Abbey Wiggam & Celeste Miller
VIVETTA PONTI ● ● ● ● ● ●
Creative director and only designer of Vivetta Born in 1977 in Assisi, Italy Graduated from Liceo linguistico Le Mantellate in Florence Worked as a designer for Roberto Cavalli Worked as head designer for Daniele Alessandrini Won the “Who’s Next” in Paris competition in 2008 to start her brand
Brand History ● ● ● ● ●
Started in 2009 Vivetta Ponti is the founder and only designer Truly her own aesthetic First show at White in Milan in 2010 Invited by Giorgio Armani to show at Armati Treato in 2015
Zendaya
Celebrity Endorsements
Melanie Martinez
Anna Dello Russo Cher Lloyd
eCommerce ● ● ●
Unable to buy straight from Vivetta.it Different product at each retailer Online retailers ○ ○ ○ ○ ○
LUISA VIA ROMA MODA OPERANDI SHOP BOP THE MODIST 24 SÈVRES
Spazio38 Showroom
A space to present emerging designers made in Italy to the most influential independent shops and department stores globally. http://www.spazio38.com/
Social Media ● ● ●
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Emphasis on visual media with Instagram and Facebook Streamed SS18 show on Instagram Live Instagram is a documentation of Vivetta’s life and inspirations, clothing, and brand Facebook is runway and collection photos and sample sale events
Runway
FW15/16 http://www.vogue.it/en/shows/show/collections-fall-winter-2015-16/vivetta
SS11 http://www.vogue.it/talents/news/2010/12/vivetta#ad-image54854
SS18
Ad Campaign â—? â—?
Spazio38 markets Vivetta to buyers Vivetta markets through its retailers like Shop Bop
Sources https://www.notjustalabel.com/designer/vivetta https://www.vogue.com/?s=vivetta http://www.manrepeller.com/2015/08/vivetta-know-your-labels.html http://www.marieclaire.it/Moda/news-appuntamenti/vivetta-sfilate-milano-2015#5 http://www.vogue.it/en/talents/news/2010/12/vivetta https://www.notjustalabel.com/designer/vivetta http://www.vivetta.it/profile.html http://www.spazio38.com/
Abbey Wiggam and Celeste Miller