Primary Practical Rationale _ ‘A reconsideration of Wimbledon through a global collaborative process, creating a representation of a New International Style through workflow and dialogue. Expressing the needs and effectiveness of a highly communicative, and considered approach to design, in an increasingly visually oversaturated and multicultural society.’ Throughout the module and my piece of writing, the conclusion hypothesises growing evidence and opportunity for a New International Style of Design to cater for a rapidly changing and multicultural society. The New International Style of Design, won't be "international" in terms of idealism that the designers adhering to the cause almost want to force upon the world, but instead the world informing the style. In today’s world, collaboration, inspiration and influence are global, and at the same time technology has allowed environments to be over-populated with irregular and socially irresponsible design. In basic terms, the New International Style will be a progression of the previous, while still upholding similar responsibility and objectives towards design, however also embracing multiculturalism, international collaboration and diversity. Consequently the most logical practical concept was to put into practice what I have written about, so I have collaborated across the world with designers I have never met on a project, collaborating and discussing concepts digitally, and communicating through means such as e-mail and Skype. In turn creating an internationally considered approach to design, simply through process and dialogue.
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