Knoller Design Brief

PUBLICATION & EDITORIAL DESIGN SPRING 2013

DESIGN BRIEF

KNOLLER

CONCEPT Knoller is a literal translation of the Internet to print.

But unlike the internet as it exists, Knoller only covers unique, interesting, and entertaining topics that are applicable to you, and we present all this information in an uncluttered and

TRENDING TOPICS

tangible form that can be easily navigated and archived month to month.

CURRENT MOVEMENTS

This printed version of the internet would be for social media

VIRAL HAPPENINGS

enthusiasts looking for deeper explanations of trending topics, or for social media users that feel out of the loop.

The only existing social media magazine focuses on the way one can use social media to better their business or personal goals. Pop culture magazines focus on broad issues; regurgitating the same stories across the board. Our magazine would fall somewhere between those two, exploring the entertaining side of social media and only covering unique and interesting topics that are found through it.

UNIQUE MEDIA NEW ADAPTATIONS

This printed version of the internet would be for social media enthusiasts looking

“KNOLLING”

for deeper explanations of trending topics, or for social media users that feel out of the loop.

Knolling is the process of arranging like objects in parallel

The only existing social media magazine focuses on the way one can use social

or 90 degree angles as a method of organization. The term

media to better their business or personal goals. Pop culture magazines focus on

was first used in 1987 by Andrew Kromelow, a janitor at

broad issues; regurgitating the same stories across the board. Our magazine

Frank Gehry’s furniture fabrication shop. At the time, Gehry

would fall somewhere between those two, exploring the entertaining side of social

was designing chairs for Knoll, a company famously known

media and only covering unique and interesting topics that are found through it.

for Florence Knoll’s angular furniture. Andrew Kromelow would arrange any displaced tools at right angles on all surfaces, and called this routine knolling, in that the tools were arranged in right angles—similar to Knoll furniture. The result was an organized surface that allowed the user to see all objects at once. The American sculptor Tom Sachs spent two years in Gehry’s shop as a fabricator and adopted use of the term from Kromelow. He described the term in the following steps:

BULLET II: ALWAYS BE KNOLLING · Scan your environment for materials, tools, books, music, etc. which are not in use. · Put away everything not in use. If you aren’t sure, leave it out. · Group all ‘like’ objects. · Align or square all objects to either the surface they rest on, or the studio itself.

KNOLLER Manifesto: SCAN THE INTERNET PUT AWAY EVERYTHING NOT IN USE GROUP ALL OBJECTS WE LIKE

Tagline: THE INTERNET, ORGANIZED

Trim Size:

DESIGN TEAM Anthony Schmiedeler (AD) Caleb Newberg Lori Novak

8.264’’ x 11.694’’

Madison Twombly

LOGO

Reverse or Rewind mark symbolizes the act of taking the something contemporary, the internet, and bringing it back to the ways of the old, a printed monthly magazine.

The counter also alludes to the lettter K, for Knoller

KNOLLER

Futura Extra Bold

TO SUGGEST DIFFERENT

COLLECTED

AUSTERE

OPEN

GENIUNE

IMAGINATIVE

RELAXED

ABRASIVE

GAME-CHANGING

FORWARD

OBSERVANT

SPARE

CAPTIVATING

WISE

COOL

ADVANCED

PLEASANT

TACTFUL

INSPIRATIONAL

RELAXED

AMUSING

CURRENT

UNIQUE

FUNNY

TEACHING

COLORFUL

MATURE

INFORMED

CONCISE

VIBRANT

BUT STILL QUIRKY

RICH

DEFINED RELAXED

not strict; easy; informal:

COOL

The best way to say something is neat-o, awesome, or swell.

UNIQUE

not typical; unusual.

CONCISE

brief in form but comprehensive in scope;

OPEN

relatively free of obstructions to sight,

SPARE

scanty or scant, as in amount or fullness. movement, or arrangement.

CURRENT

new; present; most recent:

INFORMED

having or prepared with information or knowledge; apprised

TARGET DEMOGRAPHIC Kellen Neilsen is a 23-year-old self-proclaimed free spirit. She’s a senior at The University of Texas. Even though she should be graduating in May, Kellen has yet to declare a major. It’s too big of a commitment and that it would mean succumbing to the “real world” full of jobs and early mornings rather than late nights and social events.

Her family and childhood friends live in Arkansas, but she also has ties in London from a study abroad trip her sophomore year. It’s for these reasons and many others that she is a social media junkie: another being wardrobe inspiration. Kellen shops mostly online, on sites like Shop Bop and stores she finds via links on Pinterest and Tumblr. She’s very picky and likes to own things other people don’t. She is currently listening to Bombay Bicycle Club and The XX.

One of Kellen’s passions is photography. She loves how photographs are captured memories that you can have forever and that don’t just live in your head. Through her picture taking and

Ages 18-35+ Gender neutral

social media, Kellen documents just about every second of her life and loves to be one step ahead of everyone else.

