BoBo the Brand

BY ABBEYWIG

PLAY THE FOOL AND YOU’LL ALWAYS HAVE THE LAST LAUGH

BoBo celebrates the clown in everyone. Break the rules, be BoBo. Welcome to the circus!

BoBo is the ready to wear collection by

AbbeyWig. BoBo is wearable. It makes sense.

Wear BoBo. BoBo is stupid and unecessary. But so is everything.

Why wear BoBo? You want to.

BoBo is for anyone that wanted to be a clown.

BoBo celebrates clowns Clowns are scary. So are humans.

This is BoBo.

BoBo is a ready to wear collection for clowns.

Androgynous Bright Flashy BoBo mixes together comfortable 2000s streetwear with

clowns. Clowns are authentic and weird, and so is BoBo.

BoBo

BY ABBEYWIG

maybe combine page with the colors

Blackletter font has become a new favorite amongst artists and creatives.

The logo can be warped and comes in blue, red, yellow, black, or white.

Primary colors are the main theme for BoBo. Ransom letters are used for branding and promotional materials.

: Summer Collection The logo is remade in different ways because no two clowns are the same. This season, the main graphics are the Rhinestone Blackletter Logo and the Emotional Chart Design.The blackletter logo has different warps on different styles. The ransom note detail also makes an appearance but will become a bigger motif in the fall.

Rebellious

Satisfied

Smug

Romantic

Miserable

Ashamed

Greedy

Shocked

Sheepish

Optimistic

Funky

Stubborn

Emotional Chart Design

ed

DEMOGRAPHICS

• 16-29 years old • Middle class • Career in the arts Rebellious Satisfied Smug • Genderless • Urban lifestyle

le

Romantic Ashamed

ous

Satisfied Greedy

Miserable Smug Shocked

PSYCHOGRAPHICS

• Active on social media, Smug specifically Instagram • Appreciation of 2000s fashion • Shops at UNIF, Forever21, O-Mighty, Goodwill, vintage Ashamed shops, and Depop • Cares about appearance • Values identity Sheepish

BoBo will be sold on

BoBoTheBrand.com and

BoBo is made to be affordable.

BoBo is against the idea of making expensive clothes just to create an elitist culture.

will have capsule collections sold through Forever21.com. 2019 will bring BoBo to select Forever21 stores.

BoBo will have exclusive one-ofa-kind pieces made from recycled clothing that will only be sold on

BoBoTheBrand.com.

100000 80000

Sales grow exponentially each quarter as we increase 60000 channels. We will sell more with Forever 21 40000 and other retailers, starting online and will drop into stores 20000 by the end of 2019.

0

INSTAGRAM DATA: AGE RANGE 13-17

10% 18-24

69%

Rebellious

25-34

15% 35-44

5% 55+

1%

Romantic

BoBo will be advertized in i-D and Editorial Magazine. BoBo will be in these two magazines because of their unique style and connection with young adults. BoBo will only be advertised in publications known for their authenticity.

The main focus will be on digital advertizing, specifically through Instagram. BoBo will use social media influencers, Instagram story ads, and Instagram feed ads.

@BoBoTheBrand

• Interactive shopping element • Feed is a mix of photoshoots, reposts from customers, and mood/inspiration photos • Posts will have #relatable captions and often ask questions to prompt followers to interact Rebellious Rebellious Satisfied Rebellious with posts, leading to more views Rebellious Satisfi • Run as a marketing/ commercial account Romantic

Romantic Miserable Romantic

M

This is the first video that will be posted on Bobo’s instagram. It will be a paid sponsored ad that shows up on people’s feeds and links them to @BoBoTheBrand

: Story Ad

• Ad will come up as people view stories even if they don’t follow @BoBoTheBrand • The “Swipe Up” will lead to BoBoTheBrand.com • Clicking on the icon leads to the Rebellious Instagram page Rebellious Satisfied Rebellious • It is a story-size version of Rebellious Satisfi the Instagram video and will move in the same way Romantic

Romantic Miserable Romantic

M

• Paid ad on Instagram, not a promoted ad from the feed • Will have direct link to shop on Bobothebrand.com • Will let viewers swipe

through to see different

looks Rebellious Satisfied Smug Rebellious Satisfied Smug Rebellious Satisfied Smug Rebellious Satisfied Smug

Romantic Miserable Ashamed Romantic Miserable Ashamed Romantic Miserable Ashamed Romantic Miserable Ashamed

SOCIAL MEDIA INFLUENCERS

• Unique style • Embrace the BoBo aesthetic • Large enough following to make an impact but still small enough to show authenticity • Paid to post one photo showing off the outfit and tag @BoBoTheBrand

Rebellious Rebellious Satisfied Rebellious Rebellious Satisfi

Romantic

Romantic Miserable Romantic

M

Press Kit Press kits will be sent out to Instagram influencers.

The kit will include: • One Emotion Chart tee • Item of choice • Clown stickers • Emotion Chart poster • Instructions on how to promote • BoBo catalogue