Packaging Journal by Abby Downs

Packaging Journal 2018 Abigayle Downs

Project 1 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 5 What is Packaging?_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 6 Sustainability and Low Impact _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 8 Packaging Research _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 10 Consumer Personas_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 12 Semantics Differential Scale _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 16 Creative Brief _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 Concept Sketches_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 20 Composition _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 22 Dieline _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 24 “Client” Presentation _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 26 Final Composition _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 28 Consumer Feedback _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 30

Project 2 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 33 Visual Inventory_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 34 Moodboard_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 36 Creative Brief_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 38 Concept Sketches_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 40 Initial Composition_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 44 Final Composition _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 46 Consumer Feedback _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 52

Sprint Projects _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 55 Yogurt Bars_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 56 Website _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 58 Cook Book _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 60

Class Reflection _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 62

Project 1 Sustainable Houseware Packaging

Journal 1

What is Packaging? Packaging, to put it simply, is the outer wrapping of a product. It is the first thing a consumer sees when introduced to a product in the store. However, packaging is also much more than this. Packages have a societal affect on us. The fact that we wouldnâ&#x20AC;&#x2122;t want to drink soda out of what looked like a paint can is an example of this. Packages are so ingrained in our minds that though we donâ&#x20AC;&#x2122;t often think about it, they are doing a lot to sell a product.

What should be considered when designing a package? Considerations in designing packages first and foremost includes what it should do to sell the product. Being eye-catching and informative are a must in order to convince the consumer to buy the product. Other things to consider when designing a package include the dimensions of the product and various ways it could be packaged, not everything has to be in a simple box, can, or jar.

Packaging should be: Eye-catching

A reflect of the essence of

Packaging has to get the consumer’s

the product and company

attention or the product has no chance of

Just as a picture says a thousand words,

being noticed. If a field of products has a lot

so too does a package design. A product’s

of similar colors, a new package might be

package should reflect the feeling the

able to deviate from this norm and make its

company wants their consumer to have

presence known amongst the others.

about the product. Products and companies for children are going to look and feel a

Informative

lot different than those for adults. This

Information is an important thing for

important distinction and many others help

everyone. If a spray can didn’t say ‘whipped

portray companies and products in a way

cream’ or a brand, how would we know

that their intended audience will buy into.

it’s not spray cheese instead? Sometimes information is just helpful for the consumer to know the benefits of a product such as a new kind of sponge. Sometimes, though, it is required by law as in the case of nutrition facts on food.

Journal 2

Sustainability and Low Impact As a society, it is clearly in our best interest to help preserve the planet and its resources. As designers, we can be a driving force in this fight by thinking about how our designs will impact future waste. I have personally been concerned about the environment since I can remember. Knowing ways I can positively influence it through my designs is a welcome thing. Before doing this research, I did not know things such as vegetablebased ink or agri-fiber paper even existed. It is also nice to know that there are tools out there that will help calculate how green your design will be.

Ways to Achieve Minimal Environmental Impact: Use less material

Use vegetable-based inks

The most obvious way to cut down on

Normal inks produce VOCs or Volatile

environmental impact and waste. If less

Organic Compounds, which can break

material is used, less energy is consumed in

down the ozone layer. Vegetable-based inks

the design process. This will also save the

produce much less of these.

designer and company money. Avoid additives

Create reusable designs

Extra details such as foil or laminate may

Packaging that can be re-purposed by the

make a design flashier, but the chemicals

consumer instead of thrown away reduces

required in the processes used to add these

the amount of waste.

can be dangerous for the environment.

A Note on Agri-fiber paper: Agri-fiber, or plant based paper, is said to be more environmentally friendly compared to wood-based paper. However, as a relatively new development, many paper mills are not yet able to work with it as well as wood. Crops required for these papers can also compete with food crops and are not as readily available. Since both resources are ultimately renewable, designers should use their best judgement

Journal 3

Packaging Research General Design General Design

• For Little unnecessary physical research onwriting my first project, I went • Little unnecessary writing

to Target. Much of the packaging seemed

Good Good

•

Clear what the product is to me, butthe I found some is packages that • similar Clear what product

standdesign outs, both good and bad. • were Simple • Simple design

The Good and Bad of Packaging Design The trivet package shown above is a fairly good example of general package design. It is clear what the product is and has an simple but beautiful design. It even tells you extras about the product without ruining the simplicity, such • asLots unnecessary beingofmade with bamboo from sustainable • writing Lots ofno unnecessary one is going to forests. However, it is a bit hard to tell whether writing no one is going to read all that

