ABBAS MUSHTAQ
HELLO
PRO PRACTICE
LEVEL 06
Now then.
10 10 13
# 01
ABBAS MUSHTAQ
SUMMER.
NO PLACEMENTS.
FEEDBACK.
PRO PRACTICE
LEVEL 06
OK200 Qubik Raw WellMade Not Now B채nziger-Hug HORT. 10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
10 10 13
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IN JORDAN
NOT IN KATIE PRICE
ABBAS MUSHTAQ
BRAINFART.
PRO PRACTICE
LEVEL 06
To what extent did the native cultural particularities influence, and shape, the development of the International Swiss Style of the mid-20th century? + Will recognisable regional design ‘styles’ remain in the face of globalisation? 10 10 13
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ABBAS MUSHTAQ
“WHY?”
OBJECTIVITY
SEMIOTICS.
PRO PRACTICE
LEVEL 06
German = 65.6% French = 22.8% Italian = 8.4%
10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
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# 06
COMMUNICATION
ASSYMETRY.
ABBAS MUSHTAQ
WHY NOT HOW.
PRO PRACTICE
LEVEL 06
“Symmetry and the central axis are what characterise fascist architecture. Modernism and democracy reject the axis.” Josef Müller-Brockmann Eye Magazine, 1995 10 10 13
# 07
ABBAS MUSHTAQ
INTERNET.
TV.
PRO PRACTICE
LEVEL 06
To what extent did the native cultural particularities influence, and shape, the development of the International Swiss Style of the mid-20th century? * * * Will recognisable regional design ‘styles’ remain in the face of globalisation? 10 10 13
# 08
ABBAS MUSHTAQ
AM I DOING BRITISH DESIGN?
PRO PRACTICE
LEVEL 06
Switzerland USA Canada Russia United Kingdom Germany Spain 10 10 13
# 09
ABBAS MUSHTAQ
AM I DOING BRITISH DESIGN?
PRO PRACTICE
LEVEL 06
Hong Kong Singapore.
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
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TOKYO ‘60.
NO E-MAIL.
NO INTERNET.
ABBAS MUSHTAQ
DESIGN STYLE
CHEAP DESIGN
COLLABORATION
PRO PRACTICE
LEVEL 06
“The world is no longer constrained by distance. But by timezones.” John Watters, 2012 10 10 13
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ABBAS MUSHTAQ
YEAH THANKS.
PRO PRACTICE
LEVEL 06
Experimental Jetset Hey Studio OK200 Studio Jung Made by Six Elmwood Lundgren+Lindqvist Michael Bierut Michael C. Place Sam Lane. 10 10 13
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ABBAS MUSHTAQ
FUTURE TECH.
EXPERIMENT
PRO PRACTICE
LEVEL 06
What is the future of Graphic Design? International Style + Culture 10 10 13
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ABBAS MUSHTAQ
LIVE BRIEF
OVERSEAS.
LEARNING CURVE
PRO PRACTICE
LEVEL 06
Brief 01 Ovaitt Health Media. Abbas+Seb 10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
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# 016
MMMM, GRAPHIC DESIGN.
ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
10 10 13
# 017
OVAITT HEALTH MEDIA +
ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
10 10 13
# 018
TOUCH.
PRINT +
LOGISTICS.
ABBAS MUSHTAQ
TYPOGRAPHY SERVICE
USER CREATED.
SCIENTIFIC.
PRO PRACTICE
LEVEL 06
Brief 02 Graphology Abbas+SamLane 10 10 13
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ABBAS MUSHTAQ
HANDWRITING.
PRO PRACTICE
LEVEL 06
“A real typeface needs rhythm, needs contrast, it comes from handwriting, and that’s why I can read your handwriting, you can read mine. I’m sure our handwriting is miles away from anything that would be considered legible, but we can read it, because there’s a rhythm to it, there’s a contrast to it. Erik Spiekermann, 2009. 10 10 13
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ABBAS MUSHTAQ
PERSONALITY
ANALYSIS
SYSTEM + LOGIC
PRO PRACTICE
LEVEL 06
Graphology. The pseudoscientific study and analysis of handwriting. Especially in relation to human psychology and personality.
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
GRAPHOLOGY
AMBITIOUS
DETAIL ORIENTATED
GREAT IMAGINATION
ORGANISED
PROCRASTINATOR
CHILDLIKE
LAZY
LOUD EGOTISTICAL
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ABBAS MUSHTAQ
TYPEFACE = YOU.
