ACA Media Kit 2014

American Camp Association Business Development advertising@acacamps.org www.ACAcamps.org

Business Affiliate

MEDIA KIT

ACHIEVING YOUR GOALS

BUILD NEW RELATIONSHIPS

MAKE AN IMPACT

“We’ve had great success with our ad campaigns in Camping Magazine.

Advertising in the magazine also gives us another opportunity to support ACA and the camp community.”

“Beyond the great exposure for our company, we feel good supporting the work done by the ACA.”

“The entire camping industry needs ACA to uphold the standards and tradition of camping, its values and its life long endearing benefits to children.”

Ian Garner

Rob Carmichael

George Hughes

National Director of Camp Relations Markel Insurance Company

Co-owner, Director of Sales CampBrain

Executive Vice President, Signature Services Corporation

www.ACAcamps.org

WHY ADVERTISE WITH US?

Tell your story at #camp

THE ACA COMMITMENT 100 YEARS OF SERVICE

• Sole organization accrediting U.S. camps • Network of 2,700 accredited camps in 50 states • Leading nonprofit providing research, training, and educational resources to camp and youth development professionals for 100 years • 5 million kids and 10,000 camp professional members annually • Nationwide delivery system

THE ACA PROMISE

A commitment to helping our members and all camps provide: • Camp communities that are safe, nurturing environments • Caring, competent adult role models • Healthy, developmentally appropriate experiences • Service to the community and the natural world • Opportunities for leadership and personal growth • Discovery, experiential education, and learning opportunities

20/20 VISION OUR PREFERRED FUTURE

A Commitment to Serve 20 Million Children by the Year 2020.

10Million

1.3Million

20Million

Year 2000

Year 2014

Year 2020

www.ACAcamps.org

ACA WORLD AT A GLANCE

12% + Membership Yearly

9,000+ Current Membership

2400+ ACA-Accredited Camps

5Million Campers and their families

13 camps from 8 countries around the world hold membership with the American Camp Association 143 individuals from 26 countries around the world are represented in membership and as learners.

i

“Because of camp I have learned to build new relationships with people I might not ordinarily get the chance to talk to.�

Anonymous, Homewood Parks and Rec Day Camp Program

Advance the Quality, Value, and Reach of The Camp Experience.

ACA MISSION The mission of the American Camp Association is to enrich the lives of children, youth and adults through the camp experience.

ACA VISION Enriching Lives, Changing the World.

www.ACAcamps.org

ACA CAMP AUDIENCES ACA CAMP AFFILIATION

Public Audience AGENCY 36% NON PROFIT 20% FOR PROFIT 20% RELIGIOUS 20%

OTHER 4%

ACA CAMP LOCATIONS

14%

BY ACA REGION

21% 19%

29% 16%

Western 14% New England 21% New Atlantic 19% Mid-America 29% Southern 16%

AGE GROUPS SERVED 7%

AGE 25+

24%

AGE 13 TO 17

33%

AGE 9 & YOUNGER

33%

AGE 10 TO 12

40%

AGE 18 TO 24

www.ACAcamps.org

• Parents, Families • Media • General Public

ACA CAMP EXPENSES TOTAL CAMP

CAMP EXPENSES

BY CATEGORY (ON AVERAGE) 3%

EXPENSES 979 M

Mean $

PROPERTY (LEASE)

3%

MARKETING

4%

TRANSPORTATION

4%

UTILITIES

6%

INSURANCE

7%

MAINT., CONST., EQUIP.

8%

FOOD AND BEVERAGE

8%

PROGRAMS AND SUPPLIES

21%

LABOR-YEAR ROUND

24%

SEASONAL LABOR

600,000

Median $

NUMBER OF YEARS

IN OPERATION Mean

56 Years

CONTACT US

TODAY advertising@acacamps.org

“I learned to work towards

and achieve goals within a short time period.”

Zanny Perrino Twilight Park Day Camp

www.ACAcamps.org

THE ACA NATIONAL REACH

5 Million Campers and their families

300,000 Camp professional employed

2,400+

11,000

Camps (1,587 Resident/ Overnight - 1,097 Day)

Members/camp professionals

Camping Magazine

7,000 Print circulation 109,415 Digital unique pg. views annually 17,500 Readership

ACA website

1.8 Million Unique pg. views annually 110,000 ACA website for parents/families

Find-a-CampTool

825,000

Million unique pg. views annually

ACA Emails

14,500 2,200 3,400

Professionals ACA Now Families Camp e-News Counselors/staff Counselor Now

Facebook

6,730 6,785 698

Fans American Camp Association Fans Because of Camp Fans ACA Camp Counselor

9,669 1,714 101- 838

Followers @ACAcamps Followers @ACACampParents Followers @campmktg101

Twitter

www.ACAcamps.org

JOINING THE AMERICAN CAMP ASSOCIATION

Tell your story at #camp

BENEFITS AVAILABLE TO BUSINESS AFFILIATES BUSINESSES WHAT CAN ACA DO FOR YOU? Reach thousands of ACA camp and youth professionals with information about your programs, products, and supplies every year. Affiliation is the easiest introduction to the unique camp community.