Bad Bad

the brand is ‘Bamboo’ or ‘natural HOME.’ It

read all that reallyqrwants to know • also Is the codeyou going to it’s made with take toas a itpage • bamboo Is the qr code going to says itthat threesays times. the same take to a stuff? page that says the same stuff? Cluttered design

The packaging of the drip bowls is conversely

•

less than stellar. Pictures and tons of writing

Cluttered design package and compete for attention. • clutter Why the is there a picture I can them? • Why Why is there a picture I of the product dosee you even need a picture canyou see when canthem? see it through the package? This

package is also lost in the sea of other products when it is viewed from a distance.

eneralSustainability Design in

ting

Sustainability

the Real World • Target Littlejourney unnecessary On my I also found awriting great

•

Efficien

example of sustainable design and an • Clear what the product is example of what not to do.

•

Clean a

•

Clear w

•

Informa

• Simple design The measuring cups below have a simple

The knives, however, are not nearly as

hang tag that tells the brand and name of

sustainable. They come in a plastic box with

the product. Since it hangs, the info on both

plastic all around them inside. While it can

sides is easily accessible without having to

be argued this is a safety precaution since

take the product off the shelf. Almost every

knives are sharp, I found many other knives

product I found of this brand had the same

that only had the blade covered, therefore

sort of simple tag. This company is definitely

using less plastic while being just as safe.

is easil

taking t shelf

doing something right in the world.

Sustainability

•

ct is •

Lots of unnecessary writing no one is going to

•

Efficient use of material

•

Big box

read all that

•

Clean and simple design

•

Plastic the pla

Is the qr code going to take to a page that says

•

Clear what the product is •

Could b having

the same stuff? • •

•

Cluttered design Why is there a picture I

Information on both sides is easily accessible without taking the product off the shelf

knife is other k

blade in

can see them?

•

Big box lots of plastic 11

g to •

Plastic holding cells inside the plastic box

Journal 4 I was quickly interested in personas when

Consumer Personas

we first learned what they were. I find

Persona Presentation with Kyle Vice

personas to be like character creation

Kyle Viceâ&#x20AC;&#x2122;s presentation was interesting and

for real world issues. I have tried to

informative. It was nice to learn more about

write fiction stories and creating the

what personas are and how they used directly

characters is my favorite part. Personas

from someone who uses them more often. The

are similar except with more in-depth,

examples of specific projects he used personas

informed ideas of what person needs in

made their necessity more apparent.

a specific product or service instead of willy-nilly whatever you want them to be.

Group Persona Activity My favorite part of learning about personas

You can find my two personas for this

was making our own as a group. The

project on page 12.

demographics we were provided with were male, 55-64, Hispanic and single. From this we created Eduardo who is pictured to the right. He mainly wants simple, quality tools to run his home carpentry business. The only extras he will accept are grips to help ease his arthritis.

Personal Persona I had a lot of fun with the flash project of our own persona. It was cool to see everyoneâ&#x20AC;&#x2122;s interests and guess them. I was surprised people were a bit surprised by mine.

EDUARDO Male 55-64 Hispanic Single

Eduardo is a carpenter, who doesn’t travel far to get what he needs. He goes to the same hardware and grocery store weekly. He spends much of his time in his workshop, listening to classic rock and latin music. When it comes to his tools he is a brand loyalist. He is set in his ways and won’t by in to all of your gimmicks. Value comes first but price follows close in second. Eduardo wants the smoothest shopping experience possible. If he can’t find what he is looking for on the first try, he is not happy.

Our group persona, Eduardo (above) and my personal persona (below)

Favorite Restauraunt: Taco Bell Shoes that feel like “yourself”: Any colorful sneaker Type of Clothes: Jeans, t-shirt, hoodie Car or Other Transportation: Bus

Lindsey Hunter is a young college student just setting out on her own. She plays tennis for her school and likes hanging out with friends. Recently, she has decided to take up baking as a hobby and wants durable but easy to use utensils.

