What is KC?
Fountains?
Barbecue?
Kansas City is more. Kansas City is a diverse mashup of new ideas, American creativity, grass roots movements, and cultural traditions — all sharing a unified vision, yet it is largely defined by food and fountains. Kansas City is the also the most geo-central major market in the nation, at the intersection of four interstate highways, making it one of the most welcoming and accessible metros in the United States, but we celebrate our dividedness. Kansas City is...
Every fo Every
ything or yone.
The Metro contains 15 counties & 167+ cities & suburbs, not to mention many other contiguous cities and counties that are associated with it. All in all, Kansas City hosts around 2.34 million people across 2 states, all with unique interests and expertise.
What’s the problem?
Residents and visitors are confused about what cities are part of the metro, how they are connected, and what makes the metro special.
The Kansas City Metro area doesn’t have a unified identity that residents across counties can take pride in together.
No clear connection between cities.
Diversity is not represented.
Confusion and competetion between KCK and KCMO.
No consistency between identities.
Let’s fix it.
Unify Kansas City is all mixed up. The local government and tourism identities must be consolidated to create consistency between city programs and tourist perceptions. With a true identity system, the Metro would be well represented as a whole and have the ability to represent individual cities and programs.
Educate The KC Metro also needs to educate outsiders about its diversity so that it creates a point of pride for residents. KC should be defined in a way that doesn’t lump everyone together while maintaining its authenticity. And it must unite residents from all the cities of the Metro so that any one of them would be proud to say “I’m from Kansas City”.
Culture
Community
Industry
Innovation
Benefit: A unified city that is honestly represented. Mission: To establish positive connections between cities within the Metro and to change the perception of Kansas City. Vision: Kansas City is understood as a diverse metro and residents are proud. Positioning: Big city opportunities. Small town values. Styling: Inviting Diverse Authentic Progressive Friendly Smart Values: Is proud Is accepting Is honest Is devoted
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will be the only hat unifies and it contains for dents & curious want to underC is in a time of cessibility and ues.
Welcome to
Kansas City.
Accessibility
Diversity
Culture
Bett toge Community
Innovation
Authenticity
Industry
Quality
tter ether.
Logo A Greater
Accessibility
Culture Community Industry Innovation
Aspirations
Diversity
Modern but without excess, the logo is made up of several unique pieces that come together to create something new and exciting. The lines are reminiscent of Kansas City’s many highways providing access and connectedness to its visitors and residents. “Greater“ not only speaks to the size of the Metro, but also its aspirations to be something better.
Inverted
1 Color
25px 50px 75px
With Pattern
Typeface A Greater
Greater is a titling typeface based off of the equally unique Museo by exljbris Font Foundry. Like the logo, Greater uses many separate lines and angles forming each distinct letter to represent the diversity and connectedness of Kansas City. The unusual serifs allow for an infinite number of creative ligatures that create even more kinship between the letterforms.
BBQ DIVERSE CONNECTED AUTHENTIC ACCESSIBLE
MO
Signage
Environmental Design
“Better Together” Campaign
FOUNTAINS
BET T ER TOGET H E R
BBQ BALLET
BET T ER TOGET HE R
THOMAS HART BENTON TACOS
B ET T ER TOGET HE R
LIVESTOCK LIFE SAVING MEDICINE B ET T ER TO GET H E R
PLAZAS
B ET T ER TO GET H E R
JAZZ JUMBO JETS B ET T ER TO GET H E R
ROLLING HILLS ROLLER COASTERS B ET T ER TO GET HE R
WILD PITCHES WIND FARMS B ET T ER TO GET H E R
2015 World Series Champions?