REACH THE $2.8 BILLION DOLLAR CAMP INDUSTRY! ACCESS THE MOST EXCLUSIVE BENEFITS ANYWHERE WITH YOUR AFFILIATION! See our comprehensive list of benefits below.

BUSINESS AFFILIATE

BENEFITS 1. Use of ACA’s Business Affiliate logo.

2. Access to FedEx shipping discounts.

3. Discount on exhibiting at ACA national events.

4. Listing in ACA’s Online Buyer’s Guide.

5. Place/announce new products on the Product Spotlight page.

6. Access to ACA’s direct mail list one time per year (USPS mail only).

7. Access ACA camp e-mail communications (up to 4 per year).

8. Discounts on print/online advertising.

9. Opportunity to publish online articles in the “Featured Business Topics” section of the Business Homepage.

QUESTIONS? CONTACT Kim Bruno

765-349-3309

Alexandra Hammock 765-349-3319

www.ACAcamps.org

WHY PARTNER WITH ACA

HOW WILL YOU

MAKE A DIFFERENCE? $50,000 SPONSORS AND HIGHER MISSION PARTNER Helps ACA ensure a greater public understanding of and support for the value of the camp experience.

PRESIDENTIAL PARTNER Helps ACA ensure that an increasing number of children, youth, and adults of all social, cultural, and economic groups will have a camp experience through significant philanthropic investments and marketing affiliations.

CAMP AMBASSADOR A company that supports camp and ACA’s educational programs through a charitable gift.

CAMP LEADER A company that supports the value of camp, believes that every child should have a camp experience, and supports the educational programs and services of ACA through a philanthropic gift.

SPONSORS LESS THAN $50,000 CAMP CHAMPION A company that supports ACA initiatives, ensuring that the camp experience will be of high quality through a philanthropic contribution.

CAMP BELIEVER A company that supports sending more children to camp through a cause marketing campaign with fundraising support to ACA. CAMP SUPPORTER A company that wants to give back to the community through educational support or a guaranteed amount of philanthropic investments.

CONFERENCE SPONSOR Companies that support the ACA National Conference programs and educational sessions by sponsoring a special event, item, or a specific session through a substantial sponsor investment.

OTHER PARTNERS EDUCATIONAL ALLIANCES A collaboration with an entity that participates in a reciprocal exchange of programs/services with ACA, or that works with ACA towards a common educational goal. Most educational alliances are defined through a memorandum of understanding or other such agreement.

MEDIA PARTNER A print or broadcast resource entity who collaborates with ACA to promote the value of the camp experience to parents and the public.

Based on 220,875 campers daily. ACA Sites, Facilities, and Programs Report: 2014

KIDS MAKE NEW FRIENDS AT CAMP.

ARE YOU READY TO

CHANGE A CHILD’S LIFE?

Whether your company is looking to build relationships with our member camps, camp professionals, engaged camp parents, or to tap into the American appreciation for the camp experience through our trusted brand, the American Camp Association offers multiple opportunities to develop mutually beneficial relationships: • ACA partnership and sponsorship opportunities • ACA educational alliance opportunities • Current corporate partners and sponsors Through camp scholarships, ACA has sent approximately 800 children to camp, children who otherwise would not be able to afford the life-changing experience. However, to achieve ACA’s 20/20 Vision of 20 million youth attending camp by 2020, we need corporate and foundation support to help us move our mission forward to make camp available to children from lower-income households.

CONTACT

Kim Bruno Alexandra Hammock

765-349-3309 765-349-3319

www.ACAcamps.org/partnerships/become-a-partner

SPONSORSHIP OPPORTUNITIES

TOGETHER WE CAN ENRICH LIVES

All children deserve the camp experience. But far too many miss out on this experience because their families cannot afford it. With your support, the American Camp Association will be able to send even more deserving children to camp. Your support will help us provide scholarship funding to ACA-AccreditedÂŽ camps across the country, funding for outreach and staff training. proper preparation is vital for camp staff to create outstanding camp experiences for youth from all backgrounds.

ACA, our donors, and supporters care about children and youth and the importance of the camp experience as a viable, developmental opportunity. Please join the American Camp Association in creating more opportunities for all children to attend camp.

Tell your story at #summercamp

SPONSORSHIP

OPPORTUNITIES

ACA WEBINARS Multidimensional virtual seminars that combine audio and visual elements allowing you to expand your learning.

ACA WEB PAGES Certain ACA web pages are available for exclusive sponsorship. Limited space is available.

ACA NEWSLETTERS Place your brand infront of thousands of camp/youth professionals in weekly and monthly newsletters.

ASSOCIATION SPONSOR Corporate and foundation partners are integral to helping ACA achieve the 20/20 Vision: to serve 20 million children through the camp experience by 2020 — join this elite group in moving our mission forward.

ANNUAL REPORT Help tell the story of camp by sponsoring this important association-marketing venue, which gives you the opportunity to link your brand with ACA. Explore 30 is a FREE program for camps and other youth development organizations interested in starting either a formal or informal reading program.

