on walls throughout the university and the surrounding area. I decided to creathe poster along with taking it further through invitations and branding.

Through listening to the client and the clients ideas we both worked together and created a poster we’re both happy with and the clients ideas have improved the poster substantially and made the brief have much more direction and efficiency.

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NAS NYE NYC

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NAS NYE NYC

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Nas_Radio City Hall

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Radio City Hall: NAS NYE NYC because this is the first time I experimented with screenprinting, long overdue.

This brief set by Talenthouse was another quick turnaround brief I allowed myself no more than a week on to design and submit, most of the week was spent drawing and finetuning a succesful idea I could take to the computer and produce. The brief was to design a poster for New York based rapper Nas’ New Years Eve performance at the world-famous Radio City Hall on New Years Eve. The winning poster would be hand-picked by Nas, displayed at the venue and circulated heavily with a huge audience. This was a great opportunity.

The poster would be heavily circulated and produced so I decided to work with no more than 3 process colours plus stock, to reduce costs.

One major visual theme of Nas’ artwork is a shoulder level face portrait with the iconic Queensbridge area of New York behind him, I decided to reference this in a progressive and eyecatching way and with my own personal style.

In the end I didn’t win but I learnt how to screenprint, I failed sometimes but it gave me confidence moving forward. I also learnt that there’s certain design that only designers appreciate study the target audience.

This was a very enjoyable brief partly because the the theme of Hip-Hop and the artist Nas are huge favourites of mine and also

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Robocop x Total Recall

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Creatures of The Night: Robocop x Total Recall The screening I was designing for was a doublebill of Robocop and Total Recall, 80’s sci-fi classics.

Rather than design a poster which housed almost two separate posters within for each film I decided to merge the two movies together as if it’s one movie. I merged the characters and tried to create a scene and merged the tag-lines.

I was chuffed when I received this brief as it was sent to me specifically by Hyde Park Picture House from them being impressed by my competition win for the Santa Sangre poster. A great confidence boost for me as I’m always excited by making a poster and here was a huge local client hand-picking me to design a poster for them for all of Leeds to see. The aim of the brief again was simple, HPPH kept the brief quite open but as I learnt in past experiences closing down a brief and giving yourself restrictions allows you to be more creative and focused.

So I decided to again make work suitable for screenprint to add exclusivity and appeal and to work in a restricted colour palette.

I was reasonable happy with the poster, although I played it a bit too safe for my liking. I intended to print off 20 posters and sell them at the event but due to my own poor time management I was unable to do so and let down the client, which taught me to always plan ahead and never let this happen again.

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The Shining

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The Shining

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The Shining

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Creatures of The Night: The Shining Nicholsons’ characters split personality - I achieved this by creating two separate posters and ripping through and photocopying - and then blowing up to the correct scale, the effect is unlike any of my other work and Hyde Park enjoyed it a lot.

After working with Hyde Park on a couple of briefs now Hyde Park had become a stronger contact with me and seemed to trust me to create posters both they and their customers enjoy so they approached me to design a one off poster for a special remastered screening of Stanley Kubrick’s classic The Shining in February.

I messed up with the previous brief as I hadn’t managed to produce the posters in time to sell, I made sure I had copies this time and I signed them too.

They all sold out and demand exceeded the supply which was huge for me. This project showed me you can be creative by doing the simplest of things such as ripping and photocopying, as long as your concept is strong. Design doesn’t have to be vectors and grids.

The subject and plot of the movie made this poster have many opportunities and visual concepts to display.

At first I was drawing and mocking up thumbnails and I realised I was just doing the same kind of work as I always do - I took a step back and decided to create work which doesn’t look digitally put together but by hand. I wanted to really show Jack

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TRON

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Little White Lies_ TRON For promotion of Disney’s Wreck-It Ralph, an American computer animated film released in February in the UK. As a means of promotion and awareness, Little White Lies set up a competition to the public, asking you to design a video-game start screen for any Disney movie ever.

condensed style before and realised how difficult it is. I chose the 1982 classic, TRON and ended up creating a grid made up of tiny squares I filled with a colour. It took a lot of time but was a learning experience, I even ended up animating it and sending that off too.

The brief was surprisingly focused and tied down Little White Lies wanted the design to be in 640 x 480 web format, web-safe file size and to be entirely original with no Photoshop filters made to look ‘retro’. I was excited at the prospect of designing entirely digitally without the considerations of print and was open to all the possibilities of designing digitally. I had never designed in a pixellated and

Unfortunately Little White Lies didn’t end up entering it, although I was positive I sent it off. In the end I sent it again when told they hadn’t received anything, only now it was too late to win as they’d picked a winner from the entries. I got an even stronger response than the winner online and think I could have won if I had made 100% sure it got there in time. A lesson learnt the hard way.

