MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Leeds United
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Leeds United are partnering with St. Georges Crypt to launch a scheme through the Christmas and New Years Period. Home match day tickets double up as food vouchers for the homeless to redeem at St. Georges Crypt for a warm meal. This is the first of its kind in the UK. The first game to push the food voucher scheme is Leeds United’s home game st against Barnsley, 21 December 2013.
Brief Produce a series of A3 posters and halftime-screen imagery that helps to communicate and promote the match-day ticket scheme, while pushing the idea of supporting our local community. The homeless and vulnerable are human just like us, communicate this idea visually and typographically. This is a very quick-turnaround brief so keep in mind the posters will be printed by Leeds + St. Georges Crypt personally, so budget is tight and communication of scheme is key. Poster = Portrait A3 = 297x420 Halftime screen = 1024x768px
Preparation Collaborate with an advertising student/copywriter to gain strong endlines and copy for the material. Consider target audiences for both St. Georges Crypt and Leeds United and locations for posters. How can you relate football metaphors to communicate helping the homeless and the local community for Christmas? What kind of design work are Leeds United and St. Georges Crypt already putting out, how can you stand out and be eye-catching. Research into existing campaign and posters for campaigns that attain the standard you aspire to achieve.
Evidence Documentation of process, research and end results. Contextual proposals and, if possible, real-life documentation.
Briefing: 16/12/13
Deadline: 18/12/13