Western Sydney Business Access (WSBA) - April 2020 edition. by Access News Australia (ANA)

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APRIL 2020 ISSUE 108

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LAST DRINKS AT ROYAL OAK

LOW DEPOSIT SCHEME A SUCCESS

EASTER SHOW BAGS GO ONLINE

Regulars reflect on days gone by: 7

Young families hone in on Riverstone: 6

Selling from a warehouse at Pendle Hill: 2

i ns

What you CAN do CORONAVIRIS has impacted thousands of businesses across Western Sydney. Many people are working from home. Yet in the chaos, there are opportunities for business reinvention and personal development. SEE CENTRE PAGES.

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Easter showbags online from West  ELIZABETH FRIAS ILDA Chiu’s warehouse in Pendle Hill is awash with show-bags brimming with goodies all previously destined for the 2020 Royal Easter Show (RES). But two weeks ago, the Royal Agricultural Society of NSW president Robert Ryan, adhering to official directives from Prime Minister Scott Morrison, cancelled these year’s show to protect public health and prevent spreading Coronavirus. Not since the global flu pandemic in 1919 had Australia’s biggest agricultural show had to be axed to avoid a massive health emergency. If you are disappointed about missing out on showbags don’t lose heart, you can have fun by shopping online, says Ms Chiu who has taken a different approach on her seasonal business venture by creating a virtual store, In a short time online interest in the site has soared boosting her confidence to keep her business going in the midst of global uncertainty. “Our online site has been live for one week and we have filled a lot more orders than expected,” Ms Chiu cheerily told Access News. “Customers are happy they are able to buy our show-bags even though the Easter Show is cancelled. The reception has been encouraging.” Most show operators are family run and Ms Chiu, 41, who’s been part of the Royal Easter

Last year’s display stall for a range of showbags at the Royal Easter Show with Tilda Chiu’s team.

Show tradition for two decades, described their collective plight a “massive blow with half our revenues went up in the air.” “We understand it was a hard decision for the RAS for they have been awesome all these years, but everyone’s hurting,” says Ms Chiu who runs the business with her husband, Harvey Chang, 40, along with a few casual employees. “We’ve put our hearts and souls in making every Easter Show a wonderful experience for every young ones that go in, those teens, their mums and dads, grandparents, and every patron

enjoying a showcase of our agriculture industry.” The RES was set to open on Saturday, April 4 and run until Monday, April 13. The cancellation meant the all show stallholders and operators of amusements, particularly the exhibitors of the best agricultural produce and livestock from across the agriculture industry stood to lose $250 million, RAS chief executive officer Brock Gilmour said. “We are in the process of implementing a number of measures to deal with priority concerns including refunding or holding over competition fees, refunding tickets purchased

by the general public and unwinding contracts with hundreds of supplies,” Mr Brock said in a media statement. About 500 other smaller agricultural shows are held around regional towns on the RAS annual calendar of events. These shows employ a few hundred assistants as well as RAS staff who have been recently stood down following the coronavirus shutdown that only allows essential frontline services and businesses. “Every child growing should be experiencing these shows so they know where eggs come from,” Ms Chiu said. “It’s our heritage and relevant to all of us, it helps our farmers, food producers and our economy.” For now, save the date because if history repeats itself, the RAS will survive Coronavirus and the 2021 Royal Easter Show will be back, Mr Brock said. On the heels of the Great Depression, the Royal Agricultural Society’s show in 1935 at Sydney’s Moore Park recorded its “biggest attendance, prizemoney and competitions” from when it was first staged at Parramatta’s Prince Alfred Square in 1823 by the pioneers of Australia’s agricultural industry the likes of John Blaxland, William Cox, John Macarthur and Samuel Marsden, if these names ring a bell. Go shopping for Royal Easter Show showbags on www.Iloveshowbags.com.au.

Airport construction starts

ARTHWORKS have started on the Western Sydney International (Nancy-Bird Walton) Airport, which will be at the centre of Sydney’s first 22ndCentury City, the Western Sydney Aerotropolis. Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres recently announced the milestone in the $5.3B project. “We know the construction of the Western

Sydney International Airport will generate more than 28,000 direct and indirect jobs by the time it opens in 2026, but that is just the start,” Mr Ayres said. “The nearby Aerotropolis will leverage the unique opportunities of Sydney’s first 24/7international airport and drive the creation of 200,000 jobs across the Western Parkland City. “The jobs will cover aerospace, defence,

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COVER image depicts a business man alone in an empty sports stadium contemplating business challenges in times of Coronavirus.

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APRIL 2020 Western Sydney Business Access (WSBA) ACCESS NEWS AUSTRALIA PTY LTD ABN 39 600 436 799 Publisher/editor: Michael Walls M: 0407 783 413. E: michael@wsba.com.au Associate Editor: Dallas Sherringham Journalists: Red Dwyer, Elizabeth Frias, Paul Haigh. Account Managers: Julie Jackson: 0447 291 780; Graham Maughan: 0431 557 791 Contributors: David Pring, Adam Leto, Angela Haynes. Printer: Spotpress Design: Design2Pro, DMC Advertising Group. General enquiries: info@wsba.com.au Phone: 02 4572 2336 Fax: 02 4572 2340 We pay respect to the Traditional Custodians and First Peoples of our region and acknowledge their continued connection to their country and culture.

IN these challenging times of Coronavirus Western Sydney Business Access (WSBA) is taking steps to ensure our readers and clients continue to have easy access to Western Sydney’s leading business news service. We are mindful of following the Government's social distancing guidelines, while maintaining our relationship with the regional business community and our loyal reader base. From the April edition and until further notice WSBA will adopt an online distribution platform and reduce the number of hard copy newspapers delivered. This means that WSBA will be created as usual and posted as a downloadable PDF at www.accessnews. com.au for easy viewing 24/7, as we have always done. Further, we will be broadcasting the edition to more than 50,000 carefully targeted Western Sydney residents and businesspeople via Facebook, LinkedIn and direct email links. We have engaged the services of respected media agency Happy Hippo Media to work with us on this. We are confident that our new online distribution model will result in even more readers of WSBA. As the global pandemic eases, we will resume normal distribution of our newspaper. We wish all Western Sydney residents the very best in these challenging timers. Feel free to contact us at any time of you feel we can be off assistance. info@accessnews.com.au - Michael Walls, Publisher DISCLAIMER: The publisher, authors and contributors reserve their rights in respect of the copyright of their work. No part of this work may be reproduced or copied in any form without the written consent of the publisher. No person or organisation should in any way act on the information and content of Western Sydney Business Access or www. wsba.com.au without first seeking professional advice. The publisher, contributors and agents accept no responsibility for any actions that may arise from the contents of this newspaper or website www.wsba.com.au. The opinions and views expressed by contributors are not necessarily those of the publisher. Advertisements are published in accordance with WSBA terms and conditions published in the media kit downloadable at www.wsba.com.au. Advertisers agree to indemnify the publisher and his agents for any actions that may arise as a result of published advertisements or contributions. Advertisers agree to abide by the terms of trade outlined by the publisher.

advanced manufacturing, healthcare, agribusiness and education, as well as tourism and hospitality” “Half of Sydney’s population will live west of Parramatta by 2036, so it is important we make sure those people have the best employment opportunities available to them in Western Sydney,” Member for Mulgoa Tanya Davies Ms Davies said.

WSBA enables readers to appreciate and engage with the physical, community, cultural and business environments of one of Australia's fastest growing regions, Greater Western Sydney.

Greater We Western Sydney foo footprint.

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News Regional Round-Up

with RED DWYER ment. More than 100 jobs have been created. The heritage-listed establishment is owned by Lewis Land Group.

Submarine partner

Private investor buys

EVEN Hills-based Berendsen Fluid Power and Melbourne’s H & H Machine Tools will partner with Pinette Emidecau Industries and Starrag Group Holding AG to become the design authority and manage the local manufacture of machinery contributing to Australia’s $50B investment in the Attack Class Submarine program.

A private investor has bought 1650 squaremetre warehouse, 45 Stuart Street, Smithfield, from Clayton Road Investments for $5.05 million

Astir leases ASTIR investment Pty Ltd has leased 3—-=square-metre office and warehouse, at 1/148 Hartley Road, Smeaton Grange, at $90 a square metre, for three years.

CENTRAL WEST Stockland has OK ASX-listed Stockland has received approval for the first stage of its $500 million redevelopment at Macquarie Park, which is expected to commence construction mid to late this year.

Leading LGA

NORTH WEST Business park project THE Penrith Lakes Development Corporation sold a 47-hectare quarry adjacent to the Penrith Lakes Scheme, for $19.5 million to Precinct Capital, which proposes to develop the $613 million Nepean Business Park on the site.

Tank Vision leases TANK Vision Pty Ltd has leased a 1265-square-metre office and warehouse , at 58-60 Lee Holm Road, St Marys, from a private owner, at $95 a square metre net, for three years with a three-year option.

Jalco signs lease JALCO Australia has signed ab eightyear lease on 15,229-square- metre site, at 10 interchange Drive, Eastern Creek, at $130 per square metre net.

Three-year lease signed BLC Aluminum has secured a new 976 square metre premises, at 10 Cullen Place, Smithfield, with a three-year lease for a net rent of $130 a square metre, with an additional three-year option.

New owner moves AN owner-occupier has purchased a 3306-square-metre warehouse for $7.95 million Factory Fast, the new owner, at 15 Sturt Street, Smithfield, will relocate from Sydney’s sout to the west.

AN additional 17,800 dwellings are forecast for Parramatta for the period 20/19 – 23/24 making it the leading LGA in the metropolitan area. Western Sydney is home to four of the top five council areas by measure of new dwellings forecast, according to the Property Council.

SOUTH WEST Raby pub sold The De Angelis family has purchased the Raby Tavern and Shopping Centre for $35 million from the Sydney-based Walker family, after two weeks on the market.

Build pause

Purpose built WESTON Comstor has leased a 4850-square-metre purpose-built facility, at 38 Pine Road, Yennora, for $137 a square metre.

Pub’s $15M refit THE Camden Valley Inn has reopened after a year’s closure and a $15 million refurbish-

TRANSPORT for NSW will pause construction from 1 November until 31 January each year along ‘Eat Street’ in the Parramatta CBD to allow businesses to take advantage of the holiday trading period.

Leading producer RODE Microphones, at Silverwater, are highly regarded as one of the world’s leading producers of microphones.

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Drive to transform park into hub  RED DWYER HE Silverstone Technology Cluster in the UK could be the model for the transformation of the Sydney Motorsport Park precinct into a hub for advanced manufacturing in Western Sydney. The hub, modelled on the Silverstone racing circuit which sits at the centre of the Silverstone Technology Cluster, is a focus for precision engineering and manufacturing. The Australia Driving Racing Drivers Club (ADRC) believes this is a possibility. “Investments made by the NSW government such as the permanent circuit lighting, enable the capacity of the facility to increase opening up space for the hub,” said Peter Larum, general manager, marketing and commercial at the ARDC. Elsewhere, the NSW government said in early 2019 it would allocate $6.4M to build a Motor Sport Centre of Excellence at Sydney Motorsport Park. Andrew Papadopoulos, president, of the Confederation of Australian Motor Sport (which would its name to Motorsport Australia from 2020), said the funding was a significant boost for motor sport in Australia. “Funding for CAMS’ Centre of Excellence will ensure that we have a state-of-the-art community facility to host a range of programs for those involved in grassroots right through to the elite level. “CAMS can also confirm the centre of excellence will also be able to be utilised to host training for those involved in motor sport in the Asia Pacific region, which will bring with it significant economic activity for NSW.” Andrew Papadopoulos said strong international interest existed in this centre of excel-

Hub for advanced manufacturing.

lence, and CAMS had no doubt it will be used as a template for other motor sport governing bodies around the world. “The centre is a unique opportunity for

Andrew Papadopoulos.

Western Sydney which will also attract advanced motor sport engineering jobs.” Sydney Speedway based in Clyde, Parramatta, since 1977, is resisting a NSW govern-

ment proposal to relocate it to Eastern Creek. The current lease was to have run until June 2026 but the speedway now faces closure at some time in 2021.

Innovative school welcomes students

ORE than 1,100 students at Arthur Phillip High School at Parramatta are settling into their new innovative and state of the art school in Parramatta following its official opening. Premier Gladys Berejiklian, Minister for Education Sarah Mitchell and Member for Parramatta Geoff Lee visited students recently at the modern and progressive school. Ms Berejiklian said that this school is unique and a benchmark globally for schools in dense urban areas.

“Arthur Phillip High School is an example of NSW’s world class education system, and I’m pleased it will serve the community for many generations,” Ms Berejiklian said. “This is not a traditional high school, it is at the forefront of education delivering outstanding learning spaces, and specialist Science, Technology, Engineering, Art and Mathematics levels to ensure all students receive the best education.” The school has a capacity for 2,000 students and connected with nearby edu-

cational facilities such as Western Sydney University. Dr Lee said Parramatta is steeped in history and during construction over 13,000 Aboriginal and European artefacts were discovered and will be incorporated into the school curriculum in history and science. The NSW Government is investing $6.7B over four years to deliver more than 190 new and upgraded schools to support communities across NSW.

