Ovaitt Boards 12/12/13

Extended Practice Submission

12/12/13

Brief 01 _ Ovaitt Health Media

Abbas Mushtaq

Context

Brief

Preparation

Evidence

Ovaitt Health Media is a recently established creative design and communications firm in New York - based exclusively on health.

Create brand identity and print collateral for a creative design and communications firm based on health.

A strong concept is essential, which has subtle logic and symbolic connotations with health and positivity.

Print collateral used in day-to-day life of client. Including _

Primary expertise lies in meetings, presentations and visualising health data via info graphics.

Merging an established industry such as health with contemporary and progressive aesthetic style in the aim of creating an innovative solution with longevity and appeal.

Look into semiotics and use of imagery and it’s connotations, especially in relation health and communication.

Recent clients include the Bill & Melinda Gats Foundation, Global Polio Eradication & National Academies – Institute of Medicine.

Being careful to consider the target audience, and the kind of design they are used to seeing, in order to be different.

Business cards, meetings planners, presentation documents, portfolio, notebooks, invoices, letterheads and all relevant stationery with a consistent brand identity.

Proposals of web and screen identity resolutions.

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Consider day-to-day material the client needs and would make work hours easier, more efficient and organised.

Existing health themed design identities and user-interface experiences.

#01

Extended Practice Submission

12/12/13

Brief 01 _ Ovaitt Health Media

Concept =

Touch.

Ovaitt Health Media is a health agency working in a business cards and meetings culture, with a typical day-to-day life consisting of meetings / presentations / and leaving their business cards during and after meetings in order to meet and maintain clients.

The purest and most revitalising form of human connection is touch.

These potential clients see several pitches and presentations everyday, they’ve seen thousands of business cards - the problem is how to make Ovaitt memorable and impressive.

Abbas Mushtaq

“Improving Health Through Visual Design”

The keywords taken away from meetings with Ovaitt were the idea of meeting and maintaining relationships with potential clients, and Ovaitt literally helping these businesses grow and revitalising them through humanistic design.

Taking into account the business-card culture and the connections Ovaitt seeked to make we decided to focus on touch. It’s memorable, interactive, engaging and literally creates an instant connection just through business cards and print material.

#02

Extended Practice Submission

12/12/13

Brief 01 _ Ovaitt Health Media

Abbas Mushtaq

Logo

Successful?

Primary Research

The new logo for Ovaitt Health Media chooses to strip back all decoration in order to be the strongest and most reliable longterm investment as possible.

40 people across the college were asked, what field of work they initially thought this above logo was associated with. We only let the participants look at the logo for 5 seconds as an effective logo should be immediately understandable

40 Participants.

+ signs reference health, two + signs represent Ovaitt Health and their clients, with specifically the client in the ascension.

The results are reassuring as the overwhelmingly popular response was “Health” which is exactly the response Ovaitt would want to elicit.

logo

Although not an immediate connection to make, the logo describes Ovaitt’s brand and their objectives.

“What field do you think this company specialises in, purely from the logo?

Results = Health = 29 Science = 2 Chemist = 7 Doctor = 2

#03

Extended Practice Submission

Typefaces = Apercu Mono 8pt Apercu Mono 9pt

12/12/13

Bright Red Colorplan 175gsm

Abbas Mushtaq

Stock Choice =

Inks K100

M100 Y100 Stock =

Brief 01 _ Ovaitt Health Media

We made a collaborative decision to use GFSmith for the stock, as not only is it the most suitable solution we know for the highest quality stock for identity and material, we were also given quite a large budget for stock.

A major reason for choosing GFSmith was the standardisation of stock. GFSmith stock is available in the US to the client through Legion Papers, so logistics is not an issue.

Turquoise and Bright Red stock were chosen as both colours combined are referenced in scientific material such as litmus paper, turquoise is calming and serene, while bright red references the health charity industry. Creating a bright, eyecatching and progressive identity, which while quite daring creates memorability.

Turquoise Colorplan 175gsm

#04

Extended Practice Submission

Deliverables = Logo Invoice Letterhead Business Cards Portfolio Document Folder Small Envelope Large Envelope Rubber Stamp Notebooks Meetings Pad Website Design

Inks K100

M100 Y100

12/12/13

Brief 01 _ Ovaitt Health Media

Abbas Mushtaq

Invoice + Letterheads

Meetings Pad

Business Cards

To emphasise the medical, and prescription feel of the identity we used Apercu Mono, a monospaced typewriter font and used an aesthetic, boxed style referencing presciption and medical material.

All print material we created was designed to make Ovaitt Health’s working life easier and more efficient and a minutes planner was essential and an efficient solution to this.

All business cards really push the concept of touch, with temperatures aboce 33 degrees (body temperatures) making the red ink almost invisible and revealing the important information underneath.

All print material has the potential to also make use of thermochromic red elements, as shown in the photos.

To be cost effective, we recommended to simply print red ink with a home printer for frequent use, and to print a small-run of thermochromic documents for a special client.

Meeting points, agendas, comments and next steps are on the meetings pad, as recommended by our client.

Transfer carbonless paper is laid underneath to create an identical copy of your notes, one for you and one for your client.

Information such as contact details, job titles etc.

To be cost effective, we recommended to simply print red ink in a large run for frequent use, and to print a smaller-run of thermochromic cards for a special client and occasions

#05