High school seniors to young professionals

THE WORLD OF OUR READER Facebook & Twitter These are the heavyweights of the social media world. Facebook has 1.06 billion active users per month. Its relatively minimalistic, picture heavy with a super friendly vibe. It’s active and mobile. Twitter was the fastest growing social media platform last year. Its a “microblogging” website where people voice their opinions in bite-size chunks. Its perfect for the shrinking attentionspans of our newer generations.

Urban Outfitters Social Media is the definition of trendy. And so is urban outfitters. It captures a good (younger)chunk of our target audiencec. The things they sell are cheeky, witty and stylish.

You can hang out there and read interesting books while your girlfriend shops.

Wired magazine Wired is a more informational, techy, geeky magazine suitable for younger and older (30-50) audiences. It stays up to dateand is a great resource for audiences who like new technology and want to improve their tech-lives.

OUR HERO A Tumblr Famous person is someone that is very aware of their online presence. They work hard to be current, knowing what’s trendy so that they can please their followers and have the opportunity to gain more, however, they do not acknowledge that they’re thirsty for followers, because to do so would be very uncool.

However, a Famous Tumblr’er is actually cool because they have tons of followers and are able to set trends themselves, further boosting their self esteem.

RESPONSE Being young, dumb, and into fun, Knoller’s audience is likely to respond to funny and lighthearted explanations of social media phenomenon as well as further investigation and in-depth infor-

LIMITED FORMAT

mation about events and movements concerning the youth.

They will appreciate a clean layout, limited color palette, and

DYNAMIC LAYOUT

contemporary typography, similiar to modern blogs and “tumblr” style. Poppy, exciting colors will draw them in and

COMPELLING COLORS

keep them interested.

EDGY TYPOGRAPHY

Photos and illustrations taken directly from the internet will be

ICONIC ELEMENTS SIMPLE NAVIGATION

recognizable and captivating. We will exaggerate these elements to keep them seperated from their on-screen counterparts and set us apart from other illustrated magazines.

The elements on the page will be arranged in a “knolled” fashion to remind the readers who we are and to keep the information organized, yet dynamic.

MAGAZINE CONTENT Departments FOLLOW THE KNOLLER - Our Top 4 GIFSET - A Set Of Gifs, From Us To You KNOLLOGRAMS - Instagram’s Best THE CUTTING EDGE - What’s Next

Features BONNAROO BUZZ - The (Internet) Event Of The Summer #IFIHADGLASS - How Google Glass Will Change The World THE RISE AND FALL OF THE HARLEM SHAKE- Thanks For The Meme-Ries HILTON MAGIC - How A Dunk Turned To Death Threats

COLOR PALETTE

OUR COLOR (DEPARTMENTS, MANIFESTO, SUBSCRIPTION, ETC.)

FEATURE COLORS CHANGE EACH MONTH SPOT COLOR PULLED FROM CORRESPONDING STORY

C: 91

C: 0

C: 57

C: 74

C: 0.5

M: 52

M: 58

M: 83

M: 23

M: 15

Y: 36

Y: 19

Y: 3

Y: 57

Y: 82

K: 12

K: 0

K: 0

K: 3

K: 0

ILLUSTRATION PALETTE

We edited our images to appear pixelated, and added some pixel-like elements to some images as well. We used vertical text elements, vertical pictures, and the Knoller Triangle often throughout the magazine.

THE INTERNET, ORGANIZED.

FINAL COVER

RISE AND FALL OF THE HARLEM SHAKE #IFIHADGLASS BONNAROO BUZZ #HILTONMAGIC

KNOLLER

GIFSET KNOLLOGRAMS FOLLOW THE KNOLLER THE CUTTING EDGE

MARCH 2013

1 SCAN THE INTErNET

PUT AWAY EVErYTHING NoT IN USE

GroUP ALL oBJECTS WE LIkE

Diecut reveals first page with manifesto.

Knolled items would change monthly

THE GRID Informal and irregular with extreme margins to reflect the Knoller style.

Page Specifications: spread dimensions: 16.582 in x 11.694 in page dimensions: 8.264 in x 11.694 in

TOP: 12p0

INSIDE GUTTER: 6p

OUTSIDE: 3p3.6

COLUMN: 5p9

BOTTOM: 3p3.6

GUTTER:1p

be awkward.

But its all good, even 50 cent can

grind it out.

with an open palm, you gotta just

when your pound gets matched up

that handshakes can be tricky, but

treat. Any bro who's a bro knows

really, this little batch is quite the

similar those two words are. But

ward with the absurd. Notice how

This month we're mixing the awk-

THE BEST OF @NEWYORKCITY

THE BEST OF INSTAGRAM

@EYEMEDIA

1,325,294 FOLLOWERS

232 PHOTOS

PAGE NUMBER #IFIHADGLASS

DEPARTMENT STYLE GUIDE

DEPARTMENT FLAG DEPARTMENT TITLE

WAL B AU M B O L D I TA L I C, 8 P T KN O L L E R B L U E

FU TU R A E X TR A B O L D , 71 PT, -20 T R A CK I N G V E RTIC AL LY O R IE N T E D W HITE O N KN O L L E R B L U E

TITLE NO.2

DEPARTMENT SUBTITLE DEPARTMENT BODY TEXT DEPARTMENT CAPTIONS

FU TU R A E X TR A B O L D , 31 PT, 41 P T L E A D V E RTIC AL LY O R IE N T E D

WAL B AU M B O L D I TA L I C 14 PT W HITE

FU TU R A B O O K, 8 PT, 16 P T L E A D HO R IZ O N TAL LY OR VE RT I CA L LY O R I E N T E D

FU TU R A B O L D, 1 0 PT — KN O L L E R B L U E WAL B AU M B O L D I TA L I C, 10 P T

TITLE

DEPARTMENT

DEPARTMENT OPENER SAMPLE

22

GIFSET

11

Chromebook Nothing but the web

on following spread

GIFSET

knolled items continue be awkward.