NATIONAL CONFERENCE SPONSOR Support thousands of leaders across the U.S. by sponsoring one or more aspects of this event.

IN-KIND RESOURCES Budget-relieving products and services are needed for programs, events, trainings, etc.

CASH CONTRIBUTIONS

NATIONAL REACH 5M campers and their families 1.2M camp professionals 300 camp businesses

www.ACAcamps.org/partnerships/become-a-partner

MEET OUR PARTNERS

CAUSES OF CAMP

MEET OUR PARTNERS, SPONSORS, AND EDUCATIONAL ALLIANCES Changing the lives of children, youth, and families requires cooperative effort. Your support is critical, as ACA could not effectively serve 5 million campers without the involvement of our partners, sponsors, and educational alliances. By supporting ACA, you are helping us achieve our 20/20 Vision, a goal to serve 20 million children through the camp experience by 2020.

Camp is important for healthy development, and involvement in the camp experience contributes to five major outcomes in children:

Research shows that camp enables significant growth in confidence and self-esteem, relationship and friendship skills, and independence and responsibility — and this is no more deeply experienced than among at-risk children.

During the summer when school is out and many children are left unsupervised and disengaged, camp provides an environment with appropriate boundaries, structure and expectations, and hands-on learning opportunities — the building blocks for a successful life.

MEET OUR PARTNERS, SPONSORS, AND EDUCATIONAL ALLIANCES • • • • • •

Why Partner with the American Camp Association?

Sponsorship Opportunities Partner and Sponsor Levels Educational Alliances Become a Partner or Educational Ally Become a Sponsor

Health and Wellness: Promoting physical activity, reducing childhood obesity, and encouraging healthy lifestyles.

Environmental Stewardship: Equipping young people with the attitudes, knowledge, and skills they need to be stewards of the environment today and green leaders of tomorrow.

Team Building and Leadership: Helping children learn to overcome obstacles and to believe in their own prospects for success.

Workforce Development: Helping young people set goals, learn responsibility, develop interpersonal skills, and develop an entrepreneurial spirit.

Academic Enrichment: Reducing summer learning loss by engaging them experientially, and encouraging them to think critically.

CONTACT Kim Bruno 765-349-3309

Alexandra Hammock 765-349-3319

Indicated their campers engage in strenuous physical activity for more than the recommended 60 minutes.

(ACA Sites, Facilities, and Programs, 2014)

www.ACAcamps.org/partnerships/become-a-partner

ADVERTISING OPPORTUNITIES

Tell your story at #camp

ADVERTISE IN OUR PUBLICATIONS!

ADVERTISE IN Camping Magazine

CHECK OUT CAMPING MAGAZINE ONLINE TODAY!

TO REACH THE $2.8 BILLION DOLLAR

CAMP INDUSTRY!

COVERS GUARANTEED Non-cancelable, must reserve all six issues Second Cover Inside Front

$2,500

Third Cover Inside Back

$2,500

Fourth Cover Back Cover

$2,700

Note: Prices are subject to change.

GUARANTEED PLACEMENT

Is an additional... $60 charge for showcase pages $300 charge for pages 11–40 $500 charge for pages 1–10

BLACK AND WHITE

Rates Reduce published color rate by 10 percent.

AD RATES

1 PAGE $2,000 2/3 PAGE................ $1,675 1/2 PAGE................ $1,2500 1/3 PAGE................ $1,100 1/4 PAGE................ $700 1/6 PAGE................ $560 SHOWCASE........... $400 *Ad rates are per issue, multiple year discounts available.

SPECIAL MARKETING OPTIONS: Belly bands, inserts, postcards, and 2 page spread. Prices are subject to change. Call for a quote.

www.ACAcamps.org/advertise

CAMPING MAGAZINE PUBLICATION SPECS SPACE

Inside Covers (Bleed)

Back Cover

1 Page (Bleed)

(Bleed)

1 Page

WIDTH

Inside Covers

8

3/4

X

11

Back Covers

8

5/8

X

9

Belly Band

18

Page H

Page V (Bleed)

Page V

Page V

Page H (Bleed)

Page H

⁄

Page V

9

Bleed

8

3/8

X

111/4

V

4

3/4

X

9

Bleed

5

5/8

X

11

H

7

1/4

X

4

5/8

Bleed

8

3/4

X

5

3/4

V

4

3/4

X

7

1/8

1/3 Page

H

4

3/4

X

4

5/8

1/3 Page

V

2

1/4

X

9

5/8

X

111/4

1/2 Page

3

5/8

5/8 1/4

1/4 Page

H

4

3/4

X

3

3/8

1/6 Page

H

2

1/4

X

4

5/8

Showcase

H

3

1/2

X

2

7/8

Showcase

SPACE

COST

1 Page

$2,000

2/3 Page

$1,675

1/2 Page

$1,250

1/3 Page

$1,100

1/4 Page

$700

1/6 Page

$560

Showcase

$400

*ad rates are per issue, multiple year discounts available.

