Extended Practice Submission
12/12/13
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
Abbas Mushtaq
Context
Brief
Preparation
Evidence
Creative Networks are a series of speaker events hosted at Leeds College of Art aiming to provide a platform for numerous inspirational and notable speakers in fields related to the design and arts industries. With a focus on creating a relaxed, and professional manner across the college and lecture theatre to create suitable surroundings for the speaker and event in hand, each event being unique in itself.
Produce the branding + identity and spatial design for the second Creative Networks event hosting Jamal Edwards, the founder of SBTV.
Look into the visual aesthetic and content associated with SBTV, and what is the most suitable direction take in this small timeframe.
Promotional teaser material across varying scales to hype and promote the event around college and Leeds.
Produce suitable and relevant material to transform the canteen space into an environment and experience
SBTV is a purely digital platform, how can you create a ‘digital’ aesthetic style and experience, referencing the use of youtube and video in the canteen and college space.
The second event is Jamal Edwards, one of the brightest young entrepreneurs out at the moment, being the founder and brains behind the revolutionary media and music platform – SBTV.
Research into well-known videos and interviews by SBTV and Jamal Edwards respectively – in the aim of finding strong quotes and music bars.
Suitable and relevant material to transform the canteen space into an environment and experience, such as posters, murals, projections, idents etc. Print + identity material, such as guestbooks, tickets, signage etc. Photographic documentation of process and deliverables in context of event. Deadline 6/12/13
#01
Extended Practice Submission
12/12/13
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
Abbas Mushtaq
Concept - GLITCH. SBTV is a purely digital platform focusing on music, media and entertainment with firm roots in UK Grime and Urban culture. To emphasise the digital platform of SBTV and to create an interesting, visually enticing identity for the Mosaic bar space, the concept is to focus on glitch. RGB, distortion and animation in the form of projections and idents for the event.
Inspired by SBTV’s own digital ident, which references tv glitch and distortion, so we felt it was relevant for the event.
Glitch RGB Distortion Separation Animation
Glitching really pushes the digital platform SBTV thrives in.
#02
Extended Practice Submission
12/12/13
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
Abbas Mushtaq
Varying Frames of Animated Poster - - -
Promotion - FLYER The Creative Networks team commisioned us a mini brief to produce a flyer/poster for promotion of the event across Print & Web
Deliverabes We decided to take this further and produce an animated version of the poster for increased glitch effect across web promotion on platforms such as Twitter, Facebook and Instagram.
A3 Poster A4 Poster A5 Poster Jamal Edwards Event Logo Animated Poster
#03
Extended Practice Submission
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
12/12/13
PROJECTION STORYBOARD
MUSIC ARTISTS:
Frames used for first animation for projection.
WILEY
Saved in .gif and .mov formats
JESSIE J
Abbas Mushtaq
JESSIE WARE
#04
Extended Practice Submission
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
12/12/13
Abbas Mushtaq + Sam Lane
LCA GLITCH IDENT STORYBOARDS We worked on an ident, to be played in the hall during socialising and also when guests are waiting to be seated. LCA logo in an infinite glitch loop. In talks to be the official LCA ident.
Dimensions: 1024 x 768 .gif .mov
#05
Extended Practice Submission
12/12/13
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
Abbas Mushtaq
Stage 6: Application to Deliverables
EVENT DOCUMENTATION Deliverables Event Posters Event Signage Projections LCA Ident Event Branding - Jamal Edwards Lightbox signage Wayfinding Sound mixing
#06
Extended Practice Submission
12/12/13
Brief 11 _ Jamal Edwards Collab w/ Sam Lane
Abbas Mushtaq
Stage 6: Application to Deliverables
EVENT DOCUMENTATION Deliverables Event Posters Event Signage Projections LCA Ident Event Branding - Jamal Edwards Lightbox signage Wayfinding Sound mixing
#07