Karelia magazine 2018 us

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US 2018

Flooring inspiration for beautiful homes


That forest feeling

The crispness when the fog lifts from the treetops. The sweet smell of pine, damp earth and bark after the rain. The stillness. Over the centuries, the people of the Nordic region have developed a special attachment to their forests, reflected in our fondness to use natural materials when we decorate our homes. We have learned that the best way to bring that forest feeling into our homes is to choose a hardwood floor.

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Karelia is a Finnish company with a long history of producing high quality hardwood floors for both public and residential areas. A Karelia floor is characterized by durability, longevity and beauty.

Since the begining, we have developed a strong feeling to preserve our forests. That is why we dedicate ourselves to finding the most environmental friendly ways to produce our floors.


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Your home – your reflection

Decorating your home is about creating an atmosphere that will make you feel at home. It is about surrounding yourself with things close to your heart and about combining elements that please your senses.

One of the most important of these elements is the floor. What the floor looks – and feels like – sets the tone for the entire interior. This is why the effort to find the right floor for your personal taste and needs should never be taken

lightly. After all, this is your home – so only the best should be good enough.

Karelia provides a wide range of high quality hardwood floors. So whatever your taste, you are likely to find a durable floor that will embellish your home for many years to come. If you have a vision of your perfect home, we have the knowledge and experience to make it happen.

Cool, calm and collected. Light floors create a serene and sophisticated backdrop, perfect for highlighting furniture and home accessories. They also enhance natural light, lending air and space to a room.

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Depth, warmth and exciting visual elements. These are some of the key features of Karelia’s smoked floors, available in rich, dark brown hues enhanced by our new smoking process.

Add coziness with a rustic floor. An old leather jacket. A well-worn armchair. Some things in life create an immediate sense of warmth and well-being. Our rustic floors are perfect examples of this. Ideal for both traditional and contemporary interiors, they combine high performance with an authentic worn in look. They come in two selections; the more dramatic Vintage selection and the Country floors with a more uniform look.

A modern twist on a classic pattern. We are proud to introduce a selection of Oak floors where the classic, Dutch pattern has been taken to new heights. The new floors feature three contemporary colors that reflect the intricate and sophisticated design of the floor, ranging from natural to grey and smoked.

COVER: OAK STORY 187 DOLOMITE NATURE OIL 5


Let there be light

OAK STORY 188 SUGAR

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7


OAK SUGAR 3S

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OAK FP 188 ELECTRIC LIGHT

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Bohemian rhapsody

OAK STORY 187 ALPINE

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OAK STORY 188 CREAMY WHITE

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OAK CREAMY WHITE 3S

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Natural harmony

ASH FP 138 SELECT VANILLA MATT

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ASH COUNTRY VANILLA MATT 3S

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ASH NATUR VANILLA MATT 3S

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Shades of sophistication

OAK FP 188 NATUR VANILLA MATT

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OAK FP 138 NATUR

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OAK SELECT VANILLA MATT 3S

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Classic elegance

OAK FP 188 NATUR

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OAK NATUR 2S

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OAK STORY 187 CASK

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Contemporary country

OAK STORY 188 PECAN

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OAK PECAN 3S

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OAK FP 138 NATUR ANTIQUE

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Rustic chic

OAK STORY 188 DACITE GREY

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OAK STORY 187 SMOKED CHARCOAL GREY

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OAK ROCK SALT 3S

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Modern warmth

WALNUT STORY 138 SPIRIT

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OAK SMOKED TRUFFLE NATURE OIL 3S

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OAK STORY 187 SMOKED TRUFFLE NATURE OIL

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Dark drama

OAK STORY 188 LIGHT SMOKED DOCKLANDS BROWN

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OAK LIGHT SMOKED MATT 3S

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OAK STORY 188 LIGHT SMOKED ROASTERY BROWN

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Modern classics

OAK TIME GREY

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OAK TIME NATURAL

A modern twist on a classic pattern. The new Dutch floors feature three contemporary colors that reflect the intricate and sophisticated design of the floor, ranging from natural to grey and smoked.

OAK TIME SMOKED

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Technical

Wood species

SOFT

MEDIUM

HARD

Merbau Ash Beech

Karelia hardwood floors are manufactured entirely from genuine wood. Wood is a living material, contracting and expanding in accordance with the seasons and changing climate conditions. It is essential for the frame structure of the boards and the wood materials used in the frame to limit these natural movements. The cross-directionally glued three-layer structure of Karelia boards effectively prevents the natural movements of wood resulting from humidity.