Monica Wright is an accountant and soccer mom. Her two teenage kids are beginning to think sheâ&#x20AC;&#x2122;s old and outdated, she wants to seem hip in front of them. She cooks her family dinner almost every night and loves to scrapbook

My Project Personas The personas I created for my project are shown to the right. After all the practice we had with our own personas and Eduardo, creating these two was not hard. Creating them was surprisingly not as fun as Eduardo though. I guess this is an effect of having others to bounce ideas off of and the social aspect of the world. I feel the end result of my project matched up well with Lindsey, the top persona. I think some moms like Monica, the lower persona, would still buy it, but it may be more of a personality thing than a generally â&#x20AC;&#x2DC;all middle-aged momsâ&#x20AC;&#x2122; thing.

Journal 5

Semantics Differential Scale Semantics differential scales are tools for seeing where your design falls between two adjectives or feelings. This helps a designer to make sure the feel of their packaging is falling where they want it to. The usefulness of a semantics differential scale is apparent and I am looking forward to having people rate my packaging using mine. This may be because I personally like the whole concept of surveys and answering questions. My semantics scale for project 1 is shown to the right. It was a bit difficult coming up with so many adjectives to describe my project and then figuring out their opposites. That just emphasizes the usefulness of the scale, though, since it makes you think of many things to describe your package other than just two or three that might initially pop into your head.

My semantics scale for project 1 and where I want it to end up

Journal 6

Creative Brief Creative briefs are important tools for describing everything about the project youâ&#x20AC;&#x2122;re taking on. I had never really made my own before and was a bit intimidated by the process. Some of the categories of information seemed a bit similar to me when I was figuring out what to put about my project. However, it is apparent how a client would benefit from a designer providing all of this info. It will also help keep me on track while designing the package. I found the actual design of the brief a bit hard to deal with. Since it feels a lot like just listing things thatâ&#x20AC;&#x2122;s basically what I did. Once I figured out what typefaces I was using on my package, I went back and adjusted the breif to match. Normally though, the brief would be sent out before the project so it should look good before beginning the project. I am definitely going to keep working to improve my brief designs in general, but this wasnâ&#x20AC;&#x2122;t the worst place for a first brief to have started.

The Snappy Chef Cooking Utensil Packaging:

Creative Brief

Company/Product

Price point

The Snappy Chef customizable whisk

Initially comparable to other products

and other cooking utensils

in the field.

Project Description

Target Audience

Design packaging for a whisk and

• Young adults and teenagers interested in getting

expand it to a cooking utensil line Purpose of Project

into cooking or baking as a hobby • Moms who want to seem hip • Men who like to cook

Introduce project and be sustainable Desired Audience Perception/Tonality Environment Sold on shelves at Target/Walmart

Fun, different, easy to use, durable, modern, clean, gender neutral, bright

More variety online Competitors: Farberware, Zing, Core Kitchen Strengths

Production considerations As sustainable packaging as possible but still appealing to the consumer

• Unique customizability • Appeals to a variety of consumers • Easier storage Weakneses • Untested concept • Many components may make it hard to find what you’re looking for in your drawer

Journal 7

Concept Sketches I didnâ&#x20AC;&#x2122;t have many ideas for this project at first but of course thatâ&#x20AC;&#x2122;s what sketches are for.

Forced Fit Exercise We did a forced fit exercise in class which seemed clearly helpful for being stuck. I had never done something like this before and while it was hectic, I ended up with 54 sketches from it. However, there was hardly anything I really wanted to use. It did give me one idea I liked, a leaf tag. I felt a leaf would not fit more creative options in the product line, though, such as a cat handle. I also wanted to incorporate the connectability of the products into the packaging.

More Sketches My desire to incorporate the idea of connectability into the packaging led me to more sketches. Eventually I sketched a puzzlepiece looking package which I really loved and decided to run with. I explored a bunch of options of how to make it and ended up with an easy hanging back design.