Business Technology Centre

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Young families see opportunity at Riverstone

“

With interest rates the lowest level we have seen in over six decades, this scheme is a good opportunity for first home buyers to enter the market before the prices continue to increase.” – Rachael Goldsworthy.  ELIZABETH FRIAS $35,000 deposit can set a young family up in brand-new home in Riverstone, under the First Home Loan Deposit Scheme. This is based on five percent of a $700,000 three-bedroom home. It will be even cheaper for a $605,000 pre-loved in Richmond. The scheme took effect on January 1 for eligible 10,000 first-time homebuyers whose annual incomes range from $125,000 for singles and $250, 000 for couples allowing them to put in as little as five percent deposit to buy a home with a capped price of $700, 000 in NSW.

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The refreshing feature of a home in Richmond that real estate agent Rachael Goldsworthy offers with a price tag a first-time home buyer could afford using the five per cent deposit availed through the Scheme.

A further 10,000 places will be made available from July 1 this year following a resounding response from at least 6000 first-time home buyers opening the possibility that the Federal Government could extend it further. “We look forward to more Australians taking advantage of this Scheme. This will help Australians buy a home years earlier,” Housing Minister and Assistant Treasurer Michael Sukkar said in a media statement. The five percent deposit has sparked enthusiasm from those who want “to get into the merry-go-round of owning a home” and they are tapping into apartments or townhouses within the $700,000 price cap in Riverstone and surrounding suburbs in the northwest, said Julie Grigg of Response Real Estate. Riverstone is one of the fast-growing suburbs northwest of Sydney, and it is located a few kilometres from the Northwest Metro Rail Line that opened last year to ease the public transport needs of the Hills Shire’s 158,000 plus residents.

Windsor real estate agent, Rachael Goldsworthy said the scheme was a saving grace for millennial buyers in their 30s, as well those over 40s, who are getting a hand from the Federal Government so they can buy their first home. “With interest rates the lowest level we have seen in over six decades, this scheme is a good opportunity for first home buyers to enter the market before the prices continue to increase,” said Ms Goldsworthy. “The feedback I receive from younger first home buyers was that affordability for them in the past, in particular for millennials, was a struggle. “They worry they will never be able to afford their first home, with high living expenses and added pressure of earning a degree then graduating university with a large HECS debt and other expenses, they have indicated it slows the real estate journey”. While two of the big banks are guaranteeing the loans under the Scheme, Mr Sukkar said, another 25 non-major lenders have agreed

Windsor real estate agent Rachael Goldsworthy says the scheme is an incentive for millennials wishing to get off renting.

to offer loans to half the number of first-time home buyers allocated every financial year legislated under the National Housing Finance and Investment Corporation. “The Scheme has been designed to ensure strong representation of smaller lenders,” Mr Sukkar said. “This will promote competition between the major and non-major lenders, and ensure the Scheme has broad geographic reach, including in regional and remote communities.” For more details about the First Home Loan Deposit Scheme, visit https://www.nhfic.gov.au/what-we-do/fhlds/

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OVERCOMING LAST MILE SYNDROME Delivery points to boom, predicts expert  DALLAS SHERRINGHAM USTRALIA will see a significant increase in out-of-home delivery points in the future as e commerce sellers and carriers battle to overcome the “last mile” syndrome. European last mile guru Marek Rozycki made the prediction in his keynote address at the recent Hubbed Future of PUDO Conference in Sydney. PUDO stands for pickup and dropoff. With e commerce retailers and carriers struggling to get the booming online products to individual homes, he predicted consumers would pick up parcels close to their home in the future at locations such as newsagents. Online retail sales in Australia have grown by 14% annually during the past three years but one of the biggest problems is getting all those sales into consumers’ homes. Mr Rozycki forecast out-of-home deliveries would solve important logistical problems for retailers, carriers and consumers alike. He said as a result, out-of-home deliveries would soon make up a significant component of the last mile market. Mr Rozycki is Managing Partner at Last Mile Experts, a highly specialised consultancy group based in Europe focusing on all aspects of e commerce and lastmile logistics. He was also the former Vice President of Amazon Logistics Europe. Hubbed is a leading Australian parcel collection point network of more than 2000 retail locations used by Australia’s major carriers. In his presentation, Mr Rozycki said the cost of the last mile accounted for approximately 41% of supply chain costs. “With many consumers already feeling that home delivery methods are outdated, parcel collection point networks such as Hubbed are growing because they guarantee successful first-time deliveries and increase delivery density to collection points – both reducing costs for carriers,” he said. “Out-of-home delivery is becoming crucial for the delivery sector because it offers a virtually guaranteed first-time delivery solution. It is also increasingly important to the overall consumer experience because is it currently the only way to manage massive volume growth without excessive service failures and costs.”

Legacy players He said the increasing failure by legacy players to address problems with the last mile had led newcomers to disrupt the market, both domestically and internationally. He said he anticipated the three areas of out-of-home deliveries that would grow in Australia would be lockers, collection point networks and click and collect services.

“

By giving customers what they want, e-tailers can also build loyalty and drive income. In fact, the research shows that almost two-thirds of customers spend more when they use click and collect.” - Marek Rozycki. “With regards to lockers, some experts are already pointing to the IT and physical security issues – such as power outages and their vulnerability to hackings, intrusion, vandalism and robbery. Some overseas industries are already addressing physical security issues with innovative technologies such as video cameras, movement and vibration sensors.” He said collection point networks, with their proximity to consumers, familiarity and simplicity of use, would see significant growth. For example, Hubbed, after launching in Australia in 2014, has grown to 2000 locations around the country within five years, has recently launched in New Zealand and is

set to launch in several Asian will bring the packmarkets this year. ages out to individuMr Rozycki said a als waiting in their significant part of Hubbed’s cars or a specified success was its carrier agnospick-up location via tic approach and easy-to-use a ‘drive-thru’ type network processes, systems model. and tools for consumers and 2. Smart locks retail operators. that power in-home He said in-store click and in-garage delivand collect offerings also had ery. Delivery drivers plenty of space to grow, espemight soon be able cially as consumers become Marek Rozycki and above, delivery points. to leave parcels in increasingly environmentally the home, garage or driven in their choices and embrace greater other secure locations via smart locks. For this control and convenience. type of delivery, homeowners would be noti“By giving customers what they want, efied when the delivery driver has arrived, and tailers can also build loyalty and drive income. they would provide permission for them to In fact, the research shows that almost twoaccess the property to make the delivery. thirds of customers spend more when they 3. In-fridge delivery. Would you let deuse click and collect.” livery drivers enter your home to place food Founder and CEO of Hubbed David deliveries in the fridge? Maybe not. However, McLean said customers expected higher levels this method of delivery will become possible of service and choice when it came to e comvia smart locks and drivers with cameras, almerce. lowing the consignee to see what is happening ‘They are demanding more control after throughout the delivery. the purchase experience and this obviously 4. AGVs (robots). Robots, or ‘bots’, are includes delivery and collection,” Mr McLean being tested in various places but will still take said. time to be used at scale. “This, coupled with the demand for more 5. Leave with a neighbor or ‘safe drop’. environmentally friendly options, means that This method can be utilised in cases where a sustainable shopping now extends to sustainparcel is being delivered to the home, when able shipping. Pick-up drop-off (PUDO) and the customer is out. In these instances, the collection points, such as Hubbed, which has customer can elect to have their parcel left more than 2000 locations nationally, support with a neighbor or a pre-determined location this process from the get-go.” that they deem is safe. 6. UAVs (drones). Delivery providers are International trends already utilising drones for specialist deliveries. As with AGV’s, it will take time before this In his presentation, Mr Rozycki shared seven international trends in last-mile delivery happens at scale. 7. 3D printing. This would allow consumthat he forecasts may soon be seen in Australia: ers to have suitable products 3D printed at lo1. In-store click-and-collect ‘drive-thru’. Continued growth for click-and-collect parcels cal access points, which will have the potential in the future, especially at major supermarkets to drastically reduce the movement of freight in urban areas. or grocery stores. In some cases, employees

Parramatta launches new brand

ITY of Parramatta Council has launched a new brand for Parramatta to boost investment, drive growth and increase visitation to Sydney’s Central River City. The new Where it’s AT brand and marketing strategy positions Parramatta as the destination of choice for residents, visitors and businesses. Council has also established a new City Marketing Alliance, partnering with major stakeholders from various sectors to help support the new brand strategy through a range of collaborative activities. Among the first to join the Alliance are the NSW Government, Transport for NSW, Western Sydney University, National Australia Bank, University of New England, Western Sydney Business Chamber, Parramatta Chamber of Commerce, AFL club Greater Western Sydney Giants, the NRL’s Parramatta Eels, A-League outfit Western Sydney Wanderers, Sydney Olympic Park and Parramatta Park Trust. “Parramatta is a hub of opportunity–culturally-diverse, innovative and fast emerging as

an economic powerhouse. Its transformation is well underway and this new brand captures that energy and excitement,” City of Parramatta Lord Mayor Cr Bob Dwyer said: “We want to spread the word that Parramatta is whereit’s at.” Unveiled early March the campaign uses local stories and imagery to showcase the City’s competitive edge and highlights major developments across the CBD, transport, sports, entertainment, education and healthcare sectors. “Stakeholders and the community have said they want Council to play a strong role in advocating for the City–and the Where it’s AT campaign is a critical part of this strategy,” Cr Dwyer said. “By working with our Alliance partners we will be able to take our message far and wide for the benefit of the city as a whole.”

Images show the new brand style of Parramatta.

To find out more about the Where it’s AT identity campaign visit www.atparramatta.com

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Reputation management tips in crisis from an ill-timed tweet to a negative customer review, in an age where virtually everyone can post content online, having a robust crisis plan has never been more essential.” E a crisis optimist - this is the message Ms Astbury said the best practice was that award-winning public relations firm to issue your first communication within 15 The Reputation People is encouraging minutes of becoming aware of an business leaders to take on issue. board. “At that point you probably A corporate crisis has become won’t be able to say very much, but a case of “when, not if”. According it is important to say something to to statistics from the PwC Global establish yourself as the authority Crisis 2019 survey, 69% of business and source of credible informaleaders have experienced a corpotion.” rate crisis in the last five years – and “In order to act that quickly a staggering 95% expect to face one you have to be properly prepared soon. in advance.” But it isn’t all doom and gloom. To conclude, she said you The Reputation People believe that could not wait until a crisis hapbehind every corporate crisis is a Heather Astbury. pened to decide how you were significant opportunity to drive going to handle communication. “Businesses brand awareness and improve your market need to identify potential threats, prepare position. “The public are very forgiving when some- clear, consistent statements and select, brief and train spokespeople.” thing goes wrong, especially if it isn’t your The Reputation People staff are experts fault,”, Managing Director and Co-Founder of The Reputation People Heather Astbury said. in crisis communications and their vast range “But what they won’t forgive is poor communication, because that is entirely under your control.” Ms Astbury said when a corporate crisis turned viral, we had all seen how a well-managed communications plan could quickly turn OMEOWNERS within select NSW a negative situation into one that was positive. councils will be able to lodge DAs online in the comfort of their homes, and “Rapid response, utmost honesty and consee a reduction in assessment times, sistent statements all play a part in the successwith the NSW Government mandating ful crisis communications we see in the media.” ePlanning across 42 councils from July 1, However, she said it was important to 2020. remember that not all crises were subject to a It will be mandatory for the remaining 86 media frenzy or were in fact newsworthy. councils to use ePlanningfrom from July 1, “Many smaller businesses overlook the 2021.There are 28 councils currently using need for a crisis communications plan, due to not being directly in the public eye. But

 DALLAS SHERRINGHAM

of experience has helped organisations, from small, independently owned businesses, to large global PLCs, to ensure that they were prepared in the face of a corporate crisis.

To learn more about The Reputation People, visit www. thereputationpeople.com. For further information on their crisis communications training and workshops, contact hello@thereputationpeople.com.

Lodge DAs from home

the online DA service on the NSW Planning Portal. Minister for Customer Service Victor Dominello said ePlanning is transforming the planning system by providing an online environment where planning services, information and data can be accessed anywhere, anytime. “ePlanning has been a game changer for homeowners. The average time taken by

government agencies to respond to requests has been reduced by up to 20 days, with DA processing times being slashed by more than half in some councils,” Mr Dominello said. From July 1, councils and Principal Certifying Authorities (PCAs) operating in metropolitan areas will be required to start accepting and processing DAs, complying development certificates and post-consent certificates via the NSW Planning Portal.

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Local History

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The Royal Oak is days gone by and today. Below: locals gather for a last drink at the popular watering hole.

Last drinks at the Royal Oak

“

Locals reflect on days gone by

Despite many suggestions on options to retain the hotel, the light rail will see its demise.” – Gary Carter.

 GARY CARTER HERE was much local uproar when the NSW Government announced the demolition of the historic Royal Oak hotel in Parramatta to make way for the controversial light rail project. While the Cobb and Co stables at the rear of the hotel will be retained, locals feel that the government should have tried harder to reroute the light rail to save the “watering hole of the Eels”. NSW Opposition Leader Jodi McKay joined angry locals for “last drinks” at the Royal Oak on Australia Day. Demolition is due to start in a few months. In an atmosphere of farewell tears and well-priced beers, the present-day patrons and ghosts with 189 years of history, bid adieu to the Royal Oak in Parramatta on Australia Day. The Oak, or the Soak as it is affectionately called, has a site-history that dates to the early 1820s, when the son of a ‘First Fleeter’ named William Tunks built an early inn and named it the Shamrock, Rose and Thistle. John Tunks was a very resourceful publican and he and his descendants went on to

become important community members in the early days of Parramatta, the Cradle City of our Nation. Lamenting the upcoming demolition of the pub to make way for the Parramatta Light Rail, several patrons made comments: Mark Thompson who has frequented the hotel for several years said he would miss the old-world atmosphere and he hoped that the new hotel will get some of its history.