CONTACT Kim Bruno 765-349-3309 KBruno@ACACamps.org

5

X

Bleed

Page H

1/8

1/4

2/3 Page Page (Bleed)

X

1/4

7

1 Page

Page

HEIGHT

Alex Hammock 765-349-3319 AHammock@ACAcamps.org

COVERS GUARANTEED Non-cancelable, must reserve for all six issues • Second Cover—Inside Front — $2,500 • Third Cover— Inside Back — $2,500 • Fourth Cover— Back Cover — $2,700 Prices are subject to change.

BLACK AND WHITE Rates Reduce published color rate by 10 percent.

SPECIAL MARKETING OPTIONS • Belly bands, inserts, postcards, and 2 page spread.

• Prices are subject to change.

• Call for a quote.

GUARANTEED PLACEMENT Additional $60 charge for showcase pages.

Additional $300 charge for pages 11–40.

Additional $500 charge for pages 1–10.

www.ACAcamps.org/advertise

BUYER’S GUIDE PRINT AND DIGITAL PRINT ACA ANNUAL BUYER’S GUIDE

Advertise Your Business in the Purchasing Resource for Camp Owners and Directors. Thousands of camp owners, directors, and staff use the ACA Buyer’s Guide to find resources for youth programs, camps or after school activities. The ACA Buyer’s Guide is an excellent resource that gives buyers the confidence they need for sound purchasing decisions with over two hundred businesses, that know and understand the industry.

The ACA Buyer’s Guide is published as a pull-out publication with the January/February issue of Camping Magazine. Current Business Affiliates are listed free of charge in three categories. A fee of $300 is charged to non-affiliates with a listing of one category. Additional categories can be purchased for $25 each.

PLACE A PRINT AD

in the Annual ACA Buyer’s Guide!

Reach an audience of monthly readers.

300K

Digital platform potential reach is 70M readers!

Print circulation, per issue reaches

Digital readership has over unique page views per issue

ONLINE ACA BUYER’S GUIDE

List products and services for your camp, youth, and after school programs. Search to find resources for your youth programs, camps or after school activities. This is an excellent resource for the confidence you need for sound purchasing decisions. Over two hundred businesses, that know and understand the industry, are listed alphabetically and by the product(s) and service(s) they sell or manufacture for camps.

ENHANCED BUYERS GUIDE

LIST YOUR COMPANY Put your name in front of the camp industry. ACA’s online Buyer’s Guide is the most trusted among camp professionals. Below is a menu of different options for your business to add value and bring your listing to the top of camp product searches.

ADD YOUR COMPANY INFORMATION Business Affiliate FREE Non-affiliate $150 ADD YOUR COMPANY LOGO Business Affiliate $100 Non-affiliate $150 ADD A YOUTUBE VIDEO Business Affiliate $100 Non-affiliate $200 ADD KEYWORDS (EX. BASKETBALLS, ETC.) Business Affiliate $50 Non-Affiliate $75 ADD ADDITIONAL CATEGORIES Business Affiliate $25 Non-affiliate $50 ADD ADDITIONAL MARKETING STATEMENT Business Affiliate $50 Non-affiliate $75

Instantly

FEATURED COMPANY LISTING Your company will be showcased in the top ten listing on the landing page.

UPGRADE YOUR LISTING TODAY

Business Affiliate $500 annually/ $150 per quarter; Non-affiliate $600 annually/ $200 per quarter

the entire issue socially

Kim Bruno

765-349-3309

Alex Hammock 765-349-3319

www.ACAcamps.org/advertise

BUYER’S GUIDE PUBLICATION SPECS

FULL PAGE

1/2 PAGE H

1/4 PAGE V

CORPORATE LOGO H ONLY

1/3 PAGE V

SIZE

BUSINESS AFFILIATE***

NONAFFILIATE

Full Page**

5¼˝ x 9¼˝

$1000

$2000

Half-page (horizontal)

5¼˝ x 4½˝

$500

$1000

Quarter-page (vertical)

2½˝ x 4½˝

$250

$500

Corporate Logo (horizontal)

300 DPI

$100

$200

One-third page (vertical)

13/4˝ x 91/4˝

$400

$800

AD RATES* (all ads are 4-color) *Limited advertising space available. **Inside front and inside back covers available. Back cover SOLD! ***Business Affiliate Discount 7%

NATIONAL CONFERENCE BOOK SPECS ADS

(all ads are black & white unless otherwise noted.)

Page

Size

Exhibitor Cost

NonExhibitor Cost

Back cover (4-color)

8½˝ x 11˝

$1000

$2000 FULL /BACK PAGE

Full page, inside front cover

8½˝ x 11˝

$1000

$2000

Full page, inside back cover

8½˝ x 11˝

$1000

$2000

Full page

7¼˝ x 95/8˝

$450

$900

One-half horizontal

7˝ x 4½˝

$325

$650

One-half vertical

45/8˝ x 71/8

$325

$650

One-third vertical

2¼˝ x 9¼˝

$300

$600

One--fourth horizontal

45/8˝ x 9½˝

$250

$500

One-sixth horizontal

45/8˝ x 21/8˝

$225

$450

Coupon

2¼˝ x 9¼˝

$250

$500

1/2 PAGE H

1/4 PAGE V

www.ACAcamps.org

1/3 PAGE V

1/4 PAGE H

1/6 PAGE H

ACA NEWSLETTER SPONSORSHIPS ACA NOW

News vehicle providing, timely and relevant issues affecting ACA, the camp community, and the child and youth development professional.