But its all good, even 50 cent can

grind it out.

with an open palm, you gotta just

when your pound gets matched up

that handshakes can be tricky, but

treat. Any bro who's a bro knows

really, this little batch is quite the

similar those two words are. But

ward with the absurd. Notice how

12 GIFSET

Diecut mimics cover,

A SET OF GIFS FROM US, TO YOU

13

This month we're mixing the awk-

DEPARTMENT INTERIOR SAMPLE

PAGE NUMBER

believe my ears”

7 Feb, American firemen turn into Spider-Man and a giant chicken.

#IFIHADGLASS

TITLE

THANKS FOR THE MEME-RIES ...

“I couldn’t

Al B could never have predicted the spectacular style in which the dance might come back – courtesy of the five Australian teenagers, known on YouTube as the Sunny Coast Skate. Their comedy music video, like all its 30-second imitations, begins with the shout of “Con los terroristas!” – Spanish for “With the terrorists!” – and one person, dressed in a helmet, dances alone while others in the room sit around looking oblivious.

FEATURE STYLE GUIDE

FEATURE FLAG

WAL BAU M BO L D ITA L IC , 8 P T C O L O R C O RR E S P O N D IN G T O F E AT UR E

FEATURE OPENING

F U L L BL E E D PH O T O

FEATURE OPENING

F U TU RA E XTRA B O L D , 3 1 P T, - 2 0 T R A C K IN G

HEADLINE FEATURE

C O L O RS C O R R E S P O N D IN G T O F E AT UR E

WAL BAU M BO L D ITA L IC , 1 8 P T

SUBHEAD FEATURE BODY TEXT

F U TU RA BO O K , 8 P T, 1 6 P T L E A D F I RS T L I N E E X T E N D E D W ID E F I RS T WO RDS = WA L B A U M B O L D ITA L IC 8 P T

FEATURE

F U TU RA BO L D O B L IQ U E , 1 2 P T, 1 8 P T L E A D

PULL QUOTE

F U TU RA BO L D O B L IQ U E , 1 9 P T, 2 9 P T L E A D C O L O R C O RR E S P O N D IN G T O F E AT UR E V E RTI C AL LY O R IE N T E D , S P L IT B E T W E E N B O D Y

FEATURE CAPTION

F U TU RA BO O K , 7 P T, 1 6 P T L E A D

FEATURE OPENING SAMPLE

25

24

THE RISE AND

FALL

OF THE HARLEM SHAKE

FEATURE INTERIOR SAMPLE

27

26

THE RISE AND FALL

THANKS FOR THE MEME-RIES . . .

It may look like an uncoordinated display of flailing arms and wriggling torsos, but that has not stopped the Harlem Shake from

becoming an internet phenomenon, watched by more than 700 million people around the world in just one month. On 2 February, the first comedy video featuring five Australian teenagers dancing wildly around a room to a track called “Harlem Shake” was uploaded to the video-sharing

Harlem as the “Al B”

site YouTube.

Since then, the Norwegian army, a group of American firemen, and even Snoopy and the Peanuts gang have produced their own versions.

The moves have even been performed as a flashmob on a plane, thanks to an enterprising Colorado ultimate Frisbee team. But the globespanning internet meme would never have existed were it not for a drunk who wandered on to a New York basketball court in the 1980s.

The dance became known around

Feb 2nd, The original, in an Australian schoolkid's bedroom

Al B – full name Albert Leopold Boyce – died of heart failure in 2006 aged 43, after years of drinking heavily, but, in his prime, he was known for creating the Harlem Shake dance move.

He used to perform it as part of the half-time entertainment show in basketball tournaments at Rucker Park, New York.

His 69-year-old mother, Sandra Boyce, told a New York newspaper: “When Al was dancing, we told him try to put a patent on it.” Family friend Tony Arias, said: “He would be drunk, and when you went to get him off the court he would start laughing and performing the shake.”

The dance became known around Harlem as the “Al B”, but it was not long before local teenagers picked it up and it was renamed the Harlem Shake. Since then it has inspired a club track of the same name.

SPREAD THUMBNAILS 2

CONTRIBUTORS

Anthony Schmiedeler

1

MARCH 2013 THE INTERNET, ORGANIZED.

TRENDING TOPICS

VIRAL HAPPENINGS

CURRENT MOVEMENTS

UNIQUE POSTS

NEW ADAPTATIONS

SCAN THE INTERNET

Lori Novak PUT AWAY EVERYTHING NOT IN USE

RISE AND FALL OF THE HARLEM SHAKE #IFIHADGLASS BONNAROO BUZZ #HILTONMAGIC

KNOLLER

Knoller is a literal translation of the Internet to print.

