Rhea Asks...
your Instagram app, go to Home (bottom left) and tap on the + icon at the top, then select Reels. When you open this up, you’ll be greeted by the main options down the left (audio (where you can pick music if you want), time (15 or 30 seconds at the moment), speed I’M RHEA FREEMAN. I’M A PR, MARKETING AND (you can speed things up or SOCIAL MEDIA CONSULTANT AND COACH WITH A slow them down here), effects, SPECIALISM IN EQUESTRIAN AND RURAL touch up, and timer (this lets you BUSINESS. I WORK WITH A NUMBER OF THE BEST decide how long you want to record a particular clip for)), and BRANDS IN THE INDUSTRY AND MANY THAT at the bottom you have the YOU’LL SEE IN THESE PAGES... capture button (and next to this, nstagram’s Reels joined any additional software or apps. you have different filters too). Instagram in August last This is a good place to A win, right? year. Since that time, this experiment and have a look at Reels can be great for a variety all the different options - find type of content seems to have been prioritised by the of different content. I use them some music you like and then to share three points around a platform with many people hold your finger on the capture subject (I go for three as I can enjoying high numbers of button and it’ll start recording. fit that in the time), to switch views on the videos they You can record a series between things (I have done create. But how can you get of short clips or you them where I click my fingers involved? Are they hard to can do one long one. and the item below changes), do? Should you even You also have the but you can also do much more ability to trim clips bother?! I’m here to help… flashy Reels if you up your Have you seen Reels? The as you go. Then, game on the ‘transitions’ (this is when you have chances are, you probably have, but you might not have where you move from one thing some footage, tap to another). One popular Reel is Preview and you realised it as they have where people jump in the air integrated them rather now have options beautifully into the Instagram and when they land they’re in across the top platform. In essence, Reels are different clothes, for example. (download, audio short, fun, videos that last for Don’t think that this is it - there controls, are some incredible, technical 15 or 30 seconds (at the voiceover, moment!). They can be set to Reels out there that show a lot stickers, line more in a short space of time, music. You can add effects. tool, and text). and while it’s great to see these Again, You can have slow motion and feel inspired by them, I sections and increase the experiment speed too, you can add timed simply want you to consider with these. giving them a go after reading text and stickers… there’s a When you’re this. And if you start simple, you happy, press whole lot you can do inside can scale up and improve. If Reels. And the really good ‘done’ (don’t you’re overwhelmed by news is that you can create worry, it something super technical, you will not really good Reels inside the might not start! app, without having to use post at So, how do you do them? Open
HAVE YOU TRIED REELS YET?
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this point!), and ‘Share to’ to move onto the final screen where you can add your captions, hashtags, cover photo, tag people, decide if you want to share to feed, etc. This is the point where, if you pressed Share, it would publish. But you could also decide to save as a draft for a time in the future, or publish as a Story instead. There’s a lot more I could say about Reels, but if you’re looking to grow your presence on Instagram, I would definitely consider giving Reels a go. Some are gaining huge traction on the platform with thousands of views for people with a relatively small follower count. www.rheafreemanpr.co.uk Twitter (@rheafreeman) Instagram (@rheafreemanpr) Facebook (/RheaFreemanPR)