ACA Now links you to education resources and tools available for use immediately. ACA Now reflects ACA’s commitment to convey current news expeditiously and effectively to all members and constituents.

CAMPLINE

The CampLine is ACA’s print and digital newsletter that provides camp-specific knowledge on legal, legislative, and risk management issues. The CampLine is published three times a year covering topics such as: legal perspectives, regulatory matters, risk management, personnel management, and current legislative issues.

COUNSELOR NOW

Welcome to Counselor Now, ACA’s newsletter designed specifically for you, the frontline camp staff. This newsletter offers job-specific resources for everything you’ll need this summer — from Camping Magazine articles and training advice to job opportunities, Counselor Now will help you be at your best.

CONTACT us today to reserve your sponsorship!

Kim Bruno 765-349-3309 Alexandra Hammock 765-349-3319

CAMP E-NEWS

• Children and Nature Belong Together • Camp Inspirations: Look Who Went to Camp!

• Watch Our Videos!

• There is a Camp for Every Child and Every Budget • I Believe in Camp...Read what people in the news are saying about camp

14,500

ACA NOW

Electronic newsletter emailed every Tuesday.

Members/subscribers

$150 per issue. Banner size is 150x150.

5,500+

COUNSELOR NOW

Electronic newsletter emailed Wednesday of each month.

Summer newsletter is emailed weekly

$100 per issue.

Banner size 150x150.

CAMP E-NEWS

CAMP E-NEWS

Front line staff

Sent the 15th of January, March, May, and November with tips on helping families have the best camp experience. $200 per issue. Logo only 150x50.

Horizontal Ad 500x60 (bottom of newsletter).

YEAR ROUND JOBS @CAMP ACA’s open job notification email sent twice a month. $300 per issue or $500 for the month.

Banner size is 200x200.

CAMPLINE

ACA’s print & digital newsletter, published 3x a year. $1,500 per issue or all three for $3,000.

Banner size is 250 x 100

2,000+ Parents and families

43,000 Job seekers

9K impressions Legal, legislative, & risk management

www.ACAcamps.org/advertise

ADVERTISING CAMPAIGNS

Tell your story at #camp

ACA DIRECT MAIL LIST PROMOTE YOUR BUSINESS TO ACA CAMPS Direct-mail advertising is used by every type of business to communicate with current and potential customers.

Use direct mail to announce a new product or service, or to provide discounts to a select group. Direct marketing campaigns target a specific audience; multiple marketing factors determine the rate of return, which varies for different campaigns.

JOIN TODAY! ACA DIRECT MAIL AGREEMENT

The direct mail list is only available to current ACA Business Affiliates.

Use the ACA Direct Mail List to reach approximately

2,400 CAMPS

ACROSS THE U.S. RESPONSE RATE: Number of people who respond to ads.

CONVERSION RATE: Number who make a purchase.

Subtract the campaign cost and divide the total by the campaign cost; this gives the rate of return.

CALCULATING YOUR ROI by multiplying the four key elements, sale price, number of mailings, response rate, and conversion rate.

AN EXAMPLE HOW TO USE YOUR ROI CALCULATOR Assume you spent $1,000 to send out 100 postcards advertising a product for $50; 10 people came in, but only five people bought the product. In this example, the calculation is 50 x 100 x 10 x 5; subtract 1,000 from that product and then divide the difference by 1,000 – resulting in 249, or about 25 percent.

TIPS FOR A SUCCESSFUL CAMPAIGN • • • • •

Create objectives with a strong call to action- ex. coupon.

Target a specific group-10% savings on select merchandise.

Carefully select the type of mailing piece you send.

Postcards are most often viewed.

Be sure you can track results. This is the only way you will be able to determine your ROI. STAY COMMITTED. Do not give up if you don’t succeed.

People need at least 5 touch points before they will react.

Access our Direct Mail list for FREE. Free one time only if you are a Business Affiliate.

www.ACAcamps.org/advertise

ACA EMAIL CAMPAIGNS ACCESS ACA CAMPS THROUGH AN EMAIL CAMPAIGN Email marketing remains one of the strongest ways for companies to stay in touch with their customers, keep their customers informed, and ensure that they stay in the forefront of their customers’ mind when it comes time to make a purchase.

WHAT IS THE COST?

All stats below are based on averages.

CAMP EMAILS

1,800

$.50 per email address.

WHAT IS THE PROCESS? You will not receive a list of ACA camp email addresses.

You will send ACA your HTML content and we will send the email out to camps on your behalf.

ACA EMAIL AGREEMENT Access to ACA camp email addresses are available only to current ACA Business Affiliates.