But unlike the internet as it exists, Knoller only covers unique, interesting, and entertaining topics that are applicable to Caleb Newberg

you, and we present all this information in an uncluttered and tangible form that can be easily navigated and archived month

GROUP ALL OBJECTS WE LIKE

to month.

So if you're looking for a deeper explanation of trending topics or you're a social media user that feels out of the loop, this is the mag for you.

GIFSET KNOLLOGRAMS FOLLOW THE KNOLLER THE CUTTING EDGE

Anthony

Anthony 8

7

Lori

9

Anthony

Madi Twombly

4

MARCH 2012

6

24 - 33

42 - 49

BONNAROO

34 - 41

I AM NOT A HUMAN BEING II

HILTON MAGIC 50 -57

GOOGLE GLASS

16

60

LIL WAYNE

12

64

GIFSET A SET OF GIFS FROM US, TO YOU

KNOLLOGRAMS INSTAGRAM’S BEST

FOLLOW THE KNOLLER OUR TOP 4

THE CUTTING EDGE WHAT’S NEXT

HARLEM SHAKE

KNOLLER

March 26, 2013 #YMCMB

Lori

Anthony 22 12 But its all good, even 50 cent can

be awkward.

grind it out.

when your pound gets matched up

with an open palm, you gotta just

treat. Any bro who's a bro knows

that handshakes can be tricky, but

really, this little batch is quite the

GIFSET

ward with the absurd. Notice how

similar those two words are. But

GIFSET

11

This month we're mixing the awk-

GIFSET

Caleb

13

Caleb

14

Nothing but the web

Caleb

A SET OF GIFS FROM US, TO YOU

Lori

15

Chromebook

Caleb

21

20

19

18

17

16

THE BEST OF @EYEMEDIAA

Instagram such an addicting and shareable

to even more breath-taking selfies, these gal-

leries are curated glimpses into what makes

most popular people on the trendy photo-filter

app, Instagram. From breathtaking landscapes

Another month of deep dives into some of the

THE BEST OF @NEWYORKCITY

26

THE RISE AND FALL

KNOLLOGRAMS

medium for people all over the world.

Lori 27

Lori

@NEWYORKCITY

@EYEMEDIAA

@WEOWREWHAT

@EYEMEDIA

1,325,294 FOLLOWERS

232 PHOTOS

25

Lori

@NEWYORKCITY

@EYEMEDIAA

@WEWOREWHAT

@NEWYORKCITY

THE BEST OF INSTAGRAM

708,970 FOLLOWERS

943 PHOTOS

KNOLLOGRAMS

22

24

THANKS FOR THE MEME-RIES . . .

THE BEST OF @WEWOREWHAT

@EYEMEDIAA becoming an internet phenomenon, watched by more than 700 million people around the world in just one month. On 2 February, the first comedy video featuring five Australian teenagers dancing wildly around a room to a track called “Harlem Shake” was uploaded to the video-sharing

Harlem as the “Al B”

site YouTube.

Since then, the Norwegian army, a group of American firemen, and even Snoopy and the Peanuts gang have produced their own versions.

The moves have even been performed as a flashmob on a plane, thanks to an enterprising Colorado ultimate Frisbee team. But the globespanning internet meme would never have existed were it not for a drunk who wandered on to a New York basketball court in the 1980s.

FALL

his prime, he was known for creating the Harlem Shake dance move.

He used to perform it as part of the half-time entertainment show in basketball tournaments at Rucker Park, New York.

His 69-year-old mother, Sandra Boyce, told a New York newspaper: “When Al was dancing, we told him try to put a patent on it.” Family friend Tony Arias, said: “He would be drunk, and when you went to get him off the court he would start laughing and performing the shake.”

The dance became known around Harlem as the “Al B”, but it was not long before local teenagers picked it up and it was renamed the Harlem Shake. Since then it has inspired a club track of the same name.

OF THE HARLEM SHAKE

Anthony

Anthony 32

31

30

THE RISE AND FALL

Lori

Feb 2nd, The original, in an Australian schoolkid's bedroom

@WEWOREWHAT

129,191 FOLLOWERS

1,891 PHOTOS

THE RISE AND

The dance became known around

Al B – full name Albert Leopold Boyce – died of heart failure in 2006 aged 43, after years of drinking heavily, but, in

33

@WEWOREWHAT

@NEWYORKCITY

It may look like an uncoordinated display of flailing arms and wriggling torsos, but that has not stopped the Harlem Shake from

29

28

THE RISE AND FALL

THE FALL

video, like all its 30-second imitations, begins with the shout of “Con los terroristas!” – Spanish for “With the terrorists!” – and one person, dressed in a helmet, dances alone while others in the room sit around looking oblivious. When the beat drops, another voice says “Do the

it's slow death."

