The Role of an Educationist in a Progressive Climate Prita Kemal Gani, MBA.,MCIPR, APR • • •
The Founder and Director of The London School of Public Relations Jakarta Chairperson of Indonesia Public Relations Associations President of APRN (ASEAN Public Relations Network)
IPRM 50th Anniversary International Conference Hotel Istana, Kuala Lumpur September 29, 2014
This discussion consists of two parts: I.  II.
Discuss issues related to the role of educators in order to provide solutions to address climate change Discuss about the contributions from an educational institution, which are indirectly helping to reduce the impact of climate change.
Climate Change Perspectives Beyond 2015 • •
We live in a world that is alarmingly out of balance Severe imbalance between people and planet earth
• 
The persistent imbalance between people
Imbalance Between People Women earn only 10% of global income
1%-‐richest people own 40% of global assets
50%-‐poorest people own 1% of global wealth
Imbalance Between People & Planet • • • • •
Climate change Deforestation Massive pollution of air, soil and water Over-abstraction of environmental resources Oceans at risk
10 Key Global Challenges 1. Poverty eradication 2. Pollution 3. Population growth and urbanization 4. Food security and sustainable production 5. Old and new diseases 6. Energy 7. Disasters 8. Water and environmental resources 9. Climate change 10. Peace and security
Vision 2050 We need a long term vision of a sustainable world in which, by mid-century, 9 billion people can live a decent quality of life within the planet’s limited resources
What is the contribution and how to contribute as a communication specialist in facing the climate change? • Create a climate change campaign • Do a scientific research and curriculum evaluation
A. Create a climate change campaign In my opinion, as a communication specialist, efforts that can be made to face climate change is by doing a campaign strategy that is practical and applicable
•  Purpose of campaign/communication strategy This communication strategy aims to increase public awareness that climate change is a problem that can not be avoided, because it is a natural phenomenon and also causes by human actions.
Song of Michael Jackson
Who are the public/audience of this communication campaign activities? • The audience must be relevant • The public of public relations
Vehicle owners
This communication strategy is addressed to :
Public/audience Â
Farmers, forest squatters
The building owners/managers in the cities
Students
Societies
What media communication can be used? Communica)on Strategy
Traditional Conventional
Media
Newspapers, Magazines, Television & Radio
Social: FB, Twitter, etc.
Non Media
Old Media
New Media
Meeting forum: arts, culture, religion, sports, etc.
B. Scientific research and curriculum evaluation
§ Academic research on climate change § College as a scienAfic insAtuAon should consider the climate change phenomenon as a natural disaster which has huge effect for the survival of mankind. Therefore, in-‐depth research needs to be done and directed to find soluAon for that climate change.
In addition to research, a review of the curriculum of educational institutions can also give contribution. In the review of the curriculum, …
• • • •
Waste Management 3R (Reduce, Reuse, Recycle) Issues On Global Wrming
• Energy Efficiency • Reducing Green House Gases • Use of Low – carbon Technologies
Through research, higher education curriculum review can give contributions and also become part of the solution to provide the public who are facing the problem of climate change. • To teach students as part of the curriculum in school as early as elementary and high school • Better start early, and make the changes as a way of life “LIFE STYLE”
How does the London School of Public Relations as a higher education give contribution to solve the problem of climate change?
In 2007 LSPR established a community to create climate change solution: • Creating awareness on global warming • Mangroove tree planting • Clean up beach • Sea coral planting • School visits and workshop on elementary school and high school on climate change issues
LSPR activities are always directing the students and graduates to maintain the harmony of:
GOD
Environment
Human
The Harmonistic Relations of God, Humans and The Environment
• Application from the efforts to maintain relationships between God, human and the environment are then applied in the 10 pillars of the London School of Public Relations, which involve: Highlights : § Empathy § Respect § Responsible § Peace
References : Prof. Dr. Hubert Gijzen – Director & Representative UNESCO Office Jakarta Dr. Felix Jebarus – Programme Director Postgraduate Programme of London School of Public Relations Jakarta
Twitter : @Prita_KG FB : Prita Kemal Gani Instagram : pritakemalgani LinkInd : Prita Kemal Gani
Thank You