Art of the race V14

Art of the Race DA R R E N H E AT H

Art Of The Race, V14: Darren Heath Art of the Race

Art of the Race

DA R R E N H E AT H

DA R R E N H E AT H

t £17.95

V14

Date of publication: April 24th, 2015 ISBN: 978-0-9932407-1-3 Trim size: 210mm x 200mm Price: £17.95 Extent: 256 pp Binding style: Hardback with H&T bands Details of illustration: 234 pages full colour/ full bleed & 22 pages black & white/full bleed Ebook Information: No ebook available

DESCRIPTION

KEY SALES POINTS

PUBLICITY & MARKETING

Darren Heath has been photographing Formula 1 for over 25 years. For 21 of these years he has worked freelance, and this has given him a unique perspective on the complex and exciting world of Formula 1. Darren Heath’s photography in Art Of The Race encapsulates the very essence of the speed, noise, excitement and colour of Formula 1 racing, whilst also highlighting the key moments of each race as the season unfolds, whether it’s the epic battle between teammates Hamilton and Rosberg, or the humbling drivers’ gathering in support of their colleague Jules Bianchi.

* Darren Heath is one of the world’s leading Formula 1 photographers and an Honorary Fellow of The Royal Photographic Society with over 25 years’ experience photographing Formula 1. * Art Of The Race is Darren Heath’s first photography book, and is book 1 in a series of collaborations with Art Of Publishing Limited. * Darren Heath is one of the pre-eminent photographers in F1 today, with a unique ability to capture speed, colour and noise through the medium of a still photograph, often eschewing the obvious in favour of the abstract. * Twitter followers 46,000. * Formula one is a global sport with an affluent and loyal fanbase.

* National publicity campaign targeting national and vertical media - sports and photography. * Comprehensive digital marketing activity including social media, blog content and competitions – particularly focusing on Darren Heath’s extensive Twitter following (46,000+ followers). * Seeding campaign targeting key influencers in Formula One. * Promotion to hospitality agencies working with key Formula One sponsors. * D’aprano Marketing, who have considerable experience in marketing F1 brands to consumers, have been appointed to lead the campaign.

EDITOR Andy Cantillon is a professional photographer and picture editor. He is also co-founder of Art Of Publishing Limited and has published books for Boy George and John Lydon. Mr Rotten’s Scrapbook won the NME award for best book in 2011.

Art of Publishing, London www.artofpublishing.net

Driver: Valtteri Bottas

Driver: Kimi Raikkonen

Driver: Sebastian Vettel

Driver: Valtteri Bottas

Race start

Driver: Fernando Alonso