Oak

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A PERFECT CONSTRUCTION

Walnut Birch 3

2

WOOD HARDNESS 4

5

BOARD STRUCTURE 1. Five-layered finish or oil treatment 2. Selected wooden wear layer 3. Intermediate layer made of coniferous wood, with a crosswise grain direction with respect to the surface wood

The Brinell scale indicates the comparative hardness of different wood species. As a rule the higher the Brinell-hardness, the better the floor’s ability to withstand impacts, indentations and wear. In this table the average hardness degree of timber materials has been compared to wear surface of Karelia hardwood floorings.

4. Plywood end reinforcement 5. Layer of seamless coniferous plywood for base veneer

KARELIA PROFILOC 5G Karelia is now introducing the next generation joint system – Profiloc 5G – enabling easier and faster installation, as well as ensuring a stronger floor. The short ends of the boards are connected vertically, instead of at an angle, which makes installation much simpler. The contracting and expanding according to the seasons can create a huge amount of stress on the joints. The Profiloc joint has proved superior to traditional joints when it comes to withstanding this type of stress. Karelia floors with Profiloc 5G are just as easy to install as a glued down or floating.

1 2 3 Strip design You can choose your Karelia hardwood floor from three options: traditional 3-strip, 2-strip or 1-strip full plank hardwood floorings. The number of strips tells you how many parallel wood strip parts are used in the surface layer of the floor.

Ash

Birch

Beech

Oak

Merbau

Walnut

RESPECT FOR THE ENVIRONMENT Forests have always been highly respected in Finland. This respect is also reflected in the methods of Karelia. All our work is guided by strict adherence to our certifications, the ISO 14001 international environmental standard and the ISO 9001 quality standard. This ensures that every Karelia hardwood floor is produced with the utmost respect for nature and meets the highest quality standards. We source our wood from well-managed forests meeting the EU Timber Regulation. Most of the wood we locally source is Oak, Ash, Beech and Birch that grows in Northern and Central Europe. These are areas where the number of trees replanted exceeds the number of trees harvested. Karelia is PEFC certified, Programme for the Endorsement of Forest Certification. PEFC is the world’s largest forest certification standard, with over 700 million acres certified globally. The PEFC standard seeks to ensure that all of us can enjoy the environmental, social and economic benefits that forests offer. Certificate 86825-2010-AE-FIN-FINAS.

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CHANGING COLOR UV radiation affects the colors of hardwood floors. Color changes represent a natural process occurring in the surface of the wood boards. This does not, however, affect the finish or oil surface treatment of the boards. The hues characteristic of Oak, Birch, Beech and Ash turn darker, while Walnut becomes lighter. Merbau assumes a deeper, darker appearance due to the effects of light.


Design

The appearance of a wood floor not only depends on the wood species – it is also a matter of natural graining, strip design and surface treatments. Read more about the options below.

WOOD SELECTIONS

Select

Natur

Country

Vintage

Only the part of the tree with the most subtle colors and pattern is used. This selection consists of floors exclusively made of the most knot-free wood with the most even hues.

The grain pattern and hues are more prominent in the wood used for this selection. The natural patterns and shades will give your floor a character of its own.

For the Country selection, we have used wood with knots and bolder color variations, bringing a vivacious touch to your floor.

Vintage includes four 1-strip floors, ranging from light to dark. The heavily brushed surface is treated with a nature oil to enhance the grain and texture of the wood.

Brushing

Staining

Smoked

Story (beveled edge)

Brushing the surface highlights the natural structure of the grain and emphasizes the texture of the wood. Brushing effects vary, depending on the wood species. Brushes are made from different materials in varying levels of hardness, and brushing is often carried out along with other refining treatments such as staining and bevelling of edges.

Staining further enhances the wood’s natural color tones. It also allows us to apply new colors, thus completely transforming the appearance of the wood. Karelia offers a wide range of stained options – from the palest white, to rich charcoal shades.

Smoking is an old technique used for treating wood floors, typically Oak, to bring out darker shades, while the sapwood remains light. The color can be different within the boards due to tanine concentrations.

Beveled edges give the floor a distinct look. We offer a number of floors with a bevelled edge finish.

Nature oil treatment

Silky oil treatment

Finishes

Stonewashed

The Nature oil treatment gives the floor an authentic and beautiful look and feel. Quickly absorbed by the surface, the oil enhances the wood´s natural texture and graining and adds a slightly higher contrast, enriching warm nuances.

The Silky oil treatment protects and preserves the natural appearance of the wood. The oil creates a surface that shines with warmth and adds a silky luster to your floor.

Finishing gives a hardwood f loor a durable, long-lasting protection. Our gloss finish gives the f loor a shiny, polished look, while the silk matte finish complements the wood’s character by accentuating its natural structure. The subtle finish of the matte finish produces an untreated, bare wood look.

Stonewashing is a method where the surface of the hardwood floor is first wire brushed, then treated with tinted oil and finished with clear oil. Stonewashing accentuates the grain structure of the wood, while tinted oil gives the floor a unique appearance.

