#XL25
Brief 06_ D&AD 2014 Entry: XL Recordings / Collab w/ Sam Lane
Abbas Mushtaq:
Extended Practice Submission 22/05/14
Context
XL Recordings are reaching their 25th Year Anniversary this year and are looking for a way to celebrate their long established history and success. They have given us a number of events which they class as significant and are looking for creatives to bring them to life and ‘Illustrate Label History’.
Brief
Illustrate a significant event, or series of events, from the history of XL Recordings. Celebrate the artist and highlight their seminal moment(s) in a way that engages and communicates to your audience.
Target Audience / Tone of Voice
The brief states the target audience, is unsurprisingly music lovers, of all ages. It also states the brief should not be determined by an audience. If it successfuly illustrates label events, the correct audience will naurally be interested and drawn towards the work.
Deliverables
Full Scale Viral Campaign including;
We are aiming to create a tone of voice that is bold, unique, humorous in order to achieve what we need to.
- A Viral Video (1 Minute Long) - A Print Campaign - Advertisements across Web Platforms - A Supporting ‘Interactive Campaign’ Video (1 Minute Long)
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