Save the Oak Chris Evans, said it’s a very sad day, its wrong that they couldn’t save the Oak. John Booth a regular patron, expressed anger at the route of the Light Rail and why the people of Parramatta were not involved in the decision. He said he will drink at the new hotel but thinks the heritage building should be moved back towards the stables. Several of the vast crowd of regulars, like ‘The Ho’, ‘Big Mike’ and “Duddo’ sat in their usual spots on the bar with glum faces. The past patrons witnessed the nation’s growth. They viewed the wagons heading north and eventually the orchard produce heading south. They saw the Aboriginal

displacement and the Chinese market gardeners. They ran off to the gold rush and spread through the nation. They witnessed Federation, fought in wars, and those that returned helped remember the fallen with ‘Lest we Forget’. They drank on through the days of Temperance and the Six O’clock swill. They bet on the horses that were stabled in the Inn, they followed their sports with vibrant discussions and they occasionally had fights over disagreements and inebriation. They were in fact living the land’s history and standing in its heritage. A new hotel will take the first two floors of a new development across the road, at 404 Church Street. This site has some synergies with our Oak, in the 1840s an Inn called the Glasgow Arms was located here.

Foundation site It was also the foundation site of the Manchester Order of Odd Fellows in Parramatta. It was possibly known as the Odd Fellows Arms at one stage, and then the Emu. In 1845 William Livingstone moved the business across the road to the Tunks owned

Shamrock, Rose and Thistle and renamed it the Glasgow Arms. This was for a few years, after which the Tunks family returned it to the original name. The building itself was redeveloped in the 1830s and again in the 1860s, when it was renamed the Royal Oak, this is the same base structure that exists today. The position of the hotel has never changed from the original site, and now juts out onto Church Street. Despite many suggestions on options to retain the hotel, the light rail will see its demise. Unless there is a late reprieve and the structure is moved back ten metres towards the Stables. The original stables from 1820s in Ross Street were, and will be spared destruction and hopefully retained, and secured by whatever development is placed on the reduced site. In the last 60 years the Pub became part of the story of our local rugby league team, the Parramatta Eels. It was said: ‘That the game always starts and finishes at the Oak’ Gary Carter is an enthusiastic pub historian and Parramatta local.

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A key role of the Penrith Valley Chamber of Commerce is to advocate on behalf of our members.

Sydney Metropolitan Plumbing Sydney Metro Plumbing is innovative and professional. Established by Aaron Sowter, “the Dr Phil of Plumbing" in 2015. Physio Inc work to give you superior control of your muscles and reduce your body’s limitations. Their philosophy is to enable freedom of mind and movement through physical therapies. Blue Datto’s Keeping Safe program is a multi-award-winning road safety education program that targets young drivers and passengers in school and community settings. ACS Automated Control Solutions are dedicated to excellence. They aim to install and maintain electrical projects of outstanding quality and optimum value for money which meet every client's needs. Enhanced Supplements is a health and Nutrition store in St Marys. Quality products and information to enhance your life. Price BEAT guarantee, supplements, apparel and customised plans. New Direction Mind and Body Sue Mitchell is the Mind, Body Mechanic. Sue works with people to help them achieve the life they always desired by gaining clarity and transforming their perception of fear and anxiety into a force for positive change.

Advocating for our future

While our ability to shake hands and connect face-to-face might be on hold for now, there is no reason we can't continue to build on our human connections and share knowledge. In fact it's more important than ever, as we physically disconnect, that we build our digital capabilities for this purpose. In our soon-to-be-launched weekly webinar, Lunch and Learn – The Living Room Series, we will be sharing stories and knowledge to help us all navigate this new business landscape. We will be talking to industry experts and business owners just like you, giving you an opportunity to ask questions and interact. We are keen to bring you topics that are broad, dynamic and relevant to what’s happening out there. So while we are in the process of building project capacity, please go and like our Facebook page, and members, please request to join our Private Facebook Group, to stay up to date with our progress. Let’s get creative, no doubt you have an idea to contribute. https://www.facebook.com/ penrithbusinesschamber/

To be the voice for local businesses that will support and encourage policy and projects that provide tangible commercial and community outcomes for our growing city. As projects start and finish, the issues will continue to change and as our city evolves, new priorities will emerge. We are committed to remaining fluid; however, these are the areas we are advocating for at the moment. 1. 2. 3. 4.

Parking Destination Nepean Night-time Economy Commitment of Government Jobs 5. Penrith Lakes 6. Nepean Business Park 7. CBD High Rise and City Park 8. Health and Education Precinct 9. Regatta Park Development 10. Promoting our Local Culture 11. Decongesting our Local Roads and CDB 12. St Marys Rail Freight Hub

Please send any enquiries through to admin@penrithchamber.org.au

ABOUT The Penrith Valley Chamber of Conmmerce exists to promote and support Penrith's growing and dynamic business community. It is only through our collective eﬀorts that we are able to drive positive outcomes for the benefit of all. Considering membership? Contact our Member Services Manager, Stacey Randell on (02) 4722 6969

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News

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They cheered it, but didn't buy it lose a chunk of government revenue he could spend supporting his favorite sports teams. It isn’t the government’s job to pick winners and losers and yet they keep favoring certain businesses and groups over others. “Taxes like the luxury car tax are one of the reasons people don't trust lobbyists. Rather than competing against other vehicles to create better more affordable products, car companies grabbed their blankies and lobbied the government to get rid of their mean competitors,” Ms Dye said. “As is standard for sloppy taxes, the government failed to tie the luxury car tax to inflation. So, as the buying power of a set dollar amount inevitably decreases, the luxury car tax metamorphoses into a ‘kind-of-nice’ car tax and eventual into just a car tax. “Most people think of Porsches, not Kenworths when politicians talk about the luxury car tax. Senator Matt Canavan nailed it when he said at the very least Australia needs an exemption for farmers. Too often pollies forget the impact of legislation on people living in regional Australia,” Ms Dye said.

 DALLAS SHERRINGHAM HE dramatic demise of the once supreme Holden car brand is the perfect example of successive Federal Governments having backed the wrong horse. Twenty years ago, Holden was a sure-fire winner if there ever was such a thing – the Winx of manufacturing in Australia. However, the Asian car makers kept chipping away at that “sure thing” and by 10 years ago they were in front. It was case of Australians loving their homegrown Holden brand but not backing it up by buying one. On Sundays they cheered for Holden in the Supercars; on Monday morning they went to work in their Toyota, Hyundai or Mercedes. As Holden team supremo Roland Dane quipped: “In the past 10 years, everyone cheered for a Holden win, but unfortunately they didn’t go out and buy one.” And the dismal sales showed even the strongest Governmental funding to support struggling private enterprise can go badly wrong.

The Holden brand was so popular that it adorned our stamps.

The Australian Taxpayers’ Alliance, the nation’s largest grassroots advocacy group representing taxpayers, wants to know why Treasurer Josh Frydenburg opposed a cutting the failed protectionist tax, the Luxury Car Tax.

“It is time we drive the Luxury Car Tax out of Australia,” ATA Policy Director Emilie Dye said. “Holden has reached the end of its road, making an unfair tax more pointless. “It appears Mr Frydenburg doesn’t want to

Grants worth $1M to tackle litter in local areas HE NSW Government is calling on councils, hospitals, universities and other community and industry groups to apply for more than $1M worth of grants to tackle litter in their local area. Environment Minister Matt Kean announced two grants, including the first grant aimed at tackling cigarette butts are open to applications until April 14 A total of $1.17 million–comprising $670,000 for Round 6 of the Community Litter Grants and $500,000 for the inaugural

Cigarette Butt Litter Prevention Grants–is available to councils, businesses and organisations to implement litter prevention projects in their areas. “Our community groups and councils are fantastic partners to assist with tackling litter. It is local communities who know their litter hotspots and can develop practical and effective solutions,” Mr Kean said. “More than 200 projects have been funded so far under the litter prevention grant program with incredible results–some projects

have recorded up to 80 per cent reduction in litter in their targeted hotspot. “I want to encourage any community group, council or business that wants to get rid of a litter problem in their area to apply for one of these grants.” The community grants can be used to fund several litter initiatives including community education and engagement, clean-ups, new bins, promoting programs aimed at addressing littering, and strengthening the capacity of environmental groups working in the sector.

“These grants will enable the community to take the action they want to see in their suburbs,” Mr Kean said. “Cigarettes butts are consistently the most littered item in NSW every year. I look forward to seeing innovative projects to help reduce the millions of butts littered each year and by doing so, cleaning up our environment.” More information about the NSW EPA Litter Grants program is available at https://www.epa.nsw.gov. au/working-together/grants/litter-program

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HIlls Local Business Awards

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Scenes form last year's Hills Local Business Awards.

Local business awards to proceed Only change is delay in timing of presentation evening  CHRIS JAMGOTCHIAN HIS year’s Sydney Hills Local Business Awards program will go ahead despite the current COVID-19 health crisis. Precedent Productions Managing Director Steve Loe, said the program would proceed on schedule, with the only change being the delay of the presentation evening until the end of the year. “I have no doubt everyone is experiencing the stress of uncertainty during this unprecedented and challenging time,” he said. “All of us at Precedent Productions extend our thoughts to those of you who are doing it tough. “Now, more than ever, small businesses and their staff in the Sydney Hills need the support of their community,” he said. “These are extremely challenging times for every member of our community, and the number one priority for all of us is to listen to the regulations being put in place by government at all levels and heed the advice of our health professionals. “We also need to support each other physically and emotionally in any way that we can, in particular keeping in touch with friends, neighbours and relatives (especially the elderly) via phone or email. “Business owners and workers everywhere are naturally concerned for their health as well as their livelihoods. “But in more than 35 years of running the

Local Business Awards I have come to learn that Australians are courageous, resilient, resourceful and community spirited people. “We can and we will get through this by sticking together.”

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Mr Loe said the Local Business Awards had always provided a morale boost to businesses and their staff by allowing the community to show their appreciation and support for their hard work and dedication.

“You will still be able to nominate and vote for your favourite local businesses in this year’s awards,” Mr Loe said. “The only difference is that the awards ceremony, where we announce the winners in each category, will be held at the end of the year when this crisis is, hopefullly, behind us. “Until then, I urge residents of the the Sydney Hills community to show their support for the local businesses and their workers who deserve a boost now more than ever.” Mr Loe thanked the Local Business awards Major sponsors; NOVA Employment and Rouse Hill Town Centre and Support Sponsors; Hornsby RSL Club, Castle Towers, Stockland Baulkham Hills, Winston Hills Mall, White Key Marketing, Castaway Forecasting and the Sydney Hills Business Chamber for their continued support in what is a difficult time for businesses of all sizes. “Their ongoing sponsorship proves their commitment to the community,” he said. “Finally, allow me to stress that by being positive and supporting each other as local businesses we can influence how we make it through this period. “Please make an effort to 'Shop Local, Buy Local' wherever you possibly can, and ensure a local business benefits from your trade.” For more information about the Local Business Awards program, call Precedent Productions on 8363 3333.

Designing luxurious homes in harmony with nature Proud finalists of the 2020 Sydney Hills Local Business Awards

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Partnership – we work in partnership with our clients and team members to add value and create win-win outcomes

Dedicated to Details With a solid background knowledge in construction, architecture, and design, our Director, Sam Gohari, is across the finer details. He knows what needs to be considered and improved to enhance the overall outcome.

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Workplace

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Workplace bullying starts at the top When 300 of every 1000 Australian workers have been significantly bullied, Australia we have a problem.

One in three organisations experience workplace bullying.

 DALLAS SHERRINGHAM ND that problem starts right at the top of business organisations according to a recent survey. The new survey is by workplace safety auditing and training organisation SAI Global and the results will ring alarm bells. It revealed bullying and harassment was occurring in 1 in 3 organisations or 30%. The findings are released when 91% of all mental health claims involve work-related mental stress. SAI Global sought to uncover whether they see bullying and harassment in workplaces of surveyed staff. The results showed 32% had come from managers, 29% from peers, 6% from external service providers and 5% from contractors. Workplace Safety spokesperson at SAI Global Rod Beath said bullying and harassment encompassed much more than behavior that was outwardly aggressive, sexually explicit or humiliating towards others. “The behaviour can manifest in physical, verbal, social or psychological forms and this is why it is so difficult to identify.” “It can even include comments or behaviors that are hurtful or make a person feel undervalued. Very shrewd managers or coworkers can deliberately intimidate employees to make them feel less important or undervalued, or make their jobs extremely difficult by, for instance, giving them impossible tasks or workloads. “While awareness around these issues is growing – especially with recent studies that have identified poor mental health as a major concern in Australian workplace, there is still a need for better education and awareness among organisations,” he said. Mr Beath encouraged employers to ensure their workplaces met health and safety legislation and standards and provided ongoing education for their employees. “When an organisation’s workplace is certified to the ISO 45001 international standard for occupational health and safety, for instance, they are committed to eliminating risks of injury and illness, including mental health risks, as well as other important safety requirements. “The standard requires organisations to consider any adverse impacts to their employees’ physical and mental health – and bullying and harassment is a part of this.”

SAI Global reveals its seven tips for how employers can eliminate bullying and harassment from their workplaces: 1. Train managers to identify and call out bullying behaviours early. Some people might not even be aware that their behavior is affecting the broader workplace culture. In these circumstances, it is useful to have a conversation with employees about their behavior and its impact on colleagues. While this might seem like a sensitive and difficult conversation, it will promote awareness and teach individuals to recognise bullying tendencies and act on them early. 2. Follow your company’s policy and processes when standards of expected behaviors are not met. Every company should develop and implement a clear and succinct workplace bullying policy to help address any bullying that occurs. This policy should clearly define the standards of behavior that are expected, and your responsibilities as an employer about how bullying will be dealt with. Whether this is a code of conduct or workplace bullying policy, it is important that these standards are continually reviewed and updated.

