Chipotle Package Redesign

Page 1

redesigning a takeout experience from


The bag doesn’t help with organization of food and condiments. 3

The tray is inconvenient; not easy to handle and not deep enough for the food.

Both the bag and foil lid contribute to waste, and create sustainability issues.

P R O B L E M S


Eliminate bag. 3 S O L U T I O N S

Eliminate foil lid.

Condense function of transport & serving.


refining size, shape, tabs, and adhesives


F I N A L

reduced size simplest form no coating no adhesives no excessive ink





by anthony schmiedeler


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