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Nicky Stevenson Property Academy Sponsored by
Population is 7.2 billion 2.8 billion are online
39% of the global population 90% of the UK population are online www.propertyacademy.co.uk
In 2020 the expected population is 8 billion
100% www.propertyacademy.co.uk
6 million property searches are carried out online every day
46% are via mobile and tablets 57% of New Homes searches are via a mobile device www.propertyacademy.co.uk
www.propertyacademy.co.uk
Are you or would you consider buying a brand new home?
I only want to buy a new home
4%
I would prefer a new home but I am looking at preowned homes too
18%
I prefer preowned properties but would consider a new home
43%
I wouldn't consider a new home
36%
www.propertyacademy.co.uk
4% of search
is New Homes exclusive
69% www.propertyacademy.co.uk
12.4% of phone enquiries to developers unanswered* *September 2014
www.propertyacademy.co.uk
*September 2014
www.propertyacademy.co.uk
If you were to buy a brand new home, would it matter who the builder is?
It wouldn’t matter who built it, i'd judge each property on its merits
36%
I would rather buy from a local builder with a good reputation
10%
I would rather buy from a national builder with a good reputation
6%
I would buy from either a local or a national builder with a good reputation
17%
The location, property and development is what matters, not who built it
31%
67%
www.propertyacademy.co.uk
43% investors Primary concern for investors in void periods
have three or more properties in their portfolio
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Key points •
Online is here to stay - mobile and tablet use increasing
• •
You are competing with the whole of market Innovate to engage with clients online and offline through technology www.propertyacademy.co.uk
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