3. Have regular consultations with your employees. Every employer should try to be trustworthy and approachable, while providing respectful performance feedback to their employees. By regularly consulting with employees, it will also help them to better identify and assess if bullying is occurring in their workplace. Holding open dialogues with employees can also draw attention to potential factors that are likely to increase the risk of workplace bullying. 4. Design systems that allow employees to carry out their work safely. By clearly defining jobs and incorporating workplace bullying into risk management approaches, it will help ensure that your workers are carrying out their work safely. These systems should also ensure that management, particularly lower levels of management, are adequately trained and supported to address workplace bullying. For instance, providing them with resources, information and training will help them to feel empowered to address the issues at hand. 5. Manage workplace stressors. Role conflict and uncertainty may cause bullying behaviors due to the stress it places on employees. Ensure employees understand their

roles and have the skills to do their job to minimise work circumstances that could lead to bullying. This will also help to minimise the risk of employees’ perceiving different opinions or management actions as bullying. 6. Promote productive, respectful working relationships through good management practices. As your leadership sets the tone for how employees are expected to treat each other, it is important to identify and model the behaviours that you need in your team. By treating everyone with dignity and respect, it will help to create a cohesive workplace culture where bullying is not tolerated. 7. Prioritise the psychological health of your employees. It is important to promote a positive and psychologically healthy workplace, beyond merely the absence of bullying. Encouraging staff to work on tasks together, matching employee skills and strengths with tasks and providing employees with sufficient information to perform tasks competently are just a few ways to help them balance mental workplace demands. Offering your employees flexible working arrangements also enables them to take care of their psychological health in the workplace.

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REPORT | April 2020

HOW RESPONSE AND

UNCERTAINTY COLIDE We are shaken but not stopped  MARIO BEKES OMPANIES that perform effective tactical and operational triage will be better placed during this crisis and beyond. From the dawn of humankind, mysterious diseases and illnesses have caused panic and havoc. Fear was often translated and elaborated in many ways, such as through religion, gods and unjustified punishment. Fortunately, humanity evolved through the centuries. Science, once treated with scepticism, is now seen as a saviour through its objective, exploration, mapping and understanding of world events, including diseases, and how to prevent and cure them. “Because your question searches for deep meaning, I shall explain in simple words” – Dante Alighieri, Inferno. Currently, the entire world is shaken to its core with considerable impact visible in the economy and our lifestyles. In addition, there are the more important invisible marks such as fear, anxiety, stress and uncertainty. Uncertainty is not created by the appearance of COVID-19 but in how it is responded to. Uncertainty has been created from not knowing the full extent of the virus’ nature and what type of damage it will cause. The fear is widespread. Lifestyle changes caused by lockdowns and social distancing create fear, as does the loss of jobs and financial security, with capacity to earn money, pay mortgages, go for holidays and even get your daily coffee jeopardised. Then there is the classic health fear of being infected or passing the virus on to a vulnerable person. This pandemic will pass, humankind will continue, however, it is the responsibility of not just governments but also corporations, to learn from this and respond to the crisis like emergency doctors performing triage surgery. From a business perspective, this is not about healthcare but the processes, methods and tools available to successfully perform triage when a crisis happens. Having a clear triage process will instil increased willingness into employees and stakeholders to fight the fear, uncertainty and anxiety.

So, what is the Art of Operational and Tactical Triage? Without doubt, all leaders are facing a crisis regarding the impact of COVID-19. Triage, in the context of the corporate environment, is responding to the situation in real-time. This is managed through on-going monitoring and utilisation of information management (in house and external) by applying situational awareness, decisiveness and professional expertise in areas such as, economics, risk management, PR, IT and finance.

i ns

SIX BUSINESS SURVIVAL TIPS

Mario Bekes.

The purpose of triage is to achieve the best possible outcome for more people by sorting and evaluating which aspects of the crisis need immediate attention and which can be de-prioritised. Proactive businesses are utilising effective internal and external tools and resources to evaluate each aspect of a crisis, recognising the needs of their employees who are seeking security and certainty. In moments like these, true leaders emerge, and existing ones will excel in their positions through leading by example. Leaders will recognise the importance of triage as: 1. A quick and decisive response by identifying the most important areas to focus on, enabling businesses and employees to continue their work processes. 2. Identifying Priorities to develop the short-term solutions which will have the biggest impact on businesses and employees. This step requires the team to be unified and use clear thinking that is converted into key objectives for short term solutions. 3. Internal communications in plain and simple language. Communications need to extend to all employees, regardless of position and encompass opinions and ideas from all – not just executive management.

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4. External Communication sets leaders apart. In times of crisis they will step forward and raise their public profile to calmly clarify what the situation is, what goals are to be reached, addressing business continuity and the impact on employees’ perspectives to reduce stress and anxiety. This is the point where you win hearts and minds. 5. A triage ‘War Room’ will provide the ability for continuous adaptations and refinements of situational awareness. It enables fast implementation of the risk management framework and responses to media requests, social media activity etc.

“

The above five elements depend on balancing the ratio of manpower, logistical and technical resources with the time and date of execution and intelligence analysis of the situation. Mario Bekes is Managing Director, Insight Intelligence Group and is an intelligence and investigative professional, with a wide range of experience spanning military and civil intelligence in Europe and Australia. Over 30 years Mario has conducted many investigations within government sectors including defence and foreign affairs departments, as well as the corporate world. Visit: www.insightintelligence.com.au

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Proactive businesses are utilising effective internal and external tools and resources to evaluate each aspect of a crisis, recognising the needs of their employees who are seeking security and certainty.” - Mario Bekes.

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Coronavirus Report

SIX BUSINESS SURVIVAL TIPS Now’s not the time to kill marketing  BLAKE ZIBARA NLESS you have been living under a rock, you're probably aware that the business world is under siege. Social distancing and lockdown regulations have forced companies of all sizes to either completely shut their doors, or work from home. Unfortunately, as expected, these new pandemic measures have placed significant practical and financial pressures on many industries, making it hard to run BAU. If your company has been affected, you may be asking, what do I do now? How do I navigate these turmoil times? Where do I focus my energy? Right now, people are seeking answers. If you become that glimmer of hope, ready to fix a customer's problem instantly, you will be putting your business ahead of the game. That's why investing time now into your marketing strategy is the best way to guarantee your business not only stays afloat but thrives. Here are our top six business tips for surviving this pandemic.

1. Get creative with the way you do business The landscape of the world is changing, and this is causing many marketing strategies to be ineffective. If you want to be one of those people who swim not sink, now is the time to put your thinking cap on and get creative. If the fundamental way you do market is not possible anymore, how can you adapt it to this new climate? What aspects of your business can you enhance to make sure you still targeting your customers? Examples of this can be: • Maybe you start focusing only on the digital features of your business? • Instead of being solely in-store, how about delivery? Remember, you're not alone during this process. There are digital marketing agencies out there at that are experts at coming up with these types of ideas. Don't be afraid to ask us for help.

2. Reassess your avatar When budgets and profits low, you may not want to spend a large amount of money trying to target a vast audience. You want to make sure that the people you are targeting are looking for what you are offering. To make the most of your advertisement spending, narrow down your niche and target these customers. People are looking for specific answers to specific problems. So, by being particular as to who your audience is, you will not only increase your conversion rate but gain back a little energy and time.

3. Establish a strong brand story • Who are you? • What services do you offer? • How can you help the problems your avatars have now? When establishing your business, you would have already answered the above questions. However, now is the time to adjust these answers. Uncertain times are upon on us, and by projecting a message of hope and security, you show that you care. By making your story emotional and empathic, customers will feel supported. By being assertive and factual, you are showing confidence and reassurance. These are the things that people are looking for the most.

4. Look at ways you can reach more people for less Unless you're the CEO of a ventilator company or a supermarket chain (both who are seeing a significant profit increase), you may be struggling a little with the financials. That’s okay don't stress. There are ways you can change your online marketing approach to ensure your projecting your message, without costing you a bomb. When looking into promotional content, videos continue to be the most effective form of digital communication. The best part? They can also be the cheapest. Every time someone views a photo advertisement, it can cost you as little as 18 cents. However, every time someone watches a video advertisement, it can be as little as two cents. Two cents! It's an easy choice. It cost even less than our lowest AUD coin. Cannot be any better than that. Facebook favours video for this exact reason, which is why every second piece of content that seems to pop up on your feed is a video.

Through Facebook Business Manager you can hone in on this even further by being able to create customised audiences and target them in many more ways. You can even find people who are most likely to buy your service based on their buying behaviours in the past and other data points Facebook has on them. In order to get the best ROI or "bang for your buck", video blogs, webinars, live streams, and online tutorials are just a few examples of ways you can advertise through video. GIFs are a great alternative to videos as they still have the same engagement but are cheaper and easier to make. Canva is an excellent tool you can use to create one yourself.

5. Communication through content is key If you already communicate with your customers, now is the time to ramp it up. People need to hear from your business, and that is why content marketing should become a priority. When people have an issue, they want to find a resolution quickly and easily. Being active on social media, providing helpful blogs, making tutorial videos and extending consistent communication, all make customers feel supported and cared for, building trust for the future. To be most effective, make sure you incorporate one or more of these elements in your content: • Include useful information that will help them with their problem right now • Content that is entertaining is good as your audience is probably bored (welcome to self-isolation) • Thoughtful, empathetic or positive messages help increase morale As a business, you want to become that shoulder to lean on in whatever specialty you’re offering. Doing this allows you to build a relationship with your audience, a relationship they will always remember.

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To make the most of your advertisement spending, narrow down your niche and target these customers. People are looking for specific answers to specific problems.” – Blake Zibara. 6. Stay positive and calm This point is probably the most important to your business’s survival. It can be easier to get yourself all tied up in the stress and negativity of the current situation, but that is not going to help you now or in the long run. Take time out for your health. Exercise, read, watch Netflix, or do whatever you need to de-stress. Ensure you get enough sleep and eat well. Staying healthy increases productivity and success. There may be a lot of things you cannot influence right now, but your health and wellbeing is one thing you can. If you stay in optimal shape, you are giving your business the best chance it can to thrive. Blake Zibara is lead consultant at Happy Hippo Media. Visit: www.happyhippomedia.com WESTERN SYDNEY BUSINESS ACCESS APRIL 2020

Coronavirus Report

Rules relaxed for trucks and dark kitchens OOD trucks and ‘dark kitchens’ are now easier to set up and operate, thanks to new planning rules in response to the COVID-19 crisis. Dark kitchens – also known as virtual kitchens, cloud kitchens, and ghost kitchens – cook meals solely for delivery, rather than eat-in diners. Planning and Public Spaces Minister Rob Stokes issued the Environmental Planning and Assessment (COVID-19 Development – Takeaway Food and Beverages) Order 2020 to support the food and beverage industry, which has been one of the hardest hit by the COVID-19 pandemic. “Right now, we can’t go out for dinner at our favourite restaurant, or grab a drink with friends at the local pub – and this has been devastating not only for customers, but more importantly, for the businesses themselves and their staff,” Mr Stokes said. “That’s one of the reasons we’ve made it easier for people to set up and operate a dark kitchen in any existing commercial kitchen,

providing they can abide by social distancing rules. “These businesses could offer additional food delivery options for the increasing number of people working from home, or they could be used to produce greater quantities of meals for people in quarantine, or in medical, health or aged care facilities.” Finance and Small Business Minister

New powers for NSW pharmacists

SW pharmacists now have extra powers enabling them to dispense medicines without a prescription and can now stay open 24/7, as NSW fights COVID-19. Minister for Health and Medical Research Brad Hazzard said a special authority has been g ranted to community pharmacists to assist people who can’t access their GP. “This new authority comes at a crucial time for NSW, when we are looking at keeping our entire medical ecosystem free of red tape,” Mr Hazzard said. “It gives our trusted community pharmacists the ability to dispense when people are notable to contact their GP to arrange a prescription at a time when we want everyone to stay home as much as possible.” Pharmacies are also now able to operate 24 hours a day. The NSW Government is also addressing the over-supply of prescription and over-the-counter medicines and recently introduced new limits to ensure equitable access. For example, salbutamol (such as Ventolin brand) inhalers must now only be supplied

Advice to pharmacists is available at: https://www.health.nsw. gov.au/Infectious/diseases/Pages/covid-19-pharmacy.aspx

Damien Tudehope said the order also included positive changes for food truck owners. “During the COVID-19 crisis, food trucks will be now be able to operate on any land, at any time, providing they have the landowner’s consent,” Mr Tudehope said. “This overrides regular development approval processes for food trucks that specify when and where they can operate.

