MOBILE ART CHANEL CONTEMPORARY ART CONTAINER The Mobile Art Pavilion by Zaha Hadid Architects has been inspired by one of Chanel’s signature creations: the quilted bag. In creating the Pavilion, Zaha Hadid has developed the fluid geometries of natural systems into a continuum of fluent and dynamic space, where oppositions between exterior and interior, light and dark, natural and artificial landscapes are synthesised. The form is a celebration of the iconic work of Chanel, unmistakeable for its smooth layering of exquisite details that create an elegant, cohesive whole. The resulting functional and versatile architectural structure of the Pavilion is a series of continuous arch-shaped elements, with a courtyard in its central space. Artificial light behind the translucent ceiling washes the walls to emphasise the ‘arched’ structure, and assists in the creation of a new artificial landscape for art installations. A large skylight opening dramatically floods the entrance in daylight to blur the relationship between interior and exterior.
Location Hong Kong, Tokyo, New York, Paris Client Chanel Area 700 m² (7,535 ft²) Date 2008–2010
The central courtyard has large transparent openings to the sky and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and public area of the Pavilion. With a direct visual connection to the courtyard, the terrace continues the dialogue between the Pavilion’s exterior and interior. During an event, the two spaces can be linked to become one large zone. Reflective materials allow the exterior skin to be illuminated with varying colors, which can be tailored to special events in each city. The dichotomy between the powerful mass of the Pavilion’s structure and the lightness of its envelope creates a bold and enigmatic element. The Pavilion’s exterior develops into a rich variety of interior spaces that maximise the potential to reuse and rethink space due to the innate flexibility of its plan.
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ELI & EDYTHE BROAD ART MUSEUM
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HEYDAR ALIYEV CENTER
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MARITIME TERMINAL SALERNO
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1000 MUSEUM
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