Other Acadia Marks Sizing and Spacing

Other Acadia Marks

Other Brand Marks The Acadia logo is the main identifier of the University brand. It should appear in full on almost all communications and marketing pieces. There are, however, other visual signifiers that can be used in addition to the shield and wordmark. Each of these brand marks expresses a subtle or explicit aspect of the overall brand, and as such The Acadia A This is a secondary identifier of the University, emphasizing the spirit and tradition of Acadia over more formal aspects of the institution. It is based on Acadia’s Athletics logo, and as such represents a more active, youthful, and informal take on the school’s brand. The Athletics A This version of the “A” is used strictly on Athletics communications. It is shorter and wider than the general “A” and has white axes and a white space between the red fill and the blue outline. There are also versions with the “Axemen” and “Axewomen” team mascots leaning on it. The University Seal The seal represents the Office of the President. It is used only on the most official communications, such as diplomas or citations. The Acadia Avatar Because the full University logo is not suitably shaped for many of the avatar boxes, Acadia uses the shield on its own as an identifier. We will be developing themed avatars to properly represent Acadia over time. Please contact the Office of Communications and Marketing for assistance.

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represents a sub-brand of the Unive used in conjunction with the princip they should be positioned so as not the University, visually with it, ideally in the opposit tion of Acadia over a design or even on a separate page tution. It is based a page. s such represents ormal take on the rictly on Athletics nd wider than the and a white space e outline. There are ” and “Axewomen” f the President. It l communications, o is not suitably boxes, Acadia uses tifier. We will be properly represent t the Office of g for assistance. Use of the Acadia shield a entity is permissable onl Acadia University Identity Guidelines: Visual identity. an online icon/avatar for o social media identity purp

represents a sub-brand of the University. If used in conjunction with the principal logo, they should be positioned so as not to “fight” visually with it, ideally in the opposite corner of a design or even on a separate page or side of a page. Other Brand Marks The Acadia logo is the main identifier of the University brand. It should appear in full on almost all communications and marketing pieces. There are, however, other visual signifiers that can be used in addition to the shield and wordmark. Each of these brand marks expresses a subtle or explicit aspect of the overall brand, and as such The Acadia A This is a secondary identifier of the University, emphasizing the spirit and tradition of Acadia over more formal aspects of the institution. It is based on Acadia’s Athletics logo, and as such represents a more active, youthful, and informal take on the school’s brand. The Athletics A This version of the “A” is used strictly on Athletics communications. It is shorter and wider than the general “A” and has white axes and a white space between the red fill and the blue outline. There are also versions with the “Axemen” and “Axewomen” team mascots leaning on it. The University Seal The seal represents the Office of the President. It is used only on the most official communications, such as diplomas or citations. The Acadia Avatar Because the full University logo is not suitably shaped for many of the avatar boxes, Acadia uses the shield on its own as an identifier. We will be developing themed avatars to properly represent Acadia over time. Please contact the Office of Communications and Marketing for assistance. 8 Acadia University Identity Guidelines: Visual identity. Use of the Acadia shield as a single entity is permissable only when used as an online icon/avatar for official university social media identity purposes.

All of these brand marks are available in multiple versions for di erent applications.

represents a sub-brand of the University. If explicit aspect of the overall brand, and as such used in conjunction with the principal logo, they should be positioned so as not to “fight” visually with it, ideally in the opposite corner of a design or even on a separate page or side of a page. The Acadia A This is a secondary identifier of the University, emphasizing the spirit and tradition of Acadia over more formal aspects of the institution. It is based on Acadia’s Athletics logo, and as such represents a more active, youthful, and informal take on the 0.25” school’s brand. Use of the Acadia shield as a single entity is permissable only when used as an online icon/avatar for official university social media identity purposes. The Athletics A This version of the “A” is used strictly on Athletics All of the multiple se bra versio n n d marks are available in s for di erent applications. communications. It is shorter and wider than the general “A” and has white axes and a white space between the red fill and the blue outline. There are also versions with the “Axemen” and “Axewomen” team mascots leaning on it. The University Seal The seal represents the Office of the President. It s used only on the most official communications, such as diplomas or citations. The Acadia Avatar Because the full University logo is not suitably shaped for many of the avatar boxes, Acadia uses the shield on its own as an identifier. We will be developing themed avatars to properly represent Acadia over time. Please contact the Office of Communications and Marketing for assistance. 8 Acadia University Identity Guidelines: Visual identity.

The Acadia logo is the main identifier of the University brand. It should appear in full on almost all communications and marketing pieces. There are, however, other visual signifiers that can be used in addition to the shield and wordmark. Each of these brand marks expresses a subtle or explicit aspect of the overall brand, and as such represents a sub-brand of the University. If used in conjunction with the principal logo, they should be positioned so as not to “fight” The Acadia A visually with it, ideally in the opposite corner of This is a secondary identifier a design or even on a sof the University, eparate page or side of emphasizing the spirit and tra a page.dition of Acadia over more formal aspects of the institution. It is based on Acadia’s Athletics logo, and as such represents a more active, youthful, and informal take on the school’s brand. The Athletics A This version of the “A” is used strictly on Athletics communications. It is shorter and wider than the general “A” and has white axes and a white space between the red fill and the blue outline. There are also versions with the “Axemen” and “Axewomen” team mascots leaning on it. The University Seal The seal represents the Office of the President. It is used only on the most official communications, 0.75” such as diplomas or citations. The Acadia Avatar Because the full University logo is not suitably shaped for many of the avatar boxes, Acadia uses the shield on its own as an identifier. We w Us ill e of tbe he Acadia shield as a single entity is permissable only when used as developing themed avatars to properly re an online icopresent n/avatar for official university Acadia over time. Please contact the Offic sociae of l media identity purposes. Communications and Marketing for assistance. All of these brand marks are available in multiple versions for di erent applications. 8 Acadia University Identity Guidelines: Visual identity.

Use of the Acadia shield as a single The Athletics A entity is permissable only when used as This version of the “A” is used strictly on Athletics an online icon/avatar for official university communications. It is shorter and wider than the social media identity purposes. general “A” and has white axes and a white space between the red fill and the blue outline. There are also versions with the “Axemen” and “Axewomen” 0.25” team mascots leaning on it. The University Seal All of these brand marks are available in The seal represents the Office of the President. It multiple versions for di erent applications. is used only on the most official communications, such as diplomas or citations. The Acadia Avatar Because the full University logo is not suitably shaped for many of the avatar boxes, Acadia uses the shield on its own as an identifier. We will be developing themed avatars to properly represent Acadia over time. Please contact the Office of Communications and Marketing for assistance.