“These are small but important changes that will provide flexibility during these challenging times.” The Environmental Planning and Assessment Act 1979 was amended on March 24 to enable Mr Stokes to issue orders that override normal planning controls during the COVID-19 pandemic to ensure the health, safety and welfare of NSW comm

Govt facilitates fast payments to contractors HE NSW Government is fast-tracking the payment of suppliers and contractors to help businesses maintain their cash flow during these unprecedented times. NSW Treasury will support the immediate payment of all current suppliers in advance of the contracted payment terms as part of its Faster Payments scheme releasing $750M into the NSW economy in the next week. Suppliers to benefit will include a range of small to medium businesses from catering and cleaning companies, medical supply companies, local regional suppliers and community service groups. Treasurer Dominic Perrottet said the Faster Payments scheme would see hundreds of millions of dollars paid to businesses and provide a critical boost to small businesses who were dependent on

steady cash flows to keep afloat. “Paying suppliers and contractors as quickly as possible means money flows through to businesses, allowing them to hold on to their staff,” Mr Perrottet said. “Using this scheme we could get more than $200M out the door to key suppliers to the Department of Education in as little as three days. This is making sure we put money in the hands of businesses fast when they may be struggling with other regular sources of income.” Finance and Small Business Minister Damien Tudehope said the nature of small businesses meant many operators needed to have money coming in the door on a weekly basis to pay their own suppliers, staff and bills. “Small businesses are the lifeblood of many communities from the city to the bush and have been hit particularly hard

by the COVID-19 outbreak,” Mr Tudehope said. “We are doing our bit to help them through this crisis and I urge the broader business community to follow suit, where possible, to ensure more companies and organisations stay in business during these tough times.” To accelerate payments: • NSW Treasury is working with all government agencies to ensure immediate payment of all correctly rendered invoices from government suppliers where they have a matched Payment Order and where goods have been received, irrespective of current contracted payment terms. • This will release in the order of $750M in working capital to the NSW economy in the next week.

Locals needed for medical supply chain HE NSW Government is calling on manufacturers around the State to help fill gaps in the global supply of medical equipment and hygiene products, redeploying spare capacity to save lives and jobs. Premier Gladys Berejiklian and Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres launched a portal for companies to offer to build parts or supply eight urgently needed items during the COVID-19 crisis. Ms Berejiklian said the world was running short on hand sanitiser, handwash soap, gloves, cleaning products, protective clothing, masks, eyewear and paper products. “This is a call to arms for NSW manufacturers to look at ways to convert

production lines into making the items we so desperately need,” Ms Berejiklian said. “We have the ability within NSW to meet our local demand and the Government is moving to help manufacturers re-tool quickly to achieve this. “Importantly, providing this opportunity to manufacturers will also allow some businesses to keep people in jobs when they may not have been able to do so.” Local alcohol makers are already converting to produce items such as hand sanitiser, while other firms have switched to face masks, providing much-needed equipment while keeping their business going and safeguarding jobs. With supply of Personal Protective Equipment and disinfectant expected to be constrained for at least 12 months,

further opportunities exist for other NSW companies to join them. Mr Ayres said the Government will use information provided through the portal to connect the supply chain so more finished products can be provided where needed. “This is an opportunity for businesses to not only diversify their supply but produce incredibly important products for our State in a time of need,” Mr Ayres said. “We will work to find solutions to provide our hospitals and our people with the protection they need, while keeping as many workers as possible in a job,” Mr Ayres said. Businesses can register their interest through the portal at nsw.gov.au.

Construction hours extended across NSW ONSTRUCTION sites can now operate on weekends and public holidays under new rules introduced today by the NSW Government to support the industry during the COVID-19 pandemic. Planning and Public Spaces Minister Rob Stokes said the move allows workers to abide by social distancing rules while keeping construction projects progressing by allowing building work to be spread across more days of the week. “The construction and de-

velopment sectors, which make up almost 10 per cent of NSW’s economy, will be vital in keeping people in jobs and keeping investment flowing over the coming weeks and months,” Mr Stokes said. “We’re doing what we can to support the industry in line with the current medical advice by extending weekday construction site operating hours to weekends and public holidays. “The extended hours allow the industry to facilitate social distancing on construction sites,

WESTERN SYDNEY BUSINESS ACCESS APRIL 2020

while minimising the potential for lost productivity during the pandemic.” The Environmental Planning and Assessment (COVID-19 Development – Construction Work Days) Order 2020 is now in place and will continue until the COVID-19 pandemic is over, or the advice of NSW Health changes. “In NSW there are almost 400,000 people employed in the property and construction industry and we are committed to doing everything we can to keep

each of them in work, but most importantly, to keep them safe and healthy,” Mr Stokes said. The Environmental Planning and Assessment Act 1979 was amended on 24 March to enable Mr Stokes to issue orders that override normal planning controls during the COVID-19 pandemic to ensure the health, safety and welfare of communities. Compliance with this Order will be monitored and reviewed if there any adverse impacts on the community or from a public health perspective.

Coronavirus Report

We are all in this together Blacktown City Council – Mayoral message “Local businesses are experiencing unpreceded challenges during this current pandemic, which are more confronting than the Global Financial Crisis of 2008-2009. We are pleased the Australian and NSW Governments are pulling together support measures for our businesses and their employees. Blacktown City Council will continue to play its part by maintaining essential services. Our waste cleaning, and maintenance staff are all working uninterrupted. We urge our residents and businesses, as a community, to work through this current crisis together. Our Council website and business newsletters are keeping local businesses regularly informed and updated on the range of financial assistance and organisational support which is available to you. This information includes important opportunities for our residents to support local business, whether it be in buying a takeaway from your local outlet or buying locally made products. Many businesses may continue to operate by appointment or online.

Please help your family and loved ones to stay safe and healthy in these difficult times.”

The Big Picture The NSW and Australian Governments have implemented a range of initiatives to support the Australian people and Australian businesses. To keep updated on this dynamic situation, please go to our website https://www. blacktown.nsw.gov.au/Business/Assistanceto-business-during-the-pandemic where we set out the latest government information, help and support. You can also subscribe to our regular Pandemic edition Business e-newsletter. Contact david.somerville@blacktown.nsw.gov.au to be added to our subscription service.

The Local Scene Blacktown City Council is working with AusIndustry, Service NSW, the NSW Trade and Investment division, TAFE, the ACU, our business training provider and the business chambers to assist and support our local businesses at this time. Council is also working with business groups to look at new ideas and opportunities for businesses to weather the COVID-19 pandemic. Here are some of the initiatives we’re developing: Takeaway services open for business Council is setting up a directory of local

cafes and restaurants in Blacktown that are offering takeaway services. This information will be added to our website soon. The Riverstone and Schofields business scene Council is working with the Riverstone and Schofields Chamber of Commerce and setting up a local directory of businesses which are still open and trading. This information will be added to our website soon.

Local manufacturing Council is also identifying local manufacturers who could benefit from the growing need to secure production and supply of goods from Australia. Council will be in contact with this industry sector soon to make this happen.

A Case Study Here is an example of how a small business is managing to survive: A local restaurant realized that it could not operate normally with the strict conditions of trading created by the Covid-19 pandemic. As a result, it decided to radically change how it would operate during this current crisis. It decided to offer one type of meal and create a takeaway operation. It worked out that if it sold 50 meals per day it could cover its operational and fixed costs.’ Importantly, it decided to restrict its sales to 50 so that when it reached its target it could encourage its customers to go to nearby res-

Mayor, Councillor Tony Bleasdale.

taurants/takeaways to order from them and so keep their businesses ticking over as well. Think about how your business could change its operations and not only survive but also allow other businesses like yours to survive as well. We’re all in it together.

TPB works with ATO and tax profession HE Tax Practitioners Board (TPB) has joined with the Australian Taxation Office (ATO) to outline its shared commitment to working with tax practitioners and professional associations to deliver the Australian Government’s COVID-19 stimulus relief measures effectively. The statement highlights the essential role played by the tax profession in helping the community to respond to the COVID-19 crisis and encourages tax practitioners to work with the ATO and the TPB in ensuring the measures are applied fairly.

TPB Chair, Mr Ian Klug AM, thanked tax practitioners that act with integrity. “This is clearly a very challenging time for tax practitioners as they juggle the competing demands of dealing with the impacts of the COVID-19 pandemic on their own business, while supporting their clients,” Mr Klug said. “However, in the current environment there is a risk of misconduct if tax practitioners defraud the stimulus package, intentionally or unintentionally. “We recognise and appreciate that most tax practitioners do the right thing but where

the TPB identifies a serious risk to clients, the public or to revenue, we will act to support the public interest. “As always, we expect tax practitioners to work in a way that maintains the integrity of the profession and of the taxation system.” Mr Klug said that in applying the government’s COVID-19 relief measures correctly, they may need guidance from the ATO and the TPB. He also said that a hotline (1300 362 829) and mailbox has been established by the TPB to enable tax practitioners to advise the TPB

in confidence if they see misconduct occurring. “The bottom line is that we want to ensure that those clients of tax practitioner services who are genuinely eligible for government relief are provided with it as quickly as possible, to safeguard the economy at this critical time.” About the Tax Practitioners Board: The Tax Practitioners Board regulates tax practitioners in order to protect consumers. The TPB aims to assure the community that tax practitioners meet appropriate standards of professional and ethical conduct.

$100M support for health professionals SW frontline healthcare workers will be provided with free accommodation to protect their loved ones as part of $100M in extra measures to support frontline staff battling COVID-19. The NSW Government is allocating almost $60M to provide doctors, nurses, paramedics and other hospital and ambulance staff with the option of staying in out-of-home accommodation during the pandemic. The package will also support medical research and vaccine trials to beat COVID-19, as well as commercialise research products and boost domestic supply chains. Premier Gladys Berejiklian said this funding would not only provide support for healthcare workers now but would also give them the resources to tackle COVID-19 headon in the coming months. “Nobody should go to work and worry that it will put their families at risk especially when they are working so hard to protect us. This funding is the least we can do to keep healthcare workers and their families safe,” Ms Berejiklian said. “Our health professionals are among the best in the world and we must do everything we can to help them not just now but also in the weeks and months ahead as we battle this virus.” Treasurer Dominic Perrottet said providing free accommodation to hospital staff was a crucial plank in the health support package. “The last thing the brave men and women in our health system should have to worry about is that their jobs will result in their loved ones being exposed to this virus,” Mr Perrottet said.

Key elements of the support package include:

“As was the case during the bushfires our health system will have all the resources it needs so our frontline health workers can save lives and look after themselves.” Local health districts will work with staff to make sure accommodation is close to work or their families, depending on individual needs. Health Minister Brad Hazzard said no stone would be left unturned when it came to supporting the health system. Mr Hazzard said the vital health package will also include $25M in funding for medical research and vaccine trials to help develop a cure to beat COVID-19 as well as $11M to quickly get work from NSW’s world class universities and partner research institutions to market.

“Frontline health staff who have the community’s back now know that the community and the government have their back. This funding gives them options on accommodation when they’re doing battle with COVID-19,” Mr Hazzard said. “Options to protect their family and to protect themselves are critical, and now they can choose what’s best in their own circumstances without worrying about a drain on their budget.” The package also includes $10 million to work with NSW engineering, electrical and manufacturing businesses to urgently undertake pilot projects to produce ventilators and other critical medical equipment locally.

• $58M for health worker accommodation. • $25M for medical research and vaccine trials. • $11M for commercialisation of research products. • $10M Funding to partner with industry to boost domestic supply chains. The NSW Government has already committed $700 million extra funding for NSW Health as part of a $2.3B health boost and economic stimulus package announced on March 17. This funding boost is helping double ICU capacity, preparing for additional COVID-19 testing, purchasing additional ventilators and medical equipment and establishing acute respiratory clinics. WESTERN SYDNEY BUSINESS ACCESS APRIL 2020

Coronavirus Report

How to ensure our rapid conversion to work from home isn’t COMPROMISING

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If your employees are using their own home computers and devices (i.e. bring your own device/BYOD), then it’s best to have them use a tool, such as Business Access Pro from Splashtop to connect remotely.” – Darryl Mcallister.

 DARRYL MCALLISTER HE new normal for almost all of our customers is to have at least 50% of their employees now working from home. For many, it's over 80% (NetCare for example). Given the immediate rush to move everyone to some sort of remote working arrangement has passed, the next priority is to circle back around and make sure that our rapid introduction of work-from-home solutions hasn't compromised our business security.

What’s one of the most vital considerations when transitioning your business to working remotely? SECURITY! Cybercriminals are already taking advantage of the COVID-19 outbreak by actively looking for weaknesses due to companies adjusting their business operations. Having workers from multiple home networks connecting to your company data, cloud accounts, and network offers multiple risks if those connections aren’t secured with good IT security protocols. Businesses may have initially reduced their normal security policies in order to urgently enable remote logins for their team, which can open opportunities for data breaches. But it doesn’t have to stay that way - now's the time to adopt good telecommuting security practices.

Here are several tips to help you ensure good IT security when your workers are running your business remotely from their homes.

Ensure a Secure Wi-Fi Connection Your employees will be connecting from multiple networks. Most will be from their homes, but exceptions might still apply (for example an employee is spending an afternoon with an elderly relative). You want to ensure that everyone is connecting through a secure Wi-Fi network if possible, which means their home network should be password-protected, and public Wi-Fi should be avoided or at the very least secured. The problem with unsecured Wi-Fi is that a hacker can invoke a “man-in-the-middle” attack, which is where they get between you and the Internet connection and can intercept the data that you’re sending back and forth. One of the best ways that you can secure home worker connections is using a Virtual Private Network (VPN). A VPN can be used on computers and

mobile devices and it encrypts the communications between the device and Wi-Fi that it’s connected to, even if the wireless signal is public and unsecured. Use Secure Remote Access Connections for BYOD computers If your employees are using their own home computers and devices (i.e. bring your own device/BYOD), then it’s best to have them use a tool, such as Business Access Pro from Splashtop to connect remotely. This tool allows employees to have a secure connection to their workstation at the office so they can access files from another computer, tablet, or mobile device. It also provides admin-level control, functionality, and monitoring of the connection. Most importantly, it does this in such a way that no business data is downloaded to the employee's home computer. This type of remote access tool gives you several important capabilities for accessing systems at the office, including: • Remote print. • Two user access to the same computer. • Remote wake & boot. • Multi-monitor remote view. • Share desktop via a weblink.