SURFACE TREATMENTS

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Collections

The choices are plenty, but the decision-making can still be daunting. By dividing our range into clear collections, we aim to guide you already in the beginning. Take a look, choose the direction that best defines your personality – and let your inspiration fly.

Karelia Impressio collection consists of 1-strip Oak hardwood floors characterized by different types of special treatments to create dramatics looks. They combine innovative product design and interior decoration trends.

IMPRESSIO Collection DRAMATIC EXPRESSIONS

B 1 OAK FP 188 AGED STONEWASHED IVORY

B 3 OAK AGED STONEWASHED IVORY 3S

URBAN SOUL Collection EDGY HARDWOOD FLOORS

C 1 OAK STORY 188 LIGHT SMOKED DOCKLANDS BROWN

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C 1 OAK STORY 188 LIGHT SMOKED ROASTERY BROWN

H 1 OAK STORY 187 SMOKED SANDSTONE NATURE OIL

L 3 OAK SMOKED SANDSTONE NATURE OIL 3S

The Urban Soul collection is a collection of unique and edgy hardwood f loors, drawing inspiration from the rhythms and movements of urban centres. Elements found in the city environment have lent their name and urban air to these planks, which will lend an urban feeling to your home.

K 3 OAK LIGHT SMOKED MATT 3S

J 1 OAK STORY 187 SMOKED CHARCOAL GREY


Tradition meets contemporary in the Time collection, which features a series of Oak floors. Contrast your modern interior with a traditional Dutch pattern floor, a true classic of Oak hardwood floors.

TIME Collection TRADITIONAL CONTEMPORARY

NEW

NEW

G 3

NEW

G 3

OAK TIME GREY

G 3

OAK TIME NATURAL

OAK TIME SMOKED

This collection is a tribute to the famous Nordic light. A light floor adds space, air and a floating feeling to any interior. Use it to enlarge a small space – or to add even further dimensions to a large space. The Light collection includes Oak and Ash wood floor, with colors ranging from ethereal white to steely grey.

LIGHT Collection NORDIC LIGHT TRIBUTE

NEW

B C 1

K 3

OAK STORY 188 SUGAR

C 1

OAK SUGAR 3S

NEW

K 3

OAK FP 188 ELECTRIC LIGHT MATT

C 1

OAK ELECTRIC LIGHT MATT 3S

NEW

L 3

J 1

OAK DOLOMITE NATURE OIL 3S

Silky oil

Matte

H 1

OAK STORY 187 ALPINE

Nature oil

Silk matte

Brushing

Stained

OAK FP 188 SHADOW GREY MATT

Handscraped

OAK CREAMY WHITE 3S

NEW

K 3

B C 1

OAK STORY 187 DOLOMITE NATURE OIL

L 3

OAK STORY 188 CREAMY WHITE

Smoked

OAK SHADOW GREY MATT 3S

Beveled edges 47


Few things hold as much beauty and promise as a tree about to unfold its leaves in spring – especially after a long, polar winter. The light, green foliage and the straight trunks of the Birch, Ash and Beech trees all belong to our most cherished wood species. This collection highlights the most spectacular and special features of these species.

POLAR Collection SPRING FEELINGS

A 1 ASH FP 138 SELECT VANILLA MATT

B 3 ASH COUNTRY VANILLA MATT 3S

A 1 ASH FP 138 COUNTRY VANILLA MATT

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NEW

B 3 BIRCH NATUR MATT 3S

K 3 BEECH NATUR MATT 3S

MISTY MORNINGS

A 1

B 3 ASH NATUR ARCTIC 3S ASH NATUR VANILLA MATT 3S

NEW

K ASH 35 STORM MATT

B C 1 OAK FP 188 NATUR NEW ARCTIC

B 3 OAK SELECT NEW ARCTIC 3S

I

2

OAK NATUR VANILLA MATT 2S

A 1 OAK FP 138 NATUR VANILLA MATT

NEW

B 3 OAK SELECT VANILLA MATT 3S

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B 3 ASH NATUR 3S

The hazy, greyish light slowly emerging over the horizon as the sun rises has inspired this collection of Oak floors. As the name suggests, a floor from the Dawn collection could also breathe new life into your home. The soft and muted colors will create a harmonious backdrop to any interior decoration style.

