Abbas Mushtaq 22/05/14 Extended Practice Submission
End of Brief Evaluation Talia Welka Branding -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐-‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐
Positives and learning curves throughout brief A big learning curve, and also exciting aspect of this project was to produce work for a real-world client, and not for myself. The products needed to be relevant and applicable to the client, I haven’t done serious bit of freelance for a creative client since around September so it was refreshing and a lot of fun, if a little difficult at first. Time was pretty tight; I gave myself around 10 days to go from simply an idea to finished deliverables, photographed and ready for presentation. Consequently, I was constantly wrestling with designing the identity, and at the same time understanding Talia, her needs and her own personal identity, which I can apply. In the end, I realised time wasn’t a luxury we had, so I tried to create the simplest solution I could with a pinhole concept, and stripped back, yet bold use of colour and accents. In the hope of creating a bright, and feminine identity, without being too colorful and gimmicky – as Talia’s photography should speak for itself. Difficulties faced throughout the module A difficulty was as mentioned previously working with a client in a short timeframe, as with any client amendments are to be accepted, and developed from. The short timeframe, combined with pretty major amendments around halfway through made things a little difficult at one point, but I feel in the end the product was stronger and both the client and me are much happier with it. Content of material was also a major issue throughout, time was tight so it was essential I had all the copy, and fully realised plans of what content should go in products such as a portfolio. The client, hadn’t really worked with a graphic designer before, so things were a little unorganized in terms of gaining content and being on the same page in terms of content – it’s difficult to be told to design someone’s portfolio, with only a set of photos and no real direction or vision from the client. This is partly my own fault too, I should have realised the client needs to know the timeframe and project plan as soon as possible, so they too can prepare content and have a think about the direction they want their products to go in. What I would do differently next time Next time around, I would be much more organised in terms of planning and correspondence with my clients. Branding on a smaller, print orientated scale like this brief, is an area I want to work in to a very high standard in the near future – with projects like this a close relationship with the client is necessary. You both need to be