Users Should Secure Home Workstations

DNS attacks reach 77% As many as 77% of businesses around the world suffered at least one DNS attack in 2018. That’s a URL, or link-based, attack resulting from an employee visiting a malicious website that downloads malware onto their computer or uses a spoofed form to steal account login credentials. Until very recently, of course, most employees worked in the office, and this meant that DNS protection was typically provided by a business-grade firewall that has been expertly configured. WESTERN SYDNEY BUSINESS ACCESS APRIL 2020

When switching between work and home computers, users can tend to get lax on security, because they’re not at the office. But this is the time to increase the security of home devices as well as ensure any work computers taken home are as secure as possible. This includes physical security, such as passcodes being put on the computer, or in the case of a family that uses the same home PC, setting up different users so others can’t access the user account being used by an employee for work. Computers should also be patched with security updates and any antivirus/anti-malware software updated regularly. Employees should basically use the same cybersecurity practices that are used to protect data at work, including being on alert for phishing and reporting suspicious activity to internal IT or their managed services provider (MSP).

Coordinate with Your IT Department or MSP It’s vital that employees stay connected to their IT support team when working remotely. This includes asking for help if unsure about security settings on a personal device or how a particular security protocol for remote logins works. Users should coordinate with their managed services provider or internal IT department prior to working remotely so they can go over all security protocols and any adjustments needed to their home connection or computer to ensure they’re working securely and according to best practices.

Extend Enforcement of Company Website Access Policies As many as 77% of businesses around the world suffered at least one DNS attack in 2018. That’s a URL, or link-based, attack resulting from an employee visiting a malicious website that downloads malware onto their computer or uses a spoofed form to steal account login credentials. Until very recently, of course, most employees worked in the office, and this meant that DNS protection was typically provided by a business-grade firewall that has been expertly configured. But today, it's all different and employees are not at all likely to have a business-grade firewall expertly configured in their home! its The fall-back option is to install software on the employee computers like Webroot DNS Protection that bolster your company website access policies. This will go a long way to help employees avoid falling victim to web-based cyberattacks. It can also allow you to block access to dangerous or illegal sites that could put workers at risk, even though they're now working outside the company network. Using DNS protection can prevent as many as 88% of threats at the network’s edge before they put your data in danger. Secure Your Remote Workers with Help from NetCare. Sydney area businesses can get the help they need to quickly set up and secure employees working from home by working with NetCare. We’re here to help you transition quickly and safely in the face of the new normal. Contact us today to learn more. Call (02) 9114 9920 or reach out online.

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WESTERN SYDNEY

Family Business Welcome

With David Pring

Welcome to KPMG Family Business feature articles. If you would like to discuss these articles or how KPMG can help with your business please feel free to contact me on 9455 9996 or davidpring@kpmg.com.au

COVID-19: Protecting your business from CYBER CRIME  LINDA CHAI  KATHERINE ROBINS HERE has been an increase in the number of cyber-attacks taking place during the coronavirus pandemic. Take these steps to protect your business from cyber criminals. As global governments enact plans for how they are dealing with the threat of the coronavirus pandemic at a macro level, individual businesses are faced with the need

to interpret these directives at a local level. Social distancing measures have meant that an increasing proportion of all aspects of our lives will now be conducted remotely, and online. For our professional lives, this means that an increasing number of our workforce will be turning to work-from-home arrangements. Essentially, we are now relying heavily on our digital infrastructure to allow us to maintain both the economic and social fabric of our society. This in turn has implications for how we maintain this infrastructure so that it keeps working effectively.

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For private, mid-market and family businesses we are starting to see an increasing number of cyber-attacks being perpetrated. Cyber security matters more now than ever. The cost of failure is higher. Our heightened dependence on digital infrastructure means any breakdown or breech could have far bigger implications. Being able to work remotely is now critical as we retreat to our respective homes where we can. An inability to connect with individuals in disparate locations interrupts not only a single organisation’s

ability to do business but has the potential to interrupt other business across the same supply chain. Cybercriminals exploit these moments of fear and uncertainty. Preying on human weaknesses is a favoured tool deployed by cyber criminals in order to penetrate system defences. Already we’ve seen coronavirus themed emails and messaging on topics such as health updates, fake cures, fiscal packages and emergency benefits. Continued on page 26

Family Business

www.wsba.com.au

COVID-19: Are Family Offices at Risk?  ANDRA ILIE S a worldwide pandemic, COVID-19 has not only affected the health of people and the well-being of society, it has also had a direct impact on global markets and businesses. Not the least of those affected are the strategic and operational models that support Family Offices. COVID-19 presents potential risks at both levels, and the challenges are further heightened in embedded Family Offices where a small cohort of key staff supports both the business and the family. In the midst of this unpredictable environment, there are potential strategic and operational risks to Family Offices to be considered as part of an immediate risk management response and contingency planning for the future.

Strategic Considerations for Family Offices • The family’s shift in priorities from growing the wealth to wealth preservation and asset protection requires careful consideration and potential restructuring with an emphasis on flexibility. • Market volatility presents challenges and opportunities. Private capital is the fastest-moving, and nimble Family Offices are well-placed in this regard. • There is a myriad of considerations, including supplychain issues, inventory and contractual where trading businesses are an important component of the underlying wealth managed by Family Offices. • Board governance and clear communication strategies remain crucial.

Operational Risks • Key management risks include the need for new decision-making processes and controls when pivotal employees are unable to work. Contingency plans and quick responses are critical.

• Maintaining the Family Office’s daily operations and administration can be challenged due to a high proportion of employees who are unexpectedly unable to work. Those with virtual family offices are likely to be better positioned to respond due to a higher level of operational de-risking. • IT infrastructure must be sufficiently robust to support the operations, staff working from home, and the need for virtual business meetings due to travel restrictions and social-distancing requirements. • Operational costs continue, with the potential addition of medical sick-pay, while predictable revenues may be in question. Cash flows should be reviewed as a priority.

• Health and safety considerations for the Family Office employees require careful consideration as do related legal matters. • An atypical environment is created, which is likely to test the staff motivation mechanisms in place. Now is the time for Family Offices to stress-test the governance mechanisms they have implemented for decision-making and communication, to assess the durability of the digital and human infrastructures, and test the strength of their contingency plans. First published by Andra Ilie, Senior Manager, Family Office and Governance, KPMG International, on KPMG.com on 20 March

Quarantines might impact tax residency Residence plans may need to be reviewed in the wake of COVID-19  GREG LIMB S we confront the impact of COVID-19, rightly there is an intense focus on the health and well-being of people and society. During a period of shifting priorities, it may be natural for attention to shift away from financial and other issues that families and individuals have cared for meticulously. One such area is an individual’s taxable residency status. Each country has its own laws for determining when an individual is a resident for tax purposes. For those who are residents in more than one country, the country that has the taxation rights over specific types of income is governed primarily through double-taxation

agreements and related protocols. Individuals and families living across a number of destinations will be familiar with the need to maintain clear and ordered evidence of their taxable presence in a country. This could include the total amount of time spent in that country; how much of that time was at their home; the number of days they spent working; and several additional factors and will depend on each country’s specific residency requirements. Some will have worked with their Family Office or advisors to carefully plan their time and ensure they are complying with the residency requirements. In specific circumstances, individuals will also carefully spend the requisite number of days in a particular country in order to qualify for residency status for tax purposes.

As borders begin to close and citizens are encouraged to self-isolate, these plans may begin to feel less relevant. However, there are several actions that are worth examining to reduce the impact of quarantines and other social-safety initiatives on your residence plans. Now may be the time to review such plans or consult with your advisor to consider these four possibilities: 1. Is there a country to which you can safely travel or base yourself where you plan to be considered a resident for tax purposes, or where you can spend a significant amount of time without being classed as a resident? 2. Have temporary relief restrictions been introduced in certain countries that will not lead to you being taxed as a resident or could reduce some burdensome tax compliance and filing requirements? Some countries, for example, allow you to ignore reasons beyond your control as days that count towards your taxable presence. Others may not be so generous, and it will be interesting to see how tax authorities around the world respond to

Protection from cyber crime Continued from page 25

We are spending more time online. Human error is another common tool that cyber criminals use to gain access to our passwords, networks and data. As we spend more time online, the chances that we will make a mistake that opens a window for someone to illegally gain access to our systems simply increases.

Steps to protect your business from cyber crime: Private, mid-market and family businesses can protect themselves and their workforce by taking the following steps: 1. Take care of your technical hygiene You should be doing this already but if you’re not up-to-date, now is a good time to for you and your staff to tick some basic items off including: • Ensure strong passwords are in place, not only for your computers but also for your home wifi.

• Ensure that you have reliable VPN technology installed to secure your remote connections. • Check that the software that you currently use is patched with the latest versions of fixes. 2. Be vigilant Educate everyone in your business that the incidence of cyber-attacks is rising, the number of phishing emails and scams that are being circulated is increasing daily. If everyone is vigilant, then they will more likely be cautious and check that emails or texts they receive are coming from reputable sources before acting. Ask them to be particularly aware of poor grammar, design quality and false sense of urgency in any communication they receive. 3. Turn on multi-factor authentication (MFA) A number of software vendors are leaning in and are providing free or heavily discounted MFA software and helping customers imple-

ment this additional level of security in as little as two weeks. 4. Confirm your ability to manage logs remotely Ensure that your IT staff are able to monitor your security remotely so they can maintain visibility across the network when working from home. This will allow you to proactively monitor your cyber environment and respond quickly if a potential attack is in progress rather than waiting until after an incident to understand what has happened. 5. Test your usage and bandwidth requirements Confirm your usage and bandwidth requirements with real life scenarios if you have the opportunity, then take steps to test. Respond to any bottlenecks with methods such as rate limiting or prioritisation of users to allow you to function effectively. 6. Identify key personnel Every organisation has people who are critical to the effective functioning of your

what will hopefully be a once-in-a-generation pandemic. 3. Do you need to consider the specific tax laws of the country in which you are spending time? Your advisors or Family Office should be able to assist you with this. 4. Lastly, what evidence will you need to collect to support your position if you are unable to leave a country and exemptions apply? Have you gathered sufficient evidence to support your position? Health, well-being, and safety will continue to supersede most other concerns as we navigate these days of unprecedented change and unpredictability. To help prepare for a more stable future, however, it may be worth considering some actions that you can take now to reduce the longer-term impact. First published by Greg Limb, Partner, UK Head of Private Client and Global Head of Family Office and Private Client, KPMG International on KPMG.com on 20 March.

business. Whether this be your owner or your key IT person, once you know who they are, have a plan for what happens if they are not available. 7. Think through incident response When an incident happens, your ability to respond quickly is important. So now is a good time to think through what you would do in the event of an incident and who you would call to help you through it. It’s important that you give your remote workers with straightforward, pragmatic guidance on how to use your business’ remote working technology – including information on identifying potentially dangerous emails. Unfortunately, SMEs are increasingly being targeted by cyber criminals, and in times of turmoil, cybercrime increases. Aim to support your remote workforce further by running a helpline or online chat line that gives them quick and easy access for advice, or the ability to report any security concerns. First published by Linda Chai, Partner, Enterprise, KPMG Australia and Katherine Robins, Partner, Cyber Security Services, KPMG Australia on KPMG.com.au on 26 March WESTERN SYDNEY BUSINESS ACCESS APRIL 2020

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Cumberland Business

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The Silver in the Corona Cloud  ALLEN ROBERTS  ANGELA HAYNES SILVER lining in every cloud is a familiar phrase and when the cloud emerges, we will face a new challenge of finding the silver. Let’s look past the doom, gloom, and general alarm that is presently being discussed, along with the loo paper wars and consider the silver in them there hills. Look for the Pareto fun fact too.

Catalyst for change Change during stable times is hard to make stick however, when faced with a situation where the status quo is no longer an option, we tend to embrace change as a survival mechanism. Those that see past the current crisis and can articulate a vision of the benefits of change to processes, structures, work patterns, behaviours, and attitudes, have a once in a lifetime opportunity to effect change that has been out of reach.

Digital transformation Whether it is upgrading a Microsoft Office package, through to AI, machine learning, big data, subscription, and others, central is the notion of using the available digital infrastructure to remove friction and time from transactions. Suddenly, thanks to COVID-19 there is the opportunity to reimagine and the need to rethink and transform.

Working from home This requires digital infrastructure plus a range of cultural and management changes. A previously denied request to work from home based on the failure of crusty senior management to acknowledge and lead the change put up barriers for women and men who juggle carer roles. Talent transitioned to more contemporary organisations and as a response. Private enterprise is excelling in delivering a work from home options, Government slower moving but on the way. Working from home will be the new norm for many, well beyond the pandemic.

Supply chain accountability Supply chain transparency and resulting accountability will extend to businesses seeking control of its secondary and tertiary suppliers. The drive to ‘offshore’ to reduce costs is confirmed as the flimsy strategy it always was and has resulted in a broken supply chain for many. Challenging times pave the way for negotiation, added discipline, transparency and accountability through supply chains. Significant opportunity will prevail for resilient manufacturers.

Distressed asset sales

Tourism, travel, and hospitality

The reality is that some businesses will fail, or survive only by aggressive reduction of activity types, so there will be assets of all classes on the market at distressed prices. From capital equipment, to customers whose suppliers have let them down, to inventory, and great people suddenly looking for alternative employment. For the sharp eyed, it may be a bonanza.

