Essay Plan _ PRELIMINARIES
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Title Acknowledgements Contents List of Illustrations
INTRODUCTION
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The abstract - aims and key themes Rationale for project Statement of the problem Methodological approach - Chapter breakdown Key texts + Theories in chapters
CHAPTER 1 -
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CULTURAL INFLUENCE AND DEVELOPMENT OF SWISS STYLE OF DESIGN
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Intro to International Swiss Style, development, main proponents. World War II and Modernism Aims of Modernism + Idealism Cultural factors affecting Swiss design such as ... Against decoration and avant-garde Language factors - need for objectivity Jan Tschichold’s New Typography Müller-Brockman “symmetrical design = fascism” Bauhaus and German influence - war and mass immigration directly affecting style. Links to current situation with international students and worldwide immigration. • Swiss design schools, continuation of Bauhaus • Braun product design, modernist and industrial. Minimalist objective movement also affecting more than just graphic design. Not too deep into this! • Visual analysis of Swiss design - “Same language, but different accents” with cross-analysis and own opinion