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Page 2 Women in Business • Thursday, July 24, 2014

Nadia Cakes owner Abby Jimenez finds success BY SAMARA POSTUMA CONTRIBUTING WRITER For Abby Jimenez, owner of popular Nadia Cakes in Maple Grove, business ownership happened almost accidentally. Abby was pregnant with her third child and juggling a newborn and one-year-old. “I knew I wasn’t going to be able to go back to my job,� she said. So she signed up for a cake decorating class during her extended maternity leave and really enjoyed it. That class was her only formal training ever. Soon she started making fondant cakes here Nadia Cakes owner Abby Jimenez sits with an Icing Smiles and there thinking if anychild, Maisy, and a puppy named Danger. Nadia Cakes donates thing she could make a cakes for sick children like Maisy through Icing Smiles.

couple a month to help pay for groceries. She made what she now calls a “choppy� website and handed out cards naming her endeavor after her second daughter. “I didn’t want my boss to know what I was doing on the side so going by ‘Cakes By Abby’ was out of the question,� Jimenez said explaining the name of the business. “We called my middle daughter Nadia Cakes so it was fitting.� The business grew quickly with cake baking reality shows on major networks and cupcake shops gaining in popularity after a year and a half of working from home, Jimenez decided to open a retail location.

It was harder than it seemed. “We couldn’t get financing,� she said explaining that walking into a bank with no business or baking experience besides a home business wasn’t going to cut it in the current economy so with a $5,000 loan and a credit card, she opened up shop. “We were flat broke, we didn’t even have money for change in the register,� she said. Nadia Cakes was successfully immediately in Palmdale, California and soon, two months after opening soon, Jimenez was asking her husband, Carlos to quit his job to become the CFO. The first thing he did was consolidated the couple’s

debt. At the time the couple had $18,000 in credit card debt in addition to the opening of the retail store. Just two years after opening their Palmdale location the couple knew they wanted to expand but weren’t sure where. They were also ready to get out of California. “We took a 5 1/2 week cross country trip and looked at the market, this area really didn’t have anything like it,� Jimenez said. During construction of the Maple Grove boutique-like cupcake shop, she appeared on TLC’s Cupcake Wars and won $10,000.

CUPCAKES... to page 3

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Women in Business • Thursday, July 24, 2014 Page 3

Local woman launches business during third pregnancy CUPCAKES...

from page 2

Jimenez and her family now reside in the Champlin area. Again, their second shop found instant success. “Our customers are very intense and loyal,� she said. Don’t believe her? Check their Facebook page and you’ll see customers just going crazy over new flavors and specials on a daily basis. So what makes Nadia Cakes cupcakes so special? The cupcakes speak for themselves. “We believe in using high quality ingredients and we really don’t scrimp, everything is baked right on site and we’re consistent,� she said.

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Jimenez also has a cupcake guarantee. “Our menu is our promise, if you see a cupcake listed on our menu, you’ll be able to have that cupcake,� she said noting that the stores bake until 90 minutes before close. Nadia Cakes is in the process of opening a third, undisclosed location and might even have another TV show opportunity in the works. Things are going well for this mom run business and Jimenez explains it the best way, “people just love cupcakes!� Nadia Cakes is located in the Fountains of Arbor Lakes and offers a variety of cupcakes every single day besides Christmas Day.

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Page 4 Women in Business • Thursday, July 24, 2014

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Women in Business • Thursday, July 24, 2014 Page 5

‘Come on in, sit right down’ at Linda’s Cafe in Rogers BY MEGAN HOPPS SUN PRESS NEWSPAPERS “Sometimes you wanna go where everybody knows your name,� and they do, at Linda’s Cafe in Rogers. Linda Grady opened her restaurant in 2006 with the help of her best friend, Linda. “So the restaurant’s name is quite fitting,� Grady jokes. “This has been a dream I’ve had since I was young. I ended up calling Linda. She was already in the restaurant business so I knew she could help.� And so, Linda’s Cafe

was born. The cafe’s doors were opened on a hot summer August morning in 2006 and have been revolving ever since. Whipping up everything from a stack of homemade pecan waffles to a tasty country fried steak and cheese sub, Linda’s Cafe has something to offer all kinds of appetites. “Almost everything we make is homemade,� Linda said. “We boil all of our own potatoes, make our own sauces, gravy and soups. We specialize in breakfast, but one of our guest favorites is our homemade hot sandwiches.� When Linda’s first

opened they were only open for lunch, but because the restaurant was loved by many Linda decided to open early for breakfast. One of Linda’s favorite things about the cafe is that it’s full of friendly faces. “Every morning I have eight regulars that come in and sit at the counter,� Linda said. “They’re all from around here. Most are retired farmers. One of them recently moved to Alaska. We’re going to miss him a lot. One time he brought in a musky fish and we mounted on the wall. He thinks that’s why people come here, to

see his fish,� she laughed. Linda added that another family that visits the cafe regularly often brings in toys and gives them away to the children that happen to be visiting the cafe that day. “I could not be more happy with how the cafe’s evolved,� Linda said. “That was my dream. I wanted to open my doors and welcome the community into my dining room and really feel at home.� Contact Megan Hopps at megan.hopps@ecm-inc. com

