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Table of ts PA G E
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WHAT
IS
LEADING
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The
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our track Negative tracking is rarely desirable. This device should be used sparingly, to adjust one or more lines of justified type.
Track yo king Adjusting the spacing across a word, line, or column of text is called tracking, also known as letterspacing. It is common practice to letterspace capitals and small capitals, which appear more regal when standing apart. By slightly expanding the tracking across a body of text, the designer can create a more airy field.
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Normal g 8
Normal tracking is when the spacing between letters in a column, word or line are equally aligned, and have a equal automated amount of negative space between the in traditional letterpress, the negative space would have the metal plate on which ea letter was carved
e t rack i
l tracking
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an f em, e e been ach
L o os e ing Loose tracking is elongated negative space between letters, often used for visual effect or to harmonise letters which may not work well together in close space.
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Lower case letters tend to react negatively to tracking as lower case letters are often designed to work together intmately.
r case trackin
lower trackin ng
Negative tracking is overlapping type elements within a line or paragraph of type.
N
ATIVETRACK
NEGATIVET It generally looks a bit...
KING
shit.
Kern
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Sometimes called “monotising”.
Kern
AV
n Baby K AV Adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters.
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The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the formes to increase the vertical distance between lines of type.
This is varying d the space n lines of 12
Leading refers to the distance between the baselines of successive lines of type.
degrees o e between f type cal 13
Abb htaq mad e this on 14
14th January 2013
bas Mush de this on n a Thursd 15
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