USER CREATED.
PRO PRACTICE
LEVEL 06
Personality + Tastes
TYPE SPECS.
= You.
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ABBAS MUSHTAQ
INDEPENDENT PUBLISHING
YORKSHIRE.
UNIQUE.
PRO PRACTICE
LEVEL 06
Brief 03 Arts + Culture Magazine Abbas+Greg 10 10 13
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ABBAS MUSHTAQ
COST EFFECTIVE
YORKSHIRE.
AGE: 20-30
PRO PRACTICE
LEVEL 06
Print + Screen Yorkshire Writers Video + Photography Established Links Quarterly. Stocked. 10 10 13
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ABBAS MUSHTAQ
VISUAL IDENTITY
REBRAND.
STUCK UP.
PRO PRACTICE
LEVEL 06
Brief 04 Wimbledon.
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
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DATED.
PREDICTABLE.
RANGE OF IDENTITY
ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
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GLAMOUR
ELEGANCE
COLLECTIBLE.
ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
10 10 13
# 029
THE WEATHER.
FOCUS ON PRINT
TV IDENTS + DISPLAY
ABBAS MUSHTAQ
NEGLECTED.
WORLD CUP
VS CAMPAIGN.
PRO PRACTICE
LEVEL 06
Brief 05 Abbas Vs. Fifa
10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
10 10 13
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LOUD
OBNOXIOUS
NO FOCUS ON PRINT
ABBAS MUSHTAQ
STRONG CONCEPT
PRO PRACTICE
LEVEL 06
VS. Campaign
PRINT + SCREEN
CAPTURE ATMOSPHERE
BATTLE.
Individual Battles. World Cup Brazil. 10 10 13
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ABBAS MUSHTAQ
STRONG CONCEPT
PRO PRACTICE
LEVEL 06
England VS. Spain
PRINT + SCREEN
CAPTURE ATMOSPHERE
BATTLE.
Hart VS. Casillas. Gerrard VS. Xavi. Rooney VS. Pique. Cahill VS. Torres 10 10 13
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ABBAS MUSHTAQ
“BRANDS”
GENERIC
ART DIRECTION
PRO PRACTICE
LEVEL 06
Brief 05 Clothing Label Launch.
10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
“BRANDS”
GENERIC
GRAPHIC DESIGN.
STREETWEAR
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ABBAS MUSHTAQ
BRAND IDENTITY
PRO PRACTICE
LEVEL 06
10 10 13
# 036
Proper.
PHOTOGRAPHY
VIDEO
ART DIRECTION
ABBAS MUSHTAQ
BRAND IDENTITY
PHOTOGRAPHY
PRO PRACTICE
LEVEL 06
Proper. Yorkshire.
VIDEO
ART DIRECTION
10 10 13
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ABBAS MUSHTAQ
FASHION
PHOTOGRAPHY
PRO PRACTICE
LEVEL 06
Proper. Yorkshire.
VIDEO
ART DIRECTION
Art Direction Film direction Photography. 10 10 13
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ABBAS MUSHTAQ
FASHION
PRO PRACTICE
LEVEL 06
Launch Event?
PHOTOGRAPHY
VIDEO
ART DIRECTION
10 10 13
# 039
ABBAS MUSHTAQ
INNOVATIVE
PROCESS
ART DIRECTION
PRO PRACTICE
LEVEL 06
Brief 06 Leeds Film Festival Abbas+Ross+Joel 10 10 13
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ABBAS MUSHTAQ
TRIUMPH!
PRO PRACTICE
LEVEL 06
D&AD. I’m gonna win you.
10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
Work in progress. Chemistry+Graphic Design Lost In Translation Car Instructional Material 10 10 13
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ABBAS MUSHTAQ
SHORT TERM _
PRO PRACTICE
LEVEL 06
I am a conceptually driven creative with a strong focus on branding and identity with a particular focus on print and layout. Extending innovative and visually memorable concepts across a variety of media. In the aim of establishing an independent agency catering to the arts + culture sector. 10 10 13
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ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
Thank you.
10 10 13
# 044
ABBAS MUSHTAQ
PRO PRACTICE
LEVEL 06
Thank you. Any questions? Ask me.
10 10 13
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