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emily
she wants all the answers
tell the future · make sure she’s doing it right · you shouldn’t do that
Our app is the only decision-making tool for the young and undecided that gives you real-time educated opinions anytime, anywhere from YOUR connections and based on YOUR goals. ACTIVITIES
ENVIRONMENT
INDIVIDUAL
OBJECTS
UNDERSTANDING
GETTING HUNGRY, GONNA HAVE TO EAT
LOOKING IN FRIDGE, TOO MANY OPTIONS
FRUSTRATED, CAN’T DECIDE
ASKING FRIENDS FOR THEIR INPUT
IMMEDIATE RESULTS, THE CHOICE IS IN
IMPENDING DECISION
ABUNDANCE OF CHOICES
CANNOT COMMIT
SENDING OUT A QUERY VIA THE APP
SURVEY BASED ON GOALS IS RETURNED
idk? SAYSO
DECISION MADE
OURS EXTREMELY PERSONALIZED GEEK LOGIK
GOOD GUIDE
UNSURE
EMILY Unorganized college student
GOALS INCLUDED
Frequents most social media platforms BASED ON ETHICS
GIVEN A SCORE OF SUCCESS
FOR CONSUMER ISSUES ONLY
HARD TO UNDERSTAND
WHO’S OPINION?
BASED ON “REAL” OPINION
lives close to school and mom pays the rent
SIMPLE
has a student job on campus
CONCERNS ANY LIFE ISSUE
“grown up” but not many responsibilities
DECISION MADE
HAS COMMITMENT ISSUES
NAMES
COMPETITOR ANALYSIS
SEVERAL ROUNDS OF QUESTIONS
HEALTH, ENVIRONMENTAL, SOCIAL
PERSONA
BASED ON MATHEMATICAL FORMULA
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