01 /
1pg
Identity Guidelines
SomethinkSounds / Guidelines & Application
Prescribed by:
01 /
Somethinksounds is a record label based in both London, and Berlin. We focus on the concept of extending the culture we uphold while creating the correct ambience for the relaxed state of mind, and sounds we prescribe to you. Our application has print, web and environmental considerations.
2pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logos /
01 / Closed Symbol
02 / Open symbol
03 / Type
01 / Alternate 02 / Primary 03 / Secondary
3pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logos / Scaling Always scale in direct correlation with each other. All logos must be scaled around vinyl record dot, in order to remain consistent.
4pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Typography /
Web
5pg
Akkurat Bold Helvetica Bold Helvetica Regular
SomethinkSounds / Guidelines & Application
Prescribed by:
Scaling / Sleeves
12” Record Sleeve
CD Case
Title 72pt
7” Record Sleeve
Subheading 36pt
Subheading 22pt
Bodycopy 12pt
Bodycopy 8pt
Title 32pt Subheading 16pt Bodycopy 6pt
6pg
Title 44pt
SomethinkSounds / Guidelines & Application
Prescribed by:
Scaling / Posters
A1 Wheatpaste
Title 136pt Subheading 68pt Bodycopy 24pt
A0 Wheatpaste
Title 136pt Subheading 68pt Bodycopy 24pt
7pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Type treatment / Sleeves
12” Record Sleeve
Title Subheading Bodycopy
7” Record Sleeve
Title Subheading Bodycopy
8pg
SomethinkSounds / Guidelines & Application
Kerning: -25pt Leading: 86.4pt
Kerning: -25pt Leading: 43.2pt
Kerning: 0pt Leading: 14.5pt
Kerning: -25pt Leading: 52.8pt
Kerning: -25pt Leading: 26.4pt
Kerning: -25pt Leading: 10pt
Prescribed by:
Type treatment / Sleeves
CD Case
Title Subheading Bodycopy
9pg
SomethinkSounds / Guidelines & Application
Kerning: -25pt Leading: 38.4pt
Kerning: -25pt Leading: 19.2pt
Kerning: 0pt Leading: 7.5pt
Prescribed by:
Type treatment / Posters
A1 Poster
Title Subheading Bodycopy
A1 Poster
Title Subheading Bodycopy
10pg
SomethinkSounds / Guidelines & Application
Kerning: -25pt Leading: 163.2pt
Kerning: -25pt Leading: 81.6pt
Kerning: 0pt Leading: 30pt
Kerning: -25pt Leading: 163.2pt
Kerning: -25pt Leading: 81.6pt
Kerning: 0pt Leading: 30pt
Prescribed by:
Layout keywords /
11pg
Assymetrical Gridular Layered Hierarchical Efficient Sectioned Prescriptive SomethinkSounds / Guidelines & Application
Prescribed by:
Grids / Sleeves
12pg
12” Sleeve /
317.5 x 317.5mm 8 x 28 Grid
6mm gutter 3mm bleed
12.7 margin excl. 32mm margin left
7” Sleeve /
182.5 x 182.5mm 8 x 28 Grid
6mm gutter 3mm bleed
12.7 margin excl. 16mm margin left
SomethinkSounds / Guidelines & Application
Prescribed by:
Grids / Sleeves
13pg
CD Case
124 x 124mm 8 x 28 Grid
SomethinkSounds / Guidelines & Application
Prescribed by:
6mm gutter 3mm bleed
6mm margin
Grids / Posters
14pg
A1 Wheatpaste
594 x 841mm 8 x 40 Grid
SomethinkSounds / Guidelines & Application
Prescribed by:
8mm gutter 3mm bleed
26 margin excl. 48mm margin left
Hierarchy of Information /
Record Sleeves Title Bodycopy
Subheading + Logo Pattern
Footer + Logo
15pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Hierarchy of Information /
Wheatpastes Title Bodycopy Subheading + Logo Pattern or Image
Footer + Logo
16pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logo placement /
Record Sleeve Front
Record Sleeve Back 03 01
Placement area:
02
Logo usage /
01 /
03 /
02 /
17pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Logo placement /
Wheatpaste Front
01
Placement area:
02
Logo usage /
18pg
01 /
02 /
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour swatches /
Print /
K100%
PANTONE 3262 C
PANTONE 1788 C
PANTONE Yellow C
PANTONE 173 C
Web /
R0 G0 B0
R6 G255 B184
R6 G255 B184
R255 G242 B0
R255 G108 B0
19pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour synthesis /
20pg
Print /
1 Process + 1 Spot colour
Web /
RGB Black + 1 Colour
SomethinkSounds / Guidelines & Application
Prescribed by:
Image treatment / Print
Before:
High Contrast Desaturation Levels Adjustment Pattern Halftone
After:
21pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Image treatment / Web
Before:
Gradient Maps Swatches Levels
After:
22pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Image cropping / A focus on halfway cropping and placement, with bold colour blocking.
23pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour blocking /
24pg
Always horizontal.