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HAIM

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HAIM_ Secret 7” opportunity and for a good cause, this is one of the first briefs, although a quick turnaround where I was inspired by conceptual art with room for interpretation in your own mind.

Secret 7’’ combines music and art for a good cause.

They take tracks from seven of the best-known bands and artists around. They press each of those tracks 100 times to vinyl then get creatives from around the world to interpret artwork in their own style for of one of the 7 tracks; resulting in a one-of-a-kind sleeve for every single one. They exhibit these for a week, then on Record Store Day (April 20) you can get your hands on one, for £40 apiece. Talenthouse has opened up this competition through their website for the second year in a row now, designing for HAIM was one of my entries to the event. Buyers don’t know who the song is for or who it’s by, with all money going to charity. This is a great

I was inspired by designers such as Peter Saville and artwork for bands such as Pink Floyd and New Order.

I chose to communicate heart-break and the end of a relationship through falling petals, a symbol of love you could say.

It has been chosen as one of the winning exhibitioning pieces and was an enjoyable brief to work on, moving forward I want to design in a more concept heavy manner. Design doesn’t have to be literal or simplified to successfully communicate.

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Jessie Ware

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Jessie Ware_ Secret 7” For this brief I wanted to again practice at communicating a concept or message of the song but through a subjective and subtle manner. The concept of the song is heartbreak, playing games with someones heart. I decided to take this message literally with the artwork/

Secret 7’’ combines music and art for a good cause.

They take tracks from seven of the best-known bands and artists around. They press each of those tracks 100 times to vinyl then get creatives from around the world to interpret artwork in their own style for of one of the 7 tracks; resulting in a one-of-a-kind sleeve for every single one. They exhibit these for a week, then on Record Store Day (April 20) you can get your hands on one, for £40 apiece. Talenthouse has opened up this competition through their website for the second year in a row now, designing for Jessie Ware was my second entry to the event with the song “Still Love Me”.

I built on the grid I had created for my TRON brief and drew up a game of pong with a heart literally breaking.

The colour palette and stripped down aesthetic style is inspired by existing Jessie Ware artwork such as her debut album cover.

This was a winning pieces which was great news and taught me that simple solutions are key.

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The Dieline Awards

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The Dieline Awards

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The Dieline Awards

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The Dieline Awards_ Heinz 69 When we believed it would be, we went away and made it.

The Dieline awards are a huge worldwide packaging design contest, predominantly entered by existed and established brands. The brief was originally picked

by Seb, while working on it he was discussing it with me and through the discussion and sharing of ideas it turned into a collaboration, a quick one and an enjoyable one.

It’s this clear design and logical thought process which is the key thing I’ve taken away from this brief.

We didn’t get lost in the brief and always had a clear reasoning and thought process. It made the brief much easier. Collaboration is also a learning curve and we worked well together, knowing we could rely on each other was very important.

Packaging is so broad so we decided to repackage an existing product. After looking at products from the microwave to the fork, we decided to focus on the Ketchup bottle. We noted down what we liked, what we didn’t like and what we would do to improve it, if those ideas would be viable and the simple question of if our redesign would simply be better than it is now.

Our concept is literally to have two lids, this way no matter which way you put the bottle down, you won’t have to pallm the bottom, as there is no bottom.

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Rowes Group

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Rowes Group

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Rowes Group

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Rowes Group

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Rowes Group

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Rowes Group Finance & Insurance and learning along the way.

To keep costs low at a large scale, only one process colour plus special finish is uses - gold foil blocking.

I managed to find some marble stock which brought out the project and added flair to it.

The Rowes Group was a brief found on Logoarena. com, the original brief was only asking for a logo. The Rowes Group in their words is a “Multi-billion dollar financial company. We are a well-established and longstanding company. Rowes is the founder’s family name.”

One of the main learning points from this brief came out of a bit of a mishap, I gave myself one day to print and finish all the work, this didn’t materialise and the prints came out badly. In the end I had to mock-up digitally and make sure the digitals were just as good as the photos would have been. I’ve learnt preparing for problems is key, give yourself time and a few extra days buffer for mistakes.

Also mocking up is a costeffective proposing tool.

I decided to take this brief on as branding is a kind of project I had yet to take on and wanted more variation in the briefs I carried out as part of this module and also in my portfolio. I decided to go further than designing a logo and go on to brand material such as letterheads, folders and business cards to create a much more realistically viable proposal and solution, so this was a lot of fun in the way of trying something new

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Ted Baker

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Ted Baker

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Ted Baker

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D&AD Awards: Ted Baker London Take Ted Baker travelling.