International travel has come to a standstill, and domestic travel being actively discouraged resulting in hibernation at best of airlines, travel agents, hotels, restaurants, tour operators & resorts. Local tourism may have an opportunity, as some will still want to ‘get away from it all’. The towns on the coast recently devastated by fire and struggling to recover, will find fertile ground marketing a ‘no stress, no crowds low cost family experience’ to stressed city dwellers. This presupposes an appropriate level of ‘social distancing’.

Home delivery will surge Home delivery has been limited by refrigeration or keep-warm capability at the point of delivery. We now see supermarkets investing in food manufacturing capability as well as trucks. Adjusted dock delivery and store opening hours may be clawed back by the Unions and Fair Work Ombudsman in due course but exclusive hours for those with disability or infirmity is likely to stay. In the new world, vehicles will move more goods and less people as consumers become spoilt for choice in delivery of pretty much anything.

Home renovation and styling Home renovation will boom again, as people reignite their love affair with having a nice home. In times of crisis, people look inward, to their security and safety, and that of their immediate family, close friends, and local community. People will also enjoy simple pleasures like having fresh flowers in a vase and taking time to look at pictures of family on the wall.

Marketing opportunity

Workforce adaptation

The instinct now is to hunker down, and stay away from customers and suppliers, reduce contact and cut costs so do the opposite, as the old saying goes, ‘Zig when others are zagging’. This will build relationships that will sustain when the recovery happens. As companies set about survival, investments in marketing are amongst the first to be hit. Wrong strategy, the time to muscle up is when other are cutting. Quality marketing works for you long after the expenditure has been accounted for in the monthly P&L.

Keeping people employed or connected to employment is becoming strained. The challenge is to keep those that will be the core of the rebuilding when the recovery comes. Those enterprises that explicitly set about keeping their staff in the face of such uncertainty, will gain enormous loyalty and commitment from staff, reducing turnover and retraining costs when the good times return. Based on evidence from past recessions, jobs lost do not always re-emerge as times improve so if the glass is half full then the workforce will adapt.

Improved strategic & operational focus

Cash is king

It is normal to accumulate a bit of ‘fat’ in good times however, as times get tougher, enterprises increasingly focus on areas with the greatest return or greatest potential return. Coronavirus will be the catalyst to aggressively ‘Pareto’ the enterprise, improving the focus and making for a healthier enterprise in the long run. What is ‘Pareto’ you ask – it’s the 80/20 rule. Italy was famous well before Coronavirus, in Pareto’s first work he showed that 80% of the land in Italy was owned by 20% of the population.

Innovation hubs will be crammed Innovation hubs will be bursting at the seams as entrepreneurs see all sorts of new opportunities emerge. Crises always accelerate innovation, and this will be no different. Perhaps it will be even more pronounced than previously, as digital has blown away the barriers to entry to most industries.

Never was this phrase more appropriate, except in the 2008 crash, the recession we ‘had to have’ in the early 90’s, the sixties (that claimed by fathers business), 1929, and the great depression of the 1890’s. Do you see a pattern here? Those with cash, and the will to use it, will benefit.

Canny investing Interest rates are at an all-time low, but this has had minimal stimulus of economic activity. Banks remain gun shy from the Royal Commission. Simultaneously the stock market is seeing red so there may be an excess of tightly held liquidity in the economy seeking a more productive home. This could underpin a surge in canny investing and acquisitions of bargains emerging, particularly for those with cash.

Learning from experience Controversially, pandemics aren’t black swan events as we have experience how they respond,

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and strategies to combat them, but we are still learning. The behaviour of viruses in computers are mathematically very similar to biological infections, so there is a host of data there for the analysis and learning. The earlier flattening of the curve by countries who suffered SARS, MERS and Ebola also evidences that experience makes for better preparedness and response times in a crisis.

Importance of debate Our institutions are being tested. Ideology has no place in a debate that requires facts to be brought to the table. In considering the future, when facts are not available, we need to be able to have informed, intelligent debates that examine issues from a range of perspectives. For example, asking an ecologist, economist, and marketer the best way to save a rain forest, will yield three different answers which are all correct but individually incomplete. Sustaining the ‘war cabinet’ put together by the Prime Minister with the exclusion of any representation of opposition political parties or points of view may prove short sighted.

Respect for integrity and accountability (and logarithmic spread) The core risk of Coronavirus is its ‘compounding’ and the capacity of the virus to spread in a logarithmic manner, before detection by the carrier. In the absence of measures to ‘lock down’ the potential for contact, it will just keep compounding. Einstein called compounding ‘The most powerful force in the universe,’ this is a harsh demonstration of that power. As the public and institutional disruption increases, politicians will come to realise that transparency is the best disinfectant for rumour, innuendo, malicious words and deeds, and as a result, integrity and accountability will get a boost. Allen Roberts is Principal of StrategyAudit a boutique consultancy assisting Australian SME manufacturing businesses with revenue generation, operations and performance improvement to increase competitiveness and sustainability. Allen can be reached at allen@strategyaudit.com.au or 0410 627 318.

Angela Haynes is President of the Cumberland Business Chamber and a Director in KPMG’s Deal Advisory team based in Greater Western Sydney. For enquiries about membership or sponsorship of the Chamber, Angela can be reached at president@cbchamber.com.au or 0419 444 010

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What day was I in Hiroshima? Bob ANTHONY finds there’s no argument that the main drawcard for tourists visiting the Japanese city of Hiroshima is its place in history as the site of the first atomic bomb attack.  BOB ANTHONY OST visitors spend time at the Peace Park and A-Bomb dome building, looking at the memorials and museums and learning about the tragic loss of life which occurred at 8.15am on August 6, 1945. However, there is also a museum just a 30 minute local train ride from the city centre which marks a Japanese war time achievement which, at the time, instilled a sense of pride in the nation - the battleship Yamato. Located in the harbour port city of Kure, the Yamato Museum marks the city’s longship building history with the World War II battleship its focal point. The Yamato was one of two giant battleships - the biggest ships ever built at the time with the biggest naval guns afloat (46cm or 18.1 inch in diameter). Despite its huge size and power, it only fired shots against Allied forces once and was sunk by US carrier planes on a suicide run to Okinawa to fight the US Pacific Fleet. However the ship holds a place of pride among many Japanese due to the technological advancements it represented. To this day, the Yamato is honoured through modern cartoon series for, set in the

future where it is a space going vessel fighting pirates. The museum features a 1/10th scale replica of the ship, 26.3m in length, where visitors can walk around it, get up close and appreciate just how huge it was in real life. Replica Models Also, on display are replica models of many other Japanese naval vessels of the period which came through the Kure naval yards, Japanese midget subs and human torpedoes, a Zero fighter and naval artefacts. There is also a celebration of Kure’s shipbuilding achievements post World War II where some of the biggest commercial vessels in the world have been built. The museum has an interactive kid’s zone where they can learn about shipbuilding technology and operate displays. There is an English audio guide which explains the various exhibits and some of the history behind the displays. The museum opens out onto the port area of Kure which is a hive of activity with ships of all shapes and size coming and going. You can even walk the wharf created to service the giant battleship and step out its length. Continued on page 31

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I have been to Hiroshima three times now - the first was to visit the Peace Park and towards the end of the day learned of the Yamato Museum. Unfortunately time prevented me from visiting it that day and I had to leave Hiroshima the next day. My second time to Hiroshima a couple of years ago was with friends who had never been and I wanted to show them the park and then head to the museum. Alas my plans to see it on that visit were thwarted by the fact the museum is closed one day of the week - Tuesday. What day was I in Hiroshima - you guessed it, Tuesday! This time my focus was clearly to see the elusive museum and I am glad I did. I have a fascination for history though this isn’t just a place for history or war buffs but does it does provide an insight into what life must have been like for the Japanese during the Pacific conflict. Aside from marking the huge war machine, it also marks a turning point in Japan’s modernisation. As the brochure states “ The museum builds dreams and hopes for the future by educating people about the history of modern Japan and by having them acknowledge the importance of peace.” And if you were ever into models, this is the Holy Grail of model ships! The Yamato Museum in Kure can be reached by local train from Hiroshima Station. If you have JR Rail Pass, the trip is free. Entry to the museum is 500 yen per adult and it is open from 9am to 6pm, six days a week (not open Tuesday). For details visit https://yamato-museum.com Images: BOB ANTHONY Feature supplied by: www.wtfmedia.com.au

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Managing COVID-19 related staff Issues An unexpected emergency would likely include where children are unexpectedly home from school because of a school closure. It should be noted that there is some inconsistency in the legal advice regarding this issue, with some advisors offering the view that personal/ carers leave may not apply, or at least not for an extended period.

 GREG MITCHELL HE current situation with Coronavirus (COVID-19) is evolving rapidly. There are a myriad of issues for businesses to consider, including employee leave, business downturns and government-directed business closures for example. HR Success has been receiving a significant number of questions relating to these issues. To be frank, the answers to some questions are clear, whereas the answers to some others are not. The following represents the “state of play” as we understand it at the time of writing (23rd March). The content should be regarded as general information only, not legal advice, and is generally applicable to employees other than casuals. We don’t have a lot of space, but let’s at least cover some of the most common questions/issues:

My business has been directed to close by the government Where the business needs to close entirely as a result of a government direction AND there is no other way employees could be “usefully employed”, you may be able to stand them down for a temporary period without pay. It is suggested that you seek specific advice in this situation.

My business is allowed to continue to operate, but business is down significantly and I can’t keep everyone employed on current arrangements

One of our employees is required to self-isolate, are they entitled to paid Personal/Carers Leave? The employee would only be entitled to paid Personal/Carers Leave if they are personally unwell or they are providing care or support to an immediate family member who is unwell (AND they satisfy requirements relating to provision of evidence etc. That said, employers are being encouraged to be flexible where they can be in terms of, for example, work from home arrangements or offering the employee the opportunity to take annual leave that might be available to them. Otherwise, leave without pay would generally apply.

One of my employees is worried and just wants to stay at home as a precaution? Again, they would only be entitled to paid Personal/Carers Leave if they are personally unwell or they are providing care or

support to an immediate family member who is unwell. Ideally, you would work with the employee to consider options to work from home, allow them to access another form of leave, or allow them to take leave without pay.

An employee’s child’s school is shut down and they need to stay home to look after them Carer's leave can be used to provide care or support to a member of the employee's immediate family or household who requires care or support because of an emergency affecting them.

Our understanding is that the stand down provisions under the Fair Work Act are not intended to be used as a means to temporarily shut down a business that is undergoing hardship. In these cases, other options should be explored with employees, such as seeking their agreement to take accrued annual or long service leave entitlements, reduce their hours of work or take a period of leave without pay. If that is not possible or sufficient, redundancies may be the only option. Seek advice as required. Greg Mitchel is principal at HR Success. These questions are but the tip of the iceberg. We have published several articles on matters relating to managing staff issues at this time, and we are publishing updates as necessary. Go to www.hrsuccess.com.au/eblog to access and sign up for further articles, and/or of course contact us if we can be of assistance – ph 1300 783 211 or support@hrsuccess.com.au

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Entrepreneur Raj returns to hospitality  TERRY COLLINS ITH a distinguished career in IT and business behind him, entrepreneur Rajiv Chaudhri has returned to his hospitality roots, and taken over the Coco Cubano café-restaurant at Rouse Hill Town Centre bringing it back to life. Born in India, where his father worked and eventually retired as a well decorated Commodore in the Indian Navy, Mr Chaudhri studied at various schools in India and abroad, including the Lawrence School, a prestigious boarding school in Sanawar, after which he graduated in Hotel Management with an honours degree in English and moved to London. Beginning his hospitality career as a manager at The St James Court Hotel in London, hosting several state guests and international dignitaries and sports people, he soon developed a fondness for technology and computers as he worked on efficiency reports, time and motions studies and computing reports. His love for technology resulted in him becoming a Microsoft-certified systems engineer and administrator, leading to a new career path as a self-styled small business specialist, working with entrepreneurs and corporate clients to contribute to their success stories. During his time in India, Mr Chaudhri set up his own IT company, working with corporate clients and establishing a retail store, The Computer Shoppe, in a shopping centre in South Delhi. He developed close associations with major IT companies including Microsoft, Hewlett Packard, Intel, D-Link, Samsung, HCL Infosystems and IBM, founding Hitek Peripherals Pty Ltd, a boutique IT consulting company.

Rajiv Chaudhri, centre white shiort, with staff at Coco Cubano, Rouse Hill.

After becoming a permanent resident in Australia, Mr Chaudhri joined the Nerds On Site Team and founded Hitek Australia, providing boutique IT solutions to customers within the small and medium segment in Sydney and the Hills district.

Big Plans Mr Chaudhri is also well known for his philanthropy, having setup the Helen Keller Computer Academy in 2004 in a remote village in north India, conducting free computer workshops for seniors and helping raise $25,000.00 for the Bundaberg Floods in 2013 and $ 25,000 for the Salvation Army Bushfire Appeal that same year and many more such initiatives including Christmas In the Hills and the Epping Sleep Out. He has also worked as a presenter and chairman at Alive 90.5 and joined the Indian Australian Strategic Alliance in 2014 as its

Vice President being a part of federal delegations to India. In 2018, he became the head of strategic initiatives for the Castle Development Group and just last year he co-founded boutique development company Rediscover Living. With plans to launch Hitek Sports Academy later this year and produce a 90-minute IndianAustralian film, Mr Chaudhri has also decided to prove that hospitality outlets such as Coco Cubano can thrive in local shopping centres. “At a time when hospitality businesses are moving away from shopping centres, I thought it fit to prove them wrong,” he said. “It can work if one has a good business plan and a positive mindset.” Taking over the café in November of last year, Mr Chaudhri has set about creating an iconic hospitality venue, catering to the wider community of Sydney with a multicultural team.