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour placement Don’ts /
25pg
Angular
SomethinkSounds / Guidelines & Application
Prescribed by:
Colour placement Don’ts /
26pg
Vertical
SomethinkSounds / Guidelines & Application
Prescribed by:
Symbol system
27pg
SomethinkSounds / Guidelines & Application
01
Prescribed by:
Symbol system
28pg
SomethinkSounds / Guidelines & Application
02
Prescribed by:
Symbol system
29pg
SomethinkSounds / Guidelines & Application
03
Prescribed by:
Symbol system
30pg
SomethinkSounds / Guidelines & Application
04
Prescribed by:
Wayfinding
31pg
SomethinkSounds / Guidelines & Application
01
Prescribed by:
Wayfinding
32pg
SomethinkSounds / Guidelines & Application
02
Prescribed by:
System logic /
Decibels
10 x 6 rows of symbols = 60 readings
Decibel reading of song at 60 different times dictates 60 different sizes.
33pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Tone of voice /
34pg
Relaxed Meditative Assured Reliable Knowledgable Efficient Likeminded SomethinkSounds / Guidelines & Application
Prescribed by:
Example 01 /
Concentrated aural pleasure, relieving aggravation and tension. To be taken a minimum of once a day, from the specified dates.
Example 02 /
35pg
Late Reaction rattles into your consciousness with thick, raw kick drums, modulated sub bass and old school chord stabs. SomethinkSounds / Guidelines & Application
Prescribed by:
02 /
36pg
Identity Application
SomethinkSounds / Guidelines & Application
Prescribed by:
Releases /
12” Sleeve / 7” Sleeve / CD Releases /
Launch Party /
Launch Posters / Close Up Patterns / Wheatpastes / VIP Invites / Flyers / Online Tickets / Physical Tickets / Handstamps / Wayfinding / Projections / Zines / Digital Stings / Visualisers / Viral Ads /
37pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP Back /
38pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP Front /
39pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP Back /
40pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset
100%K + PANTONE 3262 C Die cut patterns
41pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset
100%K + PANTONE 3262 C Die cut patterns
42pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset
100%K + PANTONE 3262 C Die cut patterns
43pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset Vinyl label + Sleeve
44pg
SomethinkSounds / Guidelines & Application
Prescribed by:
12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset Vinyl label
45pg
SomethinkSounds / Guidelines & Application
Prescribed by:
7� Sleeve Cyril Hahn - The Love Below 001
46pg
SomethinkSounds / Guidelines & Application
Prescribed by:
7� Sleeve Cyril Hahn - The Love Below 001
47pg
SomethinkSounds / Guidelines & Application
Prescribed by:
7� Sleeve Cyril Hahn - The Love Below 001
48pg
SomethinkSounds / Guidelines & Application
Prescribed by:
CD Releases Lokiboi - Late Reaction EP Vinyl application on clear case
49pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Launch Mixtape / Lokiboi - Late Reaction EP Vinyl application on clear case
50pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Launch Posters / A1 / A0 Use of print swatch + image Imagery must communicate pleasure in a variety of forms.
51pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Close Up Pattern / Imagery on all posters is an intricate halftone of our symbolic language.
52pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Close Up Copy / Tone of voice aims to be reassuring, confident and communicate subtle medical references for a stronger juxtaposition within the prescriptive pleasure concept.
53pg
SomethinkSounds / Guidelines & Application
Prescribed by:
VIP invites / The symbolic language is extended towards a vacuum formed plastic, and foil backed VIP Invite representing a juxtaposition with prescribing pleasure through drugs and music.
54pg
SomethinkSounds / Guidelines & Application
Prescribed by:
VIP invites / The symbolic language is extended towards a vacuum formed plastic, and foil backed VIP Invite representing a juxtaposition with prescribing pleasure through drugs and music.
55pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Admission / Handstamps in exchange for tickets Fluro glow in the dark ink
56pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Admission / Handstamps in exchange for tickets Fluro glow in the dark ink
57pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Wayfinding / Symbolic languageis extended towards wayfinding and signage. Spraypaint stencil / Vinyl application
58pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Projection / Symbolic language also projects music visualisation and ambience.
59pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Projection / Symbolic language also projects music visualisation and ambience.
60pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Zines / To be produced in limited numbered editions, for a collectible quality. Targeted distribution through online, select stores and parties.
61pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Apparel / The SomethinkSounds brand extends across apparel, from t-shirts to socks. This creates a following, and a closer connection with the brand, that other record labels do not have.
62pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Apparel / The SomethinkSounds brand extends across apparel, from t-shirts to socks. This creates a following, and a closer connection with the brand, that other record labels do not have.
63pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Apparel / The SomethinkSounds brand extends across apparel, from t-shirts to socks. This creates a following, and a closer connection with the brand, that other record labels do not have.
64pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Zines / To be produced in limited numbered editions, for a collectible quality. Targeted distribution through online, select stores and parties.
65pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Digital Sting / To be applied before every original video across relevant platforms. Targeted promotions across Soundcloud, Youtube and Spotify.
66pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Idents / Idents add a digital presence to SomethinkSounds. Targeted release promotion across Soundcloud, Youtube and Spotify.
67pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Spotify / Idents add a digital presence to SomethinkSounds. Targeted release promotion across Soundcloud, Youtube and Spotify.
68pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Idents / Idents add a digital presence to SomethinkSounds. Targeted release promotion across Soundcloud, Youtube and Spotify.
69pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Visualisers / Visualisers allow a cost-effective solution to extend brand and produce a strong relationship between sound, and the symbolic language. Lokiboi - Late Reaction
70pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
71pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
72pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
73pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
74pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
75pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
76pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
77pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
78pg
SomethinkSounds / Guidelines & Application
Prescribed by:
Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.
79pg
SomethinkSounds / Guidelines & Application
Prescribed by: