Abbas Mushtaq PPP3 Presentation Level 06

ABBAS MUSHTAQ

HELLO

PRO PRACTICE

LEVEL 06

Now then.

10 10 13

# 01

ABBAS MUSHTAQ

SUMMER.

NO PLACEMENTS.

FEEDBACK.

PRO PRACTICE

LEVEL 06

OK200 Qubik Raw WellMade Not Now B채nziger-Hug HORT. 10 10 13

# 02

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 03

IN JORDAN

NOT IN KATIE PRICE

ABBAS MUSHTAQ

BRAINFART.

PRO PRACTICE

LEVEL 06

To what extent did the native cultural particularities influence, and shape, the development of the International Swiss Style of the mid-20th century? + Will recognisable regional design ‘styles’ remain in the face of globalisation?

10 10 13

# 04

ABBAS MUSHTAQ

“WHY?”

OBJECTIVITY

SEMIOTICS.

PRO PRACTICE

LEVEL 06

German = 65.6% French = 22.8% Italian = 8.4%

10 10 13

# 05

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 06

COMMUNICATION

ASSYMETRY.

ABBAS MUSHTAQ

WHY NOT HOW.

PRO PRACTICE

LEVEL 06

“Symmetry and the central axis are what characterise fascist architecture.

Modernism and democracy reject the axis.”

Josef Müller-Brockmann Eye Magazine, 1995 10 10 13

# 07

ABBAS MUSHTAQ

INTERNET.

TV.

PRO PRACTICE

LEVEL 06

To what extent did the native cultural particularities influence, and shape, the development of the International Swiss Style of the mid-20th century? * * * Will recognisable regional design ‘styles’ remain in the face of globalisation?

10 10 13

# 08

ABBAS MUSHTAQ

AM I DOING BRITISH DESIGN?

PRO PRACTICE

LEVEL 06

Switzerland USA Canada Russia United Kingdom Germany Spain 10 10 13

# 09

ABBAS MUSHTAQ

AM I DOING BRITISH DESIGN?

PRO PRACTICE

LEVEL 06

Hong Kong Singapore.

10 10 13

# 010

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 011

TOKYO ‘60.

NO E-MAIL.

NO INTERNET.

ABBAS MUSHTAQ

DESIGN STYLE

CHEAP DESIGN

COLLABORATION

PRO PRACTICE

LEVEL 06

“The world is no longer constrained by distance.

But by timezones.”

John Watters, 2012 10 10 13

# 012

ABBAS MUSHTAQ

YEAH THANKS.

PRO PRACTICE

LEVEL 06

Experimental Jetset Hey Studio OK200 Studio Jung Made by Six Elmwood Lundgren+Lindqvist Michael Bierut Michael C. Place Sam Lane.

10 10 13

# 013

ABBAS MUSHTAQ

FUTURE TECH.

EXPERIMENT

PRO PRACTICE

LEVEL 06

What is the future of Graphic Design?

International Style + Culture 10 10 13

# 014

ABBAS MUSHTAQ

LIVE BRIEF

OVERSEAS.

LEARNING CURVE

PRO PRACTICE

LEVEL 06

Brief 01 Ovaitt Health Media.

Abbas+Seb 10 10 13

# 015

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 016

MMMM, GRAPHIC DESIGN.

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 017

OVAITT HEALTH MEDIA +

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 018

TOUCH.

PRINT +

LOGISTICS.

ABBAS MUSHTAQ

TYPOGRAPHY SERVICE

USER CREATED.

SCIENTIFIC.

PRO PRACTICE

LEVEL 06

Brief 02 Graphology Abbas+SamLane 10 10 13

# 019

ABBAS MUSHTAQ

HANDWRITING.

PRO PRACTICE

LEVEL 06

“A real typeface needs rhythm, needs contrast, it comes from handwriting, and that’s why I can read your handwriting, you can read mine.

I’m sure our handwriting is miles away from anything that would be considered legible, but we can read it, because there’s a rhythm to it, there’s a contrast to it.

Erik Spiekermann, 2009.

10 10 13

# 020

ABBAS MUSHTAQ

PERSONALITY

ANALYSIS

SYSTEM + LOGIC

PRO PRACTICE

LEVEL 06

Graphology.

The pseudoscientific study and analysis of handwriting.

Especially in relation to human psychology and personality.

10 10 13

# 021

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

GRAPHOLOGY

AMBITIOUS

DETAIL ORIENTATED

GREAT IMAGINATION

ORGANISED

PROCRASTINATOR

CHILDLIKE

LAZY

LOUD EGOTISTICAL

10 10 13

# 022

ABBAS MUSHTAQ

TYPEFACE = YOU.

