Brief 18 _ Talia Welka Cover Sheet

EXTENDED PRACTICE MODULE BRIEF COVER SHEET Module Code: OUGD603

Module Title: Extended Practice

LEEDS COLLEGE OF ART

Student Name: Abbas Mushtaq

Studio Brief Title: Brief 18 : Talia Welka Branding Synopsis: Produce full branding and identity material for 3rd year photography student, Talia Welka. In preparation for End of Year show, and onwards post-education

List of deliverables

Evidence

(boards, resolutions, apps,etc)

(Series of business cards, posters, website etc)

Invoice

Letterhead

Envelopes & Folders

Series of loose invoice sheets

Series of loose letterheads

Range of envelopes and folders, white ink stamped

Business Cards

Series of one variant of business cards, other variant in photos is in circulation by Talia

Elasticated Stacks

Loose stacks of photographs with holepunched ridges, bound as one elasticated stack

CD

Purple vinyl CD, mock CD with no content recorded on

Large portfolio

Large screwbinded portfolio with fold out sheets, documenting Talia’s strongest work

2 x smaller portfolios

Metal fastener binded portfolios x 2, predominatly black and white printed. Designed to be produced in bulk

Hand-held hole punch

Metal hand-held holepunch for applying pinhole to material

Invites

Purple triplexed invites x 3

Evaluation: Positives and learning curves throughout brief A big learning curve, and also exciting aspect of this project was to produce work for a real-world client, and not for myself. The products needed to be relevant and applicable to the client, I haven’t done serious bit of freelance for a creative client since around September so it was refreshing and a lot of fun, if a little difficult at first.

Time was pretty tight; I gave myself around 10 days to go from simply an idea to finished deliverables, photographed and ready for presentation. Consequently, I was constantly wrestling with designing the identity, and at the same time understanding Talia, her needs and her own personal identity, which I can apply. In the end, I realised time wasn’t a luxury we had, so I tried to create the simplest solution I could with a pinhole concept, and stripped back, yet bold use of colour and accents. In the hope of creating a bright, and feminine identity, without being too colourful and gimmicky – as Talia’s photography should speak for itself.

Difficulties faced throughout the module A difficulty was as mentioned previously working with a client in a short timeframe, as with any client amendments are to be accepted, and developed from. The short timeframe, combined with pretty major amendments around halfway through made things a little difficult at one point, but I feel in the end the product was stronger and both the client and me are much happier with it.

Content of material was also a major issue throughout, time was tight so it was essential I had all the copy, and fully realised plans of what content should go in products such as a portfolio. The client, hadn’t really worked with a graphic designer before, so things were a little unorganized in terms of gaining content and being on the same page in terms of content – it’s difficult to be told to design someone’s portfolio, with only a set of photos and no real direction or vision from the client.

This is partly my own fault too, I should have realised the client needs to know the timeframe and project plan as soon as possible, so they too can prepare content and have a think about the direction they want their products to go in.

What I would do differently next time Next time around, I would be much more organised in terms of planning and correspondence with my clients. Branding on a smaller, print orientated scale like this brief, is an area I want to work in to a very high standard in the near future – with projects like this a close relationship with the client is necessary. You both need to be on the same page, organised and also in a way reassure your client as they too can feel stressed when they don’t feel in the know. So next time I will place a lot of importance in providing a work plan and schedule to the client, allowing them to see what needs to be done, by when so they are always in the know.

I’m pretty happy with my final outcome and it’s simple concept, but next time around, I would take at least a couple of days, if I had the opportunity to really think conceptually in terms of how a big idea can be applied in a small scale, to a much larger scale yet still form a direct relationship within the identity. Concepts are key, and although I feel confident in terms of making design aesthetically strong, I still feel conceptually I am inconsistent, and this is an area I need to take a step back in and be more systematic in. It’s the only way I’ll develop more skills in the area.

Ratings (Very Bad) 1 - (Very Good) 5 Quality of work _______ 4 Quantity of work ________ 4 Attendance ________4 Punctuality _________3 Motivation _________4