DAWN Collection

OAK FP 138 NATUR NEW ARCTIC

B ASH STORY 188 STORM MATT

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ASH NATUR VANILLA MATT 2S

B 3 OAK NATURAL VANILLA MATT 3S

B C 1 OAK STORY 188 NATUR BRUSHED TOFFEE MATT

B 3 OAK NATURAL NEW ARCTIC 3S

A OAK 138 COUNTRY VANILLA MATT

B C 1 OAK FP 188 NATUR VANILLA MATT


If you are seeking balance in your home, take a closer look at the Libra collection. It contains a range of natural Oak wood floors that will create a neutral, yet warm framework to offset your personal style. The timeless elegance of these floors means that they will survive all trends and create balance in your home for a long time to come – even when you want to change everything else.

LIBRA Collection BALANCE YOUR HOME

A 1

B C 1

OAK FP 138 NATUR OAK FP 138 NATUR MATT

B 3

I

OAK FP 188 NATUR

B C 1

B 3

B 3

OAK NATUR PRO 3S

A 1

OAK NATURAL 3S OAK NATURAL MATT 3S

OAK FP 138 COUNTRY

J 1

OAK STORY 188 NATUR BRUSHED MATT

OAK SELECT 3S OAK SELECT SILKY 3S OAK SELECT MATT 3S

2

OAK NATUR 2S

OAK STORY 187 CASK

Add some warmth to you home, heart and soul with a floor from the Spice collection. With various surface treatments we've managed to bring out extraordinary shades and tones from Oak floor. No matter which one you choose, they will all spice up your life.

SPICE Collection HEART AND SOUL

A 1

B 3

OAK FP 138 NATUR ANTIQUE

H 1

Nature oil

H 1

OAK STORY 187 SMOKED BARREL

L 3

OAK STORY 187 SMOKED TRUFFLE NATURE OIL

OAK SMOKED TRUFFLE NATURE OIL 3S

K 3

OAK STORY 188 PECAN

Silk matte

J 1

OAK SMOKED ALMOND NATURE OIL 3S

C 1

OAK STORY 188 SMOKED ALMOND NATURE OIL

Silky oil

L 3

OAK ANTIQUE 3S

OAK PECAN 3S

Matte

Brushing

Stained

Handscraped

Smoked

Beveled edges

Multiple surface choices 49


The soft, shiny surface of wet soil has inspired the Earth collection, including floors of richly colored wood species such as Walnut and Merbau. They contribute to creating a luxurious and sumptuous feeling in your home, complimenting a classic and traditional interior – or contrasting a contemporary style.

EARTH Collection WARM AND SOFT

A 1

B 1

MERBAU FP 138

I

MERBAU FP 188

2

B 3

MERBAU NATUR 2S

MERBAU 3S

A 1 WALNUT STORY 138 SPIRIT

B 3 WALNUT SELECT 3S

A gray floor makes a strong statement in an interior. And no matter what your style is – be it traditional or modern – the impression will be elegant. It will also help you to create contrasts in you home.

MIDNIGHT Collection STRONG STATEMENT

NEW

A 1 OAK FP 138 ROCK SALT MATT

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NEW

B C 1 OAK FP 188 ROCK SALT MATT

NEW

B 3 OAK ROCK SALT MATT 3S

C 1 OAK STORY 188 DACITE GREY

L 3 OAK DACITE GREY 3S

B 3 WALNUT COUNTRY 3S


Karelia’s Saima Design collection reflects the solemn beauty of the Finnish Birch forest. The collection has been inspired by a number of outstanding Finnish designers and architects, including Aino and Alvar Alto, sharing the vision to combine beauty with functionality. The Alto's favored using Birch for their designs.

SAIMA Collection THE FINNISH SPIRIT

B 1

B 1

SAIMA CLASSIC (PROFILOC)

SAIMA LUMI (PROFILOC)

PLANK SIZES

A

78 3/4" x 5 3/8" x 9/16"

G

95 1/2" x 7 13/16" x 5/8"

89 1/4" x 7 3/8" x 5/8"

B

89 1/4" x 7 3/8" x 9/16

H

C

78 3/4" x 7 3/8" x 9/16"

I J K L

Silk matte

Matte

Stained

Brushing

Beveled edges

95 3/8" x 7 7/8" x 5/8"

95 1/4" x 7 3/8" x 5/8"

95 3/8" x 7 7/8" x 9/16"

95 3/8" x 7 7/8" x 9/16"

Our product lines are subject to ongoing change. Also, color reproduction within the magazine cannot be guaranteed, due to limitations in print technology. We, therefore, recommend that you visit your stockist to determine exact grain patterns and shades.

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6862117US  PLEASE RECYCLE AS WASTE PAPER AFTER USE  PRODUCTION: SUPERLATIV AND NORDIC MORNING – PHOTO: DOGMA STUDIO/MÅRTEN GULLSTRAND, CHARLIE BENNET – REPRO/RETOUCH: LENORD

Karelia 940 Centre Circle Suite 1000 Altamonte Springs Florida 32714 USA Phone +1 800 800 5247 www.kareliafloors.com


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