MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Ovaitt Health Media
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Ovaitt Health Media is a recently established creative design and communications firm based exclusively on health. Primary expertise lies in meetings, presentations and visualising health data via info graphics. Recent clients include the Bill & Melinda Gats Foundation, Global Polio Eradication & National Academies – Institute of Medicine. While the client intends to focus primarily on health content strategy and brand development, as a designer your role is to create a unique brand identity bringing health and great design together.
Brief Create brand identity and print collateral for a creative design and communications firm based on health. Merging an established industry such as health with contemporary and progressive aesthetic style in the aim of creating an innovative solution with longevity and appeal.
Preparation A strong concept is essential, which has subtle logic and symbolic connotations with health and positivity. Look into semiotics and use of imagery and it’s connotations, especially in relation health and communication. Being careful to consider the target audience, and the kind of design they are used to seeing, in order to be different. Consider day-to-day material the client needs and would make work hours easier, more efficient and organised. Existing health themed design identities and user-interface experiences.
Evidence Print collateral used in day-to-day life of client. Including business cards, meetings planners, presentation documents, portfolio, notebooks, invoices, letterheads and all relevant stationery with a consistent brand identity. Proposals of web and screen identity resolutions.
--Development and logging on online blogs. Constant feedback, and refinement and further exploration through peer critiques. Consideration of all relevant formats and on-going experimentations with stock, layout and process. Research into existing user experiences in regards to the health industry.
Briefing: Monday 30/09/2013
Deadline: 10th November