2016 EA LIVE THE KEY TO YOUR SUCCESS
THE PROPERTY ACADEMY
SPONSORED BY
Peter

Knight
2016
How many estate agents did you ask 
 to give you an appraisal/valuation? 1
25%
2
28%
3
36%
4
8%
5+
3% 0
5
10
15
20
25
30
35
40
Property Academy 2016
Did you choose the agent who offered the lowest fee?
22%
78% Yes No
Property Academy 2016
Did the stamp duty land tax affect your budget?
30%
70% Yes - I wanted to buy within a specific stamp duty land tax banding No - it did not affect my budget Property Academy 2016
Has the decision for the UK to leave the EU 
 impacted your decision to move? 4%
Yes - I delayed until the outcome Yes - I think property prices have decreased
7%
Yes - IÂ think property prices have increased
2%
Yes - I decided not to move
2%
85%
No - it has not impacted my decision to move 0
15
30
45
60
75
90 Property Academy 2016
Did you visit the office of your selling agent?
Yes, prior to selling
32%
Yes, during the selling process
34%
No I did not visit the agent's office
34%
31
32
33
34
35
Property Academy 2016
Did you visit estate agents' websites 
 before inviting them to give a valuation?
44% 56% Yes No
Property Academy 2016
Did you buy your property from the estate agent who is now selling it?
16%
84% Yes No
Property Academy 2016
How would you rate the service that you've received from your agent? Good/Excellent
Satisfactory
Poor/Very Poor
Communication
69%
16%
15%
Conducting viewings
70%
18%
12%
Negotiating with buyers
66%
20%
14%
Progressing the sale
63%
19%
18%
Problem solving
61%
20%
19%
Politeness and manners
83%
12%
5% Property Academy 2016
How would you rate the service that you've received from your agent? Good/Excellent
Satisfactory
Poor/Very Poor
Communication
69%
16%
15%
Conducting viewings
70%
18%
12%
Negotiating with buyers
66%
20%
14%
Progressing the sale
63%
19%
18%
Problem solving
61%
20%
19%
Politeness and manners
83%
12%
5% Property Academy 2016
Have you changed from one estate agent to another?
24%
76% Yes No
Property Academy 2016
On a scale of 0-10 how likely are you to recommend 
 your estate agent to a friend or colleague? Promoters
46%
Passives
24%
Detractors
30%
0
10
20
30
40
50
NPS: +16 Property Academy 2016
Are you buying/have you bought another property?
30%
70% Yes No
Property Academy 2016
Are you a landlord/do you own another property as an investment? No
79%
Yes, 1 other property
12%
Yes, 2 other properties
4%
Yes, 3 other properties
2%
Yes, 4 other properties
1%
Yes, 5 or more other properties
2% 0
5
10
15
20
25
30
35
Property Academy 2016
If you have taken out a mortgage this year, how did you choose your mortgage provider?
29%
Current/previous mortgage provider
Via a mortgage broker that my estate agent recommended
34%
I carried out my own research and found my own provider
37%
0
5
10
15
20
25
30
35
40 Property Academy 2016
How did you choose your conveyancer/solicitor?
Estate Agent recommended
40%
Friend recommended
20%
Previous customer
28%
Searched online
12%
0
5
10
15
20
25
30
35
40 Property Academy 2016
How would you rate the service that you received from your conveyancer/solicitor? Good/Excellent
Satisfactory
Poor/Very Poor
Communication & ability to speak in a simple way
75%
17%
8%
Speed and Proactivity
65%
22%
13%
Problem Solving
63%
26%
11%
Value for Money
62%
29%
9%
Doing what they said they would do
70%
21%
9% Property Academy 2016
Service AND Technology 2016 Property Academy
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2016 Property Academy
Sales AND Marketing 2016 Property Academy
How do you prefer to book viewings?
27%
73% By Telephone By Email/Online through agents’ websites
Property Academy 2016
Customer AND Agency 2016 Property Academy
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2016 Property Academy
e believe in inspiring individuals to fulfil their potential. There are three tiers of membership to choose from.
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