Report 3Special ngary Hu in s ay Holid
BBJ
ry Tourism indust
SPECIAL REPORT:
ARRIVALS & GUEST
NIGHTS AT COMMERCIAL Arrivals
Luxembourg the Netherlands Poland
197,718
Romania
185,523
Russia
119,281
Slovakia
23,210
Slovenia
131,486
Spain
75,609
Sweden
59,066
Switzerland
53,668
Turkey
106,646
Ukraine United Kingdom
273,742 3,245,177
Europe Total Asia
427,590
87,162 from which: China India 13,623 Israel 74,217 Japan 66,798 89,560
Republic of Korea
18,829
Africa
309,759 America 25,577 from which: Brazil Canada 29,621 USA 220,132 Australia and Oceania Total foreign Total domestic
VOL. 23. NUMBER 14
Source: Central
32,676 4,587,634 4,938,146
+25.3%
–8.0% –3.3% +3.3% –2.5% +6.8% +0.7%
118,909 259,452 41,736
+3.6% +6.6% –10.2% +0.3% –0.8% –17.8% +8.4% +2.6% +13.8% +19.5% +32.0% +16.5% –11.9% +39.0% +16.0% +10.3% +1.3% +4.8% +12.1% 0.0% +4.6% +9.8%
NTS, JAN-MAY TION ESTABLISHME vs % change vs IN ACCOMMODA % change Jan–May Jan-May ’14
306,878 211,523 166,027 111,842 216,149 687,175 8,480,103 887,029 150,355 33,627 244,880 140,741 111,621 55,605 761,874 62,573 82,142 535,635 81,091 12,302,988 11,895,853
+1.0% +19.7% –2.3% +0.8% –12.9% –0.3% –0.2% –11.1% +8.8% +1.3% +9.1% +13.2% +27.3% +10.1% –9.5% +32.7% +20.5% +8.9% –1.9% +7.8% +11.1% –2.8% +2.7% +8.3%
1,221,000 by Tourism nights spent international tourists 1,026,000 by domestic Tourism nights spent tourists 2,247 total, thousands Tourism nights, 33.4 (HUF billion) Revenues, total 18,151 average room rate In hotels: Gross (HUF) 10,204 room (HUF) Revenue/available room (HUF) 17,235 Total revenue/available Source: Central
May ’14 1.9%
4.7%
4,242,000
6.1%
7.5%
3,694,000 7,936 123 16,515
3.8% 5.5% 6.1%
6% 8.8% 5.5%
7,810 14,100
7.9% 5.8%
May
+0.5%
754,358
+20.6%
TOURISM NIGHTS
–0.1%
356,906
–3.0%
touristed Váci utca.
+5.8%
35,344
+8.7%
Crowds pack heavily
+1.1%
354,492
+0.9%
60,614
Serbia
+15.9%
146,937
–4.8%
14,699
Portugal
–2.2%
213,000
+5.0%
156,293
–1.3%
7,454
–2.7%
47,264
–1.3%
15,045
–6.1%
85,035
Norway
+2.3%
14,061
+1.4%
2,974
–3.9%
585,470
+0.5%
7,818
Lithuania
+9.0%
54,584
+8.2%
7,110
Latvia
+13.9%
107,100
+2.0%
219,272
Italy
1,483,539
+24.5%
20,484
Ireland
339,878
+19.4%
41,168
Greece
+1.5%
144,827
+0.2%
465,345
–2.2%
13,068
+0.9%
134,488
2014/2013
105,372
+0.2%
48,769
Germany
513,251
–8.6%
5,377
France
71,334
–1.0%
35,105
Finland
177,780
+6.4%
177,899
Estonia
598,393
+17.5%
39,726
Denmark
Guest nights
+9.4%
68,105
Croatia Czech Republic
2014 ACCOMMODATION
+0.7%
245,622
Belgium
2014
2014/2013
2014 Austria
10.4% 8.7%
THE TOURISM INDUSTRY
Statistics Office
Who’s visiting
business. off the tourism to visitors and living is credited with tradition of cateringTourism Ltd., the tourism sector of GDP through Hungary has a long 10% state-owned Hungary GDP directly, and close to According to the than 5% of the country’s of 4,587,634 producing more registered the arrival13,300 per indirect expenditures. accommodation in Hungary spent roughly HUF In 2014, commercial an average of 2.4 nights and number represented Office (KSH). This stayed trend in visitors foreigners, who Central Statistics year. This upward nights spent by according to the for the previous person per day, over the KSH figures this year, as the number of tourism a 4.6% increase of first five months continued in the 4,938,146 registered 4.7% in January-May. 2014 there were , which offered foreigners increased visiting their own country, in commercial accommodations over the As for Hungarians a 9.8% increase tourists at the country’s among arrivals of domestic beds as of May 2015. This represented in travel continued the growth trend by domestic visitors rose by a capacity of 286,461 visitors, nights As with foreign figures for 2013. number of tourism this year, as the to remember that domestic visitors or arrivals, it is important these have grown 7.5% in January-May. of overnight stays reflected, and as nights in such In judging any figures like Airbnb are generally not assumed that guest services page 15), it can be online booking recent years (see an upward trend. Balaton: Stockphotos) phenomenally in on (except for Lake have also been accommodations pages: Jessica Fejos Photos on these
JULY 17, 2015 – JULY 30, 2015
Statistical Office
BUDAPEST
BUSINESS JOURNAL HUF 1,250 | €5 | $6 | £3.5
HUNGARY’S PRACTICAL BUSINESS BI-WEEKLY SINCE 1992 | WWW.BBJ.HU
BUSINESS
Carrying the load
Property investment volume increasing With better yields than its neighbors, Hungary is attracting more real estate investment, making this the only CEE country to see growth between this quarter and the last. Improving market fundamentals are credited. 7
NEWS
Greek storm just mild breeze in Hungary Economy Minister Mihály Varga expressed sympathy for the country, saying its woes were Europe’s problem. But tell that to analysts, who say Hungary has been well insulated. 3
FOCUS: PROCUREMENT
Rules changing for obtaining EU funds
While Hungary has no national carrier, Wizz Air CEO József Váradi says his airline is unofficially doing the job. The largest airline in the country is constantly growing, and helping to support local tourism. 10
SOCIALITE
Applications for structural funds in Hungary are supposed to be more transparent following changes in procedures mandated by the EU. With €25 billion available, there’s sure to be a lot of interest. 16
BUSINESS
SPECIAL REPORT
Red Bull aces return to race under LanchÍd
NNG founder and CEO Can hotels survive growth of Airbnb? is stepping down
After a five-year hiatus, the popular aerobatic plane race returned to the Danube in Budapest, but the local hope, Hungarian pilot Péter Besenyei, was not able to fly away with the trophy this time. 20
The navigation software firm, a local startup success story, denies rumors that the management change is part of preparations for a sale of the company. Founder Péter Balogh says he will continue to work as an advisor. 6
The sharing economy service, which lists 6,700 short-term rentals in Hungary, claims that it provides local homeowners with extra income without cutting into the traditional accommodation business. 15