February 2nd The original, in an Australian schoolkid's bedroom (page 24)

soundtracked dance craze began

Harlem Shake was the

moment the viral, trap-

their take on the so-called

Harry Rodrigues, recorded the track last year and released it on 22 May with little fanfare. It was initially free to download, but he was already

" The moment they aired

Feb 13th, Al Roker and the Today show staff ruin our morning

would care at all.”

known on YouTube as the Sunny Coast Skate. Their comedy music

I didn’t think anyone

Al B could never have predicted the spectacular style in which the dance might come back – courtesy of the five Australian teenagers,

Bauer, a 23-year-old DJ from Brooklyn, whose real name is

“ I think it’s pretty crazy.

Feb 7th, American firemen turn into Spider-Man and a giant chicken.

A timeline of significant events surrounding the murder of the Harlem Shake.

charging when the Australian video using it first went viral. The song shot to No1 on the US Billboard charts for several weeks. As well as track sales, Baauer will have made money from imitations, thanks to a new YouTube feature that checks content for copies and ploughs some

February 7th "Harlem shake with my son" has dad and son dancing feverishly

is said to have contributed to the success of South Korean singer Psy,

and a giant chicken (page 24) February 10th The Norwegian army breaks into the shake mid-drill

making a reported £580,000 from YouTube advertising alone.

February 11th A US swim team do the dance underwater

In an interview with the American online magazine The Daily Beast, Baauer said: “It’s gotten absolutely insane. All I did was make the song, so it’s kind of a weird place for me to be at. I birthed it, it was raised by others, and now it’s like my weird, teenage kid coming back to me.”

Then, In the wee hours of Feb. 13, 2013, the hosts of the Today show stuck a knife in the back of meme. The moment they aired their take

Harlem shake” and everyone starts wiggling their shoulders and gyrat-

on the so-called "Harlem Shake" was the moment the viral, trap-sound-

ing in wild outfits.

tracked dance craze began it's slow death. It was one week old.

It has spawned more than 100,000 imitations, and the boys from

The meme is survived by Baauer's song which remains one of the most

February 13th Al Roker and the Today show staff ruin our morning (page 24)

south-east Queensland have been amazed by its success. “I think it’s

popular tracks in the world. All those amateur versions brought the

February 28th Protesters in Egypt shake outside the Islamist government HQ March 1st The Simpsons version is called the "Homer

sion was what finally extended one foot into the meme's grave. Now,

paper. “Some of the groups, like the US army doing it, it’s pretty crazy

new videos are being made, begging people to quit making Harlem

the way it’s taken off.”

Anthony

March 26th BSB are incredibly late in an attempt to be mainstream (you're looking at it)

Shake videos.

Anthony

evision shows to disability advocacy groups. These performances were cringeworthy indeed, but the meme couldn't be officially prounounced dead until a washed up boy bandsgot in in on the mix. After several

Backstreet Boys are back... And it's not alright.

The 90s boy band recently released their video rendition of the Harlem Shake, which features a bunny costume, Nick Carter in his underwear, AJ McLean adorning a Spiderman costume, and even a tutu.

All five founding members – BSB has been a quartet since 2006 when Kevin Richardson left to start a family – added some group choreogra-

March 6th Parkinson's Association of Netherlands dance in a awareness ad ??

Harlem Shake to online ubiquity, but apparently the Today show's ver-

15-year-old high school student who appears in the video, told a local

Of course, course there's always those stragglers that are late to the game. Harlem Shake late-comers ranged widely from primetime cartoon tel-

attempts to revive glory days as one of the hottest boy bands, the February 15th An ultimate Frisbee team shake on a plane to San Diego

Shake"

pretty crazy. I didn’t think anyone would care at all,” Corey Walsh, a

And it's not alright."

February 7th American firemen turn into Spider-Man

of the advertising revenue back to the maker of the original. Content ID

who shot to fame with his catchy video of the song “Gangnam Style”,

" The Backstreet Boys are back.

February 7th The Peanuts version, featuring an edit of Snoopy, the cartoon dog

Anthony

phy, which Mashable suggested was to prove that the Boys still have it. But it only proved that this internet craze cannot be revived. The Harlem Shake now rests in the meme cemetery right next to Planking and organized religion. RIP.

SPREAD THUMBNAILS a human assistant."

36

almost like

— and a few supermodels, too. While it may seem like a cyberpunk fashion statement that just got too literal, Google’s Project Glass, a wearable camera/display combo, may well be the possible future of a certain kind of human-machine interaction.

“smartphone for your face.”

35

34

conversation...

37

"Google Glass can have a natural

38

#IFIHADGLASS

#IFIHADGLASS

39

You may have recently spotted some goofy-looking headgea gracing the brows of the Google founders

“One thing that we’re really excited about and working hard on is transforming the way that people interact with Google,” said Scott

HOW GOOGLE GLASS WILL CHANGE THE WORLD

Huffman, Google’s vice president of engineering for Search, showing off a video demonstrating the search engine giant’s new sensation. “From the stilted one-keyword-at-a-time conversation, to more of a natural conversation … like a human assistant.”

Make no mistake, Huffman isn’t talking about a virtual assistant along the lines of Apple’s Siri, which responds to your questions.