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Page 6 Women in Business • Thursday, July 24, 2014

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Women in Business • Thursday, July 24, 2014 Page 7

Juggling a career and new motherhood The role women play in society and within their own households has changed dramatically over the last half-century. According to Pew Research Center analysis of the Decennial Census and American Community Surveys Integrated Public Use Microdata Sample files, in 1960 just 10.8 percent of married mothers were the primary earners in households that included children under the age of 18. That figure rose steadily over the next 50 years, reaching 40.4 percent by 2011. Though the steady rise in those per-

centages makes the 2011 figure less than surprising, the fact remains that today’s working mothers have more on their plate than ever before and are under more pressure to juggle those responsibilities than their predecessors. Juggling a career and motherhood is difficult for any woman, but the transition to wearing two hats can prove an especially difficult adjustment for new mothers. The following are a handful of tips for new mothers about to embark on the challenging task of jug-

gling a career and a growing family. * Carefully consider career decisions. Some new mothers respond to motherhood by making changes with regard to their careers. While adjustments will almost certainly need to be made, it’s important that women avoid knee-jerk reactions. Some women feel guilty about not spending enough time with their children and ultimately allow that guilt to govern their decisions about their careers.

NEW MOMS...

to page 8

Travel Leaders Albertville Bonnie Lee is the owner and CEO of Travel Leaders Albertville. She’s been in the industry since 1994 and has been continually recognized for her innovative ideas and success. She was recognized by Mpls/St. Paul Business Journal as one of their “25 Women to Watch” for her leadership and role in the travel community. She and her husband, Walter Lee, still own and run this family business. For over 10 years, Travel Leaders Albertville has provided personalized travel experiences for vacation travel. Our experienced and professional travel agents are here to help you plan the perfect destination wedding, honeymoon or family getaway. We’ll share our insider tips on des-

tinations and help you understand travel’s little complexities. Trust in our travel agents to provide you with the personal attention, expertise and exclusive advantages for your next vacation. We are a top sales agency with Travel Leaders, Sandals, Disney, Delta Vacations, Apple Vacations, Princess Cruises and more! We are also a Certified Member of the National Women Business Owners’ Corporation. We are also very excited to announce our new location! While we are staying in Albertville, our offices will be moving to 5985 Large Avenue NE, across from the new SuperAmerica and Taco John’s, next door to El Bamba restaurant. Stop by on Thursday, September 18 between 2:00 – 6:30pm to see our new building!

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Page 8 Women in Business • Thursday, July 24, 2014

Balancing work and motherhood NEW MOMS ... from page 7 But women who don’t give ample consideration to such decisions may grow to regret them when they find they miss their old jobs and the responsibilities and sense of purpose that comes with those jobs. When making career decisions as new motherhood is approaching or after it arrives, make a list of the pros and cons to each decision and the motives behind each decision you might make. The more thoughtfully you approach each decision, the happier you’re likely to be with that decision once it’s been made. * Avoid going overboard at the office. Working mothers are often driven to show their em-

ployers that new motherhood will not affect their on-the-job performance. In their haste to prove motherhood won’t prove a distraction, new mothers may take on more they can chew. Recognize that being a working mother does require an adjustment period, especially in the immediate weeks and months after maternity leave has ended and your body has yet to adjust to its new schedule. Accept help when it’s offered and recognize that good employers understand the adjustments you will need to make in the immediate aftermath of a pregnancy. * Look for ways to reduce your workload at home. Juggling a career and new motherhood won’t just have an impact at the office. Part of mak-

ing a successful transition from working professional to working mother is recognizing that adjustments need to be made at home as well. Both new parents are in the same boat, but mothers are the ones who spend the first three months at home with their new child, and during those three months new mothers typically develop a certain rapport with their new babies that new fathers do not. Babies may prove more comfortable being fed or rocked to sleep by mom instead of dad. In such instances, look for ways to reduce your workload at home, whether that’s sharing cooking duties or other chores around the house that were once your responsibility alone.

