Portfolio Andrea Bedoya

ANDREA BEDOYA DESIGN STRATEGIST

build a better society in social, “I believe in bringing design to economic and cultural aspects

”

CONTENT PROFILE

PROJECTS

DESIGN PROCESS

Areas the interest, profile, and background.

Projects mentioned in this portfolio are classified as follows: Work projects - Academic projects - Research

Design Process mentioned in this portfolio are classified as follows: Analysis - Idea generation - Design - Manufacturing - Written work

PROFILE Areas the interest, proďŹ le, and background.

design thinking passion discipline

open mind SMEs

social work

Perseverance

marketing focus creativity Perfection

innovation

Thinking outside the box

culture

inspiration

Development strategy

PROFILE

“Designing to built a better society�

Bachelors in Product Design Engineering with expertise in marketing and R&D (Research and development) areas. I am proactive, open-minded and creative, always looking to indentify opportunities and achievement solutions with and important content of inspiration and creativity. Im passionate about design thinking, innovation, and creativity. I believe in bringing design to build a better society in social, economic and cultural aspects. Currently, I am ďŹ nishing my Masters degree in Design Strategy and Innovation.

PROJECTS Projects mentioned in this portfolio are classiďŹ ed as follows:

Work Projects Branding Marketing

Academic Projects Social Innovation Product Design

Research SME Development Product Design Development Design Tools

Web page design

WORK PROJECT

Branding Design Nuva S.A.S 2011

Development of strategic ideas and solutions.

Brand design including web design, e-cards, brochures.

Individual Work

Brochure design

RESEARCH

Bachelor Graduation Project

EAFIT University 2009

“Development and application of tools for the design process and product development in SMEs of plastic sector in Antioquia, Colombia.”

Definition of strategic guidelines

Definition of the competitive advantages of the product

Projection of activities

Creating action plans

RESEARCH

Evaluation of relationships Anticipation of the future between areas of trhough three scenarios the company

Bachelor Graduation Project

“Development and application of tools for the design process and product development in 3 SME of plastic sector in Antioquia, Colombia.”

Twelve tools were developed and classified according to Circular Chaos Product Development Model.

Generation of ideas thinking about extreme characters

Redisegning of products

Generation of ideas spinning a roulette

The dark green logos on the left side picture, refer to tools that focus on the company’s internal analysis, the light green logos focus on the company’s external analysys, the pinks logos focus on the generation of ideas and finally, the orange logos focus on the external need analysis.

Group work: 2 people

User’s knowledge through their day to day

Identification of important Identification of opportunities points in the user’s interface by segmenting the market

RESEARCH

Design Tools Collection EAFIT University 2009

Collection of tools for design and product development used by well-known design consulting ďŹ rms.

These 93 cards were the basis for the development of my the bachelor gratuation project previously mentioned.

Group work: 2 people

ACADEMIC PROJECT

Help Manuel EAFIT University 2009

ACADEMIC PROJECT

Help Manuel

Project lead by the EAFIT University in Colombia and Tu Delft in Holland, based on the methodology of IDEO HCD. Students of the two parts work together in a process of social innovation for communities in the Bottom of the Pyramid in MedellĂ­n, Colombia.

Project with entrepreneurs in Medellin, Colombia

Project with residents of Santo Domingo neighborhood

Project with blackberry collectors of the village of Santa Elena

WORK PROJECT

Link Methodology between R&D and Marketing

Haceb Industry 2008

Development and implementation of a tool to connect the data obtained from market research and design speciďŹ cations.

The tool was developed based on PDS (Product design speciďŹ cation) and QFD tools Individual Work

RESEARCH

Research Project

“Construction of a Diagnostic methodology and Auditing in Processes New Product for SME’s Manufacturing Sector in Colombia”.

EAFIT University 2007 Review of tools used by design firms for diagnosis and audit processes of product development.

During this project, a game called Diagnosis was developed to ensure consistency in communication between people who are part of the design and product development of the company and who have been previously audited

Individual work

ACADEMIC PROJECT

Fixum

EAFIT University 2007 External ďŹ xator for tibia bone, To help doctor and patient to have a better interaction with the product.

Group work: 4 people

ACADEMIC PROJECT

Folka

EAFIT University 2006 Automotic chocolate machine, for families with conservatives traditions in Medellin (Colombia).

Design based in folkloric instrument in Colombia called Acordeon Group work: 4 people

ACADEMIC PROJECT

Oku

EAFIT University 2006 Urban vehicle whose referent is the eye.

Vehicle designed for the future, which is electric and light.

Group work: 10 people

ACADEMIC PROJECT

Kira

EAFIT University 2005 Removable handle polishing tool to allow multiple grip positions.

This tool was manufactured in CNC (computer numerical control).

Group work: 4 people

DESIGN PROCESS Design Process mentioned in this portfolio are classiďŹ ed as follows:

Analysis

Idea Generation

Design

Manufacturing

Written Work

IDEA GENERATION

Bachelor.

Graduation Project

With the aim of creating tools for the design process and product development in SMEs, a generative session with students,company employees, among others was lead.

The results helped to improve the tools development.

Generative sessions in Design Management Research EAFIT University 2009

IDEA GENERATION Tools designed in the proposed grade were tested and improved after several generative sessions.

Generative sessions in Design Management Research EAFIT University 2009

IDEA GENERATION

Help Manuel After analyzing various problems with entrepeneurs, with the inhabitants of Santo Domingo neighborhood and blackberry pickers, several brainstorming sessions were held to generate ideas and solutions Group Work: 20 people

ANALYSIS

Collage

ANALYSIS

StoryBoard

A storyboard was developed on how to make chocolate for understanding and analyzing the user’s relationship with the products involved.

DESIGN

Visual alphabet

To design Folka (chocolate) was used as a reference the accordion (musical instrument).

ANALYSIS

Collage

Collage on the visual referent of the product to be developed.

The eye was the referent for designing Oku (electrical car)

DESIGN

Visual alphabet

To design Oku (electrical car) the eye was used as a reference

DESIGN

Sketching

DESIGN

Sketching

DESIGN

3D Modeling

Finite element Analysis

Modelings done in group

MANUFACTURING

MANUFACTURING

Removable handle polishing tool was manufactured in CNC (computer numerical control) after have been modeled in Pro-E Engineer Software Program

WRITTEN WORK

Thank you Andrea Bedoya Echeverry abedoya1@gmail.com +447457011510 (UK) Twitter: andreabedoyae