For more options from the Snappy Chef, visit SnappyChef.com

Journal 8

Composition At this point I was excited to finally start actually designing this project. I wanted to keep the design simple but fun. Since the idea behind

ap Cook Cook ap

all with different styles, I needed packaging

The

SNAPPY

SNAPPY that would work with any potential product Chef

Chef

Handle

ysyasas

Starter Set

my product was to have a variety of options

while maintaining a brand image. Initially, I also wanted the packages to actually connect with each other into a keepable recipe card to reduce waste. However I discarded that idea in easyasas AsAseasy

Match Snap Snap Cook Cook Match

easyasas the interest of time. AsAseasy Match Snap Snap Cook Cook Match

The Front My ideas for simplicity led me to create just a Formore moreoptions options For fromthe theSnappy SnappyChef, Chef, from visitSnappyChef.com SnappyChef.com visit

r moreoptions options more theSnappy SnappyChef, Chef, mmthe itSnappyChef.com SnappyChef.com

more options border on the front. I usedForForamore simple sans serif options fromthe theSnappy SnappyChef, Chef, from visit SnappyChef.com

visit SnappyChef.com font, Ratio, in a bold weight to keep the feel of

minimalism and fun. Connecting the product labels to the white space added interest without cluttering the design. Each type of product has its own puzzle piece shape so they are instantly

The The

SNAPPY SNAPPY

Handle

Chef Chef

Spatula Head

recognizable if someone is looking for that part.

The The

SNAPPY SNAPPY Chef Chef

The Back I didn’t know what to do for the back at

variety of options that may not be readily

first, I haven’t ever really thought of the

available in stores. I added a short message

back of packages much until now. I knew

and link for this site next to the barcode.

the barcode should go there, but I didn’t

Then I thought about how the product isn’t

know what else. After some thought I

just grab and go so I decided to add some

figured with so many potential options for

illustrated instructions in case the product

customizability, the product should have a

was a bit confusing to use.

website where you could find a larger

As easy as

Match Snap Cook

Match S

For more options from the Snappy Chef, visit SnappyChef.com

For more options For more options from the Snappy Chef, from the Snappy Chef, visit SnappyChef.com visit SnappyChef.com

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The

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SNAPPY Chef

As e

Match Sn

re options he Snappy Chef, appyChef.com

Set

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As easy as

As easy as As easy as

Match SnapSnap CookCook Match

F f v

Journal 9

Dieline Dielines are the outlines used for cutting out a package. They are fairly straightforward unless you were using them for 3-dimensional objects, such as boxes. It seems like making a dieline for a three dimensional package could certainly pose issues but I did not have to do that with my project. Elements like tabs for gluing do not seem too hard to add if I had needed them, however, the spatial designing of such a design would be a daunting task. To the right are images of my first dielines. Though I have three package designs, two of them use the same dieline. For now, I believe the hardest part of constructing the package will be lining up the front and back.

Journal 10

“Client” Presentation Our next steps were focused on using our design and dieline to create a physical prototype of the package.

Making the Prototype The process of constructing my prototype was probably not as cumbersome as some of my classmates, however I was not without my fair share of issues. First off, I had to line up the front and back. This took around five tries and while it worked fairly well in the end, I ended up deciding to cut them out and spray mount them together. I did this because I had gone to the dollar store to get a cheap whisk to put in my package. The whisk’s original package was a bit thicker than my paper but doubling it up made the thickness very similar. This worked pretty well and also solved my problem of lining up the front and back. My xacto knife skills were passable enough for this prototype but I am definitely going to try to use a laser cutter for the final product.

Round Robin Feedback We brought our prototypes in and quickly

project. We should have just rotated in a

presented by saying a couple of lines

ring-around-the-rosie type fashion. I found

about it. After that we all laid them out

my classmates comments to be very useful

and went around individually to each

in what would become the final design of

project giving feedback. During this time

my project. The biggest issue they had was

as a class, we found out we are not very

that they felt the brand name on the front

good at going in circles as there were times

was getting covered up.

some people ended up at their own

Journal 11

Final Composition With help from my classmates critique, I adjust my packages to their final form. The major things I changed were the holes. I added another on the top so that the handle and head of the starter set would be secured separately. This is because of the way the utensils would pop apart and potentially be stolen if both parts werenâ&#x20AC;&#x2122;t secure. I also moved the holes off center. People mentioned that the logo was a bit hard to see and the movement of the holes greatly improved its visibility. Another somewhat major change I made was putting a white box around the images on the back. This was mostly just a curiosity test but it ended up making the front and back feel more similar and unified. This was another thing I saw a lot from the feedback, that the back was â&#x20AC;&#x153;stealing the show.â&#x20AC;? I feel like since they look more cohesive now, the front also gets some of the attention.