He’s talking about a way to interact with a search engine — and all its associated products — that includes it gathering so much data about your life and habits, it will start anticipating your needs.

Cool? Yes. Creepy? Maybe that, too.

“If you think about a good assistant,” Huffman told me, pausing to correct himself, “a great assistant … they don’t interrupt you every few minutes.” He described his own assistant, someone who doesn’t

“It’s the opposite of the experience on your phone today," Huffman pointed out, referencing how disruptive our smartphones can be. Not only are they not capable of prioritizing our notifications, but they’re mostly incapable of anticipating how the priorities themselves change depending on where we are, or what time it is.

Additionally, Google has selected an exclusive group of 8,000 people to be among the

interrupt him often, but certainly knows when she should give him a

company's “Glass Explorers,” who will get to buy and try Google Glass before anyone

gentle reminder or a sharp kick.

else.The company said in a Google+ post, "A few weeks ago we revealed that we were seeking Explorers to help us shape the future of Glass. To do that, we asked people across Google+ and Twitter to tell us what they would do #ifihadglass ... There were so many creative, diverse, and (sometimes) crazy applications. We've certainly learned a lot through this whole process and it's inspiring to hear how much passion there is for Glass." But being among the elite doesn’t come cheap; these explorers still have to shell out $1,500 in order to get their hands on a pair of Google’s “smartphone for your face.”

Madi 44

BONNAROO BUZZ

Madi

45

43

42

Madi 41

40

#IFIHADGLASS

THE (INTERNET) EVENT OF THE SUMMER Developers who pre-ordered the first Google Glass models, called How a music festival connects to their audience is paramount to having a successful event.

the Explorer Edition, will be receiving their headsets within the next

In recent years, several festivals – including the Bonnaroo Music and Arts Festival – have turned to aggressive viral campaigns to keep people talking

month. Those who pre-ordered the Explorer Edition at last year's

about a festival before and after the music plays.The culture of music

Google I/O should be the first to receive their headsets, while

festivals is an expansive one, known for unity – but also for silent com-

those who won the "If I had Glass" competition last month are

petition amongst the growing music-listening options for consumers.

to consumers sometime this year.

Recently, Google has publicly unveiled new photos and the first video from the real view of their augmented reality glasses prototype. The images show what the wearer sees while reading a newspaper, catching a football in the backyard and helping a smiling child play on the jungle gym.

Google Glass is supposed to perform many of the same tasks as smartphones, except the spectacles respond to voice commands instead of fingers touching a display screen. The glasses are equipped with a hidden camera and tiny display screen attached to a rim above the right eye.

The engineers who have been building Google Glass tout the technology as a way to keep people connected to their email, online social networks and other crucial information without having to frequently gaze down at the small screen on a smartphone.

The hidden camera is designed to make it easy for people to take hands-free photos or video of whatever they are doing, whether it

"The possibilities for google glass are endless."

lower on the list. For everyone else, Google Glass will be available Leading up the 2013 lineup announcement for the Bonnaroo festival, which takes place from June 13-16 in Manchester, Tennessee, the organizers have launched a Twitter campaign known as “roo13wishlist.”

This platform helped the Bonnaoo team keep the audience involved by fielding artist suggestions directly from members. It’s been a success thus far, said Howie Caspe, manager of programming at Bonnaroo, but “we have yet to even scratch the surface of what is possible.”

For the upcoming 2013 festival, Caspe and the rest of the Bonnaroo team used a massive internet campaign. They are attempting to set themselves apart from the other destination festivals in the “big three” – Coachella Valley, near Palm Springs, California, from April 12-21; and Lollapalooza, in Chicago, from August 2-4 – by distinguishing their lineup announcement strategy.

BONNAROO BUZZ

The questions surrounding the lineup are debated and talked about for months leading up to the big announcement. Most festivals choose

be bicycling, running, skiing, skydiving or just playing with friends

the classic route of releasing a lineup poster late at night, just in time

and enjoying time with family.

for fans to devour each and every act. Each year, tens of thousands of fans, writers and industry folk eagerly await the lineup announcement.

What big star will earn the coveted headline spot? What formerly disbanded group will reunite for a once in a lifetime concert?

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The Bonnaroo team decided to leverage “an old-school telethon vibe.” This

SURVIVAL

BONNAROO BUZZ

everyone says they do.”

ing to Caspe, the announcement “was a great platform…this is a moment where everybody is paying attention, how can we turn this into a great

in terms of all the moving pieces,” said Caspe.

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was integral in the creation of the Noggin, Teen Nick platforms. Accord-

Bonnaroo’s announcement “was probably the most coordinated anyone had ever done

acid and fall asleep in some field.”

Bonnaroo chose this alternate route for their 2013 lineup announcement. First, Caspe started off developing content for Nickelodeon and

“Where are you sleepingtonight? Take

I know, “Do you like music?