What are you waiting for?

JOIN TODAY.

TIPS FOR SUCCESSFUL

EMAIL CAMPAIGNS

• Create a powerul subject line and stay away from SPAM trigger keywords such as “Free”.

• Keep your email to one page.

• Have a call-to-action, i.e. coupon or a giveaway.

• Make sure your graphics standout.

• Send your email on a Tuesday or Wednesday • mid-morning or mid-afternoon.

OPEN RATE

23

%

CLICK-THROUGH

2

%

EMAIL REFERENCES &

MARKETING POSTS

• Images and text in email marketing campaigns • Tracking opens in email marketing campaigns • Best day of the week to send mass email eblasts • Email campaign frequency • Email benchmark study (open/click through) • The ultimate list of email trigger words

www.ACAcamps.org/aca-business-email-campaigns

EXHIBITING OPPORTUNITIES

Tell your story at #camp

ACA NATIONAL NATIONAL CONFERENCE NATIONAL CONFERENCE The largest national camp conference hosted in the US. This educational event draws 1000+ professionals and focuses on professional development, networking and commerce. The ACA national conference provides opportunities to access youth leaders in the U.S. and around the world.

WE’D LOVE TO HAVE YOU! • • • • • •

Target a diverse clientele Increase your visibility Build strategic alliances Discover the power of networking Sell and demonstrate your products Strengthen Brand Affinity Nationwide

YOUR BOOTH INCLUDES

• 8 x 10 booth, 3” side drape and 8’ back drape and carpet • Placement on ACA’s conference page with a link to your company on the ACA Online Buyer’s Guide • Listing in the January issue of Camping Magazine • Listing in the Program Book • Listing on mobile App. carpet • One-line identification sign • One time use pre and post show mailing lists • Four employee name badges per booth • Entrance to educational sessions • Opportunity to submit commerce session proposals • Twitter announcement of your participation - if applicable

YOUR GREATEST SELLING ADVANTAGE

BOOTH FEE BUSINESS AFFILIATE In line............$1,705 Corner..........$1,780

In-person access to ACA National Conference Attendees!

CONTACT

NON-AFFILIATE In line............$2,405 Corner..........$2,485

Kim Bruno 765-349-3309 Alexandra Hammock 765-349-3319

YEAR ROUND CAMP PROFESSIONALS

ATTENDEE BUYING POWER EDUCATIONAL SESSIONS

98% + 150+

CONNECT TODAY WWW.ACACAMPS.ORG

OWNERS DIRECTORS ASSISTANT DIRECTORS PROGRAM STAFF

ACA NATIONAL CONFERENCE MOBILE APP

Gain exposure and make an impression.

Place your brand front and center.

SPLASH SCREEN FEATURES

• Covers the entire screen • Displays when the app is opened • Sized to fit iPhone, iPad, and Android

MAIN BANNER FEATURES • Posted at the top of screen • Cycles through multiple banners • Displays each banner for 5 seconds

HIGHLIGHTED EXHIBITOR • Your company is highlighted • Attach photos, brochures, and other marketing materials

In four days, our first-year sponsor received

120 THOUSAND IMPRESSIONS

OVER 85% OF ATTENDEES downloaded our national conference app!

www.ACAcamps.org/conference/app

ACA NATIONAL CONFERENCE MOBILE APP NEW PACKAGE!

MOST POPULAR

10K

5K

$

$

OUR MOST POPULAR!

New Package!

Premier sponsorship status Free corner booth Full page ad in program book Splash Screen and Main Banner ad Schedule screen banner *most viewed Featured exhibitor listing Enhanced listing and area map listing Logo on marketing collateral Signage at conference with premiers Signage to encourage downloads

Half-page ad in program book Banner ad Featured exhibitor listing Enhanced listing Area map listing Logo on marketing collateral Signage at conference with premiers Signage to encourage downloads

MAKE IT YOUR OWN!

A LA CARTE

Splash Screen Main Banner Feature Exhibitor Enhanced Listing

$5,000 $3,000 $1,000 $300

POW WOW PACKAGE

GO-GETTER PACKAGE

BASIC PACKAGE

Connect, Drive, and Generate

Attract, Impress, and Lead!

Personalize your Deal!

SPLASH SCREEN SPECS Files must be saved as PNGs and RGB color mode.

iPhone............................ 640 iPhone 5......................... 640 iPad............................... 1494 Android.......................... 640 Android Landscape........... 1067

x x x x x

920 1096 2008 1067 640

MAIN BANNER SPECS All.................................. 640 x 150 Android.......................... 552 x 150

A LA CARTE MENU ITEMS

Upon request, items can also be purchased a la carte. Prices are listed above in the Basic Package Menu Items.

If you need to generate exposure, and you’re looking for a great deal, we invite you to explore our two-package deals listed above.

SHOPPING FOR TOP-NOTCH DESIGN WORK FOR YOUR MOBILE AD? Give us a chance to earn your business. We guarantee exceptional service, and outstanding layouts that WILL get your brand noticed. Call Kim today!