Journal 12

Consumer Feedback Consumer feedback was fun in theory, but a little difficult for me in execution. Overall I ended up getting some informative feedback. The sheet I gave people included my semantics scale for them to fill out and a few open-ended questions. These were: ‘What do you think of the package?’ ‘Who do you think would buy this product?’ and ‘Would you buy this product?’ Though my own mother said she wouldn’t buy it (I did tell her to be honest), other people seemed to think the majority of those in her demographic would be interested in it. She did like the package overall so maybe she just doesn’t need new cooking utensils right now. While I may have slightly missed the mark on my second persona, I think I hit the first one on the head. I asked a variety of college-aged females and the majority said they would buy it. Most people I asked liked how simple but still interesting the package was. My averages on the semantics scale fell right about where I wanted them to be and it even seems to be easier to understand than I expected. However there was a bit of confusion on what disposable/durable applied to and I will try to make my next scale clearer for people.

Desired Answers Average Response My semantics scale with desired responses and actual averages

Project 2 Ethnic Beverage Package

Journal 1

Visual Inventory Visual inventories are collections of packages that already exist. They should relate to the markets of the product youâ&#x20AC;&#x2122;re working on and give you an idea of what kind of design is out there. I had never done a visual inventory before now. Collecting images was a bit difficult since the beverage is ethnic. It is a kind of smoothie, though, so I looked at a lot of drinkable yogurt packages. I organized my findings in categories of general drinks, drinkable yogurt, and Lassi specifically so that I could compare them based on importance to what my package should be. I tried to find Indian-specific packaging as well but it was fairly scare and hard to find anything that wasnâ&#x20AC;&#x2122;t already Americanized. To the right is a sample of my visual inventory. General Beverages Drinkable Yoghurt Lassi

Journal 2

Moodboard While I have always collected plenty of research for projects, I had never put it into a moodboard before. I have also probably not used the art library as much as I should for research either. Here I was given an opportunity to do both. I found a lot of good images from the art library but many of them were in black and white. India has so much color in their culture that, while the patterns and architecture I found were great, my moodboard seemed to lack the overall colorfulness of the culture. This is where I supplemented online images to create the final moodboard.

Journal 3

Creative Brief The creative brief for this project came to me much easier than the last. I even drew a bit of inspiration from my moodboard and added a small border though I am not sure if it added to the brief or created a distraction. I did go ahead and carry the decoration throughout the planning paperwork of the project though, including my original visual inventory. I also could not figure out as many strengths and weaknesses for a food product as my utensils.

Semantics Scale My semantics scale also felt more natural to do at this point. I wanted to apply some different adjectives to this project than the last and used fewer so as not to overwhelm the consumer giving feedback. There were also just some things that applied uniquely to this project such as cultural/ignorant. I have again filled in the bubbles indicating where I hope the final product falls on the scale.

Lassi Packaging Creative Brief

Company/Product

Price point

Lassi

Comparable to other products in the field.

Project Description

Target Audience

Design cultural packaging for

• People who like to try new things

the Indian drink Lassi

• People who like yogurt and smoothies

Purpose of Project

in general

Introduce Lassi to a wide audience

Desired Audience Perception

who may not be familiar with it

Cultural, Adventurous, Trustworthy,

Environment

Open, Smooth, Refreshing

Sold in most grocery stores, found in

Production considerations

the drinkable yogurt area

Incorporate Indian culture respectfully in a

Competitors: Dannon, Activia, Chobani,

way that appeals to the average consumer

etc. Strengths/weaknesses • Will appeal to a variety of consumers • Comes in different flavors • Different • Not well known outside of India Adventurous

Cautious

Trustworthy

Deceptive

Closed Cultural Rough Ordinary

Open Ignorant Smooth Refreshing

Simple

Ornate

Fun

Serious

39 Jerome Michals The Adventurous Eater

Journal 4

Concept Sketches My sketches for this project began as merely doodles of patterns inspired by my mood board. Patterns of India were what I wanted to focus on in this project and what excited me most. This led to a variety of ideas, many of which incorporated the fruit of whatever flavor the drink would be. This was one of my favorite elements in my sketches. I initially ended up going with the diamond design with paislies and fruit, shown to the far right. However, by the end of this project is was altered significantly. I also explored different ways to work with the lettering of the word Lassi. I enjoyed the references to Indian writing pictured below, but ultimately went with something more similar to the paislies to the left as it was more legible and fit with my design.