USER CREATED.

PRO PRACTICE

LEVEL 06

Personality + Tastes

TYPE SPECS.

= You.

10 10 13

# 023

ABBAS MUSHTAQ

INDEPENDENT PUBLISHING

YORKSHIRE.

UNIQUE.

PRO PRACTICE

LEVEL 06

Brief 03 Arts + Culture Magazine Abbas+Greg 10 10 13

# 024

ABBAS MUSHTAQ

COST EFFECTIVE

YORKSHIRE.

AGE: 20-30

PRO PRACTICE

LEVEL 06

Print + Screen Yorkshire Writers Video + Photography Established Links Quarterly.

Stocked.

10 10 13

# 025

ABBAS MUSHTAQ

VISUAL IDENTITY

REBRAND.

STUCK UP.

PRO PRACTICE

LEVEL 06

Brief 04 Wimbledon.

10 10 13

# 026

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 027

DATED.

PREDICTABLE.

RANGE OF IDENTITY

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 028

GLAMOUR

ELEGANCE

COLLECTIBLE.

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 029

THE WEATHER.

FOCUS ON PRINT

TV IDENTS + DISPLAY

ABBAS MUSHTAQ

NEGLECTED.

WORLD CUP

VS CAMPAIGN.

PRO PRACTICE

LEVEL 06

Brief 05 Abbas Vs. Fifa

10 10 13

# 030

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

10 10 13

# 031

LOUD

OBNOXIOUS

NO FOCUS ON PRINT

ABBAS MUSHTAQ

STRONG CONCEPT

PRO PRACTICE

LEVEL 06

VS. Campaign

PRINT + SCREEN

CAPTURE ATMOSPHERE

BATTLE.

Individual Battles.

World Cup Brazil.

10 10 13

# 032

ABBAS MUSHTAQ

STRONG CONCEPT

PRO PRACTICE

LEVEL 06

England VS. Spain

PRINT + SCREEN

CAPTURE ATMOSPHERE

BATTLE.

Hart VS. Casillas.

Gerrard VS. Xavi.

Rooney VS. Pique.

Cahill VS. Torres 10 10 13

# 033

ABBAS MUSHTAQ

“BRANDS”

GENERIC

ART DIRECTION

PRO PRACTICE

LEVEL 06

Brief 05 Clothing Label Launch.

10 10 13

# 034

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

“BRANDS”

GENERIC

GRAPHIC DESIGN.

STREETWEAR

10 10 13

# 035

ABBAS MUSHTAQ

BRAND IDENTITY

PRO PRACTICE

LEVEL 06

10 10 13

# 036

Proper.

PHOTOGRAPHY

VIDEO

ART DIRECTION

ABBAS MUSHTAQ

BRAND IDENTITY

PHOTOGRAPHY

PRO PRACTICE

LEVEL 06

Proper.

Yorkshire.

VIDEO

ART DIRECTION

10 10 13

# 037

ABBAS MUSHTAQ

FASHION

PHOTOGRAPHY

PRO PRACTICE

LEVEL 06

Proper.

Yorkshire.

VIDEO

ART DIRECTION

Art Direction Film direction Photography.

10 10 13

# 038

ABBAS MUSHTAQ

FASHION

PRO PRACTICE

LEVEL 06

Launch Event?

PHOTOGRAPHY

VIDEO

ART DIRECTION

10 10 13

# 039

ABBAS MUSHTAQ

INNOVATIVE

PROCESS

ART DIRECTION

PRO PRACTICE

LEVEL 06

Brief 06 Leeds Film Festival Abbas+Ross+Joel 10 10 13

# 040

ABBAS MUSHTAQ

TRIUMPH!

PRO PRACTICE

LEVEL 06

D&AD. I’m gonna win you.

10 10 13

# 041

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

Work in progress.

Chemistry+Graphic Design Lost In Translation Car Instructional Material 10 10 13

# 042

ABBAS MUSHTAQ

SHORT TERM _

PRO PRACTICE

LEVEL 06

I am a conceptually driven creative with a strong focus on branding and identity with a particular focus on print and layout. Extending innovative and visually memorable concepts across a variety of media.

In the aim of establishing an independent agency catering to the arts + culture sector.

10 10 13

# 043

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

Thank you.

10 10 13

# 044

ABBAS MUSHTAQ

PRO PRACTICE

LEVEL 06

Thank you.

Any questions?

Ask me.

10 10 13

# 045