CONTACT KIM BRUNO TODAY! • 765.349.3309 • kbruno@ACAcamps.org

ACA ANNUAL CONFERENCES REGIONAL CONFERENCES

Educational and training opportunities at ACA conferences.

Welcome to the ACA Calendar of Events!

• ACA National and Local Events • Programs that have received educational endorsement from ACA (events, online courses, and webinars) • Courses the result in a certificate (such as First Aid, etc.)

• Non-endorsed educational events (listed as “other”) • Learn more about the ACA Educational Endorsement Program • Calendar View of Upcoming Events • Endorsed Events and Webinars • Endorsed Online Courses • List View of Upcoming Events • Calendar View of Upcoming Events • Endorsed Events and Webinars • Endorsed Online Courses • View All Events and Courses (past/current)

CONTACT

Kim Bruno Alexandra Hammock

765-349-3309 765-349-3319

www.ACAcamps.org/aca-conferences

ADVERTISING GUIDELINES

Tell your story at #camp

GUIDELINES DATA All content provided to ACA must be original content and proofed for any misspellings. Best practices to review all content and contacts before printing and or publishing content.

ADVERTORIALS All clients should consider the following best practices when creating marketing material.

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Consider clear call-to-actions with links Consider adding downloads for your readers Avoid acronyms of any kind Avoid content crash or too much text Active URL must be provided with all creative materials Brand guidelines must be provided (if applicable)

POLICIES Advertisements that attacks, criticizes or demeans any individual, race, ethnicity, religion, sex, institution, firm, business, profession, organization or sexual orientation will not be accepted.

Any Advertisement that promotes illegal activities or actions, political statements, are not permitted.

In the opinion of ACA, any advertisement that is indecent, vulgar, suggestive or otherwise offensive to good taste is unacceptable.

YOUR QUICK

CHECK LIST 1. What is your budget?

“Because of camp I feel like I can have an impact on the way the next generation handles issues with each other.”

Dominic Rayas Parker Fieldhouse

2. What are your goals?

3. How do you accomplish your goals?

4. Did you proofread your document?

5. Did you get internal approvals?

6. Is your call-to-action clear and visible?

7. Can you recycle this ad for print or web?

All materials submitted to ACA must be in accordance with existing advertising criteria and specifications, and are subject to approval. ACA reserves the right to remove or reject any advertisement that does not meet our standards of acceptance, or that is disaggrement with our policies and guidelines.

ACA may decline to accept advertising that is misleading, inaccurate, fraudulent, makes unfair competitive claims, or does not comply with our standards of decency and dignity.

www.ACAcamps.org/partnerships/become-a-partner

BLOG AND PRESS RELEASE GUIDELINES BLOG GUIDELINES

PRESS RELEASE GUIDELINES

HEADLINE Needs to be powerful and concisely express what the article summary entails. It needs to convey to readers what they will read and enforce a click. A one-word headline will not grab the attention it deserves.

The graphic below is a great reference showcasing the importance of images, and video presence when writing and constructing blogs and press releases.

When writing a blog post start by writing down your ideas to get started. Create a working draft so that you have captured what you want to express. Ensure easy to read bullets or shorter text for online friendly viewing.

BODY COPY Bulleted text. Short, simple and digestible or body copy no more than 200-250 words.

INFOGRAPHICS AND OR IMAGES Eliminate some of your metrics and copy and or add a graphic to stimulate your point. You can also add images.

Please submit them as high res images and also source the photographer, if applicable, appropriatley.

SOCIAL MEDIA Entice readers to engage in conversation on our social media outlets. Allowing them to express their views and engage with others.

When writing a press release we consider short and exciting information that can attract and captivate your audience.ACA will collaborate on a press release adding our brand and URL to the article. We request permission to review each press release upon completion before submitting to the public.

LET’S COLLABORATE! CONTACT

Kim Bruno 765-349-3309 Alexandra Hammock

765-349-3319

94% 67%

60%

QUALITY CONTROL AND EDITING When complete, always review and edit your posting before it goes live.

45%

ACA SOCIAL FOOTPRINT

37%

FACEBOOK 6,730 Followers TWITTER 9,669 Followers GOOGLE+ 357 Followers 87,125 Views LINKEDIN 2,797 Followers

Tell your story at #camp

FACEBOOK ENGAGEMENT rate with image

IMAGE QUALITY is important to customers

INTEREST RATE on blogs with images

CUSTOMERS responing to images

INTEREST WITH photos an video in press release

Reference: www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

www.ACAcamps.org/partnerships/become-a-partner

SOCIAL MESSAGE FOR USE Below is a series of social media posts, with links, for use. Simply cut and paste a section of text below and it is ready to use!

DONATE

FIND A CAMP

1. Support the Camp Experience!

2. Camp is an experience every child deserves. Donate today!

3. Change a Life: Send a Child to Camp.

Parents/Public Audiences:

www.acacamps.org/support

http://mx.acacamps.org/acacustom/fundraising/sendachildtocamp.aspx

4. Invest in Camp, Invest in Children!

http://mx.acacamps.org/acacustom/fundraising/annualfund.aspx

FREE MEMBERSHIP www.acacamps.org/membership/free

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Become a leader of tomorrow. This is about your career.