More Concept Sketches

Journal 5

Initial Composition

With a bit of work and a lot of adjusting,

Lassi Lettering

my sketch eventually found its way to the

Lettering the word Lassi was its own challenge.

computer. One of the things I wanted to

At first I did not know what to do with it so I

incorporate from my sketches was not

just began with a default typeface for both

only the fruits in the pattern, but patterns

Lassi and the flavor. After continuing with the

inside the fruit. This was one of the most

patterns around it, I went back to the sketches

difficult part of the process, however

I had done before designing and felt the

once I finished one the rest were easy as

paisley-like lettering I had done would work

I could just duplicate it. Something else

well with my patterns. I tried to begin with the

I debated at that point was wether to

L and dot of the i, but the a and s gave me a

keep the background of the patterned

better base for the other letters to match. I

fruit. I believe my decision to let the

wanted to use two colors to emphasize the use

patterns convey they fruit without a base

of paisleys in the letters, and also to match the

allows some contrast with the boldness

outside, however this did not work well with the

of the paisleys. It also helps the fruit in

kiwi Lassi and will be revisited in the next step.

the middle of the diamond to stand out.

I did not do much at this point with the flavor

The next challenge was making different

typeface and it stuck out a bit due to it being

patterns for the other two flavors. The

black when everything else was in color.

berry one came more naturally than the kiwi one. The kiwi is a bit too similar to the mango in my mind but it is still different enough to be unique in its own right.

Mango

Berry

Kiwi

Journal 6

Final Composition In the final design for my lassi package I added a much needed band to wrap around the bottle. This band went through multiple revisions itself, most notably involving the details of the pattern. You can see this process on the following pages. I ended up going with a smaller pattern to help differentiate the logo area from the background. I also added a colored boarder around the logo which helped to further bring it forward. Since the two-tone lettering wasnâ&#x20AC;&#x2122;t working on the kiwi label, I changed it to one color on all of them and while not necessarily as fun, it is much more legible overall. The nutrition facts label also went through a few revisions as I went on. The first one I wanted to use was hard to read once printed so I made it bigger. While this made it take up more space than I really wanted, since it is required by law and must then be legible, this was a struggle Iâ&#x20AC;&#x2122;m sure every package designer must deal with at some point.

Kiwi Yoghurt, Milk, Kiwi, Vanilla Extract, Sugar, Salt

Stage 1: Initial Layout

Mango Yoghurt, Milk, Mango, Sugar, Cinnamon

Berry Yoghurt, Milk, Sugar, Raspberries, Blueberries, Strawberries, Salt

Kiwi

Yoghurt, Milk, Kiwi, Vanilla Extract, Sugar, Salt

Stage 2: Pattern Sizes

Mango Yoghurt, Milk, Mango, Sugar, Cinnamon

ango, n

Berry Yoghurt, Milk, Sugar, Raspberries, Blueberries, Strawberries, Salt

Berry

Mango

alt

Mango Yoghurt, Milk, Mango, Sugar, Cinnamon

iwi,

Milk, aspberries, ies, rries, Salt

Berry

Yoghurt, Milk, Sugar, Raspberries, Blueberries, Strawberries, Salt

in this stage I connected the Kiwi

rt, Milk, Raspberries, erries, berries, Salt

t, Milk, Raspberries, rries, erries, Salt

Yoghurt, Milk, Sugar, Raspberries, Blueberries, Strawberries, Salt

Yoghurt, Milk, Mango, Sugar, Cinnamon

ies,

patterns so they covered the whole Yoghurt, Milk, Kiwi, Vanilla Extract, Sugar, Salt

label and experimented with sizes. I also added the border around the logo to help it come forward

Kiwi

Yoghurt, Milk, Kiwi, Vanilla Extract, Sugar, Salt

Stage 3: Color

Mango

10 ﬂ oz

10 ﬂ oz Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Mango

10 ﬂ oz

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Here I tested out varieties of color combinations and contrast. I went

Mango

with a lighter overall color and low

Mango

10 ﬂ oz Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

10 ﬂ oz

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

contrast with the patterns. I also 10 ﬂ oz

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

changed the light colors in the logo to a pure white to bring it forward even more. Mango

Mango

10 ﬂ oz

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Mango Mango

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

10 ﬂ oz

Mango

10 ﬂ oz

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Berry

Ingredients: Yoghurt, Milk, Salt Sugar, Raspberries, Blueberries, Strawberries Contains Milk

