Say it loud1

Foundation Art & Design Assignment Brief Edexcel BTEC Level 3 Foundation Diploma in Art & Design (QCF) Student Name: Tutor/s Name:

Didi Baldwin Fine Art Critical Practice

Unit/s:

Unit 5: Personal Experimental Studies in Art and Design Unit 6 : Extended Media Development in Art and Design

Project Title:

Say it Loud

Date set:

14/01/11 – 21/01/11

2 week project.

Interim assessment: 21/01/10 Assessment Date:

Easter

Jenny Holzer

Project Brief, Aims & Objectives:

"Art belongs to the masses, not only in galleries or museums. I take my art to the street in order to make my voice heard by all people, regardless of race or gender. Art plays a subversive role in society, offering an alternative narrative to the dominant culture. With this project, as with all of my art works, I hope to initiate a dialogue in the community, not only about political issues, but also about the assumption that art and politics do not mix."

Karen Fiorito Aims: To explore direct ways to communicate a large scale message through the manipulation of text and image.

On completing this project you will have gained insights in how to communicate a message through visual means Objectives: Produced a finished outcome in the form of a collage presented as a colour photocopy, or computer print out.

The nature of a billboard is for it to be un-apologetically in your face, for it to grab your attention and your intrigue as well as to communicate an opinion which needs to be concise and visually striking. Therefore this brief is giving you the opportunity to say something you have never had the liberty to say before.

Your subject could be political, poetic, confrontational, conversational, informative, questioning, subversive, extraordinary, beautiful, etc. and of course totally unique.

You are to present your own personal opinion either through the manipulation of an image / piece of text or through the creation your own unique visual. You are required develop work and realise an outcome(s) that shows a personal approach therefore communicating something which is important to you.

Though looking at artists work you will discover, research and apply artists’ techniques and ideas, relating them to your own.

WHAT DO YOU WANT TO COMMUNICATE To begin with you should mind-map what is important to you and experiment with possible ways of communicating this through text and image or as separate components.

Experiment with your own writing, montage, drawing and compositions.

What do you have an opinion about What would you like to say but never had the courage What makes you angry What makes you happy Where would you like to be if you weren’t here "I wanted to make a figure that I hadn't seen before--one that acted as a question mark that prompted both me and the viewer to ask: Who is it? What is it? Why does it exist? ....”

Laylah Ali “I was in the mood to make a . . . reflection of my confusion with the current political landscape. Matthew Barney Produce a worksheet of ideas that includes a whole range of possibilities and approaches.

Explore your ideas through experimenting with slide projectors or an overhead projector, Some questions to ask yourself. Does your image communicate in the most direct way?

Could it be more controversial, more beautiful or more poetic? Experiment with all possible ways of communicating your idea. Be cryptic, conceptual, graphic or photographic. Would combining some of these elements make your image more inventive.

Where and how will this information be delivered. Will it be in a permanent fixture similar to a typical billboard, a neon or might it be ephemeral like a projection e.g. in bus shelters, on waste land, on to a famous building, or floating in the middle of the Thames.

Present your ideas in the form of a visual and/or text.

Materials & Equipment:

Resource Requirements: As required with the development of the idea

Outcomes for Assessment: Photograph/s of outcome mounted on A1 sheet Moleskine: Reflective entry, including an exploration of the issues surrounding group work Assessment Criteria: In order to pass this unit, you need to demonstrate that you can meet all the learning outcomes for the unit. The assessment criteria for a pass grade (below) describe the level of achievement required to pass this unit.

To achieve a pass grade you must show that you are able to:

Unit 5

Unit 6

P1 P2 P3 P4 P5

explore materials, processes and techniques safely [IE] record experimental outcomes [IE, CT] evaluate creative intentions [CT, RL] research materials, techniques and processes [RL] prioritise own work and meet deadlines. [SM]

P1 research and select appropriate media [IE, EP] P2 utilise selected media development of own work [IE, CT, EP] P3 produce outcomes which confirm and extend own ideas [CT, RL, SM] P4 use selected media to explore and express a creative intention [IE, CT] P5 use an extended range of media, techniques and processes safely [IE, CT] P6 use media, techniques and processes to a professional level [SM] P7 analyse and reflect on progress of ideas, experimental work and technical processes. [RL] PLTS (Personal Learning and Thinking Skills): This summary references in the brackets the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

Key IE ‒ independent enquirers RL ‒ reflective learners SM ‒ self-managers CT ‒ creative thinkers TW ‒ team workers EP ‒ effective participators