OUGD501_Summative Evaluation

OUGD501

Abbas Mushtaq

Summative Evaluation

OUGD501_ End of Module Evaluation Abbas Mushtaq

_Summative Evaluation

OUGD501 Module Submission_

15/5/13

01

Abbas Mushtaq

OUGD501

Summative Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

Throughout this module I feel I’ve developed my finishing skills, especially in relation to my publication I wanted to test myself and produce a piece of work which is finished and considered to a quality I haven’t done before, I feel it had a lot of potential, in terms of portfolio for me so I wanted to make no shortcuts and try something new.

I feel modules and briefs in the past have slowly taught me preparation is key and in this module it showed, I considered binding method and interaction when I was designing the layout so the margins and format accounts for the interactivity of the publication and I feel it’s successful even though it’s binded in quite a risky manner, a few mm’s off and my whole concept would have been wasted so I’m glad it worked out well.

Another skill I feel I’ve developed is analysis and application of theory, I researched into modernism deeply, especially in terms of visuals and not so much into the modernism culture and idea of modernity. I researched from a variety of sources, books, posters, movies and documentaries which allowed me to compile characteristics I feel I successfully applied. Doing this made producing the publication, easier and a lot more enjoyable.

02

Abbas Mushtaq

OUGD501

Summative Evaluation

2. What approaches to / methods of design production have you developed and how have they informed your design development process?

A skill I feel I’ve developed is analysis and application of theory, I researched into modernism deeply, especially in terms of visuals and not so much into the modernism culture and idea of modernity. I researched from a variety of sources, books, posters, movies and documentaries which allowed me to compile characteristics I feel I successfully applied. Doing this made producing the publication, easier and a lot more enjoyable. So I feel I feel my work in this publication is a lot more conceptually and theory driven which I feel has only made my finished publication stronger.

This is the first project this year where the research played a significant and very useful part in the design process and overall concept, I feel the methods of research and selection of research I adopted were stronger and more efficient than in the past on previous briefs and modules.

03

Abbas Mushtaq

OUGD501

Summative Evaluation

3. What strengths can you identify in your work and how have/will you capitalise on these?

I feel one of the main strengths of my work, especially in practical terms with the publication is type and layout and overall visual impact, I’m quite pleased with how it’s turned out and for one of the first times I’ve reached and fulfilled the concept to it’s potential. I also feel my design process and logging of the process is clear and the product is functional and interesting. Moving forward I want to employ the same streamlined and logical design approach, I know how I work and I learn and pick up things slowly, I find it difficult to change old habits but I’m now confident small strides are being made, especially in terms of process and thought process - one of my weak points in the past. This gives me confidence moving forward.

I feel my type and layout has come along in strides and it’s reassured me that I can also design in a more traditional and mathematical sense, I’ve become fascinated and hugely engrossed in this art of design and want to carry it forward. Phil’s type and grid sessions have been undeniably useful in giving me some very useful pointers, for the first time I paid attention to point size, hierarchy and even leading in relation to the grid - something I’ve never done before and it’s given me key skills moving forward.

I’ve learnt preparation of layout pays off.

04

Abbas Mushtaq

OUGD501

Summative Evaluation

4. What weaknesses can you identify in your work and have/will you capitalise on them?

I feel I still need to think more outside of the box when it comes to products and be more ambitious, a lot of it comes down to my own personal tastes and ambitions within design which lie within print and I simply love making books, it’s almost like telling a story and I’m always excited and naturally drawn towards it but I feel there’s room to be more adventurous and to be interested in and produce work in less expected topics. I basically need to broaden my horizons more I feel, especialy in terms of research and product ranges.

I also feel my essay element of the module could have been more focused and more of an exciting and interested read, I feel at times I looked at it in a fairly one-dimensional manner and forced points across.

Moving forward I’m going to plan on working in Level 05 on a topic which interests me in a less traditional manner and forces me to make a deliverable with more of my own stamp on it, rather than designing about design. It’s been difficult to put my own stamp on it too, I feel I’ve been fairly successful but not completely.

05

Abbas Mushtaq

OUGD501

Summative Evaluation

5.Identify five things that you will do differently next time and what do you expect to gain from doing these?

1 _ Next time around I plan on picking a subject for my Level 06 contextual studies which is much more adventurous and open for me to put my own stamp on visually in regards to being a worthy portfolio piece moving forward from Level 06 and into a professional career.

2 _ I plan on thinking more ambitiously for my product range, I’m interested in print and I feel my strengths lie in layout and editorial but growing as a designer is about testing yourself in more ways than one and this is what I plan to do.

3 _ I plan on working more collaboratively. I’m getting stronger at working collaboratively and starting to see the benefits, it’s an advantage not a hinderance like it sometimes seemed at Level 04.

Ttwice the amount of ideas, twice the amount of work and twice as strong work possibly (hopefully).

3 _ I plan on working more collaboratively. I’m getting stronger at working collaboratively and starting to see the benefits, it’s an advantage not a hinderance like it sometimes seemed at Level 04.

Ttwice the amount of ideas, twice the amount of work and twice as strong work possibly (hopefully).

4 _ I will work more conceptually with clear concepts outlined from the start serving as a constant reminder to not get side-tracked and to produce much stronger and easier to understand work, especially for a pitch or proposal where concepts are very important and need to be clear.

5 _ I will plan more time for obstacles and accidents which may occur unpredictably. Especially in regards to production and printing time, things always take longer than you think they will and having a few days to act as a buffer are essential and help to re-assess work and improve a little more.

06

OUGD501

Abbas Mushtaq

Summative Evaluation

1 = Bad 5= Good

Attendance 3 Motivation 4 Punctuality 4 Quality of work 4 Quantity of work 4

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