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Women in Business • Thursday, July 24, 2014 Page 9

Seattle Sutton’s offers balanced, pre-portioned health food BY MEGAN HOPPS SUN PRESS NEWSPAPERS Mary and Steve Andrews just opened their new Seattle Sutton’s Healthy Eating (SSHE) store in Rogers. Prior to that, they were the driving force that encouraged Maple Grove’s Seattle Sutton store opening in 2004. Seattle Sutton’s Healthy Eating provides a convenient location along the northwest corridor for people to pick up fresh, nutritionally balanced meals twice a week. Seattle Sutton’s heathy meals are freshly prepared, portion-controlled, and follow guidelines of health and nutrition experts. “When I started with Seattle Sutton’s Healthy Eating in 2003 I had zero

experience in business,� said Manager Mary Andrews. “My degree is in journalism and mass communication, so I really had to learn on the fly.� SSHE is a familyowned Illinois-based company that offers a convenient approach to healthful eating. The meal program is scientifically designed, follows guidelines of health and nutrition experts, and has over 25 years of proven results. The company was founded in 1985 by Seattle Sutton, to help address patients’ needs to lose weight while improving other health issues such as diabetes, hypertension and heart disease along the way. Seattle Sutton’s dedication to health continues today. “Between the two lo-

cations we have a small staff of five, and all of us have been on the Seattle Sutton’s program at one point,� Andrews said. “When I went on the plan myself, I was surprised to see my cholesterol level drop 20 points in just five weeks.� Seattle Sutton’s recipes and meal plans are made without artificial flavorings or preservatives. The meals come in three different portion sizes and SSHE also has a vegetarian option meal plan. “Seattle Sutton’s can help you achieve your health goals, whether you’re seeking weight loss, lowered blood pressure, more stable blood sugar levels, better nutrition, or simply convenience,� Andrews said. “It’s a great option for anyone who wants nutritionally balanced, portion-controlled, fresh and delicious meals, without having to plan, shop, or cook.� Seattle Sutton’s has been in Minnesota since 2002, with 26 retail locations in and around the Twin Cities and Rochester. To learn more about Seattle Sutton Healthy Eating, call 763-633-3006 or email rogers@seattlesuttonmn.com, or visit www. seattlesutton.com. “It’s been a great run in Maple Grove and we’re excited to expand our service to Rogers,� Andrews said.

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Page 10 Women in Business • Thursday, July 24, 2014

Switching jobs? Do so with grace and decorum Women leave jobs for various reasons. Some women cite disparities in pay, an inability to advance through the company or incompatibility with a particular place of business as their reasons for seeking new employment, while others leave jobs to take time off for family obligations, only to reenter the workforce at a later time. The Bureau of Labor Statistics say the average person changes jobs 10 to 15 times (with an average of 11 job changes) over the course of a career. Reports about employees in Fortune 500 companies have found, while women make up nearly

50 percent of these companies, they represent just 7.5 percent of top earners. Dissatisfaction with their income encourages some women to look for greener pastures. Transitioning between jobs is common, but professionals can take certain steps to ensure their transition works out for them and does not burn any bridges along they way. * Have a definitive reason for leaving. It’s foolish to change jobs on a whim. Be clear about why you are leaving and whether problems can be remedied by speaking up or if leaving for another company really is the best

solution. Having firm reasons for your resignation will enable you to leave with more confidence and conviction. * Provide enough notice to the company. If you have been working in a particularly poor environment, it may be tempting to run out the door even before your written resignation has finished printing. This may not bode well for future recommendations and leave your name tarnished within the industry. Instead, give ample notice and find a mutually acceptable window of time in which your position will be filled. While two weeks is standard, some

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positions may require more or less time. It’s best not to drag your exit out too long though. * Meet with your boss first. Don’t let a boss find out about your intentions to leave the company through the workplace gossip mill. It is always more professional to keep plans to yourself and show your boss the respect of hearing about your decision to leave first. Do so in person and not over the phone or via email. * Continue to do your job to the best of your abilities. Giving notice is not a ticket to goofing off or participating in an office vacation. Slacking off

damages good will and is a surefire way to burn some bridges. Put in your best effort until the day you leave the company behind. * Avoid making negative comments. When discussing your reasons for leaving, be diplomatic but honest. Similarly, do not talk poorly about your former job to your new employer. You may inadvertently portray yourself as a disgruntled employee. Furthermore, word travels fast within many industries, and a loose tongue may compromise future networking opportunities. * Maintain decorum even if it was not your

idea to leave. Being fired or downsized can hurt, particularly when you thought you were doing a good job. Remain cool and always be professional. How you conduct yourself when facing adversity could speak well to your future employers. William Shakespeare may have said that a person is remembered for his entrances and exits, and this is particularly true in the workforce. When it is time to leave an employment position for a new one, do so with grace and humility.

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Women in Business • Thursday, July 24, 2014 Page 11

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