ACCESS TRAVEL - June 2020

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ACCESS

Travel

Edited by DALLAS SHERRINGHAM

We’re in the Business of Travel e d si in

THE EVER STUNNING ROTTENEST ISLAND: 18

BLUE MOUNTAINS MAJESTIC PALETTE: 20

MARGARET RIVER: RICH, FAMOUS, BOUNTIFUL AND BEAUTIFUL: 23

Couple enjoying a picnic at Pokolbin in the Hunter Valley region.

Tourism industry to REBOOT SW regions and ourism businesses are se o receive a major boos wi h he easing o ravel res ric ions, as he Governmen revealed NSW residen s ook almos wo million in erna ional leisure rips wor h $16.7B las year. o coincide wi h he June 1 res ric ion changes, he NSW Governmen ’s ourism and even s agency Des ina ion NSW kicks of a major ourism marke ing campaign, arge ing NSW, Vic orian and AC residen s wi h world-class experiences o be enjoyed righ here in regional NSW and Sydney. Minis er or Jobs, Inves men , ourism and Wes ern Sydney S uar Ayres said he Now’s Te ime o Love NSW campaign would deliver ‘heads on beds’ and visi or spend or ourism opera ors s a ewide.

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“NSW is ready o reboo 2020 – our s a e has so much o ofer holidaymakers, here really is nowhere beter o ake a break righ now,” Minis er Ayres said. “NSW residen s ook almos 2 million inerna ional leisure rips las year wor h $16.7B so here is a huge oppor uni y o en ice our overseas holidaymakers o become NSW's nex op ravellers. “Forge ha overseas escape – we’re showing ravellers here is incredible ood and wine, amazing ou door adven ures and one-o -akind hikes righ here in NSW.” Te nex phase o NSW’s ourism recovery campaign – Now’s Te ime o Love NSW – will run hroughou June and July and includes: • A new elevision commercial and

social media video series highligh ing op NSW ar s, hiking, wine, amily and ou door adven ure experiences • Local S ories video series s arring ourism opera ors invi ing ravellers o visi • A dedica ed webpage showing he op 213 ways o reboo 2020 in NSW, so ravellers can make he mos o he 213 days ha remain his year, and; • in erna ional digi al adver ising o keep overseas visi ors dreaming o NSW. “In eres in NSW road rips has jumped wi h a 125% increase in page views on Visi NSW.com in he pas week – he demand is here, now’s he ime o show our love or regional NSW,” Mr Ayres said.

“Te cumula ive efec o drough , bushres and COVID-19 has been devas a ing or ourism opera ors, so we’re asking everyone who can ake a holiday o hi he road or ge planning as soon as possible.” ourism businesses can ge involved in he campaign by signing up o Ge Connec ed wi h Des ina ion NSW so hey are ea ured on Visi NSW.com, which is he call o ac ion or all marke ing ac ivi y ha will roll ou in he coming mon hs. All ravellers are encouraged o phone ahead o ensure opera ors are open and help wi h capaci y planning, and businesses and visi ors mus ollow heal h advice regarding physical dis ancing and personal hygiene. Visit: https://www.visitnsw.com/love-nsw

NEW Stay Local Australia takes on booking giants: 25 WESTERN SYDNEY BUSINESS ACCESS JUNE 2020

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ACCESS TRAVEL - June 2020 by Access News Australia (ANA) - Issuu