CHALLENGE
CREATE A SENIOR SHOW CAMPAIGN CONCEPT AND IDENTITY THAT:
•REPRESENTS BOTH MAJORS
•HAS A VISIBLE AND
•DISPLAYS OUR
•ADDS INTERACTIVE AND
EQUALLY
MEMORABLE
UNIQUE
FUN
IN ITS CONCEPT AND CREATION.
THEME.
TALENTS, INDIVIDUALLY AND COLLECTIVELY.
ELEMENTS TO THE SHOW.
IDEA
TO SHOWCASE THE UNIQUE AND WIDELY VARYING STYLES OF EACH GRADUATING ILLUSTRATION AND VISCOM SENIOR THROUGH THEIR OWN DESIGN OF A LETTERFORM, FORMING A COMPLETE ALPHABET. THE LETTERS WILL THEN BE USED TO CREATE THE BRANDING, INVITES, PROMOS, TAKE-AWAYS, AND ENVIRONMENT OF THE SENIOR SHOW AND BE GIVEN AWAY AS A FREE DOWNLOADABLE TYPEFACE.
1. THE COMBINATION OF QUALITIES OR FEATURES THAT DISTINGUISHES ONE PERSON, GROUP, OR THING FROM ANOTHER.
CHARACTERS ‘14
2. ANY SINGLE LETTER, NUMERAL, PUNCTUATION MARK, OR SYMBOL CAST AS A TYPE.
WHITE ON BLACK
CHARACTERS ‘14
WHITE ON BLACK
GRIDDED TREATMENT
WHITE ON BLACK
SQUARE SHAPE ACCENTS
GRIDDED TREATMENT
WHITE ON BLACK
GRIDDED TREATMENT
SQUARE SHAPE ACCENTS
UNIFORM SQUARED TYPEFACE
K U
S E N I O R
S H O W
INVITES
PROMOS
ENVIRON MENTALS
TAKEAWAYS
Characters 14.otf
WEBSITE
EQUALLY
EQUALLY
MEMORABLE
EQUALLY
MEMORABLE
UNIQUE
EQUALLY
MEMORABLE
UNIQUE
FUN
K U
S E N I O R
S H O W