E xc lu s i v e s p o n s o r S H IP o p p o rt u n i t i e s fo r 2 0 1 6
P ro p e rt y Ac a d e m y 2 0 1 6 S e m i n a r P ro g r a m m e We have several Property Academy events available for sponsorship in 2016. Our aim is to attract circa 100 attendees to each event, sometimes substantially more. We have two different sponsorship packages available for each event.
headline sponsorship A headline sponsorship package gives the sponsor the opportunity to benefit from:
l Exhibition
space at the event
l
l Increased
brand exposure on propertyacademy.co.uk
l Increased
brand exposure on the day
l Afternoon
l 30
Increased brand exposure on marketing materials to our database of nationwide estate agents in advance of the event
workshop session tailored to you. We will work with you to ensure that you get the most out of this session whether it be launching of a new product, training, Q&A or an extension to the morning seminar complimentary tickets to the event to invite clients and prospects
sponsorship Sponsoring our events offers you;
l Exhibition
space at the event
l Brand
l Brand
exposure on propertyacademy.co.uk
l Brand
exposure on the day
l 6
exposure on marketing materials to our database of nationwide estate agents in advance of the event
complimentary tickets to the event to invite clients and prospects
Each of our sponsorship packages are designed to give you the maximum opportunity to build relationships, sell your products or services, build brand awareness, launch new products and gather product or client feedback. Please see overleaf to view further information on each of the events that we have planned for 2016.
S e m i n a r p ro g r a m m e 2 0 1 6
SALES & MARKETING LIVE 25th & 26th February
This event will be showcasing the latest successful sales and marketing initiatives that agents can implement in their own business. Aimed at sales and marketing managers & directors, this event will cover both sales and lettings. Attendees will be sure to take away a work book full of ideas! The event will run once in London and once in Manchester giving you access to forward thinking agents from across the UK.
Growth Summit 22nd April
Aimed for business owners and senior directors, this event will look at the key stages of business growth and how to overcome the common challenges faced when growing a business. The best systems and processes to consider implementing will be shared, as well as hearing from proven business owners who have been there and done it! This event will attract estate agency owners looking to grow their business from all over the UK.
Dates and content subject to change.
GROWTH SUMMIT
S e m i n a r p ro g r a m m e 2 0 1 6
Property Management LIVE 7th October
Property Management is so important – perhaps the most important part of an estate agency business. This seminar will be looking at best practice in the industry including sessions with leading Property Managers from agents across the UK. The Property Academy will also be presenting the key Property Management findings from the Landlord and Tenant surveys. This seminar will attract property managers, lettings managers and business owners.
new homes live 14th October
New Homes LIVE will be returning to showcase brand new ideas from the New Homes Industry in the UK and overseas. The Property Academy will also be presenting insights from the Home Moving Trends Survey, specifically around the buying and selling of New Homes vs second hand and what this means for you and your business. This event will attract house builders large and small as well as estate agents with a hew homes offering.
Dates and content subject to change.
J OSH PHEGAN E V ENTS Sponsoring Listing Masterclass and Step Up is a great opportunity to be a part of one of the best estate agency events in the industry with a top international real estate speaker. Attracting forward thinking estate agents and letting agents from all across the UK you will have the opportunity to network and promote your products and services to the best in a high energy, innovative environment. Josh Phegan is the go-to speaker, trainer and coach for high performance real estate agents and agencies worldwide. He personally coaches over 180 individual agents. Over 60% of his individual coaching clients write in excess of $600,000. His number one client writes a staggering $4m in fees. Both are must attend events for agents wishing to increase market share and become a more profitable business.
Listing masterclass with josh phegan 8th july
Josh will be sharing the key secrets to success for before, during and after the valuation (sales and lettings) that will enable agents to increase their valuation to instruction ratio. Josh will role play on the day with attendees so everyone can learn how to improve their technique and immediately increase their confidence and instruction rate.
step up with Josh Phegan 30th SEPTEMBER
Designed for those looking to increase their performance and up their game in all aspects of estate agency. Relevant for both sales and lettings, valuers & managers, Josh will be addressing what is needed to step up to the current demands of the consumer. Covering prospecting, increasing fees, up selling and how to sell/let more, quicker, this event is not to be missed for those wanting to step up their results.
Two very exciting events that you can be a part of. Dates and content subject to change.
LISTING MASTERCLASS
2 0 1 5 e v e n t f e e d bac k
the leadership summit “Very good - lots of insight into running your own business” Max White - Winkworth
“Structure and tone just right, all very informative. Fascinating for me to observe people grappling with the same issues I have had.” Bob Scarff
“Fantastic ideas to improve the business and the people within it!” Simon Woodcock - Robinson Michael and Jackson
“Very helpful and useful information. Enjoyed both the guest speakers and their insights into the industry.” Farooq Latif - Glen Hall
New homes live “Excellent insightful speakers - thank you! Taken away lots of ideas” Chirstine Wah - NU Living
“Very informative” Beverly Memish - Imagine Land and New Homes
“Great insights into the New Homes sector” Sian Tyler - Linden Homes
“Excellent presentation seminar, brand new content to implement in the business with immediate effect.” Bob Hay - Streets Ahead
“Fantastic morning, entertaining and informative - excellent speakers!” Sara Stanhope - Jones Homes Southern Ltd
Prospecting school 2.0 “All ideas were extremely useful. Call out exercise produces instant results” Chris Lofthouse - Roseberry New House
“Really pleased with the level of new ideas” Paul Evans - Jones Robinson
“Great speaker - lots of ideas we can now implement - very engaging” Hannah Matthews - Sewell and Gardner
“Really great advice, lots to take back and put into practice.” Nick Kelly - Justin Lloyd
the Finest gatherings oF the property industry’s elite...