10 ﬂ oz

Berry

Ingredients: Yoghurt, Milk, Salt Sugar, Raspberries, Blueberries, Strawberries Contains Milk

10 ﬂ oz

Mango Kiwi

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Mango Kiwi

Ingredients: Yoghurt, Milk, Salt Sugar, Raspberries, Blueberries, Strawberries Contains Milk

Stage 4: Final Composition

Mango

10 ﬂ oz

Ingredients: Yoghurt, Milk, Mango, Sugar, Cinnamon Contains Milk

Berry

10 ﬂ oz

Ingredients: Yoghurt, Milk, Salt Sugar, Raspberries, Blueberries, Strawberries Contains Milk

Kiwi

10 ﬂ oz

Ingrdients: Yoghurt, Milk, Kiwi, Vanilla Extract, Sugar, Salt Contains Milk

Journal 7

Consumer Feedback With this feedback I tried to be a bit more consumer friendly. I took away a few lines of the semantics scale and attempted to make the options less vague of whether they were about the package or product. While I had no questions about what they pertained to this time, I had questions on my adjectives instead, especially the open and closed scale. In hindsight I should have used friendly instead. I was a bit more off my mark with averages this time as well though they were all extremely close. to my goals. I used the same open-ended questions as last tim but added one more to the mix. This was â&#x20AC;&#x2DC;Does the packaging feel like the product? Why or Why not?â&#x20AC;&#x2122; Since it is an unfamiliar product to most folks, I gave them a description of it, saying it is an indian smoothie or milkshake. Most seemed to agree that it reflected both the drink and the culture well.

Adventurous

Cautious

Trustworthy

Gimmicky

Closed

Open

Cultural

Ignorant

Rough

Smooth

Ordinary

Refreshing

Simple

Ornate

Fun

Serious

Desired Answers Average Response

Bonus Content Sprint Projects

Frozen Yogurt Bars Variety Pack

The

2 Mango 2 Berry 2 Kiwi

SNAPPY Chef

Products

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Recipes

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Featured Recipe Vanilla Caramel Pie Perfect for your next get together!

Shrimp Scampi Bake

Ingredients

Prep time: 30 min.

1 Cup Butter

Cook Time: 15 min.

2 Tablespoons Dijon Mustard

Calories per Serving: 420

1 Tablespoon Lemon Juice

Serves 6

1 Tablespoon Chopped Garlic 1 Tablespoon Chopped Parsley 2 Pounds Raw Shrimp

Directions 1. Preheat oven to 450 degrees F (230 degrees C).

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2. In a small saucepan over medium heat, combine the butter, mustard, lemon juice, garlic, and parsley. When the butter melts completely, remove from heat.

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3. Arrange shrimp in a shallow baking dish. Pour the butter mixture over the shrimp. 4. Bake in preheated oven for 12 to 15 minutes or until the shrimp are pink and opaque.

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About Us

Sprint 1

Yogurt Pops The first of the three sprints I did was yogurt bar packaging based on my Lassi project. I was nervous about doing sprints at first. Doing something so fast is kind of stressful for me and three hours is pretty dang fast. It helped that there was no expectation to be finished, of course. I think this sprint project turned out fairly well for the first one. There is still a ton to do with it but I produced a couple good bases and elements to explore further at a later time. I gave myself a short time to do research and sketches, around 40 minutes total, and then began on the computer. I came up with the idea for the box to be tapered on the sides as it resembles the diamond shape in my original Lassi logo. The patterns in the yogurt pops themselves is probably my favorite repurposing of the elements in my original design. However, this left me at a loss of what to do with the background since the patterns were now being used elsewhere. This is something I am definitly going to have to revisit later. Other issues I ran into include how to incorporate multiple fruits instead of just one and how this would affect the logo. I did not have time to explore this at all yet.

Frozen Yogurt Bars

Variety Pack

2 Mango 2 Berry 2 Kiwi

Frozen Yogurt B Variety Pack

2 Mango 2 Berry 2 Kiwi

A test of which color scheme works better for the background (Above) and a test of an entirely different background (Below)

Frozen Yogurt Bars Variety Pack

2 Mango 2 Berry 2 Kiwi

Sprint 2

Website

My second sprint project was making a website for my Snappy Chef line. I really wanted to incorporate the puzzle piece theme of the brand in the website but I think I went a little too far. So many pieces make the site a bit cluttered and the small ones are hard to work with internal space-wise. This is something I plan on adjusting later. The pieces also take a it to create and took up a lot of my sprint time. I wish I had focused on other things. I also did not spend as much time researching or sketching on this sprint. However, this is overall not a terrible starting point and so not a total waste of three hours. I did plan out sections of the site mentally which gives me more to work on later. I know this site can turn out well after some more work.

