What is Good OUGD505 boards

Abbas Mushtaq

OUGD505

What is Good? _

B U S H I D O !

7 Virtues of Bushido _ 1. Justice 2. Courage 3. Benevolence 4. Respect 5. Honesty 6. Honour 7. Loyalty

CONCEPT _

SEVEN.

EXHIBITION _ TATE MODERN

THE WAY OF THE WARRIOR

From researching into Bushido and Japanese culture, the number 7 has close ties.

There are 7 virtues of bushido _ principles to live by, also 7 is a divine number in culture with many superstitions and beliefs, including in Zen Buddhism and Shintoism, the religious beliefs of most Samurai.

The concept to take forward from the brief and research book was to produce branding for an exhibition on the subject of ‘the way of the warrior’ based around the concept of 7 in a mathematical and logical manner.

This creates a but considered and focus when products for a exhibition.

subtle concept creating brand and

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Abbas Mushtaq

OUGD505

What is Good? _

B U S H I D O !

Product range includes _ Letterhead for Special VIP invites - perforated ticket Flyers _ front & back Staff and VIP lanyard Collection of BUSHIDO! posters Calligraphy Set Notebook 7 books for 7 topics covered in Exhibition Ticket reel for admission

BUSHIDO!

BRANDING

PRODUCT RANGE

SEVEN.

The branding for Bushido! the exhibition uses colours often not associated with the topic, to create a contemporary twist while referencing the layout and sensibilities of Japanese design through a visual layout one could describe as ‘organised chaos’ 7 is applied widely _ 7 posters. 7 booklets.

Calligraphy book = 3 x 4 inches = 7.

The visual style and print finish is designed to feel loose, self-made and almost kitsch _ to target a younger demographic and give power to the young creatives engrossed in todays zine culture.

Breaking previous perceptions of the high culture and high art world of a modern art gallery to target a newfound audience towards an unlikely but inspiring topic.

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Abbas Mushtaq

BUSHIDO!

OUGD505

BRANDING

TRADITIONAL JAPANESE FORMAT

ZINE CULTURE

What is Good? _

B U S H I D O !

The visual style and screenprinted finish is designed to feel loose, self-made and almost kitsch _ to target a younger demographic and give power to the young creatives engrossed in todays zine culture.

Every book and tactile object is a reference to traditional Japanese format.

Books _ Chuban format(130 x 190mm)

Breaking perceptions of high culture of a modern art gallery to target a newfound audience towards an unlikely but inspiring topic.

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Abbas Mushtaq

BUSHIDO!

OUGD505

PROCESS

SELF-BINDING

STITCHING

What is Good? _

B U S H I D O !

Each booklet is aimed at having it’s own unique finishing process which creates a progressive take on a classical topic.

Calligraphy book comes as a set from Exhibition store and is self-bound to create open spine.

Books are saddle stitched to reference the classic Japanese bind uses on woodblock prints and old Japanese haiku’s and death poems.

Allows exhibition goers to come away with a practical element to engage with topic on a personal and meditative level _ an important component of Bushido.

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Abbas Mushtaq

BUSHIDO!

OUGD505

PROMOTION / DISTRIBUTION

VIRAL / REPETITION

7 POSTERS. 7 VIRTUES

What is Good? _

B U S H I D O !

Bushido! aims to create a viral promotional campaign utilising paste ups and repetition along with building size murals and the more common billboard.

Promotional material is carried out in university and more urban areas around London.

7 different posters with the visual style of 7 different designers and focusing on each virtue are incorporated throughout all promotion and memorabilia.

Targeting a younger demographic through means of promotion which they can perhaps appreciate and feel enticed by.

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