@TaliaWelka
#fitspiration
MAY 2014
ISSUE 01 01
02
@TaliaWelka
#fitspiration
MAY 2014
ISSUE 01 03
04
@hashtag_fitspiration
#FITSPIRATION is a photographic exploration of the current health and fitness culture, in relation to women and fashion. Since the 2012 Olympics, people have adopted a healthier lifestyle, and for women, it no longer the ‘fashion’ to be skinny, but to be strong, fit and healthy. These fitness themes are reflected in the SS/14 Sports Luxe trend, which was evident at London Fashion Week, February 2014. The photo, video and social media service, Instagram, has played a major role in this fitness culture, and is increasingly becoming a platform for individuals documenting their own health and fitness journeys through their photo and video blogs, as well as providing motivation and ‘fitspiration’ for others. #FITSPIRATION seeks to incorporate these coinciding elements of fashion, social networking and blogging, in order to create a contemporary representation of our newly health conscious society. 05
06
07
08
09
010
011
012
“We are what we repeatedly do. Excellence then, is not an act, but a habit.�
Aristotle 013
014
015
016
017
018
019
020
021
022
023
024
025
@femalemotivation
20
14
026
027
028
@hashtag_fitspiration
#fitnotthin
029
030
031
032
033
034
035
036
037
038
039
Shakespeare –
And though she be but little.
A Midsummer Nights Dream
040
@femalemotivation
She is fierce.
041
042
043
044
045
046
047
048
049
050
051
Talia Welka Fashion – Portrait Photography +44 (0) 7917 688 000 www.taliawelka.com taliawelkaphotography@gmail.com
052