The Ted Baker London brief is the longest brief I’ve worked on as part of this module, starting on as far back as October. The aim of the brief is to introduce Ted Baker to new markets through an integrated and social campaign, with a focus on advertising. Some of the countries to choose from were the USA, Japan and China. I chose Japan, simply because of the culture shock between Britain and Japan along with the distinct visual and fashion styles of Japan.

My main concept of this brief was to reinforce the British heritage of Ted Baker and to entice the Japanese audience to almost step into Britain just by coming into Ted Baker’s Tokyo store.

Like a holiday. I was careful to add to the logo instead of redesign it by adding ‘Tokyo’ in Japanese kanji.

Customers are enticed to buy products as it allows them to “Be A Brit for A Bit” in the forms of guides and lighthearted information.

My main struggle during this brief along the way was getting lost in the brief and losing my clear concepts, what was I trying to communicate? I created a lot of material from lookbooks to shopping bags but probably wasn’t adventurous enough and didn’t nail down my concepts and just focus on them. I feel the main thing I learned is to keep a project simple and focused, especially for a competition.

Clarity is essential.

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BBC Online

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BBC Online

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BBC Onlline

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D&AD Awards: BBC Online BBC Online is the second major live-brief carried out by me and the first collaborative live brief I’ve done, me and Eve decided to work together as we feel have the same design sensibility although we have different strengths.

The brief set by BBC was to make BBC Online “come alive”. Right away we brainstormed what worked for them and what didn’t and how we could make it better with ideas through our own experience using multimedia and the internet.

I learnt from my Ted Baker brief that an issue I needed to address was to keep focused and not go on tangents. Eve has strong logical concepts behind her work and presents well and professionaly so we complemented each other well. We worked well together and did a substantial amount of work in a short space of time. We worked to our strengths and took advantage of two rather than one.

We came up with clear yet innovative solutions such as news tailored and filtered for you with BBC You, a personalised landing page. A LiveFeed with dynamic and constantly updating stream of headlines, articles and videos such as goal alerts.

Having clear concepts simply shared through imagery leads to a simple and effective proposal.

Working logically for a large amount of content is a key learning point for me.

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Brief Outlines

Brief Title

Deliverables

Creatures of The Night x Santa Sangre

Digital low-resolution and highresolution print ready Jpegs sent via email

The Brief

Printed A2 copies signed and numbered for event.

Design a one-off, exclusive and eyecatching poster for Hyde Park Picture House’s special screening of Santa Sangre, a classic Spanish horror movie in time for a Creatures of The Night Halloween special.

Deadline 17:00 15th October 2012

Considerations Consider existing posters out there and how to set your poster apart from them.

Consider print costs and work with a restricted colour palette suitable for screen-printing Mandatories Poster must include: A Creatures of the Night Halloween Special - Santa Sangre - Saturday 27th October 2012 - 11PM - At The Hyde Park Picture House - Tickets from £4.50 to £6.50 - 0113 275 2045 - www.hydeparkpicturehouse. co.uk

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Brief Outlines

Brief Title

In-depth visual investigation

Black History Month x Culture Fest 2013

Must be easy to produce in a large run and able to print effectively through inkjet CMYK.

The Brief

Deliverables

Produce a visually engaging poster which will be stuck and promoted around Leeds for an event by Leeds Spoken Word Society.

High-resolution jpeg sent via email Finished poster sizeable at A4/ A3/A2 scale.

This is the first time we’ve ever had a Culture Fest event and this needs to really sell the event as a fun, appealing and exciting event to attend.

Deadline 15th October 2012

Considerations Consider scale and format and user interactivity. Maybe consider creating branding material to create a more wholesome and impressive proposition.

Consider our previous Black History Month poster and how you can set your apart Mandatories Send a variety of variations for the client to analyse and give feedback to you for a final design

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Brief Outlines

Brief Title

Deliverables

Talenthouse_Radio City Hall: Nas NYE Performance

A2 size posters printed and photographed for submission and blog

The Brief

Small web-resolution artwork posted to client for approval and judging panel.

Produce an eye-catching and memorable poster for Nas’ landmark performance at the world famous Radio City Hall in New York, on New Years Eve.

Deadline 7th December 2012

Considerations Consider scale and format, poster will be distributed from small scales such as flyers to large scales such as billboards and the side of the venue Consider legibility at different scales, must be original artwork Existing artwork for Nas such as album covers and performance posters.