Free One-Year Membership — Your Journey Starts Here.

Free ACA membership for youth development professionals.

Download a free ACA one-year membership coupon at www.acacamps.org/membership/free

NATIONAL CONFERENCE www.acacamps.org/conference

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Save the date for ACA’s 20XX National Conference, DATEXX Connect with 1,000+ camp professionals at ACA National Conference.

Sponsorship Opportunities Available for ACA National Conference.

find.acacamps.org

1. Find a Camp helps you find the ideal ACA-accredited camp.

2. Day, overnight, family or adult camp?

Discover options at Find a Camp.

3. Search camps by name, location, type or activities offered with ACA’s Find a Camp.

Camp Audiences: 1. Add your programs to Find a Camp today!

2. Search by zip code to find a camp near you with Find a Camp 3. It’s never too early to sign-up for camp.

Get started at Find a Camp.

RESEARCH

www.acacamps.org/research

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PROFESSIONAL DEVELOPMENT COURSES www.acacamps.org/professional-development-center

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ACA’s virtual learning community has powerful resources to propel your career!

Earn CECs with ACA professional development classes.

Continue your education with ACA’s Professional Development Center.

WEBINARS

ACA resources addressing quality improvement, staff training, & health practices. www.acacamps.org/research/program-quality-enhancement

Download ACA research and evaluation tools for camps! www.acacamps.org/research/measurement-resources

Download ACA data-gathering tools and resources for outcomes.

www.acacamps.org/research/research-reports-summaries-and-data

ACA PUBLICATIONS http://www.acacamps.org/publications-research

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Place your ad in the premier youth and camp professional publication, Camping Magazine.

Camping Magazine and CampLine: ACA’s publications with expert perspectives. View digitally.

www.acacamps.org/einstitute/webinars

Earn CECs! Register for ACA’s upcoming webinars.

BOOKSTORE

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www.acabookstore.org

ACA’s Bookstore is a one-stop shop for activity resources ACA members receive discounts on books, educational events, and current research.

ACCREDITATION http://www.acacamps.org/accreditation

1. The best evidence of a camp’s commitment!

Get accredited today!

2. Educates camp owners and directors in key aspects of camp operation!

3. Learn More. Implement the best practices for your camp!

ADVERTISE WITH ACA www.ACAcamps.org/advertise

1. Place yourself in camps purchasing resource, ACA official Buyer’s Guide.

2. Advertising Opportunities Available in Camping Magazine.

3. Camping Magazine has trends in camp/outdoor, youth development, management and innovative programming ideas.

4. Read CampLine; articles on legal, risk management, legislative, regulatory & personnel management issues.

5. Read Counselor Now, a blog for frontline camp staff.

JOBS

http://www.acacamps.org/jobs

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Jobs at Camp - Summer - Year-round.

Find qualified staff for your camp. Post a job!

www.ACAcamps.org/partnerships/become-a-partner

BRAND USAGE ACA BUSINESS AFFILIATE LOGO •

A Business Affiliate can display this logo as long as they are a current member.

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Do not abbreviate “American Camp Association” in your promotional materials.

There are other organizations with the acronym ACA, such as the American Canoe Association and the American Correctional Association.

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Please follow the branding guidelines when you display this logo on your materials.

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Any improper use of this logo is subject to prosecution to the full extent of the law. All actions regarding the logos shall be brought and maintained in the courts located in Marion County, Indiana, and you hereby waive all objections to jurisdiction and venue therein.

SHOW YOUR COMMITMENT WITH OUR LOGO! CAMP GIVES KIDS A WORLD OF GOOD® LOGO By being a member in good standing with the American Camp Association, you are entitled to use this logo in and on your promotional materials*, letterhead, stationery, etc. within these terms listed below.

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You must have a signed, noncommercial, license agreement on file with the ACA, Inc. office stating your agreement to all the terms and conditions of the use of this logo.

There is no charge for use of this logo or for signing a license agreement.

You must display your name and/or your camp’s name and logo on all products displaying this logo.

The license agreement includes a list of products on which you may display this logo, along with your name and/or camp logo, which includes T-shirts, binder covers, posters, and calendars.

Once again, the logo cannot be altered in any way and must include the registered trademark and copyright symbols.

Read the Logo Use Requirements.

Download Camp Gives Kids a World of Good® Logo. * Must pay royalty fee when adding the logo to promotional materials.

Have questions? Call the national office at 800.428.2267 Noncommercial License Agreement (Adobe Acrobat Reader is needed to view these files).

American Camp Association

Click here and return completed form to Business Development by fax: 765-342-2065 or mail to

Martinsville, IN 46151

5000 State Road 67 North

www.ACAcamps.org

Achieving your goals “I learned to work towards and achieve goals within a short time period.�

Zanny Perrino Twilight Park Day Camp

Tell your story at #camp

Be Extraordinary. www.ACAcamps.org