Ovaitt Health Media Submission Boards

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Context

Brief

Create brand identity and print collateral for a creative design and communications firm based on health.

Ovaitt Health Media is a recently established creative design and communications firm based exclusively on health.

Merging an established industry such as health with contemporary and progressive aesthetic style in the aim of creating an innovative solution with longevity and appeal.

Primary expertise lies in meetings, presentations and visualising health data via info graphics.

Recent clients include the Bill & Melinda Gats Foundation, Global Polio Eradication & National Academies – Institute of Medicine.

While the client intends to focus primarily on health content strategy and brand development, as a designer your role is to create a unique brand identity bringing health and great design together.

Brief

Print collateral used in day-to-day life of client.

Including business cards, meetings planners, presentation documents, portfolio, notebooks, invoices, letterheads and all relevant stationery with a consistent brand identity.

Proposals of web and screen identity resolutions.

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Reference Imagery

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Health Documents

Science

Scientific material such as litmus paper, has a nice quality to it and strong interactivity in terms of touch, looking into scientific material and its reaction to solutions and temperatures helped us to reach our final concept of thermochromic touch processes.

Layers

Expanding on the idea of interaction with material and extra content being revealed somehow, we liked the idea of somethign you peel away, similar to tape, or vinyl.

The concept of health, formed a natural direction of research into branding that references medicine and health in a clinical manner - we looked into health documents such as prescriptions, medical reports and documents to push the brand strapline of “Improving Health Through Design�.

Colour Combinations

Ovaitt wanted the branding to be bold in its colour, and aim to combine colours perhaps not associated with each other, slightly garish qualities. We investigated strong colour partnerships from opposing sides of the colour spectrum.

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Design Research

Memorability & Interactivity

Business cards and design which has a layer of interactivity was investigated, towards the aim of consolidating a concept with memorability as this is the driving force of the clients needs.

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Portfolios & Folders

Health Influenced Design

Ovaitt specialises in presenting infographics and data associated with health and wellbeing, and the identity needed to reference that.

An important part of the deliverables outlined by the client was a print-ready portfolio that allowed the client to present and talk through work in meetings, and presentations. We looked into strong examples of smart, professional design.

A source of reference given from the client was the above D&AD New Blood Report by Hong Sang Chan,

We investigated and referenced health influenced design, but were careful not to be too influenced by health material such as prescriptions etc as there is danger for it too become too much of a gimmick.

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Development & Process

Original Logo

Above is the original logo, as you can see it is irregular in its stroke widths and the overall form seems forced, in terms of how the + appears.

We felt the name itself could became the logo, rather than an abstract shape, we also wanted the logo not to be too far of a leap from the previous, so we focused on sans-serif typeface and a focus on +.

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Initial Visuals

Final Solution

The final logos are as stripped back as we and the client agreed on, the sans-serif typeface is highly legible, at a variety of scales.

The logo was the most time-consuming element of design developemt. We were really happy with pulling off the complicated curves and patterns, but from meetings with the client and peer critiques, we came to the conclusion complication in logo doesn’t usually equate to timelessness.

The initial concept was to curvy in design, to be less intimidating and inviting, with the central V forming a heart, and connection between the letters. Almost like holding hands.

The + signs connote health and collaboration, with the second + sign in the acsensions - referring to Ovaitt helping clients progress and achieve their goals.

The final logos, although less impressive technically perhaps, have a stronger conceptual logic behind them.

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Concept & Final Solution 01

Concept

The main objective for the rebrand was for Ovaitt Health Media to have memorable and engaging material which establishes long-term relationships and connections with its clients who take part in several meetings everyday. We were focused on referencing health material and pushing the ethos of “improving health through visual design”.

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

We achieved this through thermochromic, touch sensitive elements across all the identity revealing copy underneath.

Colour Palette

In terms of colour palette we communicate an aura of calm, while being progressive and contemporary.

Combined with a stripped back identity. with reassuring professional copywriting and colour pallette outlined by the client.

We use Turquoise Colorplan stock - a scientifically proven calming influence with a Bright Red Colorplan to reference the health industry and warmth.

We kept it simple, we focused on the purest and most revitalising form of human connection – touch.

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Final Solution 02

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Meetings Planner

Business Cards

Thermochromic business cards are an innovative, and memorable solution to the clients primary aim to make a mark in meetings and form connections with clients.

A primary aim for this project was to make the clients working day-to-day life a little easier, and more organised. We produced meeting planners, with carbonless paper layered between each leaf.

Allowing the client to handily produce copies of minutes, and notes for the client and themselves.

Ovaitt Health Media operates in a highly presentation, and business card-led culture and memorability is vital.

The purest, and most revitalising form of human connection is touch, and this was the driving concept behind the identity,

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Final Solution 3

Copywriting led.

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Copywriting from client, specialist in PR.

Portfolio

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Talia Welka’s portfolio is an amalgamation of all notable proejcts she has carried out, with fold out elements creating a layer of interactivity.

The screw bind creates an unlikely relationship between fashion and material, a rugged ‘imperfect’ quality Talia strives for in her work.

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Final Solution 3

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Stamp Branding

Invoices + Correspondence

Invoices and letterheads all contain touch sensitive elements revealing elements that further extend the identity - for example the Einstein quote “if you can’t explain it clearly, you don’t understand it well enough”.

Red Rubber stamp allows the client to easily brand and add a seal of approval to almost any material and mailout. The stamp allows an element of colour to combine with cost-effective black and white prints.

These are only used on special versions of material, with cheaper alternative simple printing the red blocks, or havign no highlights at all.

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Application

Brief 01 _ Ovaitt Health Media / Collab w/ Sebastian Needler

Portfolio = Print + Digiital

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Ovaitt Health’s portfolio has been designed across print and digital, along with a responsive website allowing communicaiton with clients to take place through a variety of mediums.

All mediums of the portfolio have been designed to relate with each other in terms of layout and colour.

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