Mandatories Post progress and research to blog, with in-depth visual investigation Muat be CMYK format and have high-resolution artwork safe in the case of winning competition.

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Brief Outlines

Brief Title Hyde Park Picture House_ Creatures of The Night: Robocop x Total Recall

Appeal to the target market of university students - 18-24 along with film-buffs, who visit independent picture houses and familiar with 80’s sci fi.

The Brief

Mandatories

Produce a visually engaging and interesting movie poster for the Robocop and Total Recall double bill taking place on Saturday 26th January for Hyde Park Picture house. Needs to stand out from the crowd and be enticing and add curiosity to the screenings.

Poster must include info: Creatures of the Night Presents a Paul Verhoeven Double Bill ROBOCOP / TOTAL RECALL Saturday 26th January 2013 11PM At The Hyde Park Picture House Tickets from £6.50 to £8.50 www.hydeparkpicturehouse. co.uk BOX OFFICE: 0113 275 2045

Research Gather reference imagery of 80’s and early 90’s science fiction posters, the general composition and vibe put across.

Look into circus attraction/ horror/posters relevant to the Creatures Of The Night tagline.

Deliverables Low and high-res jpegs emailed for client to promote through social media, printing and web A2 size posters printed in a limited run of 15-20 signed, dated, numbered and sold at the screening.

Considerations Produce work which merges sci-fi, with horror and your own visual style and sensibilities Produce a final design which lends itself to being costeffective to print, and also a maximum of two colours perfect for screen-printing in limited runs for sale at the event

Deadline 14th January 2013

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Brief Outlines

Brief Title

Mandatories

Hyde Park Picture House_ Creatures of The Night: The Shining

Must include following information: Creatures of the Night Presents Stanley Kubrick’s THE SHINING Saturday 23rd February 2013 11PM At The Hyde Park Picture House Tickets from £4.50 to £6.50 www.hydeparkpicturehouse. co.uk BOX OFFICE: 0113 275 2045

The Brief Produce an interesting and exciting poster which catches your attention straight away for Hyde Park Picture House’s screening of The Shining in February.

Research

Must work at A2 / A1 scale and be easily produced in large numbers if/when needed.

Research into existing examples of horror movie posters and their conventions, paying special attention to existing examples of posters for The Shining

Deliverables Low and high resolutions jpeg’s emailed for client to print and promote prior to screening

Look into the picture house itself and produce something fresh and new which has never been seen before there but also captures the look and feel of the movie.

Limited run of signed and dated posters for sale at event.

Considerations

Deadline

Produce a final design which lends itself to being costeffective to print. and appeals to the target market of students aged 18-24 along with film-buffs, who visit independent picture houses familiar with horror.

31st January 2013

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Brief Outlines

Brief Title

The colour palette of a 16-bit game often can only product 16 colours.

Little White LIes x Wreck It Ralph_16 Bit

Mandatories

The Brief

640x480 resolution. File format must be PNG or GIF files.

Inspired by Wreck-It Ralph’s 8-bit theme, we want you to design a start screen for a fictional 8-bit Disney video game using that beloved relic of computer art software, MS Paint.

You can choose any animated or live action film from the Disney archives, but your design must be original

Deliverables Send PNG or GIF file to competitions@churchoflondon. com Deadline 18th February 2013

All Windows users should have MS Paint right there in your programs folder. Mac users can download a faithful emulation at paintbrush.sourceforge.net Research Look into existing video-game start screen for 80’s video games and existing imagery for your chosen movies. Be original and eyecatching.

Considerations Consider the format of your work and how you can take into advantage working digitally

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Brief Outlines

Brief Title

Look into inspiration and existing examples of highconcept artwork and translating a message through simple 7” artwork.

Secret 7” - HAIM The Brief Secret 7’’ are inviting creatives from around the globe to take inspiration from HAIM’s track, Better Off and design an original 7 inch vinyl sleeve

Considerations Dimensions should be 184mm x 184mm with a 3mm bleed, so in total 190mm x 190mm. The bleed will not show on the front of the sleeve so please don’t design anything in this area that you want to be visible

Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April

Original submission files must be produced in CMYK, 300dpi and either Tiff, JPEG or EPS file formats.

The project culminates on Record Store Day when the 700 one-of-a-kind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives

Deadline 18th February 2013

None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.

Research Research into existing artwork for the song/artist and how your artwork can be unique

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Brief Outlines

Brief Title

Look into inspiration and existing examples of highconcept artwork and translating a message through simple 7” artwork.

