Make Your Story Go Viral

By: Basel Husam

Data is the new oil, as they referred. But how could you make sense of 64 zettabytes of data? Read all databases?

Going through each image? Watch every video? That is not possible. The solution is to use data visualizations to tell a story.

What is Storytelling with Data Visualization, and why is it so important?

It is how easily you deliver the information to the audience and stakeholders without needing to go through the complex numbers and boring values; by creating a connection between the data and the audience.

Visualization types vary from Area charts to Heat maps. The key to creating a powerful story is selecting a suitable representation for the data.

Think of it like the following:

You are building a Machine Learning model for your company to predict if the customers they have are retention (loyal) customers or not, and you have a meeting with the CEO and the stakeholders to talk about the results of your model. If you start talking about accuracy and the challenges you faced within the process, they will comprehend nothing, and more importantly, they will not care. They care about the business, the profit, and the value that this model will return to the company.

Storytelling is crucial in today›s data-driven world as it allows us to present complex information meaningfully. Storytelling not only makes the data more relatable and understandable, but it also helps to communicate the message more effectively and drives decision-making. With storytelling, we can turn seemingly dry data into an inspiring narrative that can educate and persuade the audience.

Tools will help you create impressive visualizations:

To create visual representations, you can use a variety of applications. Some popular options include:

Tableau

An effective application that makes it simple to design dynamic dashboards and presentations.

PowerBI a Microsoft-provided business intelligence platform that offers many visualization capabilities such as panels, reports, and diagrams.