The

SNAPPY Chef

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Recipes

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Featured Recipe Vanilla Caramel Pie Perfect for your next get together!

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About Us

Sprint 3

Cook Book My final sprint was a cook book for o go with my Snappy Chef project. I have never really made a cookbook design before this and I think it turned out pretty good. This might have even been my best of the three sprints but it still needs a lot more work. My favorite part of this sprint was the puzzle pieces with ingredients on them. The pages would have slits that the puzzle tabs would sit in and be able to be removed so they could be taken to the store to find the ingredients without having to make a shopping list. I made a couple different page layouts of the book and also started making an example of what the beginning of a section of recipes might look like. Something I thought might go with each section would be a tab that stuck out on the outside so the user could easily find the section theyâ&#x20AC;&#x2122;re looking for. It would also look more like the puzzle pieces. Rounding the corners of the of the entire book so it matches the puzzle piece packages was something else I thought to add eventually as well.

Shrimp Scampi Bake

Ingredients

Prep time: 30 min.

1 Cup Butter

Cook Time: 15 min.

2 Tablespoons Dijon Mustard

Calories per Serving: 420

1 Tablespoon Lemon Juice

Serves 6

1 Tablespoon Chopped Garlic 1 Tablespoon Chopped Parsley 2 Pounds Raw Shrimp

Directions 1. Preheat oven to 450 degrees F (230 degrees C). 2. In a small saucepan over medium heat, combine the butter, mustard, lemon juice, garlic, and parsley. When the butter melts completely, remove from heat. 3. Arrange shrimp in a shallow baking dish. Pour the butter mixture over the shrimp. 4. Bake in preheated oven for 12 to 15 minutes or until the shrimp are pink and opaque.

Parmesan Crusted Chicken

Directions

Egg Casserole

Directions

1. Preheat oven to 425 degrees F.

Prep time: 10 min.

1. Preheat oven to 350 degrees F

Cook Time: 20 min.

(175 degrees C).

Prep time: 10 min. Cook Time: 20 min. Calories per Serving: 400

2. Combine Mayonnaise with

Calories per Serving: 445

cheese in medium bowl.

Serves 12

2. Brown sausage in a large skillet over medium-high heat. Drain off

Serves 4

grease, and set aside to cool. Pour

3. Arrange chicken on baking

Ingredients

sheet. Evenly top with

Ingredients

the eggs into a lightly greased 9x13

1/2 Cup Mayonnaise

mayonnaise mixture, then

12 Eggs, Beaten

inch baking dish.

1/2 Cup Grated Parmesan

sprinkle with bread crumbs.

1 1/2 Pounds Ground Sausage 16 Oz Shredded

3. In a separate large bowl, combine

Breast Halves

4. Bake 20 minutes or until

Cheddar Cheese

the sausage, bread and 12 ounces of

4 Teaspoons Italian Seasoned

chicken is thoroughly cooked.

7 Slices White Bread,

the cheese. Mix well and pour this

Torn into Pieces

into the egg mixture. Top with the

4 Boneless, Skinless Chicken

Dry Bread Crumbs

remaining 4 ounces of cheese and cover with foil. 4. Bake at 350 degrees F (175 degrees C) for 15 minutes, uncover, and bake until casserole is golden brown and bubbly.

Desserts Snappy and sweet canâ&#x20AC;&#x2122;t be beat

Chocolate Cake recipe found on pg 45

Review

Class Reflection Despite the normal stress throughout, I feel this was an overall fun and successful semester. The processes we learned were obviously useful and the projects we did were entertaining. I think my favorite of the two projects was the ethnic beverage as it let me explore a culture other than my own. Our Skype sessions were very informative and reassuring. It’s also always nice to hear things from people other than your professor. Even things I didn’t enjoy completely, such as the sprints, helped push me to be a better designer. They let us work on other areas of design and work on expanding systems further than we have thus far. I find packaging to be a fun area of design and hope this isn’t my last brush with it.

Skype session with Blythe Magnuson (above) and round robin review of our food package designs (below)