“Through my personal experiences I feel the quality of service in hospitality venues in Australia leaves a lot to be desired,” he said. “Having graduated in hospitality way back in 1991 I thought the time was right for me to practise what I preach and see if I can walk the walk. “I have taken over a venue that was in financial stress and presented a challenge to my entrepreneurial mind. “Cuba has always intrigued me as a country with the historical influences and the political setup, including the revolution in 1959, which impacted its people and cuisine. “What we offer is not just Cuban food but a Cuban inspired menu which is essentially nouvelle cuisine served through staff personally handpicked by me.” With a casual and cosy setting, Coco Cubano will have customers believing they are in downtown Havana as they choose from a colourful and varied menu which includes Street Sandwiches, Burgers, Salads and Quesadillas. In the evenings, patrons can enjoy a cocktail with tapas to share, or enjoy such treats as Fajitas, Nachos and Burritos before finishing the night off with some Classic Churros or Waffles and a Havana Roast blend coffee. Mr Chaudhri has also introduced live music on Thursdays and phone free dining to his patrons on Mondays and Tuesdays offering them 10% discount off their bills for keeping their phones away to encourage real conversations. Coco Cubano is in the Rouse Hill Town Centre. Details: 8883 5966.

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In uncertain times, we can help children through mindfulness and play  BEN DEERY TUPID Coronavirus! I heard my six-yearold mumble while talking in her sleep. Earlier that day her swimming and basketball lessons were cancelled, a birthday party postponed, and she had to race with me between several meetings before the university campus shut down. “Stupid coronavirus indeed!” Hearing this reminded me these are strange and worrying times for young children. While we need to look after ourselves and others, we also need to consider how all this is affecting our kids, and how we can help them through it.

Kids and anxiety Australian research found child anxiety diagnoses almost doubled from 2008 to 2013. It’s difficult to say whether this is due to a true increase or we’re simply recognising anxiety better in children. Feeling anxious or worried sometimes is a part of healthy development. But at times, children may feel more anxious or worried than usual. Climate change, the bushfires, and COVID-19 may have contributed to and continue to fuel increased anxiety. We need research to better understand the effects these crises have had on children’s well-being. We can support children during these times and also keep an eye out for when they might need more help than we can give. If their anxiety is interfering with typical child-

Children are not immune to the stress and anxiety many of us are feeling right now.

hood activities or family life, it could be time to see a GP, paediatrician or psychologist. But there are many things you can do as a parent or caregiver.

Mindfulness for children?

ever is most interesting; mindfulness helps us to focus without judging ourselves when we can’t.

Mindfulness is the regular and repeated act of directing our attention to the present moment. Mostly, our attention follows what-

Continued on page 35

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Mindfulness-based activities will look different for children than they do for adults.

Continued from page 34

It’s commonly used to reduce stress, improve well-being, and address mental health, which it does reasonably well. In a broader sense, the goal of mindfulness is to help us to sit with our experiences whether they are pleasant, unpleasant, or somewhere in between. Mindfulness practices have become more popular over recent years. Many people practise mindfulness in their day-to-day lives, often using apps (though we need more research to explore the benefits of these). Mindfulness programs are also run in workplaces and other settings. Large numbers of parents, teachers, and entire schools are also turning to mindfulness. But what does the evidence say about mindfulness for children?

The evidence is mixed A recent review of over 60 studies of school-based mindfulness programs involving preschool to secondary students suggested gains in social-emotional and cognitive skills. The researchers didn’t observe similar gains in academic achievement or student behaviour. They noted the quality of research, much like that in adults, was not strong enough to make the claims many would like to make about the widespread benefits of mindfulness. Children are not immune to the stress and anxiety many of us are feeling right now. Shutterstock Short-term early childhood mindfulness programs and those delivered using audioguided tracks have so far provided questionable results at best. One small but promising study used classroom mindfulness activities (for example, listening to sounds), emotion coping skills (like “where in my body do I feel anger?”), and breathing techniques (such as breathing with a soft toy on the tummy). At the end of the first year of this program, pre-schoolers displayed better learning skills. After two years, children displayed higher vocabularies and reading scores. Our own pilot work teaching pre-schoolers about mindfulness found benefits too. While there was little difference immediately after the intervention, three months later, children who learned mindfulness showed significant benefits to their mental well-being compared with those who didn’t.

Adapting mindfulness activities Obviously, you can’t ask a five-year-old to sit still and focus on their breath for 45 minutes. Techniques commonly used in adults just won’t work with kids. Mindfulness for children should be interactive, play-based, and focused on sensory and body awareness. It should use emotional vocabulary and sensory language (for example, talking about sounds, taste, textures

and smells), be hands-on where possible, and most importantly, it should be fun. Mindfulness-based activities will look different for children than they do for adults. Shutterstock Given the lack of strong empirical evidence for mindfulness on its own for young children just yet, we should integrate aspects of mindfulness-based activities with other components. Think playful learning about emotions, like colouring in where we notice certain feelings in our bodies or drawing how music makes us feel. These activities take from other well-known psychological approaches called cognitive behaviour therapy and psychoeducation.

3 mindfulness activities for kids 1. Belly breathing with a “buddy” • find a favourite soft toy (with some weight is good), a plastic bath boat, or similar. • have your child lie down and place the object on their tummy. • get them to pay attention to it by looking and touching. • encourage them to focus on how the object moves up and down as they breathe (you can suggest calm and slow breathing might even put the toy or people in the boat to sleep). • this activity can be great as part of bath time or getting ready for bed. 2. “Robot” child • ask your child to pretend they are a robot lying on the ground. • use a remote control (you can make one from cereal box) and pretend to “shut-down” your child/robot’s body. • begin with their feet/legs, move up the body to arms/hands, before getting to the face/brain. • ask “robot” if they can still feel any “electricity” in that body part after it’s been shut down. • as your child gets better with this activity, you can get more detailed with robot body parts (for example, toes, fingers, noses, ears). • a variation is to get your robot-child to tense and relax (and reset) each body part as you control it with your remote. 3. A mindful walk or “sensory countdown” • go for a walk outside and try to notice or find: five different sounds, four matching colours, three different textures, two different smells. • add different sounds, sights, shapes, and textures to tick off on a bingostyle checklist • this activity can be adapted for inside play. Ben Deery is Lecturer in Early Childhood Education, University of Melbourne. This article was first published at www.theconversation.com.au

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EXPLAINED: How to start a podcast  LEANNE SHELTON

overcome the uncertainty I faced in the beginning.

WELVE months ago, launching a business podcast was just a dream floating around my head. The benefits were obvious. I could expand my reach, enhance connections, build authority, and attract more web traffic. And it could all be achieved at a minimal cost. Yes, on paper it seemed like a brilliant addition to my marketing strategy. But I had no idea where to start. The whole process felt extremely overwhelming – which led to months and months of procrastination. I think the catalyst was meeting a techsavvy guy at a networking event. I shoved my mobile phone in his hands, asking him to enter the sound equipment I needed and where I could get it from. From there, I began fumbling my way through the podcasting process. I set myself the challenge to launch in January 2020 and told everyone about my goal to ensure accountability. Then I did it. I launched the ‘Marketing & Me’ podcast. After months of questioning, searching, purchasing, and downloading, the sense of satisfaction was indescribable. It’s been one of the highlights of my career. Are you hoping to get a podcast off the ground? Here’s a list of the basics to help you

Purpose and messaging

The very first step is to work out the purpose of your podcast. Who’s your target audience? What needs or pain points are you going to address? Your show doesn’t need to be serious. It can be light-hearted and educational. Or maybe it’s purely for entertainment. But you need this clarity upfront to ensure consistent messaging. You also want to maintain your audience’s expectations.

Branding – Logo & Music Don’t underestimate the power of an attractive logo. After all, it must stand out among the thousands of thumbnail images flooding the podcast players. Unless you have strong graphic design experience, I recommend calling in an expert. Ensure the podcast cover art dimensions are 3000 x 3000 pixels and it’s saved as a JPG or PNG file. To add personality to your show, you’ll require intro and outro music reflecting both your brand and subject matter. Check out Audio Jungle or Premium Beat for some catchy tunes.

Website Unless your podcast is a passion project, I suggest adding a podcast tab to your

and Audacity (free). For guest interviews, Zencaster and Zoom are pretty good. Personally, I use Zoom to record both solo and guest episodes – then ask my VA to handle the editing side of things. That might be the best option for you too!

business website. For mine, I set up a new URL and set up a redirection to my podcast landing page. There you’ll find a list of all my episodes. The next step is to create a section for show notes. I use the blog section in WordPress, but you might set it up differently. To clarify, your show notes should include links to individual episodes, background information, bios, resource links, and transcripts. Great for SEO and giving your listeners a reference point.

Podcast Media Host

Equipment In the current climate, it’s best to set up a mini recording studio at home. But it can be done at a surprisingly low cost. I recommend purchasing the following recording equipment online: • Microphone: Audiosonic ATR-2100 Microphone – USB (approx $159). • Boom arm: Rode PSA1 Professional Studio Boom Arm (approx $132). • Shock mount: Knox Microphone Shock Mount (approx $36). • Headphones: Sony MDR-ZX110/ BCE On-ear Headphones (approx $53).

Recording and Editing Software When it comes to recording and editing, the two most popular software options for solo episodes are Adobe Audition (paid)

One of the final steps in the podcasting process is finding a home for your show. I use the free version of Whooshka, but Libsyn, Blubrry, and Omny are other great choices. This is where you upload your edited episodes and create an RSS feed link to share across iTunes, Spotify, Stitcher, Pocketcasts, and other podcast players. You only need to register your show (for free) with each of these directories once. They’ll automatically update every time a new episode is uploaded to your host. (This was one of my biggest ‘phew!’ moments.) I hope you’re now feeling less overwhelmed by the podcast journey ahead of you. Good luck with it all – and remember to have fun! Leanne Shelton is a copywriter and content coach at Write Time Marketing. She’s also the host of the ‘Marketing & Me’ podcast. www.marketingandme.com.au https://www.linkedin.com/in/leanneshelton www.writetimemarketing.com.au

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“By giving customers what they want, e-tailers can also build loyalty and drive income. In fact, the research shows that almost two-thirds of customers spend more when they use click and collect.” – European last mile guru Marek Rozycki.

“To see Queens Street in the state it is in today, something really needs to be done to reactive it and promote the area.” – Luke Whalen, venue manager, Campbelltown RSL, on the club’s $50M hotel proposal for the existing City Arcade site.

program.” – Lisa McCutchion GM. innovation, communication & sustainability, at Frasers Property Australia, which has partnered with Western Sydney University in the $60,000 Master of Architecture (Urban Transformation) scholarship for women.

“By making our hospitals more energyefficient, these solar projects will help bring our costs down, freeing up funds that can be invested back into the health system.” – Brad Hazzard, Minister for Health, when announcing $8.1M for four NSW hospitals to install solar panels as an energy-efficient measure.

“Parramatta is performing well as a destination for new office space, with new construction projects bringing additional office space online and businesses moving in as soon as the ribbon is cut.” – Ross Grove, Western Sydney Regional director, Property Council of Australia.

“Frasers Property is proud to be the inaugural partner for this region-shaping masters

“I want Western Sydney to be the advanced manufacturing capital of the region.” – Premier Gladys Berejiklian, when outlining the

government’s vision in the NSW Advanced Manufacturing Development Strategy. “I am excited this game-changing project progress and I look forward to watching it take shap over the coming months.” – Bob Dwyer, Parramatta Lord Mayor, after Albergeldie Complex infrastructure was awarded the $16.3M escarpment boardwalk opposite the Parramatta ferry wharf. “I am very concerned about plans to build Paramedic Response Unit at 1 Peel Street in Holroyd.” - Steve Christou, Mayor, Cumberland City Council “It represents the largest transaction from a dollar figure within the Liverpool

CBD.” - Peter Vines, managing director, commercial Western Sydney, on the sale 7645-square-metre, four-storey building, at 211 Northumberland Street, Liverpool, to a Chinese investor. “Let’s look past the doom, gloom, and general alarm that is presently being discussed, along with the loo paper wars and consider the silver in them there hills.” – Angela Haynes, KPMG. “With interest rates the lowest level we have seen in over six decades, this scheme is a good opportunity for first home buyers to enter the market before the prices continue to increase. The feedback I receive from younger first home buyers was that affordability for them in the past, in particular for millennials, was a struggle.” – Real Estate agent Rachael Goldsworthy for on the take-up of the low deposit scheme. “From the dawn of humankind, mysterious diseases and illnesses have caused panic and havoc. Fear was often translated and elaborated in many ways, such as through religion, gods and unjustified punishment.” – Mario Bekes, MD at Insight Intelligence on Coronavirus. “Many smaller businesses overlook the need for a crisis communications plan, due to not being directly in the public eye. But from an ill-timed tweet to a negative customer review, in an age where virtually everyone can post content online, having a robust crisis plan has never been more essential.” – Managing Director and Co-Founder of The Reputation People Heather Astbury. “Mental health disorders are one of the most significant health challenges of our time, contributing substantially to the burden of global disease.” – University of South Australia expert in sports sociology Dr Katja Siefken.

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