ANDREA BEDOYA DESIGN STRATEGIST
build a better society in social, “I believe in bringing design to economic and cultural aspects
”
CONTENT PROFILE
PROJECTS
DESIGN PROCESS
Areas the interest, profile, and background.
Projects mentioned in this portfolio are classified as follows: Work projects - Academic projects - Research
Design Process mentioned in this portfolio are classified as follows: Analysis - Idea generation - Design - Manufacturing - Written work
PROFILE Areas the interest, proďŹ le, and background.
design thinking passion discipline
open mind SMEs
social work
Perseverance
marketing focus creativity Perfection
innovation
Thinking outside the box
culture
inspiration
Development strategy
PROFILE
“Designing to built a better societyâ€? Bachelors in Product Design Engineering with expertise in marketing and R&D (Research and development) areas. I am proactive, open-minded and creative, always looking to indentify opportunities and achievement solutions with and important content of inspiration and creativity. Im passionate about design thinking, innovation, and creativity. I believe in bringing design to build a better society in social, economic and cultural aspects. Currently, I am ďŹ nishing my Masters degree in Design Strategy and Innovation.
PROJECTS Projects mentioned in this portfolio are classiďŹ ed as follows:
Work Projects Branding Marketing
Academic Projects Social Innovation Product Design
Research SME Development Product Design Development Design Tools
Web page design
WORK PROJECT
Branding Design Nuva S.A.S 2011
Development of strategic ideas and solutions. Brand design including web design, e-cards, brochures. Individual Work
Brochure design
RESEARCH
Bachelor Graduation Project
EAFIT University 2009
“Development and application of tools for the design process and product development in SMEs of plastic sector in Antioquia, Colombia.”
Definition of strategic guidelines
Definition of the competitive advantages of the product
Projection of activities
Creating action plans
RESEARCH
Evaluation of relationships Anticipation of the future between areas of trhough three scenarios the company
Bachelor Graduation Project
“Development and application of tools for the design process and product development in 3 SME of plastic sector in Antioquia, Colombia.” Twelve tools were developed and classified according to Circular Chaos Product Development Model.
Generation of ideas thinking about extreme characters
Redisegning of products
Generation of ideas spinning a roulette
The dark green logos on the left side picture, refer to tools that focus on the company’s internal analysis, the light green logos focus on the company’s external analysys, the pinks logos focus on the generation of ideas and finally, the orange logos focus on the external need analysis. Group work: 2 people
User’s knowledge through their day to day
Identification of important Identification of opportunities points in the user’s interface by segmenting the market
RESEARCH
Design Tools Collection EAFIT University 2009
Collection of tools for design and product development used by well-known design consulting ďŹ rms. These 93 cards were the basis for the development of my the bachelor gratuation project previously mentioned. Group work: 2 people
ACADEMIC PROJECT
Help Manuel EAFIT University 2009
ACADEMIC PROJECT
Help Manuel
Project lead by the EAFIT University in Colombia and Tu Delft in Holland, based on the methodology of IDEO HCD. Students of the two parts work together in a process of social innovation for communities in the Bottom of the Pyramid in MedellĂn, Colombia.
Project with entrepreneurs in Medellin, Colombia
Project with residents of Santo Domingo neighborhood
Project with blackberry collectors of the village of Santa Elena
WORK PROJECT
Link Methodology between R&D and Marketing
Haceb Industry 2008
Development and implementation of a tool to connect the data obtained from market research and design speciďŹ cations. The tool was developed based on PDS (Product design speciďŹ cation) and QFD tools Individual Work
RESEARCH
Research Project
“Construction of a Diagnostic methodology and Auditing in Processes New Product for SME’s Manufacturing Sector in Colombia”. EAFIT University 2007 Review of tools used by design firms for diagnosis and audit processes of product development. During this project, a game called Diagnosis was developed to ensure consistency in communication between people who are part of the design and product development of the company and who have been previously audited
Individual work
ACADEMIC PROJECT
Fixum
EAFIT University 2007 External ďŹ xator for tibia bone, To help doctor and patient to have a better interaction with the product. Group work: 4 people
ACADEMIC PROJECT
Folka
EAFIT University 2006 Automotic chocolate machine, for families with conservatives traditions in Medellin (Colombia). Design based in folkloric instrument in Colombia called Acordeon Group work: 4 people
ACADEMIC PROJECT
Oku
EAFIT University 2006 Urban vehicle whose referent is the eye. Vehicle designed for the future, which is electric and light. Group work: 10 people
ACADEMIC PROJECT
Kira
EAFIT University 2005 Removable handle polishing tool to allow multiple grip positions. This tool was manufactured in CNC (computer numerical control). Group work: 4 people
DESIGN PROCESS Design Process mentioned in this portfolio are classiďŹ ed as follows:
Analysis
Idea Generation
Design
Manufacturing
Written Work
IDEA GENERATION
Bachelor. Graduation Project
With the aim of creating tools for the design process and product development in SMEs, a generative session with students,company employees, among others was lead. The results helped to improve the tools development.
Generative sessions in Design Management Research EAFIT University 2009
IDEA GENERATION Tools designed in the proposed grade were tested and improved after several generative sessions.
Generative sessions in Design Management Research EAFIT University 2009
IDEA GENERATION
Help Manuel After analyzing various problems with entrepeneurs, with the inhabitants of Santo Domingo neighborhood and blackberry pickers, several brainstorming sessions were held to generate ideas and solutions Group Work: 20 people
ANALYSIS
Collage
ANALYSIS
StoryBoard
A storyboard was developed on how to make chocolate for understanding and analyzing the user’s relationship with the products involved.
DESIGN
Visual alphabet
To design Folka (chocolate) was used as a reference the accordion (musical instrument).
ANALYSIS
Collage
Collage on the visual referent of the product to be developed. The eye was the referent for designing Oku (electrical car)
DESIGN
Visual alphabet
To design Oku (electrical car) the eye was used as a reference
DESIGN
Sketching
DESIGN
Sketching
DESIGN
3D Modeling
Finite element Analysis
Modelings done in group
MANUFACTURING
MANUFACTURING
Removable handle polishing tool was manufactured in CNC (computer numerical control) after have been modeled in Pro-E Engineer Software Program
WRITTEN WORK
Thank you Andrea Bedoya Echeverry abedoya1@gmail.com +447457011510 (UK) Twitter: andreabedoyae