MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Brasilia 50
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context This year marks the 50th anniversary of the birth of Brasilia, the capital of Brazil. In particular it marks the 50th anniversary of lthe andmark design and architecture of Brasilia – in particular by iconic architect, Oscar Niemeyer. Being a world cup year, and the increased attention in Brazil through sporting reasons, the Brasilia design and architecture festival will have more eyes on it, and more interest than ever. To celebrate the 50th anniversary, we are inviting artists to create 50 prints, for each of the 50 years to create an exhibition, as part of the festibal Brief or Tasks Produce full brand identity for Brasilia 50 as a design and architecture festival, celebrating the life of Oscar Niemeyer and the 50th anniversary of Brasilia itself as the capital city. Focusing on extending the original poster brief into consideration of promotion, collateral, uniforms, tickets, invites, signage, wayfinding and every other relevant format. Creating a fully realised and considered design festival, which could feasibly have been real. Preparation/Research suggestions Research into Brasilia, as a city in itself and the colours and design associated with it, paying particular attention to Oscar Niemeyer’s architecture, and how this can be referenced. Brazil is a country known for it’s colour and eclecticism, consider this in your identity. Consider relevant formats, and methods of interaction across the identity. Consider a web presence, along with print and proposed material. Evidence – for this project students should submit Full brand identity across a wide range of deliverables, Photographic documentation of development and final deliverables. Online documentation on blog. Briefing: 10/04/14
Deadline: 20/05/14