Marketing and Business Management

Andy Campbell

Marketing Manager at Henderson Loggie Chartered Accountants

“Abertay was a great university to study at and I think it benefits from having small class sizes as you really get to know your lecturers. I felt like they cared about how you were getting on. That makes it much easier to ask for help when you need it. In terms of Dundee, it’s a fantastic city to be a student and has a great nightlife. 82 With everything that is happening with the waterfront project I know Dundee will thrive for many years to come and I’ll be back to visit as much as I can. “

Marketing and Business Management degrees at Abertay are flexible.

You tailor what you study to suit your own interests and career aspirations. Our Marketing and Business Management degrees are part of a larger portfolio of 12 courses covering Business, Accounting and Marketing.

The first two years covers a common curriculum including the basics of business, accounting, and marketing, meaning there’s the flexibility to swap between all of or some of the courses depending when you join.

This means you can shape what you want to learn. You’ll develop general accounting, marketing and business skills that you’ll use throughout your career.

Transferring between the courses is straightforward, so only apply for one of them.

BA (Hons) Marketing and Business Management

Choose our CIM-accredited Marketing and Business Management degree to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

You’ll learn how to develop marketing strategies, how to communicate effectively to consumers, and how to conduct research and analyse customer data. Focused squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever-changing world.

MODULES

Year 1

Introduction to Accounting Introduction to Marketing Managing People and Ideas Abertay 101 - Being Successful at Abertay Option*/MySuccess** Modules

Year 2

Business Analytics Project Management Researching Business Digital Marketing Principles Option module* CAREER PATHS PROFESSIONAL ACCREDITATION

The Chartered Institute of Marketing

• Advertising Account

Executive • Digital Marketer • Social Media Manager • Business Adviser • Event Manager

UCAS CODE: N500

DURATION: 4 years (full time)

Year 3

Digital Business Strategy Market Intelligence and Consumer Behaviour Customer Relationship Management Business in Society Brand Management Option modules

Year 4

Marketing Dissertation 1 Strategic Marketing Marketing Dissertation 2 Option modules

Advanced entry is available with appropriate qualifications. Please find further information on our website.

STANDARD ENTRANCE REQUIREMENTS Higher: BBBB A Level: CCC ILC (H): H3H3H3H3 International Baccalaureate: 28 BTEC Extended Dip: MMM

See page 176 for Minimum Entrance Requirements.

Please note: All modules shown in this booklet are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

*An option module is a module related to the main subject area. **MySuccess modules aim to introduce you to the expectations of university, successful student behaviours, growth mindset, your strengths, and your areas for development. ESSENTIAL SUBJECTS Literate subject (e.g. English).

For applicants with other qualifications please visit our website.

FULL COURSE DETAILS