Secret 7” - Jessie Ware The Brief Secret 7’’ are inviting creatives from around the globe to take inspiration from Jessie Ware’s track ‘Still Love Me’ and design an original 7 inch vinyl sleeve

Considerations Dimensions should be 184mm x 184mm with a 3mm bleed, so in total 190mm x 190mm. The bleed will not show on the front of the sleeve so please don’t design anything in this area that you want to be visible

Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April

Original submission files must be produced in CMYK, 300dpi and either Tiff, JPEG or EPS file formats.

The project culminates on Record Store Day when the 700 one-of-a-kind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives

Deadline 18th February 2013

None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.

Research Research into existing artwork for the song/artist and how your artwork can be unique

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Brief Outlines

Brief Title

Deliverables

The Dieline Awards_Heinz 69

Boards/images sent and uploaded to The Dieline awards competition by the deadline

The Brief Rebrand and redesign the Heinz Ketchup bottle. Building on previous developments to create a unique and innovative new solution, being careful not to alienate existing customers, but at the same time having an element of surprise and excitement.

Interactive PDF of presentation boards uploaded and posted to design practice blog Boards for project compiled with other live briefs as part of your Responsive Project Report.

Deadline

Background

1st April 2013

Existing Heinz adverts, be careful not to create too extreme and outlandish an advert unless you can justify it Research into colour palettes and general themes and specifications in terms of point size of existing adverts and packaging by Heinz Mandatories Research into existing opinions and perceptions of Heinz and their Ketchup packaging.

Blogging and design development showing design decisions and process from early framework to the finalised artwork.

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Brief Outlines

Brief Title

Values

Rowes Group - Finance & Insurance

Manly Serious Mature Mixture between modern and classic

The Brief Produce a logo and branding material for Rowes, the well established and long-standing financial company based in the US. Create a unique and luxurious look taking into account the client, and in turn the kinds of clients Rowes gets and the kind of aesthetic appeal we want to give off.

Target Market Middle-class individuals, working professionals who want a reliable and well-established company to give them security and peace of mind in handling their financial affairs.

Deliverables

Considerations

Logo design & Branding material including letterhead, notepads, folders and other material to really show application of the logo and the brand design across different materials and products.

Rowes want to communicate: #1 - We’re a leader in the financial industry #2 - Strength #3 - Longevity & Luxury

Deadline

Existing logos for rival brands and insurance group companies out there and how you can differentiate Rowes from them.

18th April 2013

A consistent colour scheme and visual style throughout all branding material and logo.

Rowes is the family name of the company.

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Brief Outlines

Brief Title

Mandatories

D&AD Student Awards: Ted Baker London

Thorough research into Japanese culture and fashion, the local area and location of store.

The Brief

Research into existing and unique campaigns with similar awareness and promotion aims as Ted Baker.

Introduce Ted Baker to a new country, in this case Japan.

Activate the Japanese market and shoppers to look into Ted Baker and visit stores, shop and share in person and through social activity with a strong emphasis on shopping and sharing.

A unique, exciting, visually interesting campaign across at least 3 different media. E.g.

Print, web, clothing, shopping experience e.g. bags, billboards etc.

Considerations

Deliverables

The culture in Japan is very different to Britain, being fully British may not be effective, with shoppers so used to a different experience.

Integrated and consistent campaign/concept working across at least 3 different forms of media/interaction.

Tone of Voice Quirky, subversive and interesting with strong emphasis on personality and not taking itself too seriously. Being British but at the same time also being Japanese, embracing the Japanese culture but being proud to be British too.

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8 images/design boards showing campaign and proposition.

Explaining clearly and effectively in an interesting manner.

Deadline 20th March 2013

Brief Outlines

Brief Title

Deliverables

D&AD Student Awards: BBC Online Collaboration with Eve Warren

Design boards_Proposal or Film_ Animation Images posted to design blog

The Brief

Target Audience

Make BBC Online come alive across all platforms turning otherwise static websites into updated, dynamic and relevant pages.

Tech, web and mobile savvy individuals 18-35 age range Newspaper buyers BBC loyalty Aware of current affairs.

Background The BBC is a worldwide leading public service broadcaster. It’s mission is to enrich peoples lives with programmes that inform, educate and entertain.

The BBC delivers content across ten products and four screens ranging from BBC News to Cbeebies and desktop to mobile.

The effect of digital technology on live output.

Mandatories Relevant concept Achievable conept Research and analysis of Web/UI design.

Tone of Voice Discovery Engaging Informative

Considerations

Deadline

Good design Interactive webpages Design value Relevant and uncomplicated concepts Existing BBC Loyalty Constantly engaging.

20th March 2013

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Responsive Module

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