Estate Agency Events are the organisers of the Estate Agency of the Year Awards and the Lettings Agency of the Year Awards, widely accepted as the most sought after awards in our profession. As a result, each event attracts leading small, medium and large estate and letting agents from across the UK. The awards were established in 2003 with the aim of celebrating and endorsing best practice. Ever since we have been providing property professionals with a platform to reward hard work, high standards and exceptional performance.
dates For 2016 Lettings LIVE incorporating the Lettings Agency of the Year Awards 10th June 2016 EA LIVE incorporating the Estate Agency of the Year Awards 2nd December 2016
“We have found the awards to be extremely productive for us in generating new business. In a one day event we did the level of face to face meetings we would normally hope to complete in a calendar quarter and they are the type of high quality agents we want to be doing business with.” siMon WHalE of rEapit
why eVents The events are each attended by over 600 senior people from the UK’s leading estate and letting agents and these are the people who make the strategic decisions, appoint industry suppliers and have ultimate say over budgets. The ability to connect with these individuals in a business/social environment is something that many of the best suppliers to the industry have come to appreciate that our flagship events provide more than any other. As a sponsor of the awards, you would benefit from brand exposure and networking opportunities that have the potential to deliver business opportunities from highly successful estate agencies, whilst also raising the profile of what you are doing to the industry at large. There are many marketing messages presented to agents by telephone, e-mail and print on a daily basis, which tend to act as interruptions as they are not in ‘buying mode’ whilst in the office. By removing agents from their day-to-day environment, they have a much more open mindset to explore new ideas and opportunities. Both events are full days and come in two parts. During the morning we host inspiring and informative seminars focused on business improvement and innovation within the industry. Prior to the seminars, delegates are directed to the exhibition suite and also within the mid-morning break to ensure that you have multiple opportunities to have meaningful dialogue with agents. After the seminars close there is a one hour drinks reception also held in the exhibition suite which is then followed by the awards luncheon where the winners are announced. Sponsors are given the opportunity to present the awards on stage to the successful agents alongside our celebrity presenter.
lettings agency
2015
LOGO 2015
LOGO OFFICIAL SPONSOR
2015
2015
OFFICIAL SPONSOR
we look lo forward to seeing y you at the estate agency eve event of the year...
we look ok fo forward rw rward to seeing you at estate agency the est esta ate a te age ncy event of the year...
LOGO OFFICIAL SPONSOR
in association with the sunday times and the times The Times and The Sunday Times recognise these awards as being of huge importance to the industry.
“It’s an absolute pleasure working with you all and you are one of our most valuable partnerships. We have been proud sponsors of this event for the last 5 years and will continue to be so for the next 5 years!” saraH-JanE McquEEn, nEWs intErnational, (parEnt coMpany of tHE sunday tiMEs)
Sponsors are provided with personalised medals with The Sunday Times and The Times branding to promote your association with the event. Sponsor branding is included on our website and all awards marketing material.
credibility The credibility of the awards is key and so the judging process is meticulously overseen by The Property Ombudsman. He is supported by Mark Hayward; Chief Executive of NFOPP. Over the course of several months, a panel of experts from within the industry meet to review entry submissions, conduct telephone interviews, review the mystery shopping results and agree on the winners.
“As Ombudsman, I’m very keen to see the standards of the industry be raised ever higher and no doubt these awards will provide agents with additional incentive to do so.” cHristopHEr HaMEr, tHE propErty oMBudsMan
““We have sponsored both awards events since 2009 and year after year we’ve found this by far one of the most productive events within the industry, hence our ongoing commitment.” saM coatEs of MonEypEnny
the opportunity A limited number of sponsorship packages are available for both events, to enable you to sponsor an award and exhibit to the delegates. You can choose to be involved in one of the events as a standalone package or agree a combined deal to support both events and benefit from a reduced rate.
Our events team will provide you with ongoing support in the buildup to, during and after the event to ensure that you get the most out of your investment. On agreeing to be involved, we will arrange a planning session with you to establish your objectives and how we can help you to get your desired result from the event/s. In addition to exhibition space the seminar programme may offer the opportunity to promote your products and services. Unlike some exhibitions where you only get a eeting chance to meet people, this event provides extensive networking with key players. At both events you will have several opportunities to meet agency owner’s faceto-face including registration, coffee breaks, drinks reception, gala lunch, awards ceremony and the post event drinks. We will promote your involvement to our database of nationwide agents and feature you prominently on the awards web site and other marketing materials. We can also help you gain the maximum PR advantage from your sponsorship – our goal is to make sure you receive outstanding value from this event in every way possible.