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The first thing you need to decide is what type of ticket you will purchase: a general admission or VIP ticket. VIP tickets, which are much more expensive, offer perks such as special entrances, reserved seating at the main concert stage and campsites much closer to Centeroo, the location of all stages, tents and vendors. Buy a general admission ticket as early as possible, because the longer you wait, the more expensive the ticket will

telethon, hosted by musician and comedian Weird Al Yankovic, mirrored

become.

a classic telethon with user call-ins, interactive games and prizes. Caspe notes that the Bonnaroo team wanted to bring the analog experience back

Know what to bring and what not to bring. The festival’s Web site lists recommended and banned items. Read

to the digital world. By connecting with fans via Twitter, Tumblr, Google

these thoroughly before packing. All vehicles are searched upon

+, Facebook and YouTube, the Bonnaroo team was able to produce a an-

entry for prohibited items such as drugs, glass bottles, pets,

nouncement experience while connecting thousands of fans. Caspe

weapons and fireworks. Do not bring too many bottles of water.

said the the greatest integration was through the Google + platform.

Drinking water is provided on site and you can refill your own water bottles.

Getting through security to enter the site can be a long process on day one. You may wait in your vehicle for a couple of hours before you make it to your camping site. Make sure you have plenty of gas before you approach the entrance gate.

Be prepared for all types of weather. It is often very hot during the festival, and sunscreen is essential. Thunderstorms are also frequent. Nights can be cool, so make sure you have a sweater and blankets for your tent. Sneakers are highly recommended because the site can become very muddy after rain.

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#HILTONMAGIC

Caleb

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#HILTONMAGIC

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#HILTONMAGIC

@elijahjohnson15 I hope you break every bone in your body and never play basketball again.

The seconds were winding down, and Elijah Johnson didn’t care. He stuffed the ball in the basket like it was his last chance to breathe. On Monday night, Elijah Johnson delivered an apology that momentarily turned his celebratory postgame news conference into a Richard Nixon-like "mistakes were made" media event.

During the gap between the ferocious fast-break dunk that capped No. 6 Kansas' 108-96 overtime win at Iowa State and the time he entered the media room at Hilton Coliseum, wise public relations officials and coaches probably advised Johnson to right his wrong.

So that's what the senior did. Instead of commencing the Q&A with a discussion about his career-high 39-point effort, he said sorry.

"First, before I answer any questions or talk about the game, I want to apologize to the head coach at Iowa State for that last play

and then drew a foul on the game's final possession, tying it up with the ensuing free throws and sending the game to overtime.

The Jayhawks outscored ISU 18-6 in the extra period, ending the game on a fuck you dunk by Elijah Johnson as the clock winded down to zero. Johnson scored twenty-three points in the final eight

er Buck Turnbull. On a Feb. 14, 1989,

minutes of the game (including twelve in OT) on his way to the best

showdown with the No. 3 Missouri Tigers,

game of his life.

the Cyclones conjured up the spirit of the That play in the final seconds of the Jayhawks' second come-from-behind overtime win against the Cyclones this season hurt feelings. It

Hilton crowd to produce a stunning 82-75

offended people. Iowa State fans who attended the game were

victory. The following day’s headline read

DANNY ZEETS @danlovesthecubs

emotionally bruised by the unnecessary slam. They booed and

Hilton Magic Spells ‘Upset’ One More

That last dunk says it all. The University of Kansas=no class,

Time. In the article, Turnbull called for more

unsportsmanlike. Iowa State still played well. #cyclonenation

threw cups. Those who saw the play on TV demanded atonement through the Twitter-sphere.

“Hilton Magic” in the Cyclones’ upcoming bout with the Oklahoma State Cowboys,

ADAM PICK @adam_pick16 That's fair. But it's not right to end the conversation about emotions

It amazes me how Kansas always gets bailed out.. Should be

which had pummeled ISU, 102-74, just

two wins for Iowa state but instead Iowa state loses both. #livid

and feelings there. What about the feelings of a young man who

three weeks earlier.

had been told by his own coach that he wasn't good enough to run CALE RAMAKER @CaleRamaker

On cue, “Hilton Magic” displayed its pow-

his program a few weeks ago? What about the veteran who had to

ISU just got screwed by horrendous college basketball officiating.

read tweets about his apparent inadequacy? What about the guy

And I'm sick & tired of Kansas getting favoritism from zebras.

ers, as the Cyclones defeated the Cow-

from the season’s prior meeting.

ally being handed this game. Officiating in college bball is a joke.

More than two decades old, the term “Hil-

interview. When it was over, an Iowa State fan was held back That guy did not cry. He did not whine. He did not blame. He did not quit, even when Bill Self told reporters, "We don't have a point

ton Magic” is still applicable today. This

JAY WILLIAMS @RealJayWilliams

reality was never more apparent than ISU’s

Great comeback by KU but let's be honest, the refs blew this game for Iowa State. Hands down it was a CHARGE!! #HorribleNoCall

school-record 39-game homecourt winning

guard," following a loss to Oklahoma State earlier this month.

streak that ended during the 2001-02

that allowed Kansas to maintain its first-place tie in the Big 12 with

Hilton Coliseum was specifically built to hold in sound with a solid concrete structure, steel doors, and a crowd that sits just a few feet from the court.

This season, Johnson has faced as much doubt and scrutiny as any player in the country. His naysayers suggest Kansas can make a se-

wreaking havoc in Ames against KU. After

rious run in March as long as Johnson doesn't screw things up (3.0

burying a school record seventeen three

game. But I want to apologize to him."

attacking Self were overblown.

game was over #Iowa State #Kansas

TOMMY MERFELD @tommy_merfeld Lol @ ISU fans thinking they got cheated out of the game. Just play hoops! As uncle drew would say "Kansas gets buckets"

A second incident occurred on Twitter, on which at least two fans made racist and threatening comments directed toward the Jayhawks’ Elijah Johnson

Kansas State.

on Feb. 25th, once again, the Magic was

of got tunnel vision. I guess it was rubbing off that whole end of the

IKS1 @koryromaine Hilton has so much magic the crowd disappeared before the

by security on the court, though Rob Bowers of the Iowa State Department of Public Safety told the Register that reports of the fan

Johnson expressed his emotions through that dunk and the mosh pit that ensued on the KU sideline. He'd been redeemed in a game

longest in the nation at the time. And on

now, I'm feeling that. I should have dribbled that ball out. I just got caught in the moment. I saw an open basket, and I attacked it. Kind

ing for a pair of incidents that occurred during the Jayhawks’ overtime victory over the Cyclones on Monday night.

The first incident occurred after Self gave a brief postgame TV

new point guard?

KIEL DAGER @KielDager Iowa State is getting absolutely screwed right now. Kansas is liter-

season. The streak, which spanned four dif-

On Thursday, Feb 28th, Kansas men’s basketball coach Bill Self says the Iowa State University student government sent him a letter apologiz-

who heard the whispers -- and screams -- from fans who wanted a

boys, 90-81, marking a 37-point reversal

ferent basketball seasons, was the second-

of the game," he said. "I shouldn't have dunked that ball. Right

There's always two sides to a story.

And that's when Elijah Johnson buried back to back three pointers

Hilton Magic, the power of the Coliseum faithful to produce unexpected victories, was first recognized by Des Moines Register sportswrit-

"They have crazy fans that are very close to the court. It’s a great

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#HILTONMAGIC

I saw an open basket, and I attacked it.

environment."

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HOW A DUNK TURNED INTO DEATH THREATS

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#HILTON MAGIC

ROCKCHALKTALK @RockChalkTalk By the way Iowa State took about ten million threes and shot more free throws than Kansas so fuck off about the refs

ISU officials said they were investigating three students accused of sending such threatening and racially offensive tweets. The

PATRICK MOODY @Pat_and_Bill ISU students getting excited that they might beat Kansas but then realize that it's a loss either way cause they go to Iowa State

students' twitter accounts have since been removed.

turnovers per game). A point guard, like any player, can handle

pointers, ISU held an 87-82 lead lead with

HANNAH JOHNSON @HannaHop

that criticism. It's expected.

0:47 left to play.

If Iowa State would play defense until the buzzer sounds then Kansas wouldn't have been able to get that last dunk #noheart

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Mike @_MICHAEL JORDAN

#TheNextBigThing

theres never a bad time to wear a turtle neck sweater, if you ask me

JUMPED OFF THE CHAiN AND DiD CARTWHEELS iNTO UNKNOWN REGiONS

i HAD A BANANA DiAMOND BART SiMPSON SPiNNiNG CHAiN UNTiL ONE RANDOM DAY BART

FOLLOWERS438,562

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#ThoughtsInBed Taco Bell, I need you.

TACO BELL @TacoBell Pope Francis.

POPE FRANCIS @Pontifex

Dear friends, I thank you from my heart and I ask you to pray for me.

FOLLOW THE KNOLLER

OUR TOP 4

CODEiNE OLAJUWON @JODYHIGHROLLER

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We've hunted down the best folks to follow on Twitter this month, so you won't have to.

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@UrbanOutfitters

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May 1st, 2013

Again?? Less than a week after announcing a dramatically redesigned News Feed,Facebook has also started rolling out updates to Timeline, moving status updates and posts to the right of the page, while placing information from apps on the left. Stay tuned for more, inevitable, changes (probably coming soon).

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POWER AND PERILS OF SOCIAL MEDIA.

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so you can stop sharing with your sister.

Google Art Project is a rapidly growing online platform through of artworks housed in the initiative’s partner museums.

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Heard of the newest review site for medical marijuana patients? We didn't think so. Now you can use Leafly to find the right strains and dispensaries to suit their medical and financial needs. Think Yelp with a little bit of Rotten Tomatoes, but all about marijuana. Don't forget to download it.

64 Twitter is working on a new music app called Twitter Music, CNET has learned. First, Facebook adds a Music News Feed, now Twitter works on an app for discovering music. Is everyone trying to be like MySpace?

65 If you use Twitter -- professionally or personally, or both -- you've probably seen an increase in six-second looping videos in your feed. They come from Vine, a new mobile app from Twitter that lets iPhone, iPod Touch or iPad users create and post short video clips to Twitter and Facebook. If you don't have it yet, just give up.

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The latest trends on the information super-highway, brought to you on the form of a one-way road.

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THE CUTTING EDGE

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COMING IN APRIL

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DIVISION OF LABOR Anthony Schmiedeler art director

Caleb Newberg

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