EAE_Sponsorship_Brochure_2014_Layout 1 12/11/2014 14:13 Page 8
preVious attendees include: Companies representing over 5,000 offices in the UK enter year on year, with new entrants also wanting to add the award to their achievements.
Companies representing over 5,000 offices in the UK enter year on year, with new entrants also wanting to add the award to their achievements.
E S T A T E
A G E N T S
EAE_Sponsorship_Brochure_2014_Layout 1 12/11/2014 14:14 Page 9
“Far more useful than any other event I have attended.” Martin WaltErs, Jordan fisHWick
“Far more useful than any other
event I have attended.” Martin Walters, Jordan Fishwick
Previous attendees include:
estate agency
lettings agency
2014
2014
sponsorship pacKages There are a range of sponsorship and exhibition packages available for both the Lettings and Estate Agency Awards, which can be tailored to meet your business requirements.
headline networKing A headline package giving the sponsor the opportunity to own the event during the drinks reception. The drinks reception is held after the close of the morning seminars and includes drinks and canapĂŠs prior to the awards luncheon. The duration of this reception is a minimum of 1hr and we work with the headline sponsor to maximise their exposure during this period.
Vip breaKFast sponsorship This package is almost entirely bespoke depending on the sponsors requirements and provides an opportunity to target a select audience and bring them together in an intimate setting prior to the big day. Previous events have had presentations and also special guest Q&A sessions. The aim is to identify an audience you would like to spend some valuable time with and then create a breakfast event that they will see as being worthwhile attending.
specialist category sponsorship Each specialist award category, ranging from Marketing to Customer service, has a specific sponsor. These packages are designed to give any type of business the maximum opportunity to build relationships, sell their products or services, educate the market, build brand awareness, launch new products and gather product or client feedback.
“Sponsorship provides a superb opportunity to make new contacts, strengthen existing relationships and maintain a high profile with the most forward-thinking businesses and individuals in the property industry.” “Our sponsorship of the individuals awards category demonstrates our commitment to the property industry – enhancing our reputation and providing a competitive edge and PR opportunities that endure far beyond the events themselves.” saraH kEMp, ravEnsWortH
all pacKages include:
pre-eVent • Logo link between www.estateagencyevents.com and your web site • Branding on regular e-mailers to our database of estate agents nationwide • Materials to promote your involvement with the The Sunday Times and The Times event
on the day • Two complimentary tickets to the whole day (seminar, drinks reception, lunch and awards ceremony). Further tickets can be purchased at a preferential rate where available • Exhibition space • Strategic seating at lunch • Sponsorship of specific award/s with branding on screen during award presentation • Photo opportunity with the award category winners and presenters • Your logo in the online Judges report next to the list of winners in your award categories
post eVent • Full page advert in the Judges Report which is made available to delegates online • Full delegate list for follow up • Full winner’s list
m o r e o p p o rt u n i t i e s
Fo u r- i m o n t h ly We can arrange for you to be featured within our four-i monthly newsletter, sent to thousands of estate agents each month. We can include your logo and make reference to your company using an appropriate message, which could be highlighting a particular agent successfully using your product, or by using our Home Moving Trends data to back up why your offering should be considered by agents. NB this is not guaranteed to be offered by the Property Academy. It will be at the discretion of the directors to ensure that it is in keeping with the style of the newsletter. The feature would be ‘advertorial’ style.
m as t e r m i n d g ro u p s We have over 100 estate agents that are members of our mastermind groups and we are offering just 18 meetings next year to be joined by a supplier during the lunch break. This will be an opportunity for a 10-minute maximum presentation to give an overview of your offering and then for your literature to be given out to the forward thinking agents that are members of that particular group. You will be welcome to stay for lunch where members can then ask any additional questions relating to your product. This is a fantastic opportunity to increase awareness of your product or service to a selection of forward thinking agents and also a way of getting feedback on your offering and suggestions for potential improvements.
m o r e o p p o rt u n i t i e s
m e m b e r s h i p r e wa r d s New for 2016, the Property Academy are offering suppliers to the industry the ultimate opportunity to market to leading agents completely FREE. Every three months, the Property Academy will highlight to our mastermind members the most up to date offers on products and services available to them from you and other leading suppliers. We just need to offer them an exclusive deal that cannot be obtained elsewhere. The great thing about this is that your offer can change on a quarterly basis so that it is always inline with your business objectives.
deadlines March 1st
2016 quarter 2 (Apr, May, Jun)
June 1st
2016 quarter 3 (Jul, Aug, Sep)
september 1st
2016 quarter 4 (Oct, Nov, Dec)
c o n tac t n i c k y We work on a first come first served basis for all our activities, so please get in touch as soon as possible to confirm your sponsorship requirements. 01372 370827 Email: nicky@propertyacademy.co.